August 1st is an important festival in China, but Super VCD was put on sale on this day not because of any gift, but because August 1st is the day when Taihua Supermarket opens!
It was originally planned to open in early July, but due to decoration and investment issues, several stores were delayed. In order to ensure that all supermarkets open at the same time, the time has been postponed.
Fu Guangzheng once suggested that you can rent a shopping mall to open a supermarket first, which will cost less. At the same time, the number of supermarkets you can open can more than double, and the scale will be larger. Wouldn't it be better
But Feng Yu refused directly!
It is true that the initial cost of renting a shopping mall is very low, but once supermarkets become popular, the rent of the shopping mall will inevitably increase exponentially. Even if you can sign a ten-year contract now, what about ten years from now? If the supermarket relocates, it will lose part of its customer base. A stable customer base is very important to a supermarket.
And there was another news this year that Fu Guangzheng didn't pay much attention to, but Feng Yu did. That is, the country once again announced the employment reform plan for college students. Starting from 1996, all college graduates will no longer be allocated. In other words, the status of those college students has officially changed from cadre establishment to ordinary people!
This proposal was implemented in 1992, and the quota will be gradually reduced every year. First, start from junior college, then to undergraduate, and then to graduate.
Of course, it is said that it is implemented, but in fact, most people are still recruited by state-owned enterprises and agencies, and they are just like clerks. What is a section member? They are department-level preparatory personnel. At this time, cadres still have stock levels, while section members can be promoted to deputy section chief in one step. Those graduate students are promoted to chief section officers as soon as they enter the unit, which is equivalent to the treatment of a section chief. In theory, they can be directly promoted to deputy director.
On the surface, it is said that these benefits will be cancelled, but Feng Yu knows very well that they will not be canceled for at least five years. Those who do not receive assignments are those who are poor students, and graduates with average or above grades will be recruited by their units. Even many of them are just a few tricks.
In other words, this policy will eliminate only those who are dawdling and those who really study seriously. No need to worry at all. And now there are more and more private companies, especially in coastal areas, and wages are getting higher and higher. Many college students are still unwilling to work in government agencies. The knowledge learned in university is of no use at all!
Not including distribution will bring about many problems, the most important of which is that after not including distribution, a system of three insurances and one fund will be introduced, and those who work in private companies will no longer have their units allocate houses!
This is also the spring of commercial housing. Although it will not immediately reach the scene of soaring housing prices after the millennium in the previous life, housing prices are rising. That's for sure. Not only residential buildings, but also commercial building prices will rise rapidly, even at a faster rate than residential buildings.
If you rent a shopping mall now, the rent will inevitably be extremely high if the contract expires in ten years. If you buy it now, you can rent it to others, and the value of the shopping mall property will increase. Even if the supermarket does not run smoothly, you can resell the property in the future. You can also make some money. Or you can just use it to collect rent, and you won’t lose money.
Moreover, the mainland's economy is not particularly developed now. Although Feng Yu is optimistic about opening a supermarket, he does not want to make it too big at once. certainly. If the results are good this year, we will do something big next year, such as loans.
None of the twenty super hypermarkets have all their shops rented out, and many are still empty. But everyone is very confident that after the supermarket opens. Soon people will come to your door asking for rent.
Fu Guangzheng and Li Zekai are more optimistic than Feng Yu. They firmly believe that this sales model, which is very mature abroad and in Hong Kong and other places, will definitely succeed in China. What's more, they have promoted it for so long in advance.
But their most important publicity has not yet been used. After two days, Li Chaoren and Fu Rongbing will come to the capital. After meeting with the leaders, they will be reported on CCTV News, and the opening scene will also be broadcast on CCTV. news.
A TV media covering the whole country is promoting Taihua Supermarket. What else should you worry about? Any company that opens in China does not have such good publicity, how can it fail
Of course, CCTV's publicity alone was not enough. They also invited leaders from various provinces and cities to cut ribbons for the opening. After all, it was also a boost to the local economy. It was also a good publicity for political achievements. How could those leaders refuse
Originally they could only invite leaders from prefectures and cities to attend, but Fu Guangzheng told those provincial leaders that at the head office in Beijing, at the opening of the first supermarket, there would be Li Chaoren, the richest man in Hong Kong and the helmsman of the largest supermarket in Hong Kong. Renfu Rongbing and others attended, and a leader of a certain country was invited to attend.
They can still bear it when Li Chaoren attends. The richest man in Xiangjiang, even the richest man in China, you are not attending in our city. What are we going to do? But the national leaders were all present, which shows how big the background of this supermarket is, so of course they also had to attend.
This is an attitude. You can't say that even the leaders think it's worth encouraging, but you are not active at all, right
Moreover, these leaders have also realized that this Taihua Supermarket may be more profitable than they imagined, so opening it in their city is also a good political achievement.
When these people can gain political achievements, no one is willing to miss it. Who doesn’t want their resume to look better? As a normal official, who doesn’t want to be promoted
But just these people are not enough. Since we want to increase the scale, we must make it as large as possible.
Feng Yu mobilized contacts from all over the world, including the dealers and agents of Taihua Trading Company, the general manager of Aihua Pager, the general manager of Fengyu Electronics, Zong Qingxian of Lehaha, Liu Chuanzhi of Lianxiang, and Duan Yongping of Little Overlord. , Zhang Ming of Taihua Agricultural and Sideline Products, Li Mingde of Bingcheng Machinery Company, and the directors of each branch factory will all attend the opening ceremony of Taihua Supermarket in their local cities.
Of course, Li Zekai also invited some representatives of the Li family in the mainland to attend and give Taihua Supermarket a platform. There are also some suppliers of Taihua Supermarket, brand representatives who rented their mall counters, etc. Feng Yu roughly calculated that there should be more than three wealthy businessmen attending each store, and their influence will not be small.
Leaders from all provinces and cities were present, so how could it not be included in the news and newspapers of each province and city? This is another free advertisement to help Taihua Supermarket build its name.
At this time, Feng Yu was sitting in Deputy Director Jia's office, discussing with Deputy Director Jia that on the day when Taihua Supermarket opened, not only would the news be on CCTV, but it could also be on "Oriental Time and Space".
"Eastern Time and Space" is not just criticism, but also praise. This still involves the richest man in Hong Kong investing in the Mainland, expressing his support for Hong Kong's return to the Mainland. Isn't it worthy of being featured in "Oriental Time and Space"
Besides the seven o'clock news, isn't there news at other times? Let's give a few more shots to the opening of Taihua Supermarket. Everyone is so familiar with it, so don't be so stingy... (To be continued.)
PS: Third update, thanks to book friends such as Sunset Land, 18andlie11, Charming Journey, 18751379546, etc. for their monthly votes. There is another chapter to be updated later