Thomas held up champagne and clinked glasses with Feng Yu to celebrate.
They chose to start selling super VCDs on August 1st, and the first place of sale was at Taihua Supermarket, a supermarket that had no reputation before. This made Thomas very worried.
But within a week, he was already seeing results.
Taihua Supermarket Group has too many talents. From site selection to supermarket shelf layout, from product procurement to self-purchasing in the fresh food area, every aspect is done very well.
Including the placement and display of the products, everything is eye-catching.
Of course, Thomas had no idea that many of the suggestions were made by Feng Yu. With the vision of twenty years ahead of his time in his previous life, he knew better than anyone else how to arrange things more rationally and to make them more attractive.
Let's talk about super VCD, not a single display, but a display of the entire home theater, paired with a large TV, which makes people envious and want to buy it.
"Mr. Feng, your supermarket is better than our country, and even better than the supermarkets I have seen in Europe and America. Our products are sold better here than in stores. It is really unexpected." .”
It has not been a year or two since Philips entered China. Not to mention the factories it has invested in and built, there are more than ten joint venture factories and companies, and hundreds of stores. But no matter which store the sales performance is, it is not as good as the sales performance in Taihua Supermarket.
Moreover, in the home appliance section of each supermarket, Philips can also send two shopping guides to promote and introduce the products. Not only Super VCD, but also razors, TVs and other products, all of which are sold very well.
In particular, Philip's home theaters sell better than Fengyu and Aihua brands. Because Philip is equipped with a 21-inch fluorescent display TV, while Fengyu, Aihua, etc. are equipped with TVs of another brand. They can't produce it themselves.
Although Fengyu Electronics has obtained Philips' TV technology, it has yet to fully grasp the technology and then invest in building a factory. When it comes to production, it goes without saying that it’s difficult. There is no time.
So Feng Yu cooperated with Changhong TV, which is currently the most popular in China. When someone wants to buy a home theater combination of Aihua brand or Fengyu brand super VCD, the matching one is Changhong large TV, and it is the most mainstream 21-inch TV now. television.
Of course, this is a brand promotion for Changhong, but Changhong is already one of the best among domestic TV brands, joining forces with Fengyu and Aihua. I can’t tell who took advantage.
Feng Yu originally wanted Changhong to OEM a batch of TV sets with the Fengyu brand and Aihua brand, but the OEM fee Changhong wanted was too high, and the technology of other small factories was not good. If the quality of the TV package is not very good, it will lower the quality of Super VCD.
The sales of the three brands of super VCDs are similar, with the Fengyu brand selling slightly higher, but among the entire set of home theaters, Philips sells the best. It can be said that on the whole, Philip is a latecomer. It has occupied close to 40% of the super VCD market share. Although it is not as much as Fengyu brand and Aihua brand combined, this has made Philips very satisfied.
Not to mention the technology they exchanged. It’s not just this one. If other products are launched in the future, if they can still have this market share, Philip will make a lot of money.
!
So Thomas is a little proud. Although we use your technology, our brand is better than yours, and the scale of our company is also larger. This collaboration. We Philip made a profit!
"Mr. Thomas believes it this time. Although Super VCD is priced high, there is no need to worry about sales. This is still in China, a developing country. I think Philip's sales are better in Europe and the United States, right?" Feng Yu asked with a smile.
"It's not as good as Fengyu brand and Aiwa brand, but I have to admit that the sales volume is better than I imagined. Especially for those ordinary VCDs, the sales are declining, and the market is slowly being occupied by our super VCDs. It is estimated that there will be another In two years, there will be no ordinary VCD production."
What Thomas means is that it is not as much as the two brands combined, but if the three brands are compared together, Philip's is already on par with Fengyu Pai, and has the potential to surpass it.
And since Super VCD was first sold in Taihua Supermarket, it also drove a lot of customer traffic. Many people come to buy Super VCD, but after seeing other products that are easy to use and cheap, they can't help but buy some too.
Not only Super VCD, but also Songjiang’s third-generation motorcycles, Songjiang-Qingqi’s displacement scooters were also the first to open a direct-sale store in Taihua Super Hypermarket. Also, with the help of passenger flow, Songjiang-Qingqi’s sales were very high. Good.
Some people even bought scooters directly, loaded them with groceries from the supermarket, and rode them home.
There are also the latest Aihua pagers and Aihua stock machines. After setting up special counters in Taihua Supermarket, the sales volume is also very gratifying.
Moreover, the Aihua pager counter also sells wind and rain batteries. This is the latest high-energy battery produced by the battery factory Feng Yu cooperates with Bingfei Factory.
It has high power and lasts a long time, but it is also more expensive. When they were sold separately in the past, sales were unsatisfactory because the price was relatively high.
But now that it is sold together with Epworth pagers, sales have improved greatly. Many people who have bought a pager worth several thousand yuan are willing to buy batteries worth more than a dozen yuan a piece. Especially at the counters of Taihua Supermarket, they sell the best.
Lehaha's new series of refreshing carbonated drinks, as well as Lehaha's black tea, green tea drinks, yogurt drinks, etc., are also sold very well in Taihua Supermarket.
Although selling in supermarkets, the profit is a little lower, but the quantity has increased too much, and the brand promotion is also very good. Not everyone often visits the supermarket, but after seeing the eye-catching display of Lehaha drinks in the supermarket, they all bought some to try. As long as they think it tastes good, retail sales will open.
There are also foods such as Tianpeng pork and Taihua ham sausages, which are all sold at Taihua Supermarket counters and are also very popular.
It can be said that Taihua Supermarket and these brands promote and help each other. Taihua Supermarket brings customer traffic and increases the sales of those products. Consumers who want to buy those products also come to Taihua Supermarket, driving the consumption of other commodities.
Feng Yu had thought of this before, but he didn't expect that the effect would be so good. Some of Bingcheng's products that were the first to enter Taihua Supermarket are also selling very well.
The companies in Bingcheng have the most trust in Feng Yu, or in other words, with Zhang Ruiqiang under his command, they trust the mayor even more. This trust has benefited them all.
A week has passed, and the passenger flow of Taihua Supermarket has not decreased, but has been increasing. Now every day from the opening in the morning to the closing in the evening, countless customers can be seen entering and exiting the supermarket. Everyone who comes out, No one is empty-handed.
Feng Yu chatted with Thomas for a few more words, and the two set a sales plan for the next stage of Super VCD. It was time for other brands to cry... (To be continued.)
ps: The third update, when you saw it, the fourth child should be on the train. Thanks for the monthly votes from book friends such as TingSieGe, c.slu, A4Ge, Gale 3517, and zgj. Thank you. There are more than two days of double monthly passes. If you still have monthly passes, give them to the fourth one. The fourth one will add more to you later, which will definitely make you happy. There will be more updates later.