Is a shopping card a gift
After Feng Yu said this, everyone looked confused. Shopping cards are just equivalent to vouchers. Can they be used as gifts? Why are you giving this as a gift? If you don’t know what to give as a gift, giving money is so straightforward.
Fu Guang has been doing business in the mainland for a long time. He also knows that although mainlanders do not like giving gifts to each other as much as Xiangjiang, many officials like to receive gifts, and their favorite is to receive cash directly.
Fu Guangzheng's eyes became brighter and brighter, shopping card = cash!
Yes, you can buy a lot of things with shopping cards, including refrigerators, TVs, VCDs and other major appliances. It’s the same as money.
Feng Yu looked at Fu Guangzheng's expression of realization and asked with a smile: "Have you figured it out?"
"I understand, your gift is mainly for leaders, right?"
Feng Yu nodded vigorously like a coward: "Yes, but it's not just the leaders, but also parents, parents-in-law, prospective parents-in-law and other elders, or people who can help with things. During the holidays, choose gifts. It’s also a headache. It’s okay if you buy the right one, but if you buy the wrong one, you’ll spend money and get no favors. Isn’t that a loss? The supermarket shopping card given to us is different. What the other party likes can be decided by himself. Come and shop.”
"And for this shopping card, we can also have a time limit, such as three months. If the consumption cannot be completed within three months, the amount inside will be invalid, so as to stimulate them to consume faster. Don't think that this is overdrafting their money. Purchasing power, shopping cards with this kind of face value are generally not used to buy groceries or anything else, but are used to buy large items. Large items are not daily necessities. When they want to buy toilet paper, toothbrushes and other things, they still Will buy again."
"The most important thing is that when many people buy things, they can't just make up the amount. They only know that if they don't spend all the money, it will be invalid, so they will choose more products, and the actual amount of the purchased products will usually exceed the shopping card. The amount, that is to say, when they come to us to spend money, they not only need a shopping card. They still need to spend money.”
The senior leaders of Taihua Supermarket Group looked at Feng Yu with admiration. Why didn't they think of this? Especially the people from the Fu family are the most embarrassed. They have been working in supermarkets for many years, but they are not as good as Feng Yu, who has never opened a supermarket. This comparison makes it seem like they have all lived like dogs over the years!
"Mr. Feng, what denomination do you think we should introduce for shopping cards?"
"Shopping cards with five denominations of five hundred yuan, one thousand yuan, three thousand yuan, five thousand yuan and ten thousand yuan. Five hundred yuan is what you said. Buy it back and give it to the company's employees as a benefit. Of course. Including for parents and elders, some people make money and want to spend it on their parents, but their parents are always reluctant, but they change it to a shopping card. If they don’t spend it, it will be gone, and they have to spend it. One thousand yuan is also the target for these purchases. There are always some school leaders in the company, or they are looking for someone to do something. The main purpose of three thousand yuan, five thousand yuan and ten thousand yuan is to give gifts, or to the leaders. Shopping cards The advantage is that it is anonymous and has no password, so whoever takes it can consume it.”
"Is this a benefit? If it is lost, wouldn't it be wasted?" Fu Guangwei asked.
"It's their loss if it's lost, not ours. Our Mainland Discipline Inspection and Supervision Department is equivalent to the Independent Commission Against Corruption in Hong Kong. They will regularly check the bank accounts of all public servants. This shopping card, and There is no need to deposit it in a bank. Even if they are found out, they can say that they got it in a lottery, picked it up, etc., and are exempt from punishment, so that they can put it away without any psychological pressure. "
The problem of officials accepting gifts existed in the past life until Feng Yu was reborn. There is no way to completely solve it. This is an unavoidable problem in any country. Feng Yu just asked them to change the gift of money into gift cards and shopping cards. He had no psychological pressure at all.
"Brother Feng, how much do you think we can sell for this shopping card?" Li Zekai asked.
“Guaranteed much more than a membership card!”
In his previous life, Feng Yu had a friend who worked at Carrefour. When Carrefour launched shopping cards during the holidays, one store could sell hundreds of millions! If it happens during major festivals such as the Mid-Autumn Festival and New Year, it can sell more than one billion yuan. Although the government later ordered them not to issue super-large shopping cards, they still sold hundreds of millions of them every month, so I could give away a few more at a time.
The current economic situation is incomparable to that of ten or twenty years later, but according to Feng Yu's estimation, if the publicity is proper, a supermarket can still sell 20 million shopping cards. Just shopping cards of 5,000 or 10,000, It won’t be sold any less.
With twenty stores, selling 500 million yuan is definitely not a problem. Teacher's Day is coming soon, as well as Mid-Autumn Festival, National Day, etc., which are all peak sales seasons for shopping cards.
There are also New Year's Day, New Year, etc. This shopping card can definitely sell more. In half a year, the amount of funds that can be raised just by relying on shopping cards is not a small amount.
Although this shopping card will still be consumed in the supermarket later, it can also stimulate the sales of supermarket products and quickly withdraw funds.
The most important point is that this will create a false boom in turnover, which can be used to lend more money in the bank.
In half a year, plus loans, profits, etc., it is absolutely no problem to raise more than one billion RMB in funds, and then more than 20 super supermarkets can be opened.
In this way, they can achieve what Fu Guang expected. Except for the less developed provinces such as the west, the rest of the provinces will have at least one Taihua Super Store, while more developed cities may have two to three, or even more.
As a result, the prime locations for opening such super hypermarkets or supermarkets are occupied by Taihua Supermarket Group. There is no need to worry about Carrefour, Wal-Mart, etc. seizing the market, or other local follow-up companies coming to compete. Taihua Supermarket Group will steadily become the number one supermarket group in China, and may even be the largest in the world in the future. Ranked in the top five.
We have to guard against companies that follow the trend. For example, in the United States, everyone knows that Wal-Mart is the number one in the world, and has even occupied the top spot in the Fortune 500 for many years. But in the future, there will be several Fortune 500 retail companies in the United States with models similar to Wal-Mart.
For example, HeDepot in the United States ranks between 35 and 40 among the Fortune 500; Kroger in the United States ranks between 50 and 55; Target in the United States , ranked between 70 and 75; America's SeaRoebuk, ranked between 80 and 85; America's Costco (CostoWholesale), ranked between 90 and 90 Between five; Alberons in the United States, ranked between one hundred and one hundred and five.
It can be seen that even if it is as strong as Wal-Mart, it cannot avoid the emergence of competitors. Even the development of these companies in some areas is better than Wal-Mart. Some of these companies have profit margins that are still higher than Wal-Mart, and their annual turnover combined , even more than Wal-Mart.
Being the earliest and developing the best does not mean that it will definitely occupy all the markets. Even in the past life in China, there were more than a dozen large supermarket chains, and these were all competitors.
The current method of Taihua Supermarket is to occupy all the prime locations, so that those companies that follow the trend cannot make much money, let alone develop through profit rolling! (To be continued.)
PS: Third update, thank you to book friends such as Xiaoyaozuyoutianxia, iangbizi, and メ多来い多网 for their rewards. There will be more updates later