Next, everyone discussed how to promote the card in order to sell it.
Advertising must be done, but there are different opinions on which media to advertise on and how to advertise.
"I think it is enough for us to advertise on the city TV station. One month is enough time for all citizens to know that we have launched membership cards and shopping cards, and the ads on the city TV station are very cheap. One month before the supermarket opens, it is The advertising done in various cities and TV stations has been very effective," Fu Guangzheng said.
Li Zekai had a different opinion: "Advertising on the city TV station is obviously a waste. We only need to let others know that we have this activity. I think distributing leaflets is the simplest and most economical way. Originally, we have been With people distributing flyers, this part of the advertising expenditure can be completely saved.”
"How about just handing out flyers? Our premium membership cards and large-value shopping cards are all for big customers. How many big customers have you seen picking up flyers on the street? They all drive." Guangwei retorted.
"You can put it directly on their car. I see many parking lots with flyers on the windows and under the wipers." Li Zekai argued.
"Yeah, if it were you, would you look at it? Either throw it on the ground or throw it into the trash can. You wouldn't even take it from the car, let alone look carefully. Let me tell you, the simplest way is, Just promote it at the entrance of the supermarket. Make a big puppet and hold a loudspeaker to promote it. The cost is very low, and the effect is pretty good, and it can attract customers to spend. In the supermarket, you can also promote it through broadcasts, posters, etc."
Fu Guangwei's method is relatively traditional and is also the conventional method used by his supermarket in Xiangjiang. The effect is indeed good. But Fu Guangwei didn't consider that in Xiangjiang, the TV station's advertising fees are relatively expensive and there are several competitors. Therefore, it is most cost-effective to advertise in this way.
But in the Mainland, advertising costs are not high, and Taihua Supermarket has no competitors at all. And the customer base is not as stable as Fu's supermarket, so Feng Yu tends to spend money on advertising in the media.
But advertising on the market is really not cost-effective. Feng Yu believes that advertising should be done on radio and newspapers.
"I think radio and newspapers are the most suitable places for advertising. First of all, the ratings of city stations are not particularly good, and people who do business have less time to watch TV. They will read newspapers after work and drive I listen to the radio when I’m at work. After work, they either go out to socialize or go out to play, and not many people watch TV. Even if they do, they mostly choose TV stations such as CCTV and local stations, which are still far behind.”
"The most mainstream news media now is newspapers. Whether you are working or doing business, whether you are a civil servant or an ordinary worker, you cannot do without newspapers. Even in our Taihua Supermarket Group, the one that everyone reads the most Newspaper?"
"Brother Feng, have you ever thought about it, many people are still illiterate now." Fu Guangzheng reminded.
He has been in the mainland for a long time and has seen many illiterate people, including leaders. Newspapers are very mainstream, but obviously some groups of people are not covered.
"Of course there are people who are illiterate, but they are mainly concentrated in rural areas. In cities, there are not many illiterate people. You have been in the mainland for a short time. How many illiterate people have you seen? How many years have the literacy classes been opened in the city? There aren’t many people who can’t read a liter of Chinese characters anymore. I admit, there will definitely still be some, but the number is very small. At this time, it’s time for us to work hard on advertising.”
"What new ideas can there be in newspaper advertisements?" Li Zekai asked with a frown.
"Of course it can. For example, we can make the advertisements more interesting. Have you read the comics?" Feng Yu asked.
"I've seen it!" Fu Guangwei raised his hand excitedly. Realizing that everyone else was looking at him with disdain, he weakly put down his right hand and said, "I've really seen it. "Dragon and Tiger Gate" is really exciting."
"Brother Feng. How many people who work to earn money do you think still read comics? They are all for children." After saying that, he gave Fu Guangwei a look of disdain.
Fu Guangwei was despised and stared back unceremoniously. I haven't even watched "Dragon and Tiger Gate", but you still have the nerve to say that you are from Xiangjiang!
"I'm not talking about the kind of fighting comics. Have you seen the four-frame comics? They are four comic pictures that tell an interesting little story, a little story that can make people smile. For example, the first picture can be a People are looking for a parking space. In the second picture, another person drives directly into our parking lot, and this person can laugh at the other person for being stupid and a waste of money. In the third picture, the person entering the parking lot takes out a premium membership card. , in the fourth picture, people in the parking lot came out and showed off in turn that they had a supermarket premium membership card and could park for one cent!"
Fu Guangzheng and the others frowned after listening to Feng Yu's words. It sounded like they highlighted the preferential parking treatment provided by the premium membership card, and it seemed that the comics were indeed more interesting than the advertisements. Moreover, when ordinary people read newspapers, those with pictures are always more eye-catching, but they don’t know whether this effect is good or not.
"I'm just giving an example. To be specific, you need to find a dedicated person to do it. But I can guarantee that such an advertisement will be easier for people to see and remember. There is another way to advertise in newspapers. The advantage is that you can buy it by the day or by the week, which is much more cost-effective than buying a TV for at least a month. I know a design company that can design this type of advertisement."
"That's true. TV stations will not sell ads that will only be played for a few days, unless we pay a very high price, but then the cost will be very high and not cost-effective." A vice president nodded and said.
"The second way is radio. Radio is mainly played during the peak hours of commuting. The target group is people who drive and take buses. Driving is the most boring time. Many people are used to listening to the radio, which is too quiet. A lot of people can’t stand it.”
In today’s cars, a radio is still standard. Some cars have on-board recorders, and that’s a good car. And those with car CDs are even more luxurious cars.
Even before Feng Yu was reborn, the radio's listening rate had always been good. Even if there is a DVD in the car, they are used to listening to the radio, so advertising on the radio will be very effective.
"For radio ads, we need to find someone with a very recognizable voice. I recommend a person, Zhao Zhongxiang, who has worked with me. The price is not expensive, but the effect is very good."
"How long will the broadcast advertisement last? How should we do it?" Fu Guangzheng asked.
"The broadcast advertising time can be longer. Even if we no longer sell cards, we can still promote other products in our supermarket. Now is a good opportunity, a good opportunity to sell shopping cards. Teachers' Day is coming!" (Unfinished) to be continued.)
PS: Fourth update, additional updates will be added if the monthly ticket is over 300. There is another chapter ahead, don’t miss it. Thanks to PK Ancient Greece, Danyi Gentleness XH, Shu Luo and other book friends for their monthly votes. Thank you. There will be another update later, are you surprised