The two met and communicated for the first time, which was quite pleasant. ∈↗, even Liu Yong felt that no matter whether Feng Yu invested in Minsheng Bank or not, Feng Yu said that he wanted to participate in the Guangcai career, and this was enough.
However, in the end, the decision-making power does not lie with Liu Yonghao. Although Liu Yonghao is one of the initiators, the final decision is made by the country.
Feng Yu is not in a hurry. It would be better if this matter can be postponed until 1998. It is obviously not cost-effective to invest now, but after 1998, he will definitely make a lot of money from the Asian financial crisis. Just happen to have money to invest.
Besides, he also asked, if the Minsheng Bank is to be established, it may not be possible next year, and it may not be until 1996 at the earliest. Then Feng Yu might as well let others invest first, and then wait until 1998 to take shares. He wants to get a loan from Minsheng Bank, at least in the short term.
If Taihua Supermarket wants to expand, it will have to find loans from other banks. Feng Yu came to contact the domestic bank, and Fu Guangzheng and the others contacted the bank in Xiangjiang to see who could negotiate a higher loan and better conditions, and they would get the loan from that side.
However, Feng Yu remembered Li Zekai's loan in his previous life. With one project, he could borrow huge amounts of money out of thin air. So this time it should be no problem. After all, there is still Li Chaoren's shares in Taihua Supermarket. .
Feng Yu believes that funds are not the most important thing right now. The most important thing is to select a location, open a store, and avoid other competitors.
At this time, there were actually several prototypes of some supermarkets in the country in the previous life, such as Hualian and others. They were registered earlier than Taihua Supermarket, but they were not large in scale. The product types, service attitude, goods placement, advertising, etc. There is a big gap between marketing methods and Taihua Supermarket. Although Hualian also has a supermarket, it can only be regarded as a self-selected shopping mall.
But I have to say that a good location is very important, and having a certain stable source of customers is also very important.
Just in Shanghai, Hualian's supermarket has a great impact on the development of Taihua Supermarket. Although they only have two stores at this time. But sales are not low.
But since Taihua Supermarket opened in Shanghai and opened two stores, Hualian Supermarket's sales have begun to decline, which has become more obvious this month.
This is Feng Yu's strategy. Stealing Hualian's market. After all, Hualian's management model, business methods, item placement, purchase channels, business area, etc. cannot be compared with Taihua Supermarket. Even the building of the supermarket is that It's an old building with electric wires passing through it. It’s a mess, but nowhere else can Taihua Supermarket look so clean and atmospheric.
The store manager in Magic City also began to recruit people from Hualian Supermarket. Originally, the salary at Taihua Supermarket was higher than that at Hualian Supermarket, not to mention the benefits were better and there were clear paths for promotion.
When you join Taihua Supermarket, you will be told that Taihua Supermarket will continue to expand its chain and many new stores will be opened. If they go to a new store then, their salary and remuneration will basically be increased, and they can also become leaders.
And the new store is not necessarily far from the Magic City. It can be in Suzhou and Hangzhou, or it can be in Shanghai, maybe it's closer to home.
Taihua Supermarket also relies on better channels and cheaper purchase prices. It sends people to Hualian to check the other party's prices, and then sells them at a lower price.
At first, Feng Yu thought that the profit of the supermarket would not be too high, and that 20% would be as high as the sky. But after he actually opened it, he realized that the profit of the supermarket at this time was simply too high.
For example, a pair of stockings. It costs ten yuan to sell in the mall, but the purchase price is only more than three yuan. Taihua Supermarket sells a pair for eight yuan, more than doubling the profit.
There is also the domestic Great Wall dry red wine. It costs more than 20 yuan a bottle in stores, but the purchase price at Taihua Supermarket is less than 10 yuan. The price of 18 yuan a bottle is enough for many people to rush to Taihua Supermarket to buy it.
Those imported goods are more profitable. Some companies with import channels. At this time, Chinese people like foreign products, so they sell them at high prices, often with several times the profit.
Although the prices at Taihua Supermarket are much cheaper, they still have more than double the profit.
Regardless of whether they are large or small, everything in Taihua Supermarket is very cheap. Even eggs are cheaper than those in the farmer's market, but the profit is not low at all.
Coupled with the effective publicity, the customer flow is very large. For the two stores in Magic City, many people from other districts come from far away to shop, because the products in Taihua Supermarket are on average more than 10% cheaper than outside. Some are more than 20% cheaper.
The profit margin itself is not low, coupled with the rising sales, daily promotions, etc., the turnover of Taihua Supermarket is rising every week.
The popularity of Taihua Supermarket has made Hualian more and more difficult. This is exactly what Fu Guangzheng wants. He has taken a liking to the location of Hualian. If he acquires Hualian's two supermarkets and builds a new shopping mall there, business will surely flourish. Although it will take a few months, compared with the future profits, it is still very cost-effective, not to mention that it also eliminates a future competitor.
Not only in the Magic City, but also in many cities such as Beijing, Bingcheng, Jinmen, Shencheng, and Jinling, there are original shopping malls that need to be converted into supermarkets or super hypermarkets. It is obvious that we have seen the popular scene of Taihua Supermarket. Jealous.
For example, in Bingcheng, there is a shopping mall called Zhonglan Lan, and a large supermarket is also planned on the bottom two floors. Even the position and spacing of the shelves are exactly the same as those in Taihua Supermarket, which is clearly an imitation. of.
Feng Yu called Zhang Ruiqiang and asked what was going on. I wanted to buy this place but you didn't sell it. Didn't you say you wanted to open a department store? What's going on with this Zhonglan Supermarket
Zhang Ruiqiang said in embarrassment that it was caused by someone from below, and he didn't know much about it. By the time he found out, the planning had been completed, and even the shelves had been ordered, so he couldn't let them be dismantled, right? Besides, a supermarket can't take away Taihua Supermarket's business, so Feng Yu shouldn't care too much.
Feng Yu doesn't care. In cities like Magic City, Pengcheng and Yangcheng, others have already opened self-selected shopping malls. Taihua Supermarket can catch up and steal the market. Not to mention in Bingcheng, Zhonglan is just a follower. Yes.
It happened that the location of that shopping mall was very good, and Fu Guangzheng was also thinking about buying that shopping mall. It has a certain customer base, and with the brand of Taihua Supermarket, there will definitely be no need to worry after it opens.
The publicity of Taihua Supermarket is very strong, and many people are curious. After seeing Taihua Supermarket in the news, they really want to know what this supermarket is. When they went in, they saw that various promotional products were much cheaper than they usually knew, which immediately stimulated their desire to buy.
The launch of shopping cards and membership cards has retained a large number of customers. Not to mention anything else, the business of grain and oil stores, vegetable markets, small shops, snack bars, etc. near Taihua Supermarket suddenly declined. On the other hand, the business in the surrounding clothing shopping malls is better than before.
In this selection of locations, Fu Guangzheng and the others were looking at places where others had already opened businesses. Their current decision was to merge in two words! (To be continued.)
PS: The third update, thank you for reading the original version for Laosi, I am a crazy book fan, Yuyuyuyuyuzai and other book friends for their rewards. There will be additional update SF0916 later.