Adolf, the president of Carrefour Asia, looked at the report on the table, his expression a little uncertain.
How could this happen? Why did such a company suddenly appear in China? It had such courage and opened so many chain super supermarkets!
What's more, what makes him confused is that the other party did not rent a shopping mall, but bought the property and built a super hypermarket with a supermarket as the core. Isn't this their Carrefour way
He asked someone to investigate and found that the business model of the Taihua Supermarket Group had so many similarities with their Carrefour. The profit methods, business models, management models, etc. are all very similar.
But it is far-fetched to say that it is imitating their Carrefour. After all, Taihua Supermarket Group has strong financial strength, and its sales methods are similar to those of major supermarkets in the world. However, Taihua Supermarket's various promotional methods opened Carrefour's eyes.
At this time, Carrefour was not as domineering as in its previous life. Although it was doing promotions every day, there was still a gap compared with the strength of Taihua Supermarket.
What's more, Taihua Supermarket is obviously a more comprehensive supermarket. Even the fresh fruit section is very good, better than Carrefour's.
Originally, Carrefour was investigating the Chinese market, but the relationship between France and the Chinese government is not particularly good. There are not many places for cooperation between the two parties. This may be related to the better relationship between China and Germany. There is disharmony between France and Germany, and the whole world knows this.
Now that the relationship has finally eased, they planned to enter the Chinese market to test the waters in the next two years, but found that it was already too late. While they were still inspecting, Taihua Supermarket popped up.
And this Taihua Supermarket Group is too crazy. How can it open so many chain super supermarkets when it comes up? Isn't it afraid of losing money
But after they inquired about it, they found out that the Taihua Supermarket Group actually had shares in Hong Kong Li Chaoren. Li Chaoren is a very famous businessman not only in Xiangjiang, but also in the whole of Asia and even the whole world. The number one Chinese businessman is not someone to be trifled with. He has very strong capital.
Li Chaoren is not a sole proprietor, but I heard he still cooperates with many people. Among them is a big boss from the Mainland. Together, they don't have to worry about funds. In addition, properties and prices in mainland China are very cheap, so they can open a large supermarket with a small amount of capital.
But they also studied it based on the size of Taihua Supermarket. Judging from the types of products, each supermarket needs at least 200 million RMB in funds. This is also an important reason why they have not entered China.
The investment amount is not low, the rate of return is unpredictable, the capital requirement is large, and the risk is high.
But it seems that the registered capital of Taihua Supermarket Group is not high. Even if capital is injected later, it won't be too much, right? If each supermarket really spent RMB 200 million, then there would be 20 Taihua supermarkets. Calculated at the current exchange rate, wouldn't they have spent US$500 million? If calculated based on last year's exchange rate, the investment amount would be higher!
Is the investment too high
Adolf didn't know that most of the products in Taihua Supermarket were delivered first and paid later. They just paid a deposit and the settlement was not until the end of the month. Many brands also paid gate fees and other fees. This money was simply paid by others. The cost of Taihua Supermarket was very low, let alone 200 million. The 20 million yuan would not be used, otherwise their initial investment would become more valuable due to the rise in exchange rates. But it can’t support twenty super hypermarkets.
It is even impossible to simply open 20 large supermarkets because there is not enough money to purchase goods!
Adolf suspected that Taihua Supermarket had a background with the Chinese government. Otherwise, why would a supermarket that just opened be included in the biggest news media of the Chinese government? When will the government help businessmen with free publicity
After the opening of Taihua Supermarket, the sales scene was very hot. Adolf didn't expect this either. He couldn't figure it out. China, which was so backward, had only been reforming for so many years, but it already had such purchasing power
He never imagined that although China was still relatively backward, there were so many people in China. Moreover, China is not without rich people, and there are not many of them.
He also doesn't understand how curious and how quickly the Chinese people accept new things. What's more, he doesn't understand how much Chinese people like to have fun.
A very busy place like a supermarket, where you can browse casually and pick up cheap things without paying attention to the salesperson's glare, is so attractive to Chinese people.
What's more, every promotion of Taihua Supermarket is more attractive to customers. Let’s just talk about Taihua Supermarket’s promotional slogan at this time, which makes many people willing to come.
Shop at Taihua and your salary will go up one level!
The products at Taihua Supermarket are cheap. If you buy all your tea, rice, oil, salt and other things at Taihua Supermarket every month, the money you save will be like earning a higher salary.
This advertising slogan has stimulated the nerves of many people and their not-full wallets, making them want to go shopping at Taihua Supermarket even if they walk a little longer or take the bus for an extra hour.
There are also phrases such as "There are specials every day, **** has discounts", "A wide range of products, the prices are clear", "Shopping in Taihua, you will be in a good mood every day", etc. frequently appear in newspapers and radio. There are advertisements on buses, and flyers are distributed in crowded places.
It has only been just over a month, and in cities with Taihua Supermarket, almost everyone knows about Taihua Supermarket, and its reputation is very good. Even in some cities where there is no Taihua Supermarket, many people know about Taihua Supermarket because they saw it on Xinwen Network.
Adolf regretted it at this time. If he had known that it was so easy to open a supermarket in China, he should have inspected China earlier, or the inspection speed would have been faster. Maybe Carrefour had already opened in China. In particular, he had sent people to inspect the locations of several supermarkets in Taihua Supermarket, which made him even more depressed.
At first, he thought that the only competitor was Wal-Mart, which was also going to enter the Chinese market. Little did he know that the Taihua Supermarket Group that had emerged in China was even more terrifying than Wal-Mart.
He knew very well how much advantage a local company would have over them. Not only because they are more familiar with the national conditions, but in terms of national policies, they are more inclined to protect local enterprises.
It will probably be very difficult for them to enter China again. Even if we manage to open a store, it will never be as good as in other countries.
This Taihua Supermarket Group is difficult to deal with. He now only expects that this company's target is the Chinese mainland market. If it really wants to enter the overseas market and start to compete with them, there will be another strong competitor, which will be a very big resistance to Carrefour's expansion. .
Please report this matter to the headquarters. Let the headquarters study whether to enter China early and risk losing money, or wait until the Taihua Supermarket Group expands and lose the golden opportunity to enter the Chinese market. . (To be continued.)
ps: Fourth update, 36,330 recommendation votes plus an update. There is another chapter ahead, don’t miss it. Thanks to Liuliushui, bbb4b, Ji http:///book/html/31/31499/index.html
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