Feng Yu tasted a cup of Guozhen developed by Lehaha, which was just hot orange juice. As for the taste, I can't say whether it's good or bad. It's sour and sweet. It's similar to what Feng Yu drank in his previous life. Some people should like it.
But Feng Yu was not satisfied. How could this taste compete with Gao Lego? If the goal is to focus on Rising Sun Warm Tea, that would be too low. If you want to compete, you have to compete with the best. There is no point in competing with the bad.
What was the best-selling hot drink in China in the past life? It doesn’t count tea and coffee, but it’s definitely not high-quality Lego, but milk tea!
The more famous ones are Youlemei and Xiangpiaopiao. Both of them are milk teas that were only launched in the new century. Now, at least they don’t have this kind of instant milk tea in cups.
The advantages of milk tea are completely different from that of Collet. Collet's product positioning is nutritional supplements with good taste. And milk tea just tastes good. Or later, coffee and chocolate were added, which also had some refreshing and anti-hunger effects.
"Qingxian, the taste of this Guozhen is okay. You have also found many people to do experiments, right? This can only be defined as a children's drink. Few adults like to drink it, right?" Feng Yu asked.
Zong Qingxian frowned: "Yes, children like it very much. Adults say it is too sweet. But after the sugar is reduced, children don't like it. There is no balance point at all. You can't let people drink this. Are you going to add sugar to it?"
Feng Yu wanted to tell him that this was not impossible. In the future, many drinks would have a small sugar bag in them. It's just that Guozhen comes in such a large package, so it would be really troublesome to get another sugar bag.
"Let's focus on the children's market. After all, our brand is more competitive in the children's market. It can not only have orange juice flavor, but also pineapple flavor, apple flavor, etc. You can ask someone to research it, even if Even if the sales volume is not very good, we can also enrich our product categories and avoid the emergence of competitors.”
Zong Qingxian nodded: "People are already making it. Orange juice is the easiest to make. And everyone has drunk orange juice before, so this has a certain market base. But based on this alone, we don't seem to be able to compete with Golego. After the health care products industry was suppressed, nutritional products took the opportunity to rise again. Collet is a nutritional drink, and it already has a large mass base. It is also considered an imported product and is also advertised on CCTV. It is difficult for us to compete. Pass."
"Have you ever thought about producing a similar product and defeating Lego?" Feng Yu asked.
"You mean we also produce this kind of chocolate milk powder? The technology is not difficult, but the taste is not as good as other people's, and the nutritional content is difficult to control. Glogo only makes this kind of product, and we don't even have a brand. What advantage?" Zong Qingxian frowned.
It's not that he hasn't thought about it, but it's too difficult. Unless he uses a crazy advertising campaign, the cost is too high. Once it fails, the loss will not be small. Have that money. It is better to continue to promote yogurt drinks and tea drinks. There are many competitors competing with Lehaha to compete for the market.
"Have you been to Baodao to inspect the market? Have you seen the pearl milk tea there?" Pearl milk tea has become popular in Baodao only three months after its appearance. Zong Qingxian must have tasted it, right
"Pearl milk tea, I've had it, what's wrong?"
"Then what do you think the milk tea tastes like?"
"It's okay. I can't say it's good or bad. I don't like it very much, but there are a lot of people who like it. Mr. Feng's intention is that we produce this pearl milk tea?"
"Don't you think it's possible? The technology of this product is not particularly difficult, right? There is even a ready-made formula. We just need to buy it, or we can study the combination ourselves and come up with new flavors."
At this time, the milk tea already has tea powder, but it is not mixed, but separate. The service staff needs to mix it in proportion and brew it for the guests.
What Lehaha has to do is just mix it in proportion. Just package them together, and even the raw materials can be purchased directly, there is no need to produce them yourself.
Including the pearls or coconuts in the milk tea, you can purchase them directly, or even find someone else to make them, and then just put the Lehaha logo on them. It's so simple.
"This seems okay, but will mainlanders like this taste?" Zong Qingxian hesitated.
"If you don't give it a try, how will you know you don't like it? The taste of this milk tea is just one word, fragrant. It makes people want to take a sip when they smell it. Even if it can't be sold in the mainland, it can still be exported and sold to Baodao, Xiangjiang, etc. The land is also very good. Moreover, this can launch a product to compete with Golego, such as chocolate-flavored milk tea."
"Chocolate-flavored milk tea, is that still milk tea?"
"Don't worry about it. As long as someone likes it, it's a success. And have you ever drank coffee? It's a drink that Westerners like very much. There are already coffee shops in coastal and some more developed cities. The price is expensive. It’s outrageous, but the cost is extremely low. It’s just for those who want to experience foreigners’ drinks. We can also satisfy these people’s desires by launching coffee-flavored milk tea.”
Zong Qingxian looked confused. He always felt that what Feng Yu said was unreliable. Traditional pearl milk tea can really be made. As Feng Yu said, if it cannot be sold in the mainland, it can also be exported to Baodao and other places, and you will not lose money.
But if milk tea is mixed with chocolate, coffee, etc., wouldn’t it make things look different? Would anyone like it
Zong Qingxian is still not bold enough. Feng Yu remembers that in his previous life, Lehaha was very bold when launching drinks? For example, coffee cola, beer catechu, kvass, etc. are all criticized by many people, but they are still profitable.
"Okay, Mr. Feng, I'll go back and find someone to try it. But our factory's production capacity is not enough. Although we have been working hard to expand the factory and expand the production line, we have never made this type of product before, and there is no ready-made production line to do it." Use it, the investment is not small.”
"The location can be the west. Have you heard of Glorious Career?"
"Guang Guangxian, I have heard of this. What do you mean, we also want to join?" Someone invited Zong Qingxian, but Zong Qingxian refused because at that time Zong Qingxian was not prepared to expand the factory too much.
"Why not? It can not only do good things, but also improve the humanistic value of our brand. Moreover, the factory over there mainly produces this kind of powder packaging products, so you don't have to worry about transportation. Slower, slower, anyway, it has a long shelf life. , and not easily damaged. Moreover, the labor and land costs there are very low, so we didn’t lose much after all. More importantly, you can win the favor of the leaders above. Don’t you want to be called a conscientious entrepreneur? "
"Okay, I'll go back and do some research. If possible, Lehaha will also join the Guangcai cause and contribute to the country."
"That's right, then I wish us success."
Zong Qing hesitated for a moment and asked, "Mr. Feng, would anyone really like this combination?"
Feng Yu "..." Co-authored, you still don’t believe it! (To be continued.)
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