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The popular National Day has passed, and time has entered November, entering the trough period of the retail industry.
Some people say that November is a low period for retail sales because it is the end of the year next month and everyone is working hard to complete tasks or overfulfill tasks and has no time to go shopping.
Some people say that it is because November has just passed the National Day, Mid-Autumn Festival and other festivals. At that time, everyone spent a lot of money. Many people are now short of money and have no money to shop.
Some people also say that November has officially entered winter. When the weather gets colder, people are less willing to go out and prefer to stay at home, so naturally they won’t go shopping.
But all these rules do not apply to Taihua Supermarket, or Taihua Supermarket.
Even though it's very cold outside and it's even snowing in the Northeast, it still can't stop people from shopping at Taihua Supermarket. There are many reasons. For example, things in Taihua Supermarket are indeed very cheap. "When you shop at Taihua, your salary will rise by one level" is really not just a casual statement.
For example, the shopping card you got on November 1 has a validity limit of fifty days. If you don't use it again, it will expire. For example, Taihua Supermarket is very warm inside. Even if you don’t buy anything and just go shopping inside, the supermarket staff will not say anything. They will still smile when you see them. Just think of it as a place to relax, although every time you go there, you will feel relaxed. , I can’t help but want to buy something back.
The suppliers at Taihua Supermarket were all very excited. There are only twenty supermarkets, and the coverage area is not particularly large. Why are sales so high
At the beginning, the various conditions of Taihua Supermarket were very harsh, and they were still a little dissatisfied. They also have to buy on credit, pay a deposit, pay promotional fees, and obey supermarket management, even printing a flyer. They have to pay, who is selling the goods
If Taihua Supermarket hadn't guaranteed it, their sales would have been very good and they offered a good purchase price. They may not agree yet.
But now, they all feel that signing the supply contract with Taihua Supermarket was a great deal. Not to mention the large purchase volume, the price is not low. And it really has a big promotional effect on their brand.
Look at the neatly arranged shelves. When their people go to the supermarket to check, they all have the desire to buy after seeing it. If you look at other shopping malls and small shops, things are arranged in a disorderly manner, the floors are dirty, the shelves are covered in dust, the sales staff have bad attitudes, etc. They are really incomparable to Taihua Supermarket.
At the end of the month, they worry about the payment. Every penny was deposited into their company's account, and it didn't take a day.
That's not all. The order volume in the second month was even larger, and they were required to deliver goods once every half month, or even once a week. Why can't you agree to this? If your sales are so good, you can deliver goods every day. The more you deliver, the more they make.
Even many brands have found that at this growth rate. Maybe starting next year, the sales volume of Taihua Supermarket alone will be no worse than their previous sales volume in the entire city, not to mention. The number of their wholesale and retail products has also begun to increase.
They didn't know why at first, but some sales staff cleverly inquired and found out that many people thought it was very good after buying some products in Taihua Supermarket, such as a roll of toilet paper, a bottle of juice, etc. But when needed suddenly. I didn’t have time to go to Taihua Supermarket to buy it.
So they look for the nearest small store and other places to buy, and the first choice is the brands they have bought or seen in Taihua Supermarket.
Everyone thinks that the products sold in Taihua Supermarket must be big brands and high-quality products. I haven’t seen many products. They are all imported and cannot be seen in China!
The supermarket, which is supposed to serve the common people, is regarded as a high-end store by many people. Even Feng Yu did not expect this.
However, judging from the cleanliness of shopping malls, Taihua Supermarket is still very far ahead of its domestic counterparts. Each supermarket employs just as many cleaning staff.
So those who originally signed short-term supply contracts with Taihua Supermarket wanted to renew their long-term supply contracts with Taihua Supermarket in advance. Obviously, Taihua Supermarket is a very powerful sales terminal.
But at this time, it is no longer time for Taihua Supermarket to beg them, or even find connections to invite them to settle in. Now Taihua Supermarket can be said to have succeeded, and the status of both parties has been reversed.
Do you want to sign a long-term contract now? Okay, let’s supply the goods first, settle the accounts at the end of the month, and obey our supermarket’s various management methods. For example, if you are asked to pay, you have to pay. Should the supply price be lowered? Although the supply price was lower than that of your municipal dealers before, it was similar to that of some provincial dealers, right
We cover more than a dozen major cities across the country, including super supermarkets in municipalities directly under the Central Government. It is not an exaggeration to say that we have already covered half of China's major cities, right? Does this supply price have to be the lowest price? Because no dealer has such a large sales volume as us, right
In the past, the purchase price of many products in Taihua Supermarket was only cheaper than that of other shopping malls and retail stores in the city. If it were not for the cheaper prices of imported goods and the channels of Taihua Trading Company, the profit would not be too high.
But starting from the new contract, all Taihua Supermarket products will have the lowest wholesale price in the country. You can't give it? Okay, then when this batch of products is sold out, we will not buy your brand products. Anyway, your products are not unique. Nowadays, there are so many products that are trying to get into our Taihua Supermarket, and you are one of them.
Those dealers are very aware of the sales capabilities of Taihua Supermarket. If they lose such an important sales channel, it will have a great impact on their product sales.
Moreover, Taihua Supermarket's publicity effect is really good. Entering Taihua Supermarket, it seems that their brand value has been improved a lot.
At this time, nationally renowned brands such as Philips, Fengyu, Aihua, Xiaobawang, Lehaha, etc. were the first to sign contracts with Taihua Supermarket in advance. Some local brands that are not particularly big have also been cruel and signed some harsh contracts with Taihua Supermarket.
Anyway, even if this contract is a bit harsh, they can still make money because of the large volume.
Among other brands that are waiting to see, some continue to wait and see, while others cannot withstand the pressure and choose to sign the contract in advance.
Feng Yu looked at the brand companies that the supermarket had not signed a contract with and filtered them one by one. If there is no substitute, continue to delay. Anyway, although the last contract is short-lived, it has not yet expired. And if there are alternatives, don’t blame Taihua Supermarket for being rude!
Ps. For those who are following the update, do you still have free appreciation votes and starting coins? The countdown to the 515 red envelope list is coming. I’m here to solicit votes, asking for extra votes and appreciation votes, and give it a try at the end! (To be continued.)
PS: The third update. Thanks to book friends 160104103510253, Neiku Wo Yong Diao Pai, Langchen Yixiao, Invincible Health Care, Crazy Demon Wolf His Dad and other book friends for their rewards. Thank you. There will be more updates later.