[Latest report] Tomorrow is 515, the anniversary of Qidian, the day with the most benefits. In addition to gift bags and school bags, this time’s “515 Red Envelope Explosion” must be watched. There is no reason not to grab the red envelopes. Set the alarm clock~
Three days later, Zong Qingxian, who received the sales statistics, did not ask the OEM to quickly expand production capacity, but waited. Now people are buying it because of the promotion and the price is cheap. But after a week, when the promotion is gone, will anyone still buy it
If no one buys it at that time, it means that the product has failed, at least the pricing has failed. Then we need to adjust the pricing, such as lowering the price or something.
If there are still people buying it by then, it will be a success. I believe that combined with advertising and Lehaha’s strong sales channels, this milk tea will definitely become another profitable product of Lehaha.
Milk tea is no longer on sale, and Lehaha has begun promoting Xizhilang jelly at Taihua Supermarket. Xizhilang didn't have any sales channels originally. It only sold its products near Yangcheng. It didn't sell products as far away as southern Guangdong Province.
Now with the capital injection from Lehaha, Zong Qingxian quickly acquired two small jelly factories and merged them into Xizhilang's jelly, focusing on producing Xizhilang's jelly.
The jelly production of Xizhilang increased rapidly.
However, the production volume has increased, but the reputation has not been at all. What is the most popular jelly on the market now, Qinqin jelly, and the second is Qinwang, but the market share is just that, no one can dominate.
Zong Qing first asked someone to investigate and found that Xizhilang's jelly tasted good, but there was no money for promotion, no brand advantage, and not even a decent sales channel.
Things are different now. Taihua Supermarket is the first step for Xizhilang to launch its brand strategy.
There is no tasting part, but the packaging of Xizhilang has been changed. There are two more pills in each bag, and the words "two extra pills" are clearly printed on it, which makes people feel that they are taking advantage.
Moreover, Xizhilang’s jelly has also launched assorted jelly packages with different flavors. This gives many people who want to try different flavors but are reluctant to buy several bags an additional choice.
Also, at the booth specially provided by Taihua Supermarket, Xizhilang actually used jelly to spell out the cartoon pattern of Lehaha, which was very far away. Let the children see it.
Xizhilang's brand will not be remembered for the time being, but many people have bought Xizhilang's jelly, while almost no one cares about other jelly products in supermarkets. Because the flavors of jelly are all the same, there is nothing special about them. But Xizhilang's is cheaper, and its location is more eye-catching. Children see it and ask for it during roll call.
Seeing that the sales of Xizhilang's products are good as long as they are promoted, Zong Qingxian also decided to buy an advertising time for Xizhilang on CCTV this year and build Xizhilang into the number one jelly brand in the country!
…
Taihua Supermarket has new products for display and sales every day, and some merchants have also innovated after learning from them. Some promotional methods are definitely several years ahead of now.
But no matter which product sells well, it is Taihua Supermarket that makes money. Promotional expenses are not paid by Taihua Supermarket, but by the production companies of those products.
The strong sales capabilities of Taihua Supermarket have attracted the attention of many large companies. On this day, four people came to the headquarters of Taihua Supermarket Group in Beijing to discuss their products entering Taihua Supermarket.
"Mr. Guo. Our brand is world-class. Entering your Taihua Supermarket will definitely improve the level of Taihua Supermarket. You have to pay attention to this." A person said arrogantly.
"Yes, our brands sell very well in Europe and the United States. They are supplied to high-income families and are also the first choice for those families. Your supermarkets have our products, which can bring a lot of customer traffic to your supermarkets." Another person said.
"We require a special counter, which is this counter, to have only our products. There must also be free booth promotion, which must be in the most eye-catching place in the supermarket. Our brand LOGO must also be hung outside the supermarket. This is very important to you. Hua Supermarket is also a propaganda."
"We come from an island country with the most powerful electronic products in the world. We represent the cutting-edge technology of electronic products, and our brand is known to everyone."
Mr. Guo looked at the people in front of him with a sneer. They are all Chinese. You work for companies in the island country. I can understand this, but why do you still have a sense of pride and pride
It made me think you were from the island country!
Products from other countries are better, so you brag like that? It seems as if we in China don’t have any good electronic products. Then the patented technology of VCD belongs to China, doesn’t it
"Have you guys finished speaking?"
"What do you think, Mr. Guo?"
"No matter what, you guys can go back. Taihua Supermarket cannot agree to your conditions!"
What? Don't agree? Representatives from several island companies stood up. How could you not agree? They are a world-class brand. Which shopping mall has heard that they are moving in before and didn’t welcome them with raised hands and provide various preferential policies? We haven’t mentioned many conditions yet, so you just say you don’t agree. ? Why don't you agree
"Mr. Guo, I didn't hear clearly. What did you just say?" a representative asked with an unhappy expression.
"I said, Taihua Supermarket cannot agree to any of your conditions! Do you hear me clearly now? You can leave."
Mr. Guo curled his lips, thinking your brand is awesome? When our Taihua Supermarket opened, didn’t Mr. Li invite you? What did you say at first
They disliked the fact that our Taihua Supermarket was not famous and that our conditions were not good. They didn't even give us the qualifications to negotiate, so they refused right away. Now, do you want to enter our Taihua Supermarket to sell
If we honestly abide by the terms of our contract, it would be fine, but you are too arrogant, as if the presence of brands like yours can greatly improve us. We also want to hang your LOGO outside for promotion. When did you see other corporate logos hanging outside our Taihua Supermarket
I want a counter, I want the best booth, and I want it for free. What a dream!
Is the Philips brand smaller than yours? Is Thomson’s brand smaller than yours? Is Motorola a small brand? Are they all bigger than you? They are not so arrogant. They have not agreed to our conditions.
You all act aggressive when you come up, not to mention that there is no room for you at all, even if there is, you are not wanted.
The Chairman, Mr. Li, and Mr. Feng have all said that those brands that rejected Taihua Supermarket without hesitation will no longer contact them. If the other party comes back, they will reject them directly.
"So many of us are here to talk to you, and you want to reject it outright? Is this your intention, or is it the Taihua Supermarket Group's intention?" someone asked with a cold face.
Mr. Guo remembered what Mr. Feng had said to him, and looked at these people with a smile: "Have you ever heard of a good horse never turning back? Why did you reject us in the first place, and how will you be rejected by us now!"
PS.5.15 "Starting Point" is raining red envelopes! Starting from 12 noon, you will grab one round every hour, and a big wave of 515 red envelopes will depend on your luck. You all go grab it, and continue to subscribe to my chapters with the starting points you grabbed! (To be continued.)
PS: First update, thanks to 0o Projection o0, Simple Life, Abraham Lincoln, Spring, Summer and Autumn East 2015, Yuan Fen and other book friends for their monthly votes. Thank you. There are more behind