Zhang Ruiqiang made a decision quickly. It was not that he was more decisive than Secretary Xu, but that the population of Bingcheng accounted for about 26% of Longjiang, but the tax revenue accounted for 43%. above!
In other words, some of the things that Bingcheng can do may not be possible in Longjiang as a whole. Especially since Bingcheng is still a city under separate planning, it has a large part of its autonomy and can decide many things independently without being restricted by the province.
Feng Yu said that companies should increase wages to reduce the resistance of employees, and then quickly implement social insurance payments. Bingcheng can do this.
Even if corporate insurance and social insurance are merged, Bingcheng has enough strength to complete it. After all, Bingcheng's industrial recovery has far exceeded everyone's expectations, and in some aspects, it has even led the country.
For example, Bingcheng Machinery Company, Bingcheng Pharmaceutical Group, Bingfei Factory, Motor Factory, and even light industries such as textile factories are developing very well.
In addition to other aspects, Bingcheng is developing very fast and has sufficient funds.
But Secretary Xu couldn't make such a decision. There were still many poor places in Longjiang, and many enterprises were not developing very well. To put it seriously, they were half dead.
The taxes paid by those enterprises themselves are not much. If according to the method mentioned by Feng Yu, those enterprises are allowed to increase wages to stabilize the mood of employees and implement the social insurance system, then new problems will arise. The taxes paid will be significantly reduced, so will the province have money for other things
If a system is implemented but other work cannot be carried out, can this be called a success
The best way is to improve the economic level of the entire province. When everyone makes more money, this matter can be understood. But this is easy to say. It is very difficult to operate.
While the two were deep in thought, Feng Yu drank tea easily. I talked to them too much, and my mouth was still a little dry.
Zhang Ruiqiang looked at Xu Shu~ji's tangled look. I didn't know how to persuade him, but suddenly I saw Feng Yu's leisurely and contented look, and then I remembered that it was Feng Yu who raised this topic. So, does this guy have a solution
You kid had a way not to tell me earlier. Are you trying to make us feel uncomfortable on purpose
Zhang Ruiqiang cleared his throat and reminded Feng Yu that enough is enough!
"Feng Yu, since you said that, do you have a solution?"
"Yes, wouldn't it be enough to increase the income of those enterprises and raise the wages of their employees?"
You don’t have to say this, I’m asking about specific methods, how to increase the income of those companies!
Seeing Lao Zhang's desperately restrained expression, Feng Yu said slowly: "Is there a way? In fact, it's not too difficult, but I don't know whether Secretary Xu can implement it successfully. This is very offending. Especially if it is easy It caused resistance in those prefectures and cities.”
Secretary Xu frowned and looked at Feng Yu: "I'm not afraid of offending people. It's impossible to satisfy everyone if I do anything. As long as this matter is good for the people, that's enough. But you said that the city There will be resistance, what does this mean?”
By increasing the income of those enterprises, those prefectures and cities should also be happy. Their local income has also increased, and they can do more things. It can also produce political achievements, so why resist
Feng Yu didn't say it directly. Instead, he asked: "Secretary Xu, why do you think our company's products are highly profitable, but consumers still recognize them?"
Xu Shu~ji thought for a while: "Is it because the product quality is good? Or is it because of its novel appearance? Or is it because the advertising is well done?"
"There are all these. For example, our humidifiers and bladeless fans are no longer novel in appearance. When the quality of our products is caught up with other brands, and the popularity of advertising has also decreased, our products are still selling well. It's better than others, but the price is still higher than theirs, why?" Feng Yu continued to ask.
At this time, Zhang Ruiqiang spit out two words from his mouth: "Brand!"
Feng Yu cast an approving look at Zhang Ruiqiang: "Yes, it is the brand effect! Let me explain briefly, the brand effect is a continuation of corporate value, that is to say, the benefits and benefits this brand brings to this product Influence."
Seeing that Secretary Xu still didn't understand, Feng Yu thought for a while and gave an example: "If I put an imported label on the same product, even if the price is 10% or even 10% higher, There are still many people who are over 20 years old who want to buy it, because in their impression, imported products are better than domestic products. Besides, there are more than just Bingcheng Machinery companies in the country that produce agricultural machinery, but for the same rotary plow, why? The price of Bingcheng Machinery Company is higher than that of other companies? Does it sell better? In fact, the quality of some products is not much different at all."
"This is the brand effect, because consumers recognize our brand, know that we are a nationally renowned brand, know that our technology is leading in the country, and know that our after-sales service is better. The same roast duck, why is Quanjude's more expensive than Biianfang's? ?In fact, the brand of Biianfang is older than Quanjude, but just because Quanjude was at the state banquet, and many people don’t even know that Biianfang also makes roast duck, even if they saw roast duck on the menu at Biianfang, they would I may not order it back, but almost no one who visits Quanjude does not order roast duck. Simply put, brand is also an important value. In accounting, it is called intangible assets, which have no physical form of non-monetary assets."
Fortunately, Feng Yu has learned this knowledge, otherwise it would be difficult to explain. Feng Yu gave examples and some professional terms in economics, which confused Secretary Xu. Xu Shu~ At this age, he never learned these things. Although he didn't quite understand the professional terms Feng Yu said, he understood the examples Feng Yu gave.
At the same time, he was still sighing in his heart. It is indeed no accident that Feng Yu is today. Looking at other people's knowledge, I have never heard of it before. Among his subordinates and staff, there are many economic experts. They all know these professional knowledge and can speak more profoundly.
It's a pity that they know that Secretary Xu can't understand, so they won't say this at all. Today, Secretary Xu~ was so stunned when he first heard Feng Yu’s words!
"You mean, we should let those companies run brands? So where should we start, advertising first?" Secretary Xu asked humbly.
"Re-operating the brand? That would be too troublesome, and there is no time at all. We have existing big brands, why not just use them?"
"What do you mean by ready-made big brands?"
Feng Yu smiled and said a word that was familiar to Secretary Xu and Zhang Ruiqiang and even mentioned it often: "Merge!" (To be continued.)
ps: First update, thank you to book friends 121023203136868, Cowherd Class, miz731, Niao Da, z Xinyu and other book friends for their monthly votes. Thank you, there will be more to come.