readx(); Beidacang Group was established and started official operations. The first thing to do was to consider how each farm would become a shareholder. There are more than a hundred state-owned farms, each with different land area, population, etc.
Considering that there were too many basic units, Beidacang Group made some adjustments and established branches based on management bureaus. In this way, the nine agricultural reclamation bureaus set up branches respectively, and then let the farms invest in land and other shares.
At the time of evaluation, the assessed value of these lands was extremely low, which greatly reduced the proportion of shares held by the agricultural reclamation system in Beidacang Group.
However, Longjiang forest workers who wanted to join the effort were not able to fully realize it. Because there was a forest industry group in Longjiang a few years ago, of course the province knew this. They just wanted to get the support of the state and let the Beidacang Group merge the Longjiang Forest Industry Group.
However, this point has been strongly opposed by the Ministry of Forestry. Longjiang Forestry Group is also one of the first batch of pilot enterprise groups in the country. It is now on the rise. Why was it merged by you
It just happened that Xu Changyou's report mentioned some development plans of the forestry industry. This Longjiang Forestry Industry is also a part of Longjiang. When they took a look, Xu Changyou's plan happened to be implemented by us. Why don't we pay you a sum then? tax
As for the benefits of joint ventures you mentioned, we can cooperate. Beidacang Group can cooperate with Longjiang Forest Industry Group, such as building materials development, furniture brand development, forest food development, forest medicinal materials, planting and aquaculture development, etc. , we are also doing it, or planning to do it, so we don’t need to worry about it in Longjiang Province.
Naturally, Longjiang Province has benefited the most from the establishment of the Beidacang Group this time, and Longjiang Forest Industry Group has also benefited a lot and received a state grant.
Long Jiang's plan to bring Sen Gong back into his arms failed to succeed. But it also received some support from above, which allowed Longjiang Forestry Group and Beidacang Group to launch multi-faceted cooperation. Xu Changyou is the chairman of Beidacang, which is enough to ensure that Beidacang can occupy a dominant position during cooperation.
The specific operation is very cumbersome. Fortunately, there are many talents in the province, and the basic framework was quickly formed. It is expected that there will be a lot of losses this year, but the most important thing now is to decide what sub-brand to create.
Everyone thinks that for grain and meat, just use the Beidacang brand. There was originally a Beidacang brand of liquor, which was also merged into the Beidacang Group, and small wineries from various places were merged into it, and preparations were made. Highly recommend this brand.
After research, they believe that products under the Beidacang brand should include beef, sheep, pork, poultry meat, flour, liquor, etc.
Then we searched for some other agricultural product brands across the province, including Baopai Doubanjiang, Wuchang rice and so on.
But on major products such as soybean oil and sugar, everyone has differences.
Every place has its own brand, and they all want Beidacang to promote their own brand and then assimilate other brands. As for their brand, it is not well-known at all. It is not well-known in Longjiang, let alone the Northeast. In this area of the city, some people know it, but it is not very recognized.
What are the most recognized soybean oil and sugar brands in Longjiang, the Northeast, and even the country? Taihua brand!
It is precisely because of the Taihua brand that none of their brands are well-known. Even before the Taihua brand appeared, they had no concept of brands, because these things were all produced by grain and oil factories, and people did not choose brands.
However, after the emergence of Taihua brand selected oil and Taihua brand soft white sugar, these places saw the effectiveness of the brand, and then they had a brand concept, but they were suppressed and could not develop.
Xu Changyou is not satisfied with any of our brands, and the common people have never heard of them. So what is the difference between them and new brands? It’s better to use Beidacang brand!
But some people have raised objections. The products under the Beidacang brand are too complex, including meat, noodles, wine, and now sugar and oil are added. It will be difficult to highlight the focus of the brand promotion. There is another difficulty, which is to follow the How Taihua competes!
The Taihua brand also has oil, sugar, pork products, etc. Since everyone has the same products, competition is inevitable. How to compete with Taihua Agricultural and Sideline Products Company is their biggest problem.
Taihua Agricultural and Sideline Products Company has already opened branches in three northeastern provinces, and has also opened branches in several southern provinces and cities. Its channels and brand awareness are not comparable to that of Beidacang Group. It can really compete with this company. Is it easy to win
Xu Changyou frowned, why didn't you say it before? Now that Beidacang Group has been established, you raised this issue! So tell me, how should we solve it
This question stopped everyone in their tracks. Is it true that we can only compete with Taihua Agricultural Products Company? If you think about Taihua Supermarket Group, you will know how deeply rooted the Taihua brand is in people's hearts.
Can they have any chance of winning when competing with such a brand? In particular, many people know that the boss of Taihua Agricultural and Sideline Products Company is also a shareholder of Bingcheng Machinery Company, and is Feng Yu's father.
Thinking about Feng Yu's magic and how popular he is, they all wonder if they will be defeated once they compete with Feng Yu!
It is a pity that Zhang Ruiqiang does not work in Beidacang Group, otherwise Zhang Ruiqiang would be able to coordinate. Zhang Ruiqiang and Feng Yu have a good relationship. This is no secret among provincial and municipal officials.
Zhang Ruiqiang didn't work at Beidacang Group, so he asked Zhang Ruiqiang to coordinate. Didn't he want to show that they were incompetent
At this time, a person weakly raised his hand.
"Do you have an idea? Say it." Now is the time to brainstorm, and Xu Changyou is willing to listen to all suggestions.
“Can’t we cooperate with Taihua Agricultural Products Company?”
"Cooperation? How to cooperate? Like Bingcheng Machinery Factory? After cooperation, the major shareholder becomes someone else?" someone immediately retorted.
This feeling was like his own child. As a result, the teacher took him home and taught him, and he ended up taking the teacher's last name. Although the child has indeed grown up and can earn money to support the family, this child is no longer his own child!
"How is that possible! How much assets does our Beidacang Group have, and how much assets does their Taihua Agricultural Products Company have? Besides, I'm talking about cooperation, not a merger. It's about cooperation between the two parties like the cooperation with the Forest Industry Group."
"Tell me more specifically." Xu Changyou sounded interested.
"We can work together to promote the brand. Isn't the Taihua brand famous on sugar and soybean oil? Our sugar and soybean oil will also be Taihua brand in the future. When I finish, but on the Taihua brand, we also need There are three words in the name Beidacang! If this happens for a long time, everyone will subconsciously think that Taihua brand has been acquired by Beidacang. In the future, when they buy any Taihua brand products, they will think of us Beidacang!"
Everyone couldn't help but praise the case. This trick is a bit damaging, but if it succeeds, it will solve the problem! (To be continued.)