Research (below)
The small courtyard at the end of the road is separated from the winery by a wall, surrounded by French holly trees that are seven or eight meters high, and the green color here is hard to see in the yellow color of late autumn.
As soon as the car stopped, Fan Jian, who was sweating coldly, got out of the car hurriedly, and opened the door of the cab with a look of eagerness: "Chen Ke, please, our factory manager is waiting for you inside." At the same time, his eyes were pleading.
Fan Jian is a wise man. Chen Jin's meaning just now is very clear. You have offended me, and I am very upset with you. If it is usual, Fan Jian might not take it to heart, but today the director of the factory Cheng Guanghua will personally entertain the director Chen. Fan Jian has been with Cheng Guanghua for so many years and knows his benefactor too well. Cheng Guanghua is very strong and at the same time very affectionate, personal, and scene. If Chen Jin cocked his mouth in front of him, then he would have a bad meal. Falling must be indispensable.
Chen Jin was also a little surprised by this. No wonder Fan Jian could be appreciated by Cheng Guanghua. The ability to stretch and bend is not something ordinary people can possess.
The car parked in front of a three-story building and walked into the building. Chen Jin found that this building looked like an ordinary building, but the interior was unusually luxurious. The soft long "hair" carpet was very comfortable to step on. The furnishings, furnishings and decorations all show luxury. Wei obviously following by the side was also here for the first time, and was looking around with amazing expressions. Chen Jin is not used to seeing wealthy state-owned enterprises. It is normal to set up such a luxurious guest house. Compared with the luxurious clubs and training centers of those state-owned enterprises in later generations, this place is nothing but a shame. Not to mention that a single chandelier of a super large state-owned enterprise is worth twelve million.
Fan Jian, who led the way in front, walked quickly to a door and knocked lightly, then opened the door: "Director Chen, here comes."
Seeing Chen coming in, Cheng Guanghua, who was sitting at the round table, stood up and greeted him with a smile: "Director Chen, come, please sit down!"
Chen Jin hurriedly walked a few steps, holding Cheng Guanghua's hand with a smile: "Director Cheng, hello!"
Chen Jin was slightly surprised when he saw Cheng Guanghua. Compared with yesterday, Cheng Guanghua's face was haggard. Although his face was full of smiles, there was a trace of sadness between his brows. Yesterday's scene and Cheng Guanghua's performance today all show that his daughter is his heart. Now it is a happy thing for her daughter to come back. Why does Cheng Guanghua behave like this? Chen Jin inevitably had some doubts in his heart.
Four people were seated on the round table that could hold ten people, and a few exquisite cold dishes were already on the table. The waiter came in through the small door next to him and put on a hot "hair" towel. After wiping his face, Cheng Guanghua, who was sitting on the main seat, smiled: "Chen Ke, oh no, Director Chen, I just take this opportunity to thank Director Chen for his warm heart."
Chen Jin has a second job, and he will be called as he or she according to the rules.
"It's not enough to put a finger on it. Today I mainly came to the winery to investigate. Director Cheng is too polite." Chen Jin said with a smile.
"Don't mention any research now. The transformation and innovation measures in the city this time are aimed at those loss-making companies, and our winery does not need it. Director Chen is a rare visit, and Du Fu is not there these days. We are very happy. Have a drink quickly." Cheng Guanghua waved his hand and turned to Fan Jian as he said, "You have to respect Director Chen a few glasses later. You will lose everything when you go out."
"Definitely, definitely. I was too negligent yesterday. Fortunately, I met Director Chen on the road, otherwise I really don't know what to do." Fan Jian hurriedly stood up and admitted his mistake.
There is no doubt that Cheng Guanghua's speech and behavior do not show strong and domineering. Chen Jin doesn't think that this is what Cheng Guanghua deliberately did for himself, but is because of habit. Chen Jin had long heard that Cheng Guanghua had always been eloquent on this one-third of the distillery's land. Not to mention an office director, even several deputy directors, Cheng Guanghua, were like Xun's sons. It is no wonder that Cheng Guanghua has been the director of the factory for ten years and has developed the Shicheng Winery from a small factory with annual sales of less than 2 million to a star enterprise with annual sales of more than 400 million. He has this qualification in terms of merits and qualifications. .
"Serve!"
In such a good environment, the food is naturally not ordinary, but the wine served is Chunjiang Daqu for six yuan a bottle, not to mention that Wei Ming on the side opened his mouth wide, even Chen Jin was slightly surprised. Although it is understandable that the winery drank its own wine, but this kind of Chunjiang Daqu is too bad, it is really difficult to wait for the elegant hall.
Cheng Guanghua obviously noticed the changes in Chen Jin and Wei Ming's face, smiled slightly, and motioned to Fan Jin who was accompanying him to pour the wine.
"Director Chen, I toast you for this glass of wine, but that sentence, thank you." Cheng Guanghua held up a glass of wine and said.
Chen Jin also said politely, touching the two cups lightly, and everyone drank in one fell swoop. After drinking the wine, Chen Jin realized that the taste of Chunjiang Daqu was not the taste he had drunk last time. It was clear and mellow, and it was even better than Wuliang "Ye" Moutai.
"This wine..." Chen Jin couldn't help but be surprised.
"Haha, this wine is the puree of Chunjiang Daqu, how about it? Doesn't it taste bad?" Cheng Guanghua laughed.
"Yes, yes, no worse than Moutai Wuliang Liquid." Chen Jindao.
"Director Chen, this puree is brewed in the century-old cellar of our Chunjiang Distillery." Fan Jian and Wei Ming introduced with a smile after touching a glass.
"Why isn't such a good wine sold in the market?" Chen Jin asked strangely.
Cheng Guanghua smiled and said: "Chunjiang Daqu has always been a popular brand, and its annual output is nearly 10,000 tons. However, the annual output of the puree in our old pit is less than 10 tons. A bottle of puree can be blended. How can I sell dozens of bottles of Chunjiang Daqu by directly selling the puree? How much is the right price?"
Cheng Guanghua was not ashamed, and directly stated that all his own wines were blended wines.
"You can take the boutique route. Now Moutai has fifteen or thirty years. There are also several brands of Wuliang "Ye" whose prices are above 1,000 yuan. Although Chunjiang Daqu can’t be compared with them, one or two hundred yuan should be fine. ?" Chen Jin said.
Cheng Guanghua waved his hand disapprovingly and said: "There is no need for high-quality or high-quality pieces. Our current Chunjiang Daqu is already in short supply, and one bottle can be exchanged for dozens of bottles, and the economic benefits are much higher. Besides, I have just said that. Yes, Chunjiang Daqu is originally a popular brand, and no one wants you to sell it at a high price."
"Of course no one would want such a good wine in this kind of bottle." Chen Jin picked up the bottle on the table and shook it, and smiled: "If you change it to a porcelain bottle or a fine glass bottle, add packaging on the outside. , Do more advertising to promote to the market, I think in the near future Chunjiang puree will likely appear on the tables of high-end hotels."
"Just joked, joked. Our Chunjiang Distillery has always only made wine for ordinary people. This kind of boutique route can be said to be ok, but it is difficult to do! We can't compare well with Moutai and Wuliang'Ye'! Come on, drink. , Drink." Cheng Guanghua laughed.
It should be said that what Chen Jin just said was quite constructive, but Cheng Guanghua's reaction made him a little embarrassed. He finally understood. In fact, Cheng Guanghua and Zhao Jianhui are both of the same type. It's just that Guanghua's current luck is better than Zhao Jianhui for the time being, and it's a good time. Similarly, he did not foresee future market changes. Chen Jin clearly remembers that in the near future, the national liquor will enter an era of large-scale overproduction. By 2000, the national liquor production will drop to less than half of the peak. Moreover, in the autumn of so many events, the fake liquor incidents and blind hype in the liquor market are still endless.
After that, the national taxation department announced a compound taxation method combining ad valorem and specific volume for liquor, and the current method of levying an ad valorem consumption tax on grain liquor and potato liquor at the ex-factory price of 25% and 15% of the ex-factory price remains unchanged. Under the conditions of, a consumption tax will be levied at 0.5 yuan per catty of liquor. At the same time, the cancellation of the existing wine-purchased wine blending enterprises can deduct the tax deduction policy for the wine purchased. As soon as the decree came out, the industry was in an uproar. The liquor industry was hit by a cold wave, and the industry was sluggish, and the whole industry was full of grief. In this general environment, if adjustments are not made in time at this time, Chunjiang Winery will certainly not escape the fate of bankruptcy.
Moreover, the biggest difference between Chunjiang Distillery and Shicheng Automobile Factory is that Chunjiang Distillery has not yet fallen to the point of discontinuing production. Taking advantage of the current boom, the transformation and adjustment are still too late and will not cause too much impact. But Cheng Guanghua's attitude left Chen Jin speechless except for a wry smile.
Cheng Guanghua was aware of the changes in Chen Jin's mood, and at the same time realized that his attitude just now might make this young and energetic Director Chen a little uncomfortable. Anyway, today I mainly thank Chen Jin for his help yesterday. Cheng Guanghua put down his chopsticks and smiled: "Director Chen, don't mind what I like to say."
He sighed and said, "Actually, it’s not a good way to take the boutique route you just mentioned. But you may not know the situation well. Now our winery is followed by seven or eight suppliers, all of which are We are the pillar enterprises of the various districts and counties in Shicheng. They all point to our Chunjiang Winery for food. Our industrial adjustments are related to their survival. If we want to take the boutique route, it is not my alarmism. These wineries must be Bankruptcy. Now there is not a saying: To be a good county magistrate, you must first run a good winery. We don’t buy their wine, the county magistrates below can spare me! And I believe this situation is even Du Fu didn't want to see it either."
After finishing speaking, Cheng Guanghua looked at Chen Jin with a smile: "Director Chen, do you think this is the case?"
Chen Jin smiled slightly, neither nodded nor shook his head, and held up the wine glass: "Director Cheng, come, I toast you."
Chen Jin had considered everything Cheng Guanghua said. Now the small meeting of the General Assembly is talking about reform, why do we need reform? It is to develop the economy and improve the living standards of the people. There are bound to be pains when there is reform. These words are simple to say, but difficult to do. They involve all aspects of interest. What Cheng Guanghua just said was correct, even Du Hanjie had to think about it. But if there is no reform, if not only the downstream wineries have no viability, even the Chunjiang winery will also go bankrupt.
Chen Jin can foresee the future, but it is obviously difficult to convince Cheng Guanghua now, especially now that everyone doesn't know each other well.
Chen Jin then took the initiative to change the subject, not to stimulate Cheng Guanghua with this question. Although Cheng Guanghua seemed worried, the banquet was still very lively. After the end, Chen Jin and Wei Ming, accompanied by Fan Jian, went around the winery. Compared with Shicheng Automobile Factory, there are two extremes. The winery was full of busy scenes, the wine delivery vehicles came in and out, and Fan Jian, who accompanied the investigation, was also full of pride. Only Chen Jin sighed secretly: If we do not reform, this situation will not last long.
Before leaving, Fan Jian not only forced Chen Jin and Wei Ming each a red envelope, but also moved two boxes of Chunjiang puree onto Chen Jin's car.
Wei Ming followed Chen Jin out today and gained a lot. A set of brand-name leather goods, a five-hundred red envelope, especially the box of Chunjiang puree that Chen Jinfen gave him. This is a good thing that money can't buy outside. . This was a treatment he had never enjoyed before sitting on the bench in the general department. Thinking of brightening up these things after returning home, my wife must be happy, and I've finally raised my eyebrows for so many years.
After getting the benefits, it is natural to share the worries for the leaders. On the way back, Wei Ming took the initiative to say: "Director, about the research report on the car factory and the winery, or you can set a tone first, and you will look at it after I get out."
Chen Jin "groaned" slightly: "In this way, you can write a copy based on what you know and let me see."
Wei Ming was a little surprised. During the survey today, Chen Jinming had a lot of ideas about the future development of the automobile factory and the winery, but he didn't dare to ask more and responded quickly.
In fact, Chen Jin had an idea in his mind for the automobile factory and Chunjiang Distillery. After this field investigation, he has strengthened his own ideas even more. It is necessary to support the auto factory, mainly to let him overcome the current difficulties, but it is obviously impossible for Zhao Jianhui and the others to lead the auto factory out of the current predicament through transformation and innovation with only a small amount of support funds. The only way out for the auto factory is to go out and seek partners. While introducing capital, it must also introduce a new management model to truly get out of the predicament.
For Chunjiang Distillery, Chen Jindiao believes that it is most necessary to carry out transformation and technological innovation. But now his views are too shocking to the world once they are put forward, so he doesn't want to disclose his views too soon, at least he must first reassure Du Hanjie, and only if he has the support of Du Hanjie can it be implemented. But he also knows that the difficulty is certainly not small.
There are only a few hours to pass in January. Everyone, brothers and sisters, give a good look and vote for Lao Wan with the minimum guarantee for next month. The update has just resumed this month, and the results are really bad. You give a few ***, warm people's hearts.