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Chapter 116: Dismiss the planning book

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Jiang Nana's return this time was too low-key, Jiang Ruan almost didn't know it, and was still busy with work.

The heat of the last press conference has gradually faded, but Jiang Ruan has a new idea in his mind.

That is to participate in the design of the Paris fashion show. You must know that European design has become a big hit in the country in recent years, especially the clothing series has been liked by many upper-class ladies.

Let alone others, most of Jiang Ruan's own clothes are also fixed in several big brands abroad, and there are very few domestic local brands. Needless to say, Ye Ying's usual clothes are completely international big names.

Ask yourself, Jiang Ruan, as a designer, is still very picky about clothing. Domestic brand innovation is not enough, and his perception of fashion elements is even weaker. Most of them have borrowed and copied foreign designs, so they are in line with international designs in all aspects. The brands are obviously different.

Jiang Ruan has seen many European fashion shows, and there has never been a Chinese designer standing on that stage, with his own runway and clothes with his own strong style.

At that time, Jiang Ruan felt deeply regretful. As a cultural power with a history of five thousand years, his motherland has inherited countless cultures. Why does it always stop when it comes to clothing

Now that Jiang Ruan has a chance to sprint, he naturally wants to give it a try.

Without more hesitation, Jiang Ruan directly wrote his planning book, and wrote his own ideas and subsequent preparations.

The planning book appeared on Yan Chuyan's desktop the next morning.

As usual, Yan Chuyan picked up the documents and pen from the desktop to approve. When he saw the planning book Jiang Ruan had handed over, he was first stunned. What new ideas did Jiang Ruan have

With doubts, Yan Chuyan looked through it seriously.

While watching, he raised his eyebrows. Jiang Ruan’s idea is indeed good, but the risk is too great. Yan Chuyan, as the person in charge of a company, needs to conduct a risk assessment of every plan. Jiang Ruan’s plan is the biggest. The problem is the word risk.

Therefore, Jiang Ruan's planning book was ruthlessly beaten down.

Knowing the result, Jiang Ruan was unbelievable. He pulled Yan An in front of him and asked, "Special Assistant Yan, did the president say anything?"

Yan An recalled the expression on Yan Chuyan when he asked himself to send this document. It seemed that there was no difference from usual, so he shook his head.

"Director Jiang, the president didn't say anything, but your plan could not be passed."

Because they are in the company, Yan An and Jiang Ruan can only refer to each other by their company positions.

After listening to Yan An’s words, Jiang Ruan suddenly became anxious. It may be because he wrote the planning book by himself. Jiang Ruan had a greater desire to achieve this goal, so the planning book failed at this time. Jiang Ruan Appears very dissatisfied.

"Then why? There is always a reason for not passing."

Yan An was a bit embarrassed for a while. Every day, there have been no fewer plans that were rejected by the boss. Jiang Ruan's plan is neither the first nor the last one, but I have to let myself say it. For the reason, where did I guess what the boss was thinking

"Director Jiang, this... I don't know... otherwise you can ask the boss?"

Jiang Ruan sighed lowly, "Okay, let me see where there is a problem with the planning book, and I will ask again later."

Maybe it's really because of the immaturity of my planning book.

Yan An nodded hurriedly, "Okay, then I'll go up first." As soon as he finished speaking, Yan An left as if facing an enemy.

Seeing this, Jiang Ruan couldn't smile, Yan An was afraid of himself? Is he so scary

Back in his office, Jiang Ruan looked at it carefully, and after thinking about it, Jiang Ruan still couldn't find the problem, and his face was sad.

Ye Ying brought in a cup of hot drink at this moment and put it on Jiang Ruan's table.

"Sister Jiang Ruan, you can try it. This is from a newly opened store nearby, and it's quite delicious, so I ran out and bought it secretly."

Jiang Ruan didn't care whether the hot drink was good or not at this moment. He just nodded blankly, then inserted the straw into it and wanted to drink it.

Ye Ying quickly stopped Jiang Ruan's movements, "This is hot! You are not afraid of being burned."

It was not until after he finished speaking that Ye Ying looked at Jiang Ruan's reaction and found that Jiang Ruan was not listening carefully to what he was saying, but frowned and stared at a document on the table.

Ye Ying poked his head over curiously, and asked, "What is this?"

Jiang Ruan didn't want to hide Ye Ying, clicked on this document, and then said: "This is the planning book I wrote. I want Yan to create a brand, insist on creating originality, and then enter the international market."

Ye Ying was obviously very surprised, "Huh? No, isn't Yan designing jewelry? Will this suddenly bring up clothes again..." In the following words, Ye Ying did not continue, but Jiang Ruan understood. Ye Ying means.

"Yan's has various industries, and jewelry only accounts for the largest proportion of them. Therefore, the development of clothing design will not affect anything at all."

Ye Ying didn't understand this, but he stated his point of view straightforwardly.

"Isn't this like an international high-definition? I heard that many big designers have not developed well after they established the high-definition studio, and it is estimated that not many people are willing to buy it.

After the next sentence, Ye Ying lowered his voice. The distance between the two individuals was very close. Jiang Ruan still heard it. He frowned, thinking about what Ye Ying said.

Ye Ying thought that it was his own words that made Jiang Ruan upset, so he touched his nose and explained hard: "Sister Jiang Ruan, I don’t mean you can’t do it, but if I’m a customer, I’m definitely more willing to spend Go buy those high-end international brands, not those less famous ones."

"Then under what circumstances do you think you might buy domestic ones?" Jiang Ruan asked almost as soon as Ye Ying's words fell.

Ye Ying couldn't help thinking.

"If I buy domestically, I might really not buy it." Ye Ying shook his head, and then continued to add: "Even if his price is very low, but you know that we never care about the price when we buy things, compared to The price and whether it looks good or not, what we care more about is the value of the clothing itself."

Ye Ying's words struck Jiang Ruan, and Jiang Ruan finally realized what was wrong with him.

Yes, I only think about what step I can do, but forget to consider the customer's ability to accept it.

So many designers have transformed and set up high-end studios, which are in line with international standards, but few have succeeded. This explains this problem.