"There must be a reason for the drop in ratings. The ratings curve shows that it slowly dropped after half of the show was aired. Every time a commercial is aired, a portion of the audience is lost. Every time a commercial is aired, a portion of the audience is lost. How could there not be such a thing before? This is ridiculous." The PR team member said irritably.
The sponsorship was secured by the PR team, and they are the ones who directly deal with the sponsors in the program production team.
The ratings are dropping and they have a hard time explaining this to their sponsors.
"When Yang Fan was not around, we recorded four episodes in one go. The first three episodes were broadcast without any problems, and the ratings were steadily increasing. Why did it decline this time?" Lu Zhisheng was also full of doubts.
A group of people are analyzing and looking for the reasons.
There is strength in numbers, and eventually, everyone narrowed down the causes to a few areas.
One of them is the question bank factor.
When Yang Fan was on his red tour, the "Happy Dictionary" program crew recorded four episodes, and the first two were also broadcast, so there was no problem.
But the question banks for those two issues were filled by Yang Fan.
In the episode aired last night, the question bank was filled in by Lu Zhisheng and his planning team.
“Isn’t the highlight of this program the question bank?” someone questioned.
"It probably has little to do with the question bank. It's the theme of the program that aroused the audience's interest," someone analyzed.
"There may be some relationship, but it's not big. It's caused by a combination of reasons." Others believe that the question bank is only one of the reasons.
Lu Zhisheng's gloomy mood lasted for a while, and then he suddenly felt better.
Because he suddenly thought that the next episode would be his own show.
That was the first program that Lu Zhisheng truly independently led after Yang Fan completely left the "Happy Dictionary" program team.
After I take the lead and adjust the program segments, the ratings will definitely rise.
Don't worry, let me do it!
By then, we will have completely gotten rid of the shadow left by Yang Fan.
Cultural, sports and entertainment channel.
The office of the "Lucky 52" program planning team.
"Good news!" Everyone was busy when Yang Ruyi was suddenly startled.
"What's wrong?" Li Weimin looked up. His workstation was right next to Yang Ruyi.
The new girl couldn't help but put down the work in her hands and look at the big sister.
Yang Ruyi was excited and lowered her voice to say, "The ratings of the urban channel Happy Dictionary last night are out."
Li Weimin immediately became interested: "Where did you find out? What are the ratings?"
"I have my own channels." Yang Ruyi was very proud: "Please beg me, and I will tell you."
"Sister." Li Weimin has no shame at all.
Yang Ruyi was very satisfied and said, "Hey, the ratings didn't increase but decreased by more than one point."
Li Weimin's mood suddenly brightened up: "Haha, Xiaofan just left and their show's ratings dropped. This is a slap in the face."
Yang Ruyi said regretfully: "It's a pity that Xiaofan is not in our group, or even in our channel anymore. I really want to ask him how he did it."
In Wang Qingluo's office.
She was very melancholy.
When the ratings for last night's episode of "Happy Dictionary" came out, the person who felt the most uncomfortable was not Lu Zhisheng and the others, but her, Wang Qingluo.
After Yang Fan left the "Happy Dictionary" program team and left the urban channel, Wang Qingluo felt a heavy weight on her heart.
I always feel like something bad is going to happen.
Today, this premonition came true.
If it continues to be recorded and broadcasted normally, it will take several episodes for "Happy Dictionary" to reach its peak and compete with "Lucky 52".
But the ratings of last night's episode shattered Wang Qingluo's dream.
She didn't even understand why the ratings were dropping. After all, she was the director and had never been involved in the entire program production process, so she didn't know what went wrong.
So, she asked Lu Zhisheng and others to hold a meeting to review the situation, find out the reasons, and then report to her.
After Lu Zhisheng came to report, Wang Qingluo, the experienced director, immediately found out the reason.
Two of them are closely related to Yang Fan, one is the question bank, and the other is the guest.
The question bank for last night's issue was not filled in by Yang Fan.
Even the guests were not confirmed after Yang Fan’s interview.
"This week's two episodes will be recorded in a single session instead of the previous one. Let's see how the market responds first." Wang Qingluo reminded Lu Zhisheng before sending him away.
Too much inventory is not necessarily a good thing. We need to see the market response and then make timely adjustments.
Not long after, Director Zhang of the public channel also learned that the ratings of the "Happy Dictionary" program had dropped last night.
"This is what happened." Zhang Long was happy to watch the fun. After all, he missed out on Yang Fan in the past, and now everything about Yang Fan had nothing to do with the public channel.
Zhang Long didn't know whether it was accidental or inevitable.
I just think it's a bit weird.
Wang Xiaoya didn't come to the TV station today. She went out to hang out.
It was not until the afternoon that she calmly asked the program crew about the ratings.
She was stunned by this concern.
"What's going on?" She was used to rising ratings and was looking forward to the peak, but after hearing the ratings data, she was in disbelief.
"Why would the ratings drop?" Wang Xiaoya asked in panic.
If the ratings continue to climb for a few more episodes and reach their peak, she will be able to enter the satellite TV channel with the help of her uncle.
But now, the ratings of "Happy Dictionary" have unexpectedly dropped.
Can I still go to the satellite channel
Yes, it is possible, but it may be delayed for several months or even a year.
Wang Xiaoya is ambitious and can't wait even for two months, let alone a year.
After hanging up the phone, Wang Xiaoya felt a little dazed and couldn't hang out any more.
She first ran to the TV station and sought comfort from Director Wang.
Director Wang comforted her and said that he was looking for the reason and probably found it, and he would pay more attention to the next recording.
After being comforted, Wang Xiaoya hesitated for a moment and ran to the culture, sports and entertainment channel.
When she mustered up her courage and prepared to go to the planning office of "Lucky 52", she suddenly remembered that Yang Fan was no longer there.
Wang Xiaoya had no choice but to turn around and go to the food and fashion channel.
After getting out of the elevator, Wang Xiaoya saw the couplet at the door and looked at it for a full five minutes.
This was the most nonsensical couplet she had ever seen.
"Hey, Xiaoya?" Old Zhao happened to pass by and called out to Wang Xiaoya.
Wang Xiaoya quickly turned around and greeted Lao Zhao: "Uncle Zhao... Hello, Director Zhao."
Old Zhao nodded, pointed at the couplet and asked Wang Xiaoya: "Do you understand?"
Wang Xiaoya shook her head and asked a little embarrassedly: "Director Zhao, what does this couplet mean?"
Old Zhao was in a good mood. It turned out that I was not the only one who was uneducated.
That's good.
"Only educated people can understand it. We ordinary people can't understand it." Lao Zhao was not afraid of exposing the secret of his lack of education. After all, the person in front of him was the same kind of person as him.
"Director Zhao, who wrote this couplet?" Wang Xiaoya asked curiously.
Old Zhao pretended to complain, "Who else could it be? Yang Fan. He really treats our food channel as his home. He can put up couplets whenever he wants. When I found out, they were already put up. He said he would take them down if anyone could understand their meaning. It's been up for more than a week, and no one understands it."