On Monday, Yang Fan went to work as usual.
In the morning, the "A Bite of China" program team signed the sponsorship contract with the Yantuan team. In the afternoon, the first sponsorship payment from the Yantuan team was transferred to the program team's account.
"A small channel program... Alas." On the way back to Yanjing, the male PR felt heartbroken.
Although the leader said it was not a problem, it was worth it to spend money to buy business secrets.
But after the contract was actually signed and the sponsorship fee was paid, the people in the Yantuan management team still felt uncomfortable.
It feels like throwing money down the drain. You hear a noise, but then you get nothing.
The female public relations officer also felt sorry.
What she regretted was not that the company sponsored such a small channel's program, which was a sheer waste of money, but that she didn't get to know Yang Fan in depth.
She has hinted to Yang Fan many times that he can come and get to know her better.
But Yang Fan didn't seem to notice.
It is impossible for a female public relations officer to say directly that she likes you and can let you walk on the tree-lined path you long for, covered with white frost at night or in the morning.
Perhaps Yang Fan wouldn't understand what I said.
In short, regrettable defeat.
With the first sponsorship payment from Yantuan arriving, Yang Fan was finally able to set a date for the field research.
This weekend.
The first phase of the field research only requires traveling to a few places across the country and takes about half a month.
This is what big projects are like, the project cycle will not be short.
In the past two days, someone from the People's Daily in Yanjing came and conducted an exclusive interview with Yang Fan, the originator of quiz programs.
Of course, an interview is not just about sitting there and asking and answering questions.
In order to cooperate with the final draft, Yang Fan took the reporters back to the "Lucky 52" program crew, pretending that he was still in the "Lucky 52" program crew, and asked them to get some materials.
After a busy day, Friday is here again.
After ten o'clock in the morning, there was deathly silence in the offices of various departments of the "Happy Dictionary" program team.
Because the ratings for last night’s episode are out.
At this time, Lu Zhisheng was disheartened and unable to recover.
Compared with the previous episode, the ratings not only did not increase, but also decreased.
This was an episode for which he had worked hard and was full of ambition and confidence. Except for the program framework, the rest had been separated from Yang Fan in Time and a clear line had been drawn.
During the planning and discussion stage of "Happy Dictionary", those suggestions and highlights that Yang Fan rejected were brought back by Lu Zhisheng and the director.
The results of it.
A group of people who were full of confidence were hit by the ratings.
"how so?"
A group of people are going crazy, not because Lu Zhisheng is a dictator, he cannot be a dictator.
It is a program adjustment that everyone agrees on and a reform that everyone believes will be successful.
As a result, the audience just didn't buy it.
"Damn, this is a bit weird." Lu Zhisheng's belief in invincibility began to collapse.
Is it that I can't keep up with the times
But the content of the program is clearly keeping up with the times and capturing the key points that can catch the audience's attention.
"The drop is quite drastic, directly 2 points." The director sighed to the sky, this is a cliff-like decline in the ratings.
Before reaching the top and seeing the beautiful scenery on the mountain, "Happy Dictionary" has been going backwards since the last issue.
The original ambition to compete with "Lucky 52" and even to step on it was severely hit by the ratings data.
How can I compare with others
Overestimate your abilities!
"What's going on with you?" Wang Qingluo called Lu Zhisheng and the director to the office for a talk, angrily.
It was a good signature program of the channel, but it was almost ruined by the urban channel itself just half a month after Yang Fan left.
"Director Wang, we will adjust it back now. There are some changes in these two issues." Lu Zhisheng was extremely ashamed.
Wang Qingluo said coldly: "How many issues are in stock?"
"Two episodes." The director replied, not daring to breathe.
"Discard all of them and work overtime to record them this weekend." Wang Qingluo said angrily.
Lu Zhisheng's face changed slightly. Director Wang really didn't watch the show. How could he just abandon it
"Well, Director Wang." Lu Zhisheng explained with a stiff face, "They can't be abandoned. It's a competition format. The winners may come back to re-record, but the eliminated people will definitely not want to come back."
Wang Qingluo's face turned green.
Damn it.
What the hell.
It’s just like a TV series, you can’t cut it in the middle, not even a single episode.
"It may be too late to find a replacement. The expenditure on manpower, financial resources and material resources for two periods is quite huge. It will be very troublesome to abandon one period." The director also explained.
Wang Qingluo's green face turned black in an instant.
So what that means is that you guys continue to feed shit to the audience, and I continue to watch you guys feed shit to the audience
"Do whatever you want." Wang Qingluo drove Lu Zhisheng and the director away. Out of sight, out of mind. She couldn't do it herself. Even if she did, it would be useless as she was an outsider now.
Compared with the "Happy Dictionary" program team, the atmosphere on the "Lucky 52" program team's side is different.
The ratings for their shows have been pretty steady, and they’ve passed their peak.
Now as long as we don’t decline, we will win.
It is not easy to conquer a country, and it is not easy to keep it.
"I specially watched their show last night. Wow, they show us what it means to not seek death if you don't commit suicide. " Yang Ruyi was happier than knowing that the ratings of her own show had increased.
"Sister Yang, did they ruin Xiaofan's program?" Li Weimin asked.
"Of course I'll tell you." Yang Ruyi beamed with joy. "Just look at the ratings. I watched their show last night and the whole process was very embarrassing. The entire production team was just having fun with themselves and didn't care about the audience's feelings at all."
"So awesome?" Li Weimin laughed. He didn't watch the "Happy Dictionary" program last night. He went out to eat, go shopping and watch a movie with his new girlfriend.
"I didn't think it was good either. I lost interest halfway through and changed the channel." The new girl also said.
After Yang Ruyi was happy, she said with a smile: "Fortunately, Xiaofan told us not to get carried away. Now is not the time to revise the program. The audience's aesthetic fatigue period is far from coming. It is very risky to revise now."
The program's leading role is in their hands, just like some leaders with real power, they can't help but experiment with it.
Yang Ruyi was no exception, but she finally held back.
According to what Yang Fan said, as long as the original structure and segments of "Lucky 52" are not changed and it is not too commercial, there will be no problem in maintaining high ratings for two years, and the ratings will not fluctuate too much.
But if we are too utilitarian and want to cater to the market and meet the demands of sponsors, the viewing experience becomes uncertain.
"Let's go to the cafeteria's private room to cook a special meal today and call Xiaofan." Yang Ruyi was very happy and did what he said and called Yang Fan.
Yang Fan did not refuse and agreed.
Because Yang Ruyi was treating.
The buffet on the first floor of the cafeteria is very cheap, but if you want to cook for yourself, it’s a different story.
Freshly cooked, the recipe is not much cheaper than outside.
Li Weimin was also very happy, but when it was almost noon, after receiving a message, he became listless as if he had lost his soul.