For a time, with the vigorous attack of Mackay Supermarket, the business world also became turbulent.
This time it is not just the competition between the two major supermarkets, it affects many aspects. Not to mention other things, even the suppliers are bleeding.
Suppliers also began to make concessions in terms of price this time, and Jiao Zhen's personal connections were also revealed at this time, which also reduced the losses of Mackay Supermarket a lot.
Although McKay Supermarket's offensive was fierce, Fengchao Supermarket was not idle either, let alone just doing nothing. They also started their own counterattack.
The situation seems to be at a stalemate, and it seems that the next stage is officially entering the stage of competition for endurance.
But at this time, on September 22nd, the first good news came from Mackay Supermarket was Lin'an, the area that Geng Yichang was responsible for.
You must know that this is the center of Fengchao Supermarket. No one expected that this area would be unable to hold on and was captured by Geng Yichang.
Zhang Ran also received the news immediately, and immediately contacted Jiao Zhen to inquire about the situation.
Jiao Zhen was also smiling all over his face at this time. Geng Yichang did not disappoint him and fought a good battle.
"What's going on? Tell me." Zhang Ran said with a smile.
Jiao Zhen said with a smile: "This guy Geng Yichang has a lot of tricks. I have compiled a report on the specific situation. You can take a look."
With that said, he sent the report to Zhang Ran. Zhang Ran read it carefully. After reading it, Zhang Ran had to say that this Geng Yichang is really a talent.
In fact, Geng Yichang did not use any exquisite plan or method, just a very simple set of things.
He mainly focused on the Fengchao supermarket closest to them, and basically poured all his resources into it.
Putting aside the issue of discount intensity, it would cost a lot just to find some people to go to Fengchao Supermarket every day to promote it.
Geng Yichang also made a special plan. In the morning, he arranged for some elderly people to go there to promote their supermarket, saying how cheap, good and discounted their Mackay Supermarket was.
They even started talking bad about Fengchao Supermarket, saying that their fresh food, vegetables and the like were not fresh.
At noon, some handsome guys were arranged to catch the middle-aged women and start the same routine.
From the afternoon to the evening, a group of beauties were arranged for promotion. Anyway, Geng Yichang basically covered all the people, and the methods he used were also a bit obscene.
But no matter what method you use, the effect is really good.
Coupled with the grand prize he arranged, it is really very attractive to customers.
Because it was a key area of encirclement and suppression, the daily customer flow of this Fengchao Supermarket was basically pitiful, let alone the turnover.
Facing huge losses every day, employees have nothing to do and can only watch customers running to Mackay Supermarket.
Under such circumstances, Fengchao Supermarket could actually barely sustain itself for a period of time, but I don't know who made the decision to close the store and concentrate its resources on Several other stores in Lin'an.
Generally speaking, this is actually the right thing to do. After all, this is a store that Mackay Supermarket is focusing on. If it continues to be opened, it will just be a waste of money.
But it's also a bad start.
After reading this, Zhang Ran said to Jiao Zhen: "Yes, Lao Jiao, tell Geng Yichang to keep up the good work. I will celebrate his success when the time comes and promise that he will not miss anything."
Jiao Zhen smiled and said, "Okay, but we can't let this guy get too proud, otherwise bad things may happen."
"It's your business anyway. I'm only responsible for the results and the rewards." Zhang Ran said.
After a few words, Zhang Ran put the matter aside for the time being. Although it was a big deal, it was just that.
"How are you preparing for the supplier meeting?" Zhang Ran asked.
Jiao Zhen said: "We've contacted almost everyone. We should be here on the 30th."
"Okay, I will go there on the 30th, and our family will also go to see this year's military parade." Zhang Ran said.
"Would you like me to arrange a place for you? I have a house in the capital that no one has ever lived in." Jiao Zhen said.
Zhang Ran shook his head and said: "Thank you, but no, I also have an apartment in the capital, so I just took this opportunity to check it out."
He was talking about the courtyard house. He had never seen it until now. He just took this opportunity to take a good look and pay the 'property fee'.
Someone had told him about this matter before. Just maintaining this courtyard house cost a huge amount of money every year. Zhang Ran had not returned the money before, and the house had been repossessed, so no one mentioned it.
But now that Zhang Ran is back and wants to return to the house, Zhang Ran has to bear the money himself.
"Are you sure you will launch a general offensive on October 1st?" Jiao Zhen changed the subject again with a serious expression.
Zhang Ran nodded and said: "It's almost the same. At this time, even if the trend wants to retreat, it can't retreat."
"Okay, then I'll go get ready." After Jiao Zhen finished speaking, he hung up the phone.
... ... ... ... ..
Zhuo Fan had a gloomy face. He didn't expect that Lin'an would be the first to be breached, and even the store would be closed.
"Who asked you to do this? Did I allow you to close the store?" Zhuo Fan asked.
Shen Guoqiang said with a serious face: "Mr. Zhuo, I agree with this matter, and I think it is right. Now this store is losing too much money every day. Rather than spending it with McKay Supermarket, it is better to We will close it down first and transfer the funds here to other stores so that we can last longer and..."
Zhuo Fan interrupted him angrily, "And? And what? Do you know that just because you closed this store, the bank has been calling frequently to inquire
Once the bank thinks we can't win and comes to collect the debt, can you afford this responsibility? "
Shen Guoqiang's expression remained unchanged, "I have also thought about this situation. The bank is just asking according to the rules, and we have also told the bank that nothing will happen because of this matter."
Zhuo Fan stared closely at Shen Guoqiang. He was the representative of other shareholders, which actually represented the meaning of other shareholders.
The losses during this period have made shareholders feel distressed.
"I don't care what you think, but from now on, no matter what, no matter how difficult the situation is, I will not be allowed to close a store." Zhuo Fan said sternly.
Then his tone began to soften slightly, "I know that everyone has lost a lot during this period, but you have to remember that McKay Supermarket has lost more than us, and they can't sustain it for much longer."