Zhongzhou.
Many directors and screenwriters who targeted Xianyu and "Kung Fu" were confused, but now they have come to their senses.
“That’s not right.”
"Everyone is hunting down Xianyu, but it seems that it doesn't help promote their own movies. Instead, it indirectly promotes Kung Fu."
"We all gave assists?"
"That's fine, but the key point is why he made an animation?"
"Blue Planet's second children's channel has viewers from all eight continents. The leading actor of Xianyu's new film has once again made a name for himself through "The Adventures of He Sheng," which has directly attracted viewers to the film and aroused considerable interest in it."
“This wave of losses is huge!”
“The animation will definitely promote Kung Fu later!”
"This kind of publicity method is unheard of, but the effect is there!"
"We can't go on like this!"
…
People in the film industry know too well the importance of publicity!
Otherwise, why would the crew do crazy promotion before each movie is released
For publicity, you can hype it up, or even throw some dirty water on your own people...
For example, a certain actor acts like a big shot.
For example, the male and female protagonists fall in love during the filming.
For example, some actors had a conflict during filming.
Yes.
Regardless of whether the hyped event is suspected of self-contamination.
For the sake of publicity, some crews will do anything even remotely possible!
Because only if the publicity is done well can the general audience pay attention to their movies before they are released.
This is the importance of communication.
Maybe it can also be said that this is a kind of marketing
With proper marketing, even a bad movie can create a box office miracle!
There is a movie called "Ex-Files 3".
The quality of this movie itself is average, but it ended up taking extremely high box office, all thanks to its good marketing and promotion.
The marketing topics at the time were:
A couple who watched "Ex-Files 3" got into a fight in the cinema and paramedics were dispatched to provide first aid.
There was also news at the time saying:
A man watched "Ex-Files 3" with his girlfriend and then called his ex, and then jumped off a building because of the quarrel
How rare.
They are all big scenes that are popular with the public.
The viral message that marketing ultimately wants to convey to the audience is:
After watching the movie, it is easy to quarrel, miss the ex, and get back together with the ex.
The more this happens, the more curious the audience becomes, wondering whether this movie really has the magic to make couples become enemies or even engage in a fight because of one or both of their exes.
Whether these events are true or not is no longer important.
Perhaps the crew just happened to take advantage of the situation.
Anyway, the movie became a hit.
certainly.
The popularity of this movie is also due to the music.
What is "Decent".
Something like "Let's go our separate ways".
The lyrics and composition are both very good, and it is a song of high quality.
These things combined, coupled with the decent quality of the film itself, resulted in a box office success that exceeded everyone's expectations.
Otherwise, those directors and screenwriters in Zhongzhou have nothing better to do than to make trouble for others and envy others
The purpose is just to create hype.
It would be a waste not to take advantage of Xianyu's popularity, the gimmick is there.
Before a movie is released, all parties are engaged in a publicity war. If the quality of everyone's movies is similar, then if the publicity war is won, the movie is already halfway won!
What is beyond doubt at the moment is this:
In this publicity war, "Kung Fu" has already seized the initiative.
The first opportunity was that director and screenwriter Zhongzhou used various reverse operations to bring huge popularity to "Kung Fu".
The second opportunity came from the unique animated film "The Adventures of He Sheng", which greatly increased the popularity of the film's leading actor.
The third opportunity...
It hasn't appeared yet, but it's in the works.
Yes.
Shortly after the cartoon "The Adventures of He Sheng" was aired, there was a heated discussion on the Internet.
Xingmang Entertainment suddenly issued the following announcement: Tomorrow at 6 o'clock in the afternoon, the "Kung Fu" crew will hold a film launch conference at the Qinzhou Cultural and Sports Center. The core screenwriter Xianyu will invite friends in the circle to appear at the launch conference with new music works to meet the audience on the spot!
This is the third opportunity!
This is the opportunity that will make Kung Fu invincible!
In Lin Yuan’s publicity plan, all the remaining plans are related to this movie launch conference!
…
People who are familiar with Xianyu know that he never participates in any promotional activities, whether music or movies, even his own works.
This time.
Xianyu broke the rules and not only announced in a high-profile manner that he would attend the "Kung Fu" movie press conference, but also invited friends in the circle to bring his new music works!
The news broke out.
Smart netizens immediately smelled something different, and the entire Internet was instantly boiling!
"Dad Yu is promoting it personally?"
“Is this still the fish dad I know who never participates in promotional activities?”
"Is this a fight for ranking?"
"I think it's not just because of the ranking, it's also related to the group of people from Zhongzhou besieging Yu Die. He might be angry."
"That means we can enjoy Yudie's new music firsthand tomorrow at the venue!?"
"Stop talking, I have to go!"
"I'm not interested in Yu Dad's movies, but if you talk about music, then I'm really interested!"
"etc."
"The news said that Yu Dad will invite all his friends in the circle?"
"Fish dad's friends in the circle, does that mean Yu Dynasty?"
"It's not just Yu Wangchao, Yang Dad and the others are also considered to be good friends of Yu Dad."
"puff!"
"you mean… "
"Tomorrow, many Qu Dads, including Yang Zhongming, will come to show their support?"
“Fuck!”
"I'm going to the press conference tomorrow even if I ask for leave. Even my boss can't stop me!"
"Wait, why did Xianyu choose to hold the film conference at the Cultural and Sports Center?"
"Eh? I just realized it. Cultural and Sports Center? Movie press conference? Tens of thousands of people? How confident do you have to be to hold a movie press conference in such a place? Aren't you afraid that the place will be too empty and there won't be enough people?"
…
The other side.
Xingmang sent out several invitation letters signed by Xianyu himself.
"So grand?"
Yang Zhongming received the invitation letter from Lao Zhou and showed a rare amused expression:
"Why don't he just come upstairs and tell me himself? If you're too lazy to move, you can just call or send a message."
"Are you going?"
"Is it okay not to go?"
"Then you have to tell Xianyu."
"I mean, why not go?"
Lao Zhou: “…”
The language and culture are indeed profound and extensive.
…
at the same time.
Another floor of the company.
Zheng Jing also received the invitation letter and looked at Xiao Gudong in a pretended angry tone: "Why didn't he personally deliver it to me?"
"The representative is rehearsing."
"Rehearsal? If he's rehearsing specifically, it seems like the work he's going to produce tomorrow won't be simple. It's really exciting."
"And you?"
"It would be disrespectful to refuse."
Zheng Jingxu narrowed his eyes, with endless curiosity flashing in them.
…
A group of Qu’s fathers in Qinzhou.
"Xianyu made a movie and invited me to watch it tomorrow."
"Did you receive an invitation as well?"
"I got it, too."
"Plus one."
"It seems that they have all been received."
"Are you going?"
"Is there any need to say that?"
"In the vast Qinzhou music scene, who dares not to give him face?"
"This is no longer simply a question of giving Xianyu face or not. This is a question of whether Qinzhou should support him. As the number one head coach of our Qinzhou music scene, even if something big happens tomorrow, we have to support him first!"
"It looks like the scene will be very lively tomorrow."
"According to the official Xingmang news, he will release new music tomorrow. I'm afraid that's why he is sending out invitations to heroes."
"Hero's letter?"
"It sounds more domineering than the invitation letter."
…
A certain celebrity group.
A big-name star suddenly sent a photo of an invitation:
"My idol sent me an invitation. We only met once before. I didn't expect Yu Die still remembered me. Hahahaha!"
"I have one too. You didn't expect that, did you? Yu Daddy invites all his friends in the circle. I am also Yu Daddy's friend!"
"puff."
"You received it too? I thought I was the only one in our group who received it. After all, at the last Blue Music Party, I shook hands with Fish Dad and even said eight sentences to him!"
"You remember it so clearly."
"I didn't receive it, crying!"
"This is an invitation letter that only big guys can receive."
“I didn’t receive the plus one!”
"Ah, Sister Li, you are a top boss!"
"But I don't know Yu Die, although I dream of meeting him. When you see Yu Die, remember to ask for his autograph."
…
Zhongzhou.
Abigail looked at the invitation in her hand with a strange expression.
"Even I was invited? That's interesting."
“I’m pushing it now?”
The assistant next to him asked cautiously.
Abigail smiled. "Turn it off? Why? You have to go. You should give me some face. Book me a flight for tomorrow."
The assistant smiled bitterly and said, "You may not know what's going on here. Xianyu is competing with our Zhongzhou director. If you go there, I'm afraid you will make those directors unhappy."
"Not fast?"
Abigail raised her eyebrows. "Is it the kind of unhappiness that they are obviously furious but still want me to compose the music for their movie? Or is it the kind of unhappiness that they say I charge too much and have too much airs but they still rush to work with me and even slander other people for making bad movies?"
assistant:"… "
The assistant coughed while shivering.
"Even if you don't consider this, it's not convenient to do so. We're in a hurry and we have a meeting to attend."
“Time is indeed a bit tight.”
Abigail nodded: "Then book me a flight for tonight and we'll leave in a moment."
assistant:"?"
Did you misunderstand what I said
besides.
When did your relationship with Xianyu become so good
Of course he didn't dare say any more of these words and could only help book the plane tickets silently.
Abigail's eyes flickered.
Envy the fish.
I'm here to support you, what surprise will you give me
You won't let me make a wasted trip, will you
…
All continents.
Media industry.
"Leave for Qinzhou tonight and gather at the Cultural and Sports Center tomorrow. Remember to arrive early. I want first-hand news!"
"Qin Zhou! Qin Zhou!"
"Let's go now and give me the most detailed on-site report tomorrow!"
"Cultural and Sports Center?"
"A scene with tens of thousands of people?"
"The film conference was held in front of tens of thousands of people. It was a big deal. As the number one media in Chuzhou, we can't miss it!"
"Why would the Cultural and Sports Center be willing to provide a venue for a film conference?"
"This is the power of Xianyu in Qinzhou."
"The cultural and sports center is so big, isn't Xianyu worried that there won't be enough fans to attend?"
“The venue is so large that even if there are thousands of people sitting inside, it will still seem extremely empty.”
“It all depends on his appeal.”
"To have such courage, this shows that he has a terrifying confidence in his own appeal. Not to mention how many fans came, at least there were hundreds of media from various continents present."
…
Starlight.
Lin Yuan is playing the guzheng.
When the last note of the zither fell, the little Gudong who appeared out of nowhere spoke:
"The invitations have been sent out. All parties have expressed their intention to attend the film press conference tomorrow, including Teacher Abigail from Zhongzhou. In addition, there are a large number of media outlets. Second-tier media outlets may not be able to enter the venue at that time, after all, we have limited space."
"Um."
Lin Yuan nodded.
In fact, he didn't expect that things would get so big. Sending out invitations widely was not Lin Yuan's idea at all.
The day before yesterday.
He just mentioned to Lao Zhou that he would perform some new works live at the movie conference.
“How much is some?”
“It’s mainly based on movie soundtracks.”
When Lao Zhou heard this, he suddenly felt as if he was facing a formidable enemy: "Why didn't you tell me such important news earlier? We have to change the venue of our press conference!"
"Where are you going?"
"Cultural and Sports Center!"
It is a venue that can accommodate tens of thousands of people.
Blue Star has never had any film launch event with tens of thousands of people in attendance.
Normally, even the largest movie launch event would only have a few thousand people on site.
But Lin Yuan finally agreed.
It’s not that Lin Yuan values the pomp and circumstance.
This is mainly because Lin Yuan feels that the soundtrack of "Kung Fu" is worthy of such a scene.
Otherwise, Lin Yuan wouldn't have had to rehearse for this today.
What
Don’t remember the soundtrack to Kung Fu
Without going into other details, "House of Flying Daggers", one of the top ten famous Chinese songs, is one of the soundtracks used in the movie.
…
That night.
Qinzhou major airports.
Media from various states arrived one after another.
Just as these media were preparing to go to the booked hotel, a reporter suddenly discovered an unexpected surprise!
“Hey!”
"Look who that is!"
"Hanzhou Qu's father Mike!?"
"Why did he come to Qinzhou?"
"Could it be...Xianyu invited me to attend the movie press conference?"
"It must be a coincidence."
"etc!"
“Is the person behind Pinghu?”
"Pinghu? Wei Zhou's top singer? The world champion who won a gold medal for Wei Zhou?"
"He has also arrived in Qinzhou?"
"The airport is quite lively tonight. It's rare to run into a superstar like this. I'll go over and see if I can get an interview with him."
“Fuck!”
"Another big guy!"
"Qizhou singing queen Shuiyun?"
"She's the silver medalist of a certain event in the Blue Music Club. It seems she has worked with Xianyu before..."
"coincide?"
"It doesn't seem like a coincidence. I remember Mike participated in "Our Song" and Xianyu also participated in that show, so he and Xianyu knew each other."
“Oh my god!”
"Isn't Xianyu playing a bit too big this time? How many big shots did he invite to help out at the movie press conference?"
"Is it that serious?"
“This is a movie conference!”
"Could it be that, as netizens say, he was angered by those people in Zhongzhou, so he is like this..."
"Why aren't you talking?"
"Look to the east. Am I seeing things? That person looks like Abigail."
"Don't be ridiculous."
"No matter who comes to support Xianyu, Abigail won't come. This guy holds a grudge. He lost to Xianyu before, and he has his own stance. After all, he is a song from Zhongzhou..."
The sound suddenly stopped.
The reporter rubbed his eyes repeatedly, and after a long while he yelled in amazement:
"Damn it! I am too narrow-minded. It was obviously A Gai! A Gai came to Qinzhou! Why would A Gai come to Qinzhou? A Gai is the last person who should come to Qinzhou!"
A reporter went crazy!
All the reporters went crazy!
Before Xianyu's film conference started, major airports in Qinzhou took turns to stage the most dazzling "big-name show" on the blue planet today.
wrong.
This is clearly a "big boss show".