After the merger of Qin and Qi, there are many major video websites. Among them, the more influential ones include Penguin Video, Maochang, Kiwi, etc., which are all large video websites with guaranteed traffic.
Shen Qing is still reliable.
He negotiated a collaboration with Penguin Video and Maochang, and because it was a non-exclusive and non-buyout route, the share of the profit was not that much.
The revenue sharing here includes not only the revenue from video on demand, but also the revenue sharing from advertising.
Take the cat factory as an example.
The full name of Maochang is Maomao Film and Television, but the audience likes to call it Maochang.
If viewers on the Maochang platform click on an online movie and watch it for more than six minutes, it will be considered a valid on-demand viewing.
Why six minutes? Because the first five minutes are free to watch, and the fact that you can watch the sixth minute shows that you have paid for it.
Every time a program is effectively requested, if it is not broadcast exclusively, the profit sharing is about RMB 1.5. If it is broadcast exclusively, the profit sharing is mainly RMB 2. The video website's pricing is RMB 5.
Advertisements are charged separately based on the number of times they are shown.
Lin Yuan has read the specific contract.
He didn't care about those fancy algorithms, but he roughly knew that for every five dollars the audience spent on ordering the movie "A Chinese Odyssey: Part One", he would get one dollar and eighty cents. If he included advertising, he would get more than two dollars.
The platform takes the lion's share of the profits, but its ability to suck money is slightly worse than that of theaters, which is just within the acceptable range for Lin Yuan.
Sign the contract.
The release date of the film has also been set.
Also this summer, the July 1st movie was officially released on two websites.
This is the typical advantage of online movies. Because they can be broadcast directly on major video websites, Lin Yuan does not have to wait in line for the release date like movies and TV series. If he wants, he can release it online today...
But this is not good.
Even big online movies need a little publicity, and the promotional platform is the video website.
Penguin Video and Maochang each wrote a few copywritings and started the promotion almost that evening in a very hasty manner.
The promotion of online movies is basically never that grand.
The promotional copy given by Maochang is: The online movie "A Chinese Odyssey: Part One" with a multi-million-dollar investment will be officially released on July 1st. Click to make a reservation to start your summer carnival journey!
Penguins are pretty much the same.
Their promotion was hung in a fairly eye-catching position: online movies also have a summer schedule, and "A Chinese Odyssey: Part One" will be officially launched on July 1st. I will take care of your happiness and save you from all unhappiness!
That's it.
Anyway, viewers who are interested in online movies have noticed everything they should have noticed, but the movie still seems to lack some explosive points, because after the promotion, the number of audience reservations does not seem to be very high.
"That won't do."
Shen Qing personally brokered the online movie contract, so naturally he hopes that the movie can attract more audiences.
He contacted Lin Yuan and said, "Mr. Lin, do you mind if we use your name to promote the film? Most of the time, we need some topics worth discussing when promoting our films. A top composer acting as a screenwriter and entering the film industry should be a good topic."
Using the name "Xianyu" for publicity
Lin Yuan hesitated for a moment and agreed to Shen Qing.
Because everyone in Xingmang knows that "A Chinese Odyssey: Part One" was filmed by Xianyu, there is not much point in hiding this fact. Even if he opens a screenwriter's alias, he will be exposed in minutes. It is better to let Xianyu take the title of screenwriter openly.
The next day after Lin Yuan agreed.
The online university has released new promotional copy.
This time the copywriting of the two websites is quite similar, I don’t know who copied whom:
Qin Qi is a gold medal composer and a prominent figure in the music industry. Mr. Xianyu’s first screenwriter film "A Chinese Odyssey: Part One" will be officially released on July 1st!
The writing is very tricky.
The words "恩鱼" (envious of fish) were enlarged and bolded in the publicity, for fear that the onlookers would not see them.
There are a few lines of small print below the text, marking all the classic songs Xianyu has created so far, trying to highlight the influence of the songs to add value to the movie.
Apart from this, the promotional movie posters have also been changed.
The original poster was a family portrait of the male and female protagonists and a group of supporting characters, and there was nothing eye-catching about it.
Now the scene has been changed to the male and female protagonists on the left and right.
There's not much to say about the male lead, he acts like he's performing an opera.
The heroine is different. She has a hot body, beautiful facial features, and her long white legs are faintly visible.
In short, it's very tempting, making people daydream about that kind of-
In fact, it has nothing to do with the content of the movie.
The heroine is Yu Xilu, the only actor with some fame in "A Chinese Odyssey: Part One - Fragrance".
Although she is a common vase-type actor in the entertainment industry, she is at least famous.
This poster uses her beauty and figure to attract wolves, giving people a feeling that "the editor is very knowledgeable".
The photographer may also consider adding chicken legs.
It can be seen that the website has indeed slightly increased its attention to this movie.
You know, at the beginning, the two video websites paid very little attention to "A Chinese Odyssey: Part One - Fragrance".
Because Shen Qing didn't say at the beginning that the screenwriter was Xianyu.
This is quite ironic.
In the eyes of the company, Xianyu's movie-making is reckless, but this recklessness just fits the importance of the topic of the secret of movie promotion.
No wonder some movies would rather use some eye-catching and shameless scandals or controversial publicity to discredit themselves in order to attract attention.
These days, no matter whether it is praise or criticism, it is always better to have attention than to be dull and silent.
Don't mention...
After Xianyu was brought up, the number of reservations for "A Chinese Odyssey: Part One" really went up a lot, which shows that Xianyu is quite famous.
Of course, Yu Xilu, who looks almost stunningly beautiful after the photo retoucher’s careful retouching on the cover, also deserves a lot of credit.
Lin Yuan even logged on to the tribal account of "Xianyu" to cooperate and posted a makeup photo of "A Chinese Odyssey: Part One - Pandora's Box".
Nine-grid, nine photos.
OCD will surely be pleased.
The attached text is: The movie "A Chinese Odyssey: Part One" written by me will be released on July 1st, please support it.
Then, Lin Yuan reposted it using Chu Kuang's account, adding two simple words:
support
Shadow's account was given to Luo Wei to manage. That account didn't have many fans, so Lin Yuan didn't care about it.
As a result, the comments became lively.
This time, people didn't make much fun of the "good friends" joke. They were more concerned about the fact that Xianyu was actually making a movie:
"The screenwriter is Xianyu?"
"I've heard that good actors can become directors, and good singers can become actors, but I've never heard that good composers can become writers..."
"Ah, this?"
"Why don't Xianyu just focus on writing songs..."
"A friendly reminder to Mr. Xianyu: not everyone can make a movie."
"I will definitely support you, but I still hope you can focus on composing music."
"It always feels like a waste of time for a composer to work on a movie. Since you are a fan, I will support you once."
"Teacher Xianyu is so talented that he can even write scripts. I will definitely support his movie!"
"Xianyu's lyrics are full of stories, so I am still somewhat interested in the scripts he wrote."
"Oh, I like Xianyu too, but I don't support blind encouragement."
"… "
Every profession has its specialization.
Even though Xianyu is already very famous in the music composition world, many fans still have a feeling that "this thing is not reliable."
No one criticized, they just expressed their own opinions.
There are also a small number of fans who support it, which can be said to be true love.
It didn't cause much of a stir.
In essence, this is nothing more than a composer switching careers to write a movie script.
After the Qin-Qi merger, some people have done a rough statistical analysis:
There are probably more than 5,000 online movies that are successfully released every year.
What concept
That is to say, even if these movies are divided into each month, there will be about four to five hundred online movies released.
July is the time when summer vacation begins.
The number of Qin Qi’s newly launched online movies may be even higher than this.
Surrounded by so many movies, "A Chinese Odyssey: Part One" is not particularly eye-catching.
It’s just that Qin Qi and his combined audience are large enough to give these low-budget movies room to survive.
If it weren't for Xianyu's fame, no one would even discuss this movie.
therefore.
As time transitioned to July, the online movie market was still very calm.
It’s the cinema.
There are all kinds of propaganda wars between major companies, and they are so crazy.
This made Lin Yuan somewhat glad that "A Chinese Odyssey: Part One" did not choose to be released in theaters.
And when July comes.
Blockbuster movies in theaters are starting to be released in large numbers, and the war in the cinema chain market has finally entered a white-hot stage!
The battle for the box office has begun!
In comparison, the launch of "A Chinese Odyssey: Part One" on the Maochang and Penguin side seemed rather uneventful.
certainly.
No matter how calm it is, with the dense population base of Qin and Qi, there will always be some people who will click on this movie.
They might have clicked in for a variety of reasons—
For example, Deng Chi.
Deng Chi is a genuine second-generation rich.
He drives a sports car, lives in a mansion, changes girlfriends every month, and lives a luxurious life that many people envy.
But this is a person who has mild depression...
The reasons are complicated.
Maybe it’s because my parents are divorced
Although the pocket money his parents gave him every month seemed to be competing with each other, with each one getting more than the other, he was not happy.
In short, because of this depression, Deng Chi often locked himself in a multi-story villa and watched movies alone.
He watches more comedies.
Because his psychologist said that watching more comedies when you are bored can help you relax.
On July 1st, Deng Chi opened the video website as usual and started looking for movies that interested him.
Then he noticed "A Chinese Odyssey: Part One - Fragrance".
The movie's promotional slogan reads: "Save the unhappiness."
For some reason, Deng Chi suddenly became a little angry.
Because Deng Chi watched a lot of comedies, but he was still not happy.
These comedies, with the slogan of being hilarious, have fooled him time and time again, but he no longer believes them.
Although the psychiatrist explained:
He has a very high sense of humour.
People with depression will be more or less emotional.
Of course Deng Chi would not click on this movie.
But when he was about to swipe over, he accidentally touched the play button of the movie, and the movie started playing...