For the theater representatives invited to attend "Hachiko: A Dog's Story," it was an experience worth remembering.
This kind of experience is something that most movie-watching clubs cannot provide.
But if we look at the entire Blue Star film and television market, the impact of this movie so far can only be regarded as a small splash...
But everything depends on human effort.
The next day, Star Channel added promotional funds for Hachiko to make the film known to more people.
Given the high reputation of Xianyu’s first two films, the promotion of this movie has indeed attracted more attention from the audience.
As the promotion progresses, the film also reveals more information.
For example, "Hachiko: A Dog's Story" takes the approach of touching people's hearts.
For example, "Hachiko: A Dog's Story" has a bit of the flavor of an art film.
For example, the plot of "Hachiko: A Dog's Story" is very warm and healing.
for example…
It is impossible to spoil the story.
Large-scale spoilers are tantamount to driving away viewers.
You can't just tell the audience that this movie is about a dog who waited for his owner for ten years and finally died of old age in the flower bed while waiting.
The publicity usually consists of showing stills and posters, using gimmicks such as "the most touching movie of the year" and "the mutual redemption of man and dog" to attract audiences.
The established publicity will outline the public's impression of "Hachiko":
This is a drama film with a warm and artistic touch.
There are those who are interested, but there are also many viewers who are indifferent. Anyway, the purpose of publicity and promotion has basically been achieved.
If you want everyone to know about it, you need greater publicity, but the cost of "Hachiko" is too high, so the company is relatively rational in controlling the publicity funds.
However, the advertising copy of Xingmang is more original:
"If Flirting Scholar is the ultimate in fun and comedy, then The Piano Tuner is the ultimate in twists and turns and brain-burning. Mr. Xianyu either doesn't do it or does it to the extreme, and Hachiko also has its own extremes. We'll see you on November 11th to find out what the extremes are!"
The purpose of the copy is also simple:
Use the impressions of the first two movies to awaken the audience's memory, so that everyone will be interested in Xianyu's third movie.
Obviously.
The purpose of Xingmang’s advertising copy has been achieved.
As the official Weibo account of Star Mang released this statement, many netizens were discussing what aspects of "Hachiko: A Dog's Story" would reach perfection.
"It should be the ultimate warmth, right?"
"That makes me curious."
“It’s not easy to do anything to the extreme.”
"The first two movies really hit the mark in a way, and there are very few movies that have as many twists and turns as The Tuner."
"In my opinion, there are few movies that are as funny as Flirting Scholar."
"… "
at the same time.
Lin Yuan also got the specific screening report for "Hachiko: A Dog's Story".
The film screening organized by Xingmang invited representatives from 43 cinema chains to watch the film. Nearly 90% of the cinema chains showed interest in this film and arranged a certain number of screenings, but the screening rates given by each cinema chain were different.
There is no need to elaborate on the specific screening rates. Generally speaking, the initial screening rates arranged by major theaters are quite good.
Especially for a drama like "Hachiko: A Dog's Story".
Don’t think that just because theater representatives like the movie Hachiko: A Dog’s Story, they will schedule it high for the screening.
The film market is not that simple.
Likes are likes, business is business, and everything else is separate.
After watching a movie, theater representatives will eventually regain their senses and consider the movie from a commercial perspective.
Here we can take the example of movies on Earth:
Whether on Douban in China or on major mainstream film review lists in Europe and the United States, "The Shawshank Redemption" is undoubtedly ranked number one!
Even though the viewing levels at home and abroad are different, people’s opinions on this movie are completely consistent!
Everyone loves The Shawshank Redemption.
The reputation of this movie is indeed one of the best on earth.
But another surprising fact is that after the release of "The Shawshank Redemption", not only did it fail at the box office, but it also won almost no awards. Although the awards were also related to the fact that the film's opponents at the time were also very strong...
In fact, this movie’s box office failure is not an isolated case.
This is the current situation of many feature films with literary and artistic attributes.
When audiences go to the cinema, they prefer commercial blockbusters!
The theater representatives would understand this principle, so after the screening of Hachiko, would the theater representatives be willing to sign a contract to schedule the film? This is actually a rare thing.
I guess they are hoping to rely on the reputation of this movie to gain box office revenue from the audience.
If word of mouth cannot bring box office results, no matter how high the reviews of "Hachiko: A Dog's Story" are, the number of screenings will only gradually decrease until it is taken off the shelves.
certainly.
This is also related to the fact that "Hachiko: A Dog's Story" does not have such a strong artistic atmosphere, and even has some commercial flavor.
There aren’t many pretentious shots like those seen in art films.
The purpose of the story is to be heartfelt and sensational without playing any fancy tricks on the audience. It is to be heartfelt and sensational to the extreme so as to win the favor of theaters.
Relatively speaking, some of Xianyu's die-hard fans are the most selfless.
After the movie started its promotional mode, the comment section of Xianyu’s blog was filled with cheers and cheers:
“Looking forward to Mr. Xianyu’s new movie? See you in the cinema on November 11th!”
"Looking at the stills, I feel that the scenes are really healing. Have you been feeling down lately? I hope I can feel warm after watching this movie."
"Just like what the Xing Mang advertisement said, our Xianyu teacher really takes a different route in each movie? The first movie is extremely funny? The second movie is an extreme reversal, so I am also curious about what the third movie will be like?"
“Need I say more? It must be the ultimate healing and warmth!”
"For some reason, I always feel that things are not that simple."
"Mr. Xianyu's movies are just like his music works. There aren't too many similarities. Each song can bring a brand new feeling to everyone. Unlike some composers, the songs they write all seem to have shadows of each other."
"… "
Fans' expectations are palpable.
In fact, it is not just the fans who envy him. Although warm and healing feature films are not as popular as commercial films, there are actually quite a few audiences who like them. This has led to discussions about "Hachiko" in many film forums.
same.
Audiences who are interested in the movie are all curious, what is the ultimate of "Hachiko"
Is warmth really healing
And amidst everyone's curiosity.
Time has come to November, and there are ten days left until the release of "Hachiko: A Dog's Story"!