After reading this official blog, the comment area under the video and the player community forum instantly exploded.
Countless players frantically forwarded it and left messages to express their inner excitement.
"Tell me, this isn't real! This must be a CG animation!"
"So this was really made in Minecraft?"
"Damn, that's so awesome! If you say that, can other buildings and other buildings be reproduced in Minecraft?"
"I'm convinced! This is completely different from the same game I'm playing!"
"I suddenly want to go online and give it a try, why not release it before the trial!"
"That's right! Suddenly I'm interested in this game again! I feel that if I released it before the trial, I definitely wouldn't create a little dark room!"
"Haha, but if we give it a hundred years, we will definitely be able to build it!"
“Please don’t use the word we because I don’t think I can build it for sure!”
"I can only use two words to describe it: turtle!"
"That's it for being awesome! But this shouldn't be made by one person, right?"
"There must be more than one person! If it takes just one person, the amount of work would be huge. Didn't you watch the quick editing video later? It's obviously the cooperation of many people!"
"This project is too big and requires a lot of people to work together, but what about some projects that are small!?"
"Is this still the pixel game I know? It feels better than some masterpieces!"
"That's right!"
Although "Minecraft" itself is a pixel game.
But that doesn’t mean Minecraft is bad.
On the contrary, unlike its predecessor, "Minecraft" developed by Chen Xu did not cut corners at all in terms of art.
There is no cost control, the pixels are just art adjustments made for the gameplay of the game.
It can be said that the modeling, lighting and shadow in the game are all of top quality.
If you look at a single square, it may be difficult to feel it.
It can be made into large buildings and groups of buildings, and the feeling comes instantly.
This also shocked countless players online after watching the video.
Originally, in everyone's impression, "Minecraft" should be an ordinary game about building blocks, with at most adding elements of survival.
For example, everyone has experienced these points from the previous preview.
There is nothing too surprising.
Although during this online trial, some players have already built some nice-looking ordinary small houses.
But it didn't bring much shock to players, nor did it bring much sense of expectation to players.
After all, the time is too short, and it is difficult to see the potential of this game.
But what is shown in this wave of videos is completely different.
What the hell is this!
The Qingming Riverside Scene was actually created in the game
Is this still the game they know
Not only the players watching the excitement, but also some game designers in the gaming industry were all shocked after seeing the promotional video of "Minecraft".
How can a building block game be like this
Chen Xu himself has a complete publicity and promotion model for "Minecraft".
Everything before can only be said to be a warm-up, and now is the real promotion of "Minecraft".
Due to the shock of players and the various promotion channels of Nebula Games, many designers in the industry have discovered that the popularity of "Minecraft" has soared.
He even went out of the circle directly and became a hot search on the official blog.
Even the game department’s official account retweeted it that day.
In addition to being forwarded by various game media, many media that have nothing to do with games also forwarded it.
The number of clicks on its promotional video increased rapidly, reaching 15 million times in just one day.
It’s not that there weren’t games that came out of the industry before, but those games that came out of the industry didn’t actually have much to do with the topic of the game itself.
But "Minecraft" is completely different.
The game has restored the "Along the River During the Qingming Festival", which is the main content reported by the media.
It is mainly oriented towards the entry point of promoting traditional culture, but the key point is that this restoration is itself a way of playing "Minecraft".
So many people who have never played games know that there is a game that can reproduce the "Along the River During the Qingming Festival" thousands of years ago.
At the same time, this also triggered people's imagination. Since the Qingming Festival Along the River can be reproduced, what about other buildings and scenes
In fact, it didn’t make everyone wait too long.
Because on the third day after this promotional video was released, Chen Xu uploaded another video on the official blog.
The scene displayed this time is the famous Forbidden City.
Countless players have had the experience of "Along the River During the Qingming Festival" before, and they are even more excited this time.
I clicked in almost impatiently.
And the video display did not disappoint them.
The raindrops fell in the gloomy sky, and the sparse raindrops fell on the walls of the Forbidden City.
The camera slowly moves towards the gate of the Forbidden City, the quiet woods and pavilions, and the magnificent glazed roof tiles.
White jade stairs and Kowloon reliefs, pond and stone bridge in the backyard.
Red pillars, golden glazed tiles...
Little by little, it shows players what this extremely majestic building looks like in "Minecraft".
The heat of "Along the River During Qingming Festival" has not completely passed, and it has not even cooled down.
This time, as soon as the "Forbidden City" came out, it was like adding fuel to the fire.
It directly caused the popularity of "Minecraft" to skyrocket instantly.
Designers in the entire game industry were all dumbfounded.
There is no doubt that this is the propaganda method used by Chen Xu.
What's more important is this kind of publicity, and they even have no way of replicating it.
Because this is completely the characteristic of "Minecraft"!
It also adds a buff that promotes traditional culture.
Let him directly carry out a wave of breaking circles.
Meng Zuo, who had been paying attention to "Minecraft", saw this scene and finally understood what Chen Xu's previous words meant.
If something like this happens, who can beat you in terms of popularity?
In the project room of "Voyage", Zhu Yi was in a dilemma at this time.
If you enter, the popularity of "Minecraft" is simply incredible.
The popularity of the upcoming "Navigation" has been completely crushed. Except for the players who have been paying attention before, it basically cannot make any waves.
But if you quit, it doesn't matter whether you lose face or not.
After all, if you can get good sales, you will lose it if you are embarrassed.
The key is that in terms of publicity, everything has been done like this.
If you cancel, it will be a huge loss, and you will basically not be able to get any decent recommendation resources in the future.
"It's not necessarily over. After all, "Minecraft" is both "Along the River During the Qingming Festival" and "The Forbidden City". Although it is indeed shocking, it is not a block-based gameplay? With this gameplay alone, even if the popularity is very high now, with the content of "Voyage" You really don’t have to lose!" Zhu Yi comforted himself in his heart.
However, three days later, Chen Xu once again posted a video on his official blog, completely shattering his illusions.