The second day of the new year
The sales data for "Minecraft" have also been released.
Thanks to the early publicity, especially the special videos of Along the River During the Qingming Festival, the Forbidden City, the piano, and the calculator.
All of this allowed "Minecraft" to gain a lot of popularity before it was officially launched. In addition, its selling price was not high, and it had already started a month of pre-sale.
For various reasons, the sales of "Minecraft" can simply explode.
"Minecraft" 24-hour sales: 3,212,231 copies.
Sales of 3.2 million on the first day.
To say that it is unprecedented and unprecedented is a bit exaggerated.
But at least it is the best result in recent years.
Although the price of "Minecraft" is only double digits, and there are some tricks in it, the sales volume of 3.2 million on the first day is indisputable.
And what amazed many designers in the industry is the incredible gameplay of "Minecraft" and the praise from players.
After the pre-sale trial ended, the player rating of "Minecraft" was 9.0, neither high nor low.
But now the rating of "Minecraft" has reached a high score of 9.8.
An incredible statistic.
Although it was said that it was because of the strong promotion of "Minecraft" before, and it also formed a circle-breaking effect.
Even many people who are not players know that there is a game "Minecraft".
Coupled with the advance pre-orders, many designers in the game industry believe that "Minecraft" will have higher sales on the first day.
But when the sales volume of 3 million came out, it really shocked everyone.
"Oh my god, isn't Chen Xu too aggressive? Such a high sales volume for a pixel building block game?"
"Stop playing with blocks. Your block game looks like this!"
"The main reason is that the promotion of "Minecraft" is too strong!"
"Yes! This is the first time I've seen such a fancy game in publicity."
"It's completely a textbook propaganda!"
"It's awesome, but it feels like it can only be done by Minecraft, and it has no reference value at all."
"Yes, "Minecraft" can be promoted like this mainly because of the support of the game mechanism. It is completely impossible to learn this from ordinary games."
Designers in the industry who have been paying attention to "Minecraft" are filled with emotion.
And in the project room of Tenghua's "Navigation".
After receiving a piece of data news about "Minecraft", Zhu Yi also breathed a sigh of relief and was a little lucky at the same time.
At first, he really wanted to compete with Minecraft, especially after the trial ended.
But because of the follow-up promotion of "Minecraft", I finally restrained myself and chose to wait for a while even if I wasted the previous warm-up promotion resources.
Looking at it now, this can be said to be a wonderful move!
After all, the gaming industry can be a very magical industry.
No one can say what will happen. A high-profile masterpiece may suddenly fail, or some small-scale games may suddenly become popular and spread all over the world.
Cases like this happen almost every year.
Moreover, Chen Xu himself has an amazing record and has created many miracles.
Coupled with the extremely high popularity of "Minecraft" and the stunning content presentation.
Zhu Yi was also extremely cautious. Now look at what a wonderful move he made!
In a month's time, the popularity of "Minecraft" should be almost over.
When his "Voyage" is launched by then, it should be relatively safe.
… … … …
The gaming industry's attention to "Minecraft" obviously has nothing to do with players.
For players, once they enter "Minecraft" and experience it again, more and more content will be discovered.
From knowing nothing at the beginning, he was able to use stones to build furnaces, and learned to use furnaces to roast food, as well as smelt iron ingots, armor, weapons, etc.
From the beginning, he could only dig a hole to bury himself, and then he could dig a cave and become a caveman.
At the same time, some players also discovered that the small animals in the game can be tamed with food.
As time goes by, players gradually discover the fun of this game.
Of course there are some tragic things along the way.
For example, if you die in the wild with a lot of materials, you can't find the place of death and can't pick up the materials.
I finally built a comfortable and warm home, and then went on an adventure in the wild, but I couldn't find my way home. I was still alive but actually dead.
For this reason, many players will build a tall building as a beacon in their home in order to find their way home after going out and prevent themselves from getting lost, or they will build a sign to point out the direction after walking for a while. Beacon so you can find your way home.
Of course, there are even more desperate things, that is, some players worked hard to build a home. After sleeping all night and getting up during the day, they opened the door and saw a creeper squatting at the door. Before they could react, a white light and a creaking sound appeared. .
At the same time, major communities and videos also had a wave of massacres of posts and videos about "Minecraft".
"My first experience of Minecraft, basic teaching lets you understand how to play!" 》
"Dig three and fill one, caveman, and local materials, what have you done? 》
"Teach you step by step how to build a duplex villa!" 》
"MC Infrastructure Team: Restore the Great Wall!" 》
On major video and community websites, the corresponding posts are basically from shallow to deep.
At the beginning, it was basically videos and posts similar to novice tutorials.
It is mainly for players who understand the basic rules of the game to provide science education to novices.
But soon, as players became familiar with the game, more and more videos showed a hundred flowers blooming.
There are all kinds of funny spoof videos, house-building technology streaming videos, and strategy videos that simply teach players how to survive better in survival mode.
At the same time, "Minecraft" has also shown a craze on major live broadcast websites, and many game anchors will broadcast this game in their spare time.
Of course, what's more, countless players are playing games in various ways they like in "Minecraft".
Some players regard it as a pixel-style building block game. They turn on the creative mode or enter the peaceful pure server to build buildings with like-minded players.
Some players regard it as a survival adventure game, collecting supplies in survival mode and carefully exploring the unknown.
Some players regard it as a unique multiplayer mode game, forming gangs in the multiplayer mode and vigorously developing it.
At the same time, some players regard it as a travel game, admiring the magnificent buildings currently created by Chen Xu, as well as some buildings opened by other players.
Of course, there are also some conflicts on the Internet. For example, some players opened the server with good intentions and did not set it to be indestructible, but were maliciously destroyed by others.
There are bad people among the masses!
But compared to other games, it can be said that "Minecraft" is the least violent game.
Even the multiplayer mode, which is most likely to cause disputes, is much more harmonious than other games.
As for this, Chen Xu didn't pay much attention.
After all, where there are people, there are rivers and lakes, and the players' matters are left to the players to solve.
… … …
As time progressed, the subsequent sales data of "Minecraft" were soon compiled by some third-party organizations.
In the first week, 10.12 million copies were sold, with 8.62 million weekly active players.
Although during this time, it was obvious that the popularity of Minecraft was felt.
But when this data came out, everyone was shocked.
what's the situation? 10.12 million copies were sold in the first week, and more importantly, the number of weekly active players was as high as 8.62 million
What a monster is this!
You must know that for some heavily promoted games, the first-day sales can be said to account for the majority of the sales, or even half of the sales.
But this law seems to have expired in "Minecraft".
Because its trend is too stable.
In the two studios of NetDragon and Tenghua, although they are not together, Meng Zuo and Zhu Yi looked at the relevant data of "Minecraft" and were a little doubtful about life.
In particular, Zhu Yi originally wanted to wait until one month after the launch of "Minecraft" to launch "Voyage".
But he had already thought about how to promote it in the future when he didn't have much money.
But the growing popularity of "Minecraft" directly frightened him.
Although he felt that the sales volume of "Minecraft" would be terrible, he was still surprised by the sales of tens of millions in the first week.
Although the price of "Minecraft" is not high, this is only the first week!
And looking at the popularity of the posture, there is no tendency to cool down at all. It is even more exaggerated than the original "Jelly Bean Man".
If this growth rate continues, wouldn't "Minecraft" become the best-selling game in history
Moreover, the so-called sandbox gameplay of "Minecraft" is completely different from the core of previous discussions in the industry!
At this moment he was a little confused.