On the official blog, Chen Xu also announced the news of the mobile version and VR version of "Minecraft" in advance.
It will be launched on March 31st.
Of course, the main reason is that April 1st is a special day.
That’s why it was set as March 31, otherwise it would be quite meaningful as a commemoration of two months since the launch of “Minecraft”.
As for the price, it also surprises many players.
The VR version is priced at 148 yuan, while overseas it is $29.9.
For the mobile version, as long as you purchase the PC version or VR version, it will be automatically activated.
Of course, if the player says that he does not want to buy the PC version or VR version, but just wants to play the mobile version, he can also purchase them separately.
Price: 28 yuan, but players who have purchased the mobile version only need to pay the remaining balance if they want to purchase the PC or VR version.
Such a pricing strategy also makes countless players praise it.
Also after announcing the VR version and mobile version, Chen Xu didn't pay too much attention.
After all, if the sales of the PC version are put here, the sales of the VR version will basically not be any worse.
And compared with the pricing of games on the VR platform, "Minecraft" priced at 148 yuan can be said to be a bargain price.
However, compared to Chen Xu's indifference, other designers and media in the entire game industry are staring at this area and paying close attention to its data.
The next day, Nebula Games did not announce the relevant data as it had previously announced the sales of the PC version of "Minecraft."
However, there was still a third-party statistics company that compiled the statistics immediately.
The VR version of "Minecraft" sold 2.41 million copies domestically.
The mobile version of "Minecraft" has sold 1.52 million copies domestically.
April Fool's Day!
Many concerned industry designers and media are a little confused.
This number is really a bit too unexpected.
The VR version is not that surprising.
According to statistics from the Game Department, the current number of domestic VRs is approximately 30 million.
But in fact, this 30 million is definitely more than that.
As for the reason, it is because this data counts the activation volume of VR game warehouses.
In other words, the VR game warehouse is activated and used.
But the key is that not every player has purchased a game warehouse, and places such as VR experience stores also account for the majority.
The game warehouses in these experience stores are fixed, but the players who play are different.
So in fact, the number of potential users and players is much higher than this data.
The sales of "Minecraft" on the PC platform were crazy before, and it still maintains a very hot momentum until now.
It is not surprising that the VR version, which has a better experience and is not very expensive, can sell so many copies.
But the real surprise is the mobile version.
This statistic is sales volume, not player count!
This means that there are still more than one million players who have never purchased the PC version. These are all new player groups.
… … … …
However, compared to the various self-doubts in the industry, Chen Xu in Nebula Games is now thinking about more important things.
In addition, the monitor in front of Chen Xu displayed the current games under Nebula Games.
"Mirror" (crossed out), "Undertale", "To the Moon", "Naughty Kitchen", "Three Kingdoms", "Fall Man", "Escape", "Dark Souls", "Braveheart: War of the Worlds", "Twins" " Dark Souls: Age of First Fire" as well as "Don't Starve" and "Minecraft"... Well, a certain sledgehammer has been temporarily excluded by Chen Xu.
So far, there are a total of twelve games available on the Nebula gaming platform.
At the same time, these games also have great popularity among the player community.
For game stores, Nebula Games is actually very successful, just like Blizzard Battle.net in its previous life.
But for Chen Xu, it was obvious that he never thought of stopping there.
It has never been Chen Xu's goal to simply be an integrated platform for his own games. Chen Xu has always been aiming for comprehensive digital platforms such as Steam platform and gog in his previous life.
There are 102 million registered users, 23 million daily active users, 77 million monthly active users, and an average peak of 8.17 million online users at the same time.
Mainly because of the recent popularity of "Minecraft", Nebula Games has an active user data.
But no matter what, these data can illustrate one thing, that is, Nebula Games has definitely developed into a game store with great influence.
Now it has full wings, and the launch of "Minecraft" was originally for this plan.
Including the marketing operations department, Chen Xu had already discussed this aspect with Zhang Yida.
Now, with the influence of "Minecraft", Nebula Games can finally take this step.
… … …
April 15th.
Although it is Sunday, all employees of Nebula Games are at their respective posts today.
On major gaming media websites and gaming communities, the original hot topic was still "Minecraft".
But the first position was soon occupied by the entry 'Nebula Games'.
Many players have opened the Nebula gaming platform and are ready to enter "Minecraft".
As the platform opened, countless players were stunned when they saw the pop-up information that popped up.
'Starting from now, the Nebula Game Store will transform into a comprehensive digital game platform, allowing all game designers to publish games on the store and provide corresponding promotion and services for the games. '
'Including cloud archives, user feedback, creative workshops, store friend connections, etc., and giving the game designers of the platform sufficient autonomy, which of course needs to be within the rules. '
Of course, these games must first undergo corresponding review and obtain distribution qualifications before they can be launched online.
To put it simply, Nebula Games will transform from an independent platform that independently runs its own games to a comprehensive channel platform.
In addition, what makes designers in the game industry even more excited is the sales terms of the Nebula game platform.
In the parallel world, like most game stores in previous lives, the official game store is 30%.
But this is an official store, which is completely different for some large channels such as Tenghua and NetDragon.
If you are a top game designer and there are some powerful manufacturers, you will naturally get a 30% share.
But it's different for some ordinary game designers and manufacturers.
In the past, many people said that 30%, such as Steam and Google, was very high.
But for example, some domestic mobile application mall channels basically start with a ratio of five to five.
Want 30% commission? No problem. If you list my platform, but I won’t promote it for you, then it’s 30% commission. But if you promote it and use the server, then I’ll take 60% commission.
Don’t be too high, because for some more extreme developers, the share ratio is still 70-30.
Developers have seven channels and three? What are you thinking! Developers have three channels and seven!
What's even more extreme is that you can't even control what kind of operation method your game should use.
What? Are you saying that this is no longer kneeling down to beg for food
correct! To put it this way, you are really kneeling down to beg for food. Just like this, how many people want to kneel down but still don’t have the chance!
Compared with the major domestic application channels in the previous life, the same is true for the major channels in the parallel world.
As for why so many designers are willing.
There is no other way. If you set up an official website for selling on your own platform, you won’t have the cost to publicize it at all.
As for the official game store, although it has a large number of users, when it comes to recommendation positions and rotation, although it has some exposure, the algorithm is quite backward.
After all, the government is involved, and it cannot end due to the market.
Therefore, unless it is a truly popular game, it rarely becomes popular on official platforms.
But in fact, most games do not have the characteristics of being popular, and they are more suitable for the appetite of some players.
Therefore, even if the channel dealer charges a high commission, it can still ensure exposure.
If the situation is stronger than that of others, then we can only chew the bones ourselves and let the channel eat the meat and drink the soup.
After all, it makes money, kneeling, not shabby.
Now, what shocks designers in the game industry is that the share terms given by Chen Xu in the Nebula Game Store are actually 25%.
Whether it is a large game manufacturer or an individual game designer, a unified 25% commission is used for the daily operation of the platform.
As soon as this news came out, it caused a huge earthquake in the gaming industry.