With the official announcement of Nebula Games’ platform transformation.
In an instant, the entire gaming circle exploded.
Whether it is players, designers, or major game manufacturers and distributors, they are all discussing this major event crazily.
"Damn it, have you heard? Nebula Game Platform has transformed into a comprehensive digital platform! All game designers' works can be launched on Nebula Game Platform!"
"How the hell have you never heard of this? The key is commission! It's only 25% commission!?"
"Really or not? It feels too mysterious. It can't be a lie, right?"
"What are you thinking about? Nebula Games' official blog has said it, and the platform contract regulations have been released directly. The eyes of the industry and players are watching, how could it be fake? Besides, don't you think this is very similar to Nebula Games? Have you already planned it?"
"Indeed! "Minecraft" directly aroused the attention of countless players, causing the attention of Nebula Games to skyrocket. It is unbiased to break the news of platform transformation at this time."
"Actually, this is expected. The development of Nebula Games in the past two years has been so smooth. And I wonder if you have noticed the details of Nebula Games in the past two years? In the early years, the games under Nebula Games were basically launched at the same time. All major channels, but its own channels adopt a preferential strategy. In the past two years, both "Two Players" and "Dark Souls: Age of First Fire" were first launched on the Nebula game platform, and then launched on the channel platform after a period of time. "
"Yes! This time, "Minecraft" and the previous "Don't Starve" are not even on the channel platform. However, even so, the sales volume of "Don't Starve" has almost exceeded 10 million, and "Minecraft" is even more popular. Aiming at the goal of 20 million or even higher, at least it shows one thing, that is, the Nebula gaming platform definitely has a paid environment."
"I don't know what Chen Xu is thinking. With such a low commission, won't he make money? And this is challenging the unspoken rules of the entire industry!"
"Let's have a price war. In the future, Nebula Game Platform will gain a foothold, and the platform's commission may be revised. But at least now it is definitely a good opportunity. After all, Nebula Game Platform doesn't have many games yet. If you go there at this time, you will definitely get some excellent ones. Recommendations, with such a large user group here, you can make a lot of money!”
… … …
Meeting room in NetDragon game.
As the president, Ma Lei listened to the people below reporting some relevant data about the Nebula gaming platform.
"Domestic channels have always been based on a 50-50 split rule. If you just want to enter the channel track, Nebula Games does not need to adopt such an approach. Not to mention how many immediate benefits you have to give up, just by offending the circle I don’t know how many channel dealers there are, which is equivalent to being an enemy of the entire channel." Ma Lei tapped his fingers on the table and said in a deep voice.
"But the most important point is that Nebula games have been steadily developing in recent years, whether it is a masterpiece like "Dark Souls", or a game like "Don't Starve", "Fall Beans" or "Braveheart: World War". Independent works, or medium-sized works such as "Escape" and "Twins" are all involved. Coupled with the explosion of "Minecraft", Nebula Games does have this confidence, and their user base has already taken shape. Even if the worst outcome is that the channel is defeated, it is still invincible." Yao Guang, the person in charge of the platform channel and content business group, expressed some emotion.
"Yes, the main reason is that "Minecraft" is too evil! This game alone is enough for Nebula Games to gain a foothold." At this point, Ma Lei couldn't help but feel helpless.
It's still going strong since its release, and I don't even know where it will end.
Just relying on this one game, not to mention others, is at least enough for Nebula Games to sustain itself for ten years.
It’s not even about launching a sequel or anything.
Although "Minecraft" is a buyout game, and the price is not even over 100 except for the VR version.
But such huge sales have already made Nebula Games a lot of money.
And that's not all, a game's revenue comes not only from in-app purchases and sales.
For some games, the derived income from IP may even be more profitable than the game itself.
The block-building gameplay of "Minecraft" obviously has great potential for development.
The building block toys of the same name are linked together, as well as the mod module of the game itself, and the linked toys launched in reality.
For example, if a QR code or serial number is added, and the player purchases a real-life figure toy, the building can be reproduced in the game, and in order to distinguish it from ordinary buildings, some special features can be added, etc. wait.
Sitting in the office, just at this moment, Ma Lei came up with many ways to make money for "Minecraft". He only regretted that this game was not owned by NetDragon.
"Mr. Ma, what's next?" Yao Guang looked at Ma Lei and asked.
"Fa has temporarily stabilized the major independent game designers in the channel and lowered the share as an alternative. In addition, we are not the most anxious. Including Tenghua, we are probably watching the show. Those who are really anxious should be A pure channel platform without R&D capabilities." Ma Lei pondered for a moment and said.
… … …
After Chen Xu announced the transformation of the Nebula gaming platform, Tenghua and NetDragon, the two giants in the industry, remained on the sidelines.
But some strategies targeting some third-party game manufacturers and designers are also carried out secretly.
Mainly because NetDragon and Tenghua are different from ordinary channel providers.
Although the two are the largest channel providers in the country and channel commissions account for the bulk of their income, they do not rely entirely on channels.
But for some pure channels, their response is much greater.
The first is to directly target a large number of independent game designers and sign exclusive distribution contracts with third- and fourth-tier game manufacturers.
At the same time, some channel vendors directly began to attack Nebula Games and Chen Xu, saying that they were destroying the game market.
Mainly because Nebula Games puts too much pressure on them.
If it were just an ordinary gaming platform, it would be considered a price war.
If you have no users and no resources, why can you let game designers go to your side
Just because your score is low
Then you have to be able to sell it!
But Nebula Games is completely different.
Whether it is resources, users or funds, it is enough to support its participation in this channel war.
Suddenly, the entire gaming circle was in a state of uproar.
… … … …
Chen Xu, who was at the forefront of the storm, was very relaxed at this time.
In the conference room of Nebula Games, a meeting was going on.
"First of all, everyone knows that "Minecraft" has achieved great success, but this is just the beginning. I believe that the potential of "Minecraft" goes beyond this. With more and more players, the research on it will become more and more... As time goes by, this game will have a long life, so the relevant operations must be done well."
"Including programs that summarize players' game history, as well as maintenance of related community environments, these are what we have to do. We can also consider the needs of players and mod makers as appropriate, but everything must be done Focusing on the two core points of 'freedom' and 'creation'" Chen Xu looked at the crowd and said.
After a pause, Chen Xu continued: "In addition, I believe everyone should be aware that Nebula Games is facing a big challenge at this stage, so next we will develop some more complex games, and we will try our best to improve the progress. Expedite it. If there is a shortage of manpower, please contact the human resources department directly to finalize it and then conduct the interview yourself. I will decide the final interview."
Listening to Chen Xu's words, everyone present was very excited.
Obviously, the Nebula gaming platform has changed careers and is breaking the rules of the entire gaming channel for the first time. This makes everyone in the team very excited.
As a gamer, it can be said that no one likes the domineering style of the current channels.
And now there is no doubt that Nebula Games is playing a dragon-slaying warrior.
This kind of realistic version of 'RPG' has to say that it makes the whole team feel excited.
"The second is the next plan. Let me tell you everything first. In the next period of time, we need to focus on large-scale games and increase players' attention to the Nebula gaming platform." Chen Xu said seriously while looking at everyone. .
What are the cornerstones of a gaming platform
Large-scale game
No, the cornerstone of a game platform is actually various independent games, as well as small and medium-sized games.
Just like "Braveheart: War of the Worlds", "Don't Starve" and "Two Men".
But supporting a platform requires more than just one or two such games.
Therefore, it is necessary to consider the participation of third-party manufacturers.
And how to attract third-party game manufacturers
Nebula Games is currently doing such a thing.
The first is low scores, and the second is users with more players.
And how to attract players and users to join
The answer is also very simple, that is, a masterpiece that can attract players, and it is also an exclusive masterpiece.
"But before that, Qin Yi, you guys continue to conduct research on new AI technology, which will be applied to new games in the future." Chen Xu looked at Qin Yi and said.
"Okay, that's it. Zhang Yida stays, and the rest of us can go back to work."
In the conference room, Zhang Yida reported some recent situations to Chen Xu.
"Mr. Chen, there are a lot of news slandering us on the Internet, as well as some rhythms caused by the trolls. We have signed corresponding contracts with Sanyuan and Yihua Law Firms before, and we are already preparing to sue." Zhang Yida said .
At present, Nebula Games has not established its own legal department, mainly because it is not needed yet.
Therefore, all legal issues are outsourced, and both companies specialize in the civil, commercial, and Internet fields.
"You should be responsible for this. In addition, regarding the operation and promotion of the platform, third-party game designers and manufacturers must also step up."
Chen Xu nodded and told Zhang Yida something that needed attention. Then he breathed out slowly and took out his phone to look at it.
Various chat groups in the industry all have +999 messages. At the same time, many designers with contact information in the game industry have privately inquired about news about the Nebula game platform, and the official blog has everything.
After thinking about it, Chen Xu opened the official blog and edited a piece of content to send.
'I will only say a few words about the transformation of the Nebula gaming platform into a comprehensive digital platform. '
'First of all, the platform transformation is actually a reasonable matter. Nebula Game Platform has always been committed to bringing players a better gaming experience, with a good community environment, rich creative workshops and the ability to provide feedback. We have always hoped to bring the best experience to players through the game's evaluation system, including the game's cloud archives, and trophy achievement records. '
'As for the commission issue that industry peers and players are more concerned about, the answer is very simple. Nebula Games is not trying to fight a price war to squeeze out competitors and then wait for opportunities to raise prices. The 25% commission strategy will never work. At the same time, for some games with excellent player reviews, the commission will continue to decrease, as low as 12%. '
'As for whether we can make money, I can only say that based on the current platform and community operation, excluding costs and the current commission ratio, we can make a profit of about 7%, and as the scale expands, the profit margin can Reach 9%-10%. '
'The Nebula Game Platform has never wanted to monopolize the so-called game channels, but wants more developers to have a more relaxed development environment and bring more interesting and fun games to players. '