In the office of Nebula Games, everyone is also paying close attention to the situation of "Escape".
After all, this time "Escape" can be said to be the initial attempt of the entire team.
Moreover, the investment cost is not small, and the research and development costs and its popularity promotion costs are as high as 7 million.
Among first- and second-tier game manufacturers, this is not a big deal.
But it has already surpassed the industry of independent games.
Therefore, everyone is also very concerned about the performance of "Escape".
"Mr. Chen, what happened to the situation in "Escape"!"
"Yes, it has been online for two days."
In the office, during lunch break, Yang Xin, Ruan Ningxue, Qin Yi and others all asked Chen Xu who was leaning on the massage chair.
Although the reviews from online players and the popularity of "Escape" are very high.
But for a game, sales are more important.
If it only has good word-of-mouth but no success, or even if the entire project ends up losing money, then the game will not survive.
Just like Bayonetta in the previous life, it is known as the only game that can be played after the three major ACTs: Ninja Dragon, God of War, and Devil May Cry.
However, the IP has changed hands several times.
The third sequel has also been waiting for countless years without a trace.
The main reason is naturally because it was well received but not popular, and sales were very few.
Witch Time and Bayonetta can be said to be regarded as classics by players, but they did not sell many copies.
The first generation, second generation, including the high-definition 1+2 collection, the total sales are not as high as Devil May Cry V alone.
It can be said that the game industry is so unreasonable sometimes.
"It's not bad. Putting aside player refunds, the current sales volume has reached 130,000 copies. It shouldn't be a problem to pay back the copies within three days." Chen Xu said with a smile.
Compared with other games, the refund ratio of "Escape" can be said to be very high.
But this was also within Chen Xu’s expectation.
After all, it is a horror game, and it is a very scary one. It is normal for players to be scared and afraid to play it.
Chen Xu had already considered this aspect before development.
"However, our own Nebula game platform has only sold more than 2,000 copies." Yang Xin said with a little regret.
Although Chen Xu didn’t say it, Nebula Games currently has a preference for resources within the Nebula Game Platform.
In fact, some far-sighted team members within the company can almost guess a little.
"The discount is not famous enough and not attractive enough, and "Escape" is not attractive enough. This needs to be done step by step." Chen Xu was not disappointed.
The construction of a game platform does not happen overnight, especially since the parallel world has already entered the Internet age.
In the battle between Microsoft and Sony in the game console field in the previous life, each had its own winners and losers in the first three eras.
Although Microsoft is always ridiculed by Sony fans and players, they will win in the future.
But it still achieved certain advantages, but the key is that Microsoft lost to Sony's most critical generation.
That was the Internet era when the PS4 arrived.
During this period, the Internet developed rapidly, digital games became more convenient, and players socialized. In this era, Sony's victory in the console battle can be said to have laid a solid foundation for itself.
Even if Microsoft becomes richer and richer in the next generation, it acquires major game companies and develops subscription services, but it is still overwhelmed by Sony.
Also on the PC platform, EPIC opened the way with Fortnite and Jinyuan. Although it has gained a large number of users, in fact its own platform is still losing money.
On the one hand, there is a lack of exclusive games that are sufficiently attractive to players, and on the other hand, it is because Steam has accumulated huge advantages in the Internet era.
Including Penguin in his previous life, which was able to surpass senior predecessors such as Shengda and Wangyi in the gaming industry, it can be said that the cornerstone of instant messaging must account for at least 70% of the credit.
Therefore, when it comes to platforms, Chen Xu is very clear that it is not just one or two games that can make him an industry giant, but he has to work on it bit by bit.
However, he is very clear about the future plan, but now Chen Xu does not discuss it too much, but changes the topic: "At present, the potential of "Escape" has not been tapped, and "Escape" will usher in a sales explosion in the future. Expected."
"Hey!" After hearing Chen Xu's words, Ruan Ningxue and everyone were curious.
"The explosion of live streaming and video platforms has aroused the curiosity of more players." Chen Xu said with a smile.
For a horror game, if you want to increase sales, you must get out of the circle.
Of course, this "out of the circle" does not mean out of the gaming circle, but out of the circle of horror-loving players.
If a horror game is limited to horror game enthusiasts, it is destined to not achieve much sales.
Just like the horror games with outstanding sales in the previous life, "Resident Evil" Leon and Ada, as well as the memes of Hand Sanitizer God of War, Madam Bachi and Flyswatter MOD, all gave it a high reputation.
Secondly, "Midnight Harem at Freddy's" even topped the list of weekly plays on YouTube.
Including "Silent Hill" and "Escape", which are more familiar to ordinary players, basically benefited from movies, live broadcasts, and videos to get out of the circle and come to circles other than horror enthusiasts.
As for the equally excellent Zero series, Dead Souls, The Haunting of Notre Dame and The Evil Within, other than fans of true horror games, more ordinary players may have never heard of them.
Being outside the circle of horror game enthusiasts is a necessary condition for a horror game to be a hit, and it can also be applied to horror movies.
Because many players and audiences are not pure horror game or movie lovers.
They are just simply curious as to why a game or a movie can make others so scared.
There is no refund after watching a movie, and although you can get a refund if you buy a game, there are also many players who won't get a refund even if they don't want to play.
After all, if you bought the game, why should you spend time playing it
This is also the reason why the clearance rate of general horror games is very low.
And now the sales volume in two days is 130,000, which can be said to be very good.
And Chen Xu knew very well that this was just the beginning.
It can be predicted that as time goes by, its sales growth will be higher and higher.
Because so far, the popularity of live broadcast platforms and video platforms has not been maximized.
This also means that the potential of "Escape" has not yet reached its peak.
… … …
As Chen Xu said, the popularity of "Escape" did not immediately spread to a large scale among the player community.
But on the live broadcast platform, many players who are not too concerned about the excitement have basically begun to appear in various live broadcast rooms.
Some anchors who were stuck in a game drought and had no good games to live broadcast were recommended to this new game that just came out.
"Anchor, go play "Escape"! The new work of the designer of "To the Moon", a very heartwarming game!"
"Anchor, do you want to try "Escape"? It's a very popular game recently!"
"Yes, yes, and the program "Escape" is very effective. Someone broadcast it in the next area. The popularity has exceeded 3 million, and there are twice as many VIPs as usual."
Many anchors who don’t pay much attention to things in the gaming industry are also attracted by various aspects.
Some are because of the new game created by the designer of "To the Moon", and some are because they saw other anchors broadcasting "Escape" and felt that the effect was quite good.
Of course, no matter what the reason is, these anchors have jumped into the big pit of "Escape" one after another.
The live broadcast platform also caused a bloody storm.