As the first prize in last year's "Science Fiction Expedition" competition, Chen Xu, who previously made "Escape", set off a wave of horror craze.
The influence is not just in the independent game circle.
In addition, the significance of "Kitchen" to Nebula Games this time is not just as simple as a game, but a test of the direction of the platform.
Therefore, in terms of promotion, "Kitchen" received more resources than the previous "Escape".
For this game, Chen Xu also shot several short video advertisements of one and a half minutes.
In the promotional video, a couple sits in front of computers at their respective homes in a sunny bedroom.
On the computer monitor, the game screen of "Kitchen" is displayed.
'The brief separation cannot affect our tacit understanding and feelings. '
Cut vegetables, cook them, and then serve them, and as the screen shakes, the kitchen in the game is actually split into two.
They actually cooked on a hot air balloon.
With mutual cooperation, the couple laughed and experienced the beauty of the game during the game.
The next moment progresses with time, gradually from day to night.
In the background, there are two men and women in different places. Their spaces gradually merge. As the scene flashes by, the next moment the two people are living together in the same house.
But the same thing is that in front of them, the computer screen is still showing the game screen of "Kitchen".
'From the past to the present, our feelings remain the same. '
Standing up from the chair, the boy opened a takeout app on his phone and prepared to order a takeout.
But the next moment, the girl grabbed the phone and with a big smile, she took out a chef's hat from somewhere and waved it in front of the other person.
Opening the refrigerator, the two of them came to the kitchen, one chopping vegetables and the other cooking, changing from cooking in a game to cooking in reality.
'Enjoy the game, enjoy life, and experience the fun of the game with your partner. '
Accompanied by the melodious BGM sound, the video came to an end during a candlelight dinner for two people.
Finally, in the center of the screen, a line of subtitles appeared: "Kitchen Kitchen" will be launched on February 14th.
Of course, this is a couple version of the promotional video, and there are also brother and bestie versions.
A total of three different versions were filmed.
It can be said that it covers all levels.
For players, it is obvious that the game promotional video of "Kitchen" has aroused a lot of interest in them.
The cute pictures and the extremely heartwarming promotional video have already made countless players look forward to it.
The official blog where Chen Xu released the promotional video was quickly filled with various responses from players.
"Damn it, the game designer I follow has faked his body!"
"The promotional video is great! It's the couple version that made me, a single person, feel sour after watching it."
"This game is too cute and heart-warming! Is this Chen Xu's compensation for thinking that "Escape" scared us?"
"This is the real 'love warrior'. I just bought it to play with my girlfriend. I give you a thumbs up, Chen Xu!"
"If you look carefully, it looks like it's a cooking game. Is it a two-player game? Unfortunately, I can only play with my gay friends!"
"Don't be discouraged, gay friends can sometimes become lovers!"
" Something's wrong with you upstairs!"
"Is there something wrong with someone? Let Brother Jie get better!"
"Hey, I'm going to confess to her on Valentine's Day this year. She really likes playing games. I just happened to confess while playing this game. I've prepared the method. I'll cook in the game and then show her my cooking skills in real life. Confession. The gift will be hidden directly in the cake that will be baked at that time!”
"Brother, I wish you a successful confession!"
"Yes, this is the Chen Xu I am familiar with. Stop playing other underworld games like "Escape". Although it is really interesting to watch others being scared to death, I still like games full of love!"
Not only players are discussing, but also some designers in the game industry who follow Chen Xu are also discussing.
"Have you heard that Chen Xu's new game is actually a couple cooperative game?"
"It's not a collaboration between a couple, it's just a tendency to promote it in conjunction with the launch time and festivals."
"But I'm not very optimistic about this kind of game. If it's mainly a cooperative game, if the level design is not good, the whole game will collapse. Several of Chen Xu's previous games were plot-oriented. Is this the first time?"
“It’s hard to say what the game is about, but Chen Xu understands the promotion well!”
"That's right, that's right. When I saw that promotional video, I felt very warm and wanted to buy one for my girlfriend."
“But it feels like it’s not easy to become popular. After all, whether a cooperative game can sell well depends on its popularity. If it can form a game popularity like the previous “Escape”, then the sales volume of “Kitchen” will be very impressive. "
"But there seems to be no similar competing products during the Spring Festival. Chen Xu has taken a big advantage here."
"The lack of competing products is not necessarily a good thing. After all, the game industry is not zero-sum. As long as it is not overpopulated, it will help expand the sales market."
"I feel that it may not be realistic for Chen Xu to be as successful as the previous "Escape" for this game."
"It's definitely profitable. After all, judging from the performance, the development cost of "Kitchen" shouldn't be high. It's just a little less profit."
"But compared to "Escape", the art style of "Kitchen" follows the Q-cute cartoon route, and the audience is much wider."
"By the way, have you noticed that Chen Xu's Nebula gaming platform has launched a buy-one-get-one-free campaign?"
"Normally, during the Spring Festival and Valentine's Day, we have to prepare some benefits for players, and who makes games doesn't want to accumulate fans on their own game platform?"
"That's right, and "Hot Kitchen" is also a cooperative game. Some players may hesitate to sell it individually. However, this buy-one-get-one-free model may actually make many players who are interested but undecided make a decision. Determination.”
… … …
Regarding Chen Xu's new game, the industry and players are discussing it extensively.
Ordinary players simply care about the performance of the game.
For the industry, the analysis is more from the perspective of the market.
Including the buy-one-get-one-free discount model on the Nebula gaming platform, it has also been discussed by some designers in the industry.
But just as Chen Xu expected, not many people paid much attention.
After all, it’s still the same sentence. Who in the game doesn’t want to build their own platform
If you go online on other game platforms, the commission will be quite high.
As for the game "Kitchen", many designers in the industry have the same attitude.
That is to say, I think this game can make some money, but it is doubtful how much impact it will have.
Chen Xu was not affected in any way.
How the game performs will be known until it is released.
As time progresses day by day.
On February 14, the third day of the Lunar New Year, Chen Xu posted an update on his official blog.
'House Kitchen' is launched today. This is a harmonious and loving multiplayer game. You and your fellow chefs must complete different types of delicious orders before the guests burst out. Now prepare your kitchen knives and chef uniforms let's start! There is no room for mistakes in this crazy kitchen! '