Game Making: The Latest Chapter Begins With Healing the Player

Chapter 79: The positioning of the two games

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Very relaxing, unparalleled happiness, harmony and love.

From a normal vocabulary perspective, there is nothing wrong with these descriptions.

But hearing it from Chen Xu's mouth always made people feel a little panicked.

After all, "Escape" and "Kitchen" are both lessons learned from the past.

I have previously stated that "Kitchen" is a very harmonious and loving cooperative game.

As a result, countless people lost their friends.

But on the official blog, there was also a set of words that sounded very reasonable.

Now on the Internet, players have already said that Chen Xu is a big liar.

Now, it’s this familiar rhetoric again.

This is hard to believe!

"Don't be affected by the recent turmoil on the Internet. We are all adults and should understand that we should have our own judgment." Chen Xu looked at everyone's expressions and said with a smile.

Listening to Chen Xu's words, everyone nodded outwardly but cursed in their hearts.

This is when you have your own judgment and realize that what the player said is so right!

But soon everyone was attracted by the design concept draft displayed.

"Variety show breakthrough? 'Boys and Girls Go Forward', the kind of program that various local TV stations launch every summer?"

Looking at the main gameplay rules of "Jelly Bean Man", Ruan Ningxue, who often watches some variety shows, was the first to speak.

"But there is one difference. In those variety shows, one person is one person, and then the time to clear the level is calculated to determine the winner. In this game, everyone participates together."

"Reality is definitely different from the game. In reality, stampedes may occur on each track if there are too many people, especially in a program that requires a lot of physical strength from the players, but the game is different."

“But wouldn’t it be too chaotic for 60 people?”

Looking at the design concept draft of the game, everyone was whispering and discussing.

Obviously, the game design concept draft of "Fall Bean Man" surprised them very much.

"Okay, everyone, be quiet for a moment and listen to me talk about the core points of this game." Chen Xu looked at everyone and slammed the table with his hand.

"The first is the positioning of the game. This is a collection of relaxed and casual variety shows and level-breaking games. The art should have exaggerated characters, funny actions, and bright colors. At the same time, the background music should be very cheerful, making it Players can engage in the game in an extremely relaxed state of mind.”

"The physical effects of the game should be more exaggerated, even unrealistic, to increase the viewing pleasure of the game and promote subsequent secondary dissemination."

Everyone was very excited while listening to Chen Xu analyzing the various core elements of "Jelly Bean Man".

Especially the old employees such as Qin Yi are very relaxed.

Because whether it is "Three Kingdoms" or "Fall Bean Man", these two concept drafts still maintain the characteristics of the previous "Escape" and "Naughty Kitchen".

That is, the degree of completion is quite high, from art, level design to core gameplay elements, everything is covered.

It's very concise and clear. Just by watching and listening, everyone already has the corresponding image in their minds.

"What's left is in terms of operations. Zhang Yida and Zhao Mo have the market and the operation side. I will come up with two plans in the future. Among them, "Three Kingdoms" will be a long-term operation free + in-app purchase to increase user stickiness. game."

"And "Jelly Bean Man" is a game that focuses on short-term popularity. Please prepare a follow-up promotion and marketing plan for me to take a look at."

Chen Xu said to Zhang Yida and Zhao Mo, the leader of the new operation team who joined Nebula Games.

Listening to Chen Xu's words, Zhang Yida and Zhao Mo nodded.

From Chen Xu’s narration, we can basically distinguish the basic positioning of the two games.

"Jelly Bean Man" adopts a buyout system, but according to Chen Xu's positioning, this is a fast-food game that needs to be very popular in the short term to attract enough users and make profits. To put it simply, It is just like chasing short-term in finance.

"Three Kingdoms" is a long-term operation to increase the user stickiness of Nebula Games. At the same time, the strategy of making the game free with in-app purchases is to give the game a cultivating attribute and increase the cost of players to abandon the game.

If the positioning and attributes are different, then the marketing and promotion methods will naturally be different.

"The last part is not very important. This time the exhibition is more about giving players a cake, and it will not be launched in the short term." Because they are all his own people, Chen Xu did not beat around the bush and was very straightforward. The way.

As for the third folder, Chen Xu had no intention of showing it, because it was really just a folder.

"Ruan Ningxue, Yang Xin, and Qin Yi are staying. Let's take a good look at these two design concept drafts. If you have any doubts, we will have a meeting to discuss them."

As Chen Xu finished speaking, the other employees stood up and left the conference room and returned to their posts.

Looking at Ruan Ningxue, Yang Xin and Qin Yi, Chen Xu said: "In addition to these two games, there is another relatively large production. I will produce corresponding scripts and storyboards for CG animation. When the time comes, Ruan Ningxue You are responsible for following up."

"As for Yang Xin, I will also write the subsequent world view background, etc. As for Qin Yi, after finishing the action system of "Jelly Bean Man", you can start testing the action DEMO first. Get familiar with it and accumulate some experience so that you won’t have to start from scratch when the time comes.”

Chen Xu assigned tasks to several people.

After listening to Chen Xu's words, everyone nodded.

Because the two games "Three Kingdoms" and "Fall Bean Man" actually don't have much workload for the three of them.

… … …

With the establishment of two project teams for "Jelly Bean Man" and "Three Kingdoms", the entire Nebula game began to operate efficiently.

While developing these two games.

There are also many episodes in the gaming industry.

The first is the independent game circle. After the popularity of "Kitchen", many designers and third- and fourth-tier game manufacturers have launched similar cooperative games.

But the result was, not surprisingly, not much waves.

Because this type of game, if there is no very clear core point, it will be difficult for players to enter the field of vision.

For example, the core point of the game "Kitchen" is actually a conflict in coordination.

Through videos, live broadcasts and other media, the 'breakup' meme was born, thereby spreading the popularity of the game a second time.

But this feature is not something that can only be achieved in a cooperative game.

It is meticulous to the level design and numerical design of the game.

If you don't grasp it well, the game will be too simple, and the so-called 'breakup' will naturally be nonsense.

And if it goes too far, then instead of 'breaking up', the players will unite and call you a fool for this game.

Obviously these games have failed to grasp the key points.

Naturally, there can't be any waves.