Chang'an East City.
Knowing that all the newly arrived Xue Duan in Chang'an City has been purchased by the East Palace, the wives and noble ladies of the aristocratic families are three parts envious and three parts depressed, and the remaining four parts are helpless.
Who told the prince to be rich and willing to spend money for his wife
However, the depression of not being able to get new fabrics did not last long, and everyone's attention was quickly attracted by a newly opened pastry shop in Guangdefang——
The pastries in that shop are so delicious, you can smell them across the street! !
Customers who were attracted by the fragrance at first didn't want to buy much, they just wanted to see it.
Looking at it, I found that the decoration in the store is very stylish, and all kinds of pastries are neatly arranged, beautiful, and the presentation is good, the price is not expensive, and you can try it.
Some are greedy for freshness, and after trying it, they feel that everything is good and want to buy everything.
For the wives and ladies of the aristocratic family, it doesn't cost much to buy pastries, and it's rare to taste something they like, so naturally they close their eyes and buy it.
For ordinary people, things like cakes are not very hungry, and it is okay to eat them during the New Year and holidays, but they would not buy them on weekdays.
But this Taotie Pavilion, what kind of promotional activity is there for the opening of a new store——
As the saying goes, if you have an advantage, don't take advantage of the bastard. Especially if there are children at home, once the children have tasted the samples, they will cry and want to eat more. There are so many people in the store watching, as long as the family is not too poor, the adults will buy it after gnashing their teeth.
If it doesn't work, you can also ask your neighbors to buy together. Anyway, the pastry is in pieces, and it is easy to divide.
The sales promotion has been going on for three days, and the pastries in Taotie Pavilion are sold out every day.
After the promotional activities were over, new products were launched in the store, and they were specially labeled as "limited time and limited quantity".
Those customers who have tasted this pastry, when they saw this gimmick, naturally aroused their curiosity and wanted to see what this limited-time and limited pastry is like.
Facts have proved that hunger marketing is very effective in any era, especially in Chang'an, a place where nobles gather and everything can be compared.
Half a month after Taotie Pavilion opened, it has gradually gained a foothold. As long as the pastries are delicious, there will naturally be no shortage of customers.
Stepping into June, the cicadas are singing, the sun is getting hotter, and the pastry business is gradually cooling down. Taotie Pavilion has opened a special drink booth, offering various flavors of milk tea and iced drinks.
Rich people can choose expensive iced milk tea according to their own tastes, while ordinary people can choose a bowl of iced mung bean soup with a price tag of three pennies.
At first, Xu Wenchan felt that milk tea tasted good, but it was not easy to keep. If the fresh milk of the day could not be sold, it would be a waste to throw it all away.
Tao Ti, on the other hand, was very confident, and made up a bunch of advertisements about milk tea overnight, and asked the little beggars to make up songs and sing them all over the street, just praising milk tea as healthy and nutritious;
In addition, she asked Xu Wenchan to arrange some tricks and line up at the entrance of the Taotie Pavilion. People always like to watch the excitement. Seeing so many people queuing up and boasting, I can't help but buy a cup and try it.
Tao Ti is still very confident in the charm of milk tea. As long as she has tasted milk tea, at least half of them will accept it, not to mention a 100% return rate.
After marketing in this way, it didn't take long for a wave of milk tea to blow up in Chang'an City.
Even noble ladies would ask at a party, "Have you tried the new milk tea from Taotie Pavilion?"
If you say you have tasted it, then the second sentence must be, "Then what flavor do you like best." Then they chatted enthusiastically.
If you say you haven't tasted it, then you seem to be out of fashion and become a bumpkin who doesn't fit in. In the end, someone will persuade you, "You can try it, it tastes really good."
Besides, today, it is rare for Pei Lingbi to leave the palace, and to attend the Qushui Liucup Banquet in the Zhou Mansion. She was in a good mood at first, but hearing the noble ladies talking about milk tea and the like, her head grew dizzy.
Others don't know this Taotie Pavilion, but she knows that the boss behind this shop is the annoying Tao Ti, and Xu Wenchan, that vulgar black fat man!
It's really embarrassing, one is the concubine of the imperial court, the other is the daughter of the Marquis's mansion, they have nothing to do to get involved with merchants, they are really depraved.
Pei Lingbi was slandering, Zhou Muyan leaned forward and cared in a warm voice, "Cousin, what's wrong with you? You don't look very good."
Pei Lingbi squinted at the noble ladies who were chatting about milk tea not far away, and said arrogantly, "It's just a drink, and the chat is endless."
Zhou Muyan said, "Cousin, you don't know that you are often in the palace, but this milk tea is very popular in Chang'an City now. Alas, it's a pity that the Taotie Pavilion has a purchase limit, and only sells one hundred cups a day. If it's sold out, it will close! At this moment It's already noon, his house must have been sold out, otherwise I will ask the boy to buy a cup for you to taste, and you will like it if you keep it... "
Pei Lingbi's face twitched, and she squinted at Zhou Muyan, "Listen to you, do you often drink?"
Zhou Muyan said, "Yes, this is so delicious! I drink a cup every morning, and I feel refreshed all day long."
Pei Lingbi glanced thoughtfully at Zhou Muyan's slightly rounded chin, and said in a deep voice, "Do you know that this Taotie Pavilion belongs to the Crown Princess?"
Zhou Muyan was startled, then immediately lowered her head, and gave a low "hmm" as if feeling guilty.
Pei Lingbi's eyes widened, "You still buy it after you know it!"
Zhou Muyan was also embarrassed. She knew that the shop was owned by the princess, and she was very upset. She even wanted to find a chance to find some local hooligans to make trouble.
Unexpectedly, the store launched a new product the next day, milk tea with pearls!
Zhou Muyan was thinking, after trying this new product, send someone to make trouble.
But this time, she was conquered by the glutinous taste of pearl powder——
Just like that, day by day, the store was not smashed, but she became the first batch of supreme customers of Taotie Pavilion? Discounts are available for every purchase.
Although there is no shortage of discounts, but... the little card of the supreme customer is quite unique, with gold and jade inlaid.
Of course, it's not easy for Zhou Muyan to say these things in front of Pei Lingbi, so she just bite the bullet and said, "She just opened a shop, and it's not a big deal. Everyone buys it, but I don't buy it. There is no common topic for chatting."
Pei Lingbi was furious.
...
Another month passed in the blink of an eye, the weather was getting hotter and hotter, and Taotie Pavilion's business was getting better and better.
When Xu Wenchan took the monthly account book and went to Yaoguang Temple to find Tao Ti, she smiled so much that she couldn't see her teeth, just like the Maitreya Buddha enshrined in the temple.
"Ah Ti, we got rich!!!"
Tao Ti flipped through the ledger and calculated the abacus, and the smile on her face grew bigger and bigger. The catering industry really makes money!
Especially for things like milk tea, the profit is more than ten times higher. Just looking at the numbers in the ledger, Tao Ti seemed to see a group of gold ingots dancing a hula dance in front of her holding hands.
"If this goes on, we might be able to buy a house by the end of this year!" Xu Wenchan rested his chin and looked at Tao Ti with bright eyes, "Ah Ti, you said before that you want to open a branch, should we do it now? "
Tao Ti thought for a while, closed the account book, and said, "Don't worry, this store has been open for three months before we consider opening a branch."
Xu Wenchan now listens to Tao Ti's everything. She thinks that her friends are amazing, and they can cook delicious food and do business. As long as she follows her pace, she's right!
The palace servants on the side were fanning, ice cubes were piled in the ice mirror, and some fresh fruits were poured into the ice bowl. Tao Ti and Xu Wenchan sat idly on the mat to settle their accounts, and the cat Yuanbao nestled lazily by his lap, very comfortable.
After finishing the calculation, the sweet-scented osmanthus brown sugar ice powder in the ice mirror is almost frozen and ready to eat.
The ice powder is served in a crystal bowl. Because of the addition of brown sugar and sweet-scented osmanthus paste, there are a few petals of light yellow osmanthus in the beautiful crimson, and a layer of raisins is sprinkled on the surface. When eating, the crystal clear ice powder tastes like It is jelly-like, smooth and sweet, ice-cold, with the fragrance of sweet-scented osmanthus and the fragrance of brown sugar, which is very suitable for summer.
Xu Wenchan fell in love with the slippery taste after taking only one bite, her round eyes sparkled, "Ah Ti, this ice powder can also be sold in the store, and it can be sold well if kept."
Tao Ti smiled and said, "That's my plan too. This material is not expensive. Let's price it cheaper, and the common people can buy it and eat it."
The two had a discussion here, and in the Palace of Qinzheng, Emperor Zhaokang and Pei Yan sat opposite each other and played chess.
Emperor Zhaokang held the white piece, dropped one, and asked casually, "I heard that your princess recently opened a pastry shop, and the business is pretty good?"
A gentle smile appeared on Pei Yanqingjuan's face, and he said softly, "Yes, she has good cooking skills, so she opened a shop with the prostitute of Zhenbeihou's family."
Emperor Zhaokang said, "She is the princess after all, and her main responsibility is to take care of you, take care of the East Palace, and breed children for our royal family..."
Speaking of procreation, Emperor Zhaokang looked up at Pei Yan, hesitant to speak.
Pei Yan pretended not to notice, and said indifferently, "Ah Ti doesn't care much about the business of the shop on weekdays. She is only responsible for launching new snacks. For her, opening a shop is just a pastime. The affairs of the Eastern Palace are being assisted by various palace officials. , she is also in charge... As for taking care of the son, she is very considerate to the son, so the emperor doesn't have to worry about it."
Emperor Zhaokang sized him up and snorted, "You're just too used to her. If I tell her one thing, you have a hundred words to protect her."
"Ah Ti is the crown princess of my son, so my minister naturally wants to protect her." Pei Yan smiled gently and said, "As for opening a shop, as long as she is happy, I will fully support her."
Hearing this, Emperor Zhaokang seemed to be thinking of something, his eyes were darkened, he was silent for a moment, and did not speak anymore, just continued playing chess.
In a game of chess, if you play absent-mindedly, you will naturally lose.
Emperor Zhaokang waved his hand in a lack of interest, making Pei Yan retreat first.
After Pei Yan left, he still sat in the same place, bent over, staring at the defeat, his face dark and unclear.
Seeing this, Li Gui, the chief eunuch, waited patiently until the cup of tea was cold, and then he looked for a chance to change it, and reminded, "Your Majesty, it's time to feed."
Only then did Emperor Zhaokang come back to his senses, turned his head to look at the warm red sunset outside the window, and said in a low voice, "Li Gui, do you think I did something wrong? Is it because I restrained the queen too much that she will use it?" Leaving in such a decisive way... If I am like Yan'er, let her do what she pleases... "
Li Gui's heart sank, he didn't know how to answer.
Fortunately, Emperor Zhaokang didn't ask him to answer, and continued on his own, "No, she's different. She doesn't have me in her heart, she just wants to leave me... Her happiest thing is to leave me."
He murmured, his deep eyes were cold and full of persistence.
He couldn't accept her leaving him, and he didn't regret imprisoning her back then. The only thing he regretted was that he didn't watch over her back then and let her drink the poison.
Even a prisoner, he wants her to be by his side, life is his person, death is his ghost.
Seeing that the emperor's madness was showing signs of attack again, Li Gui hurried to get the pills, fed him the pills, and gently ran his hands along his back, persuading him, "Your Majesty, don't think too much, because you hurt the dragon carefully." body."
It took Emperor Zhaokang a while to calm down, and said in a deep voice, "How is Xu Wenhe doing? Is there any news?"
Li Guidao, "Xu Wenhe has disappeared since the Yangzhou Medical Center was burned down. But this morning, a cable reported that there seemed to be traces of Xu Wenhe in the Jinzhong area, and Xuan Yingwei had already gone there to look for it."
Emperor Zhaokang caressed his chest, slowly closed his eyes, "Hurry up and find... Yan'er's body has been cured, and I will feel less guilty when I meet the queen in Huangquan in the future."