"On behalf of all my colleagues in our department, I would like to thank Mr. Wang for his strong support! Come on, I'll do it. You can hold it a little longer, okay?"
Lao Chen was very enthusiastic. He drank three ounces of wine glass during the first toast.
Young Master Wang found it particularly interesting. He had always been the one who forced others to say, "I'll do it, and you'll do it," but today it was actually the other way around.
Holding a glass of wine, he opened his mouth and said: "Mr. Yu, we are partners. We will both prosper and suffer. It is our duty to support you.
Yu privately, you are a senior in the market and the one I learn from.
I have always respected Ali's achievements and appreciate your company's excellent corporate culture.
There is no reason, both public and private, for you to drink alone.
Anyway, thank you for your love, I will drink with you! "
Without changing his expression, he downed three ounces of white wine in one gulp, revealing the bottom of the glass, which received warm applause from the table.
"Mr. Wang's Shanghai style!"
"You are young, but you act so thoughtfully and generously. No wonder you are able to achieve such a big undertaking!"
"Mr. Wang, please take a seat and try this special dish!"
"What a terrible young man! If Mr. Wang doesn't dislike you, I will definitely make you my friend!"
Wang Yan would never take the scene at the wine shop seriously.
Smiling and waving, no matter how much the other person praises you, the response is just three words: "I don't dare take it seriously."
He comes across as very humble, not at all arrogant as a young man, but confident enough.
As a result, the goodwill among the middle-level Ahri people became stronger and stronger, almost overflowing.
The two royal court supervisors and Yourong Yan who came with them were so excited that they didn't know where to move their hands.
Considering the other party's status, the face given to him today is really enough.
What's Ahri's size now
Together with Tongxun, it monopolizes 70% of the market value of the domestic Internet industry.
Undoubtedly the true dad in the industry.
Even though Taobao Live is just a new department that doesn’t get much attention, Lao Chen’s status is real—except for those 27 senior partners, counting down, Lao Chen can be ranked in the top 10!
If we just look at the current performance of Wang Ting Entertainment, Wang Yan, the chairman, really does not have the qualifications to win a university in front of others.
If they go one step further, they can take over Taobao, which has a market value of 100 billion. When will Wangting Entertainment reach a market value of 100 billion
Xiao Jiang was trained according to the group's successor. When it comes to outsiders, Brother Gou is really not on the same level as others - at least not in the short term.
However, this group of senior executives and young men abandoned their work team to accompany Wang Yan and toasted to Wang Yan first.
Face is sometimes given by others and sometimes earned by oneself.
Everyone knows what the situation is.
If you can't catch the face given by others, you will smash it on the ground. If you catch it, you will feel guilty.
If you earn face by yourself, you will be like Brother Gou now, sitting still and stable, neither arrogantly inflating nor belittle oneself.
Because the publicity and traffic we Wangting Entertainment has done for you is worthy of this meal!
"Xiao Jiang, ask how the data is and give a report to Mr. Wang!"
Lao Chen got drunk very quickly, waved his hand enthusiastically, and put on another show.
"Oh? It won't be too much trouble, right?"
"What's the trouble? It's just a matter of reading a few numbers!"
Wang Yan nodded with interest: "Okay, then let's listen and cheer for everyone."
A phone call passed, and in less than 30 seconds, everything that Wang Yan should know was right in front of him.
"As of now, as of 9:15 pm on the 1st, the total sales of Taobao Live Channel are 132.8588 million!
Among them, the sales data created by Wangting Entertainment’s anchors are -
Food category, 27.78 million.
Clothing category, 48.5 million.
Beauty category, 11.05 million.
Other categories, 8.32 million.
Your company alone has created sales of 95.65 million, accounting for 72%!
Mr. Wang, the glory of this battle will forever write Wangting Entertainment in the history of Taobao Live! "
Wang Yan chuckled and clapped in his own unique style: "Join us, rejoice together! This is the result of our joint efforts, not my family's contribution. Come, drink this cup together, and wish us victory!"
Everyone agreed enthusiastically, including Lao Chen, who was completely unaware of Wang Yan's anti-customer attitude.
Or it could be—aware of it, but happy to support it.
In fact, everyone present knew that without Wang Yan, the trial operation of Taobao Live would have been nothing.
The scale of investment is there.
Taobao did not give much support to the live broadcast department, especially the promotional expenses, which were less than 500,000 yuan, which is simply ridiculous.
Taobao's homepage, the most important traffic portal, does not have a separate place for Taobao Live.
It was in the afternoon that I discovered that sales were booming, so I temporarily added a carousel page for promotion.
It can be said with absolute certainty that 90% of shoppers learned about Taobao shopping live streaming from Wang Ting Entertainment’s official Weibo account.
Wang Yan didn't take credit, he just wanted to save face for the other party.
In the future cooperation, you can just give me some benefits, and nothing else matters.
…
The drinking party lasted until early 10 o'clock, and we didn't even talk about any serious business.
The bitter but excited Lao Chen went back to the company to work the last shift, and Young Master Wang went directly upstairs, planning to live in the Four Seasons at West Lake.
Before Lao Chen left, he insisted on helping arrange accommodation, but Brother Gou declined.
"No, I'm very kind to you. But your live broadcast department doesn't have enough financial resources for the time being, so I'll do it myself."
Lao Chen waved his hand vigorously: "No matter how poor you are, you can still afford a few deluxe rooms! I am a guest from afar, Mr. Wang, please don't be polite to me!"
While he was tearing it apart, Youcai came back and handed over the room key to the presidential suite.
Brother Gou said tactfully: "In order to save hotel points, I usually only stay in the presidential suite..."
Lao Chen: "..."
Excuse me, bye!
The rest of the senior executives and middle managers were all staring and silent.
Damn it! Save points!
Save enough points to exchange for a big sword? !
No one dared to be polite anymore.
With their pitiful annual income of tens of millions, they really can't afford the presidential suite.
Forget it, forget it, I can't afford it, withdraw!
The two parties reluctantly said goodbye, each went back to his own home, each found his own mother, each had his own food...
Ahem, Brother Dog finally calmed down and strolled upstairs.
The presidential suite in Four Seasons is obviously more luxurious than the one in Xiangji. The area is about 100 square meters larger, and then the price doubles, which is very unreasonable.
In fact, Mr. Wang has gained experience and is now an understanding brother.
When you stay in a hotel in the future, you actually don’t need to pay attention to the brand, just stay in a new hotel.
All luxury five-stars are the same. There is not much difference in basic services. The difference is mainly reflected in the opening time of the store.
The newer the store, the more luxurious and trendy the decoration will be, in line with the current aesthetic.
Moreover, the services in new hotels are generally better than those in old hotels, and the quality of spa technicians is also higher...
Ahem, the following conclusion was drawn by Youcai's research, and Gou Ge said he would not comment on this.
real!
You may not believe it, but as soon as Brother Gou lay down on the sofa, he came up to ask for instructions when he had money -
"Boss, are you tired? I'll go downstairs right away and pick a masseur for you myself!"
Dave: →_→
Brother Gou was a little hesitant and confused.
Actually, he really wants to soak his feet and massage his feet in a serious manner, but can a guy like Youcai be serious about it? !
After struggling for three seconds, Brother Gou took control of Ji Ji.
"Choose a good eldest sister who can do a lot of work."
"receive!"
Even though I was very wealthy, I didn't feel disappointed because I couldn't use my expertise.
Dave wiped his sweat and took the initiative to open a drink for Wang Yan.
Brother Gou crossed his legs, opened his notebook, and finally decided to check Weibo.
In fact, the root cause of today's Taobao live streaming outbreak is the aftermath of Wang Yan's marketing.
After donating 250 million, Mr. Wang didn't say a word. Only Wang Ting Entertainment issued a neither salty nor bland announcement during the whole process. Netizens had nowhere to vent their emotions, so naturally they could only flood them everywhere.
"Coincidentally", Wang Ting Entertainment's last Weibo post happened to be another announcement posted in the morning -
[Wangting Entertainment will cooperate with Taobao Live to explore more possibilities of e-commerce live broadcast]
Below are links, various copywriting, and two advertising pictures.
It's basically the same set of common promotions.
Anyone who has participated in Taobao’s Double Eleven event is familiar with the process.
However, e-commerce live broadcasts are fresh enough, with the same content but different forms, and are actually quite attractive.
Then the idle netizens rushed to the live broadcast room.
Wangting Entertainment’s official account naturally contains links to its own anchors.
Gao Ya, Zhang Dayi, Mi Zi, Dagang...
The top anchors were overwhelmed by the traffic.
As a result, the carefully selected clothing, snacks, small appliances, and beauty products sold out.
In fact, strictly speaking, the sales skills of this group of Wangting anchors are still very raw.
However, I can’t stand it anymore and the netizens insist on causing trouble!
When the live broadcast room was exposed, Mizi was completely confused. He looked at the data repeatedly and then asked the backstage: "Is there an error? Why was it suddenly sold out?"
The backstage told her: "No, suddenly many people bought it and then it was sold out."
She was even more confused: "Then what should I do now?"
The audience roared: "New products are on the shelves!"
Mizi: "Oh... let's take a look at this duck tongue next... I have eaten it myself. It is very spicy. Those who can't eat spicy food should pay attention... "
Netizen: "I want you to take care of it!"
The 500 pieces and 3,000 bags prepared were all gone in seconds.
Mi Zi was so busy that her voice became hoarse within an hour.
"Hey guys, wait a minute, I'll take a throat lozenge and I'll introduce you to the next one right away..."
Netizen: "Just sit down, don't you just have the hands to buy things?"
Completely unable to deal with Miko, he looked helplessly at the background.
What's the big deal? !
When the employees opened the company Weibo, they discovered that the comments there had already been overwhelming.
[What is e-commerce live broadcast? Forget it, just buy it?]
[Don’t let Wang Shen suffer a loss, sisters, go buy this little shabby company for me!]
[To say that I am still a bit reluctant to reward anchors and buy clothes and snacks, so why should I be polite?]
[Wang Shen donated 250 million, quietly. I am a poor student and have no money, but we can at least make the live broadcast a hot search, right?]
[Go, go, go!]
[The concubine is here, pay attention and forward comments, it’s going to get hot!]
Mi Zi found it quite incredible.
I didn't do anything, but the task was completed beyond standard
It feels so good to lie under Mr. Wang...
The fantasy scene happened in all the live broadcast rooms of Wangting Entertainment at the same time, and the Wangting anchors were confused.
Anchor: "Dear, if the shoes don't fit, please contact us in time. They can be replaced..."
Netizen: "That's because there's something wrong with my feet!"
Anchor: "Clothes can be returned at any time within 7 days of release."
Netizen: "Who buys clothes that don't have threads?"
Anchor: "This item is quite expensive and not cost-effective..."
Netizen: "Is there anything more expensive?"
Later, it was basically equivalent to a venting group carnival. There was no reason and it was all jokes.
The goods prepared by Wang Ting Entertainment in advance were all empty, and the sales made Chen Lei's head buzz.
Taobao Live held a special meeting for this purpose, and decided at the meeting to treat Wangting Entertainment as the most important partner of the department.
And, they attended as a group and hosted a banquet for Wang Yan.
This incident has even alarmed the president of Taobao.
Lao Zhang had asked Chen Lei before: "How much sales do you expect on the first day of trial operation?"
Chen Lei replied bravely: "We will strive to achieve 20 million!"
Lao Zhang did not respond directly at that time, but patted Chen Lei on the shoulder: "Work hard, don't feel pressure."
It means that I am not optimistic about it.
In fact, Chen Lei was not sure. Live streaming sales was a new thing and was not consistent with Taobao's previous style. Otherwise, why would he bite the bullet and make a guarantee
The result...no one expected.
As expected, Mr. Ma will definitely listen to the report tomorrow.
When Chen Lei and the others went back, they were also wondering: Why did everything become so evil once they encountered Wang Yan? !
Seeing sales exceeding 150 million and going straight to 160 million, everyone was numb.
"Can it reach 200 million?"
"That's enough."
“Growth decelerating?”
"Wangting Entertainment is out of stock... They are unwilling to add new products at short notice."
When everyone heard this, they couldn't help but look at each other.
"Well… "
Chen Lei pondered for a moment and shook his head: "It's not bad to ensure quality and build reputation."
The meaning is obvious: I don’t want to force Wangting Entertainment to release satellites.
Everyone looked at each other again.
I thought to myself: Mr. Wang’s deterrence is very strong... The boss doesn’t want to offend him.
Otherwise, they are the platform side and want the following companies to help increase sales. There are too many ways.
I have to admit that Chen Lei saw Wang Yan very accurately.
Brother Gou's character is hello, I am hello, and everyone is hello. He is willing to share with others and cooperate for win-win results, but he will never accept any unreasonable oppression.
When we were eating just now, Mr. Wang was standing in a figure that was round on the outside and square on the inside, with a chest that could not be insulted.
Now that the platform has decided not to intervene, the next step is very simple.
All live broadcast rooms are sold out one after another, and Wangting Entertainment’s selection is completely empty.
Then Taobao Live did not delay its sprint to reach 200 million sales - some of the flooded traffic will always be transferred to other companies.
Maybe 90% of netizens come here for Wang Shen, but there must be at least 10% who are really interested in live shopping.
Your company is out of stock, I'll go elsewhere to pick out cheap stuff, it's the same thing.
As a result, on the first day of Taobao Live’s trial operation, sales successfully exceeded 200 million.
Four words can describe the reaction of the industry: uproar and shock.
Before Wang Yan could sleep, calls from JD.com and Vipshop came through.
Boss, you look familiar to me, please cooperate!
Is this matter Wang Yunxi’s responsibility
Brother Gou didn't even think about it before he took the blame and went to enjoy the big sister's vigorous massage.
Then, Meizizi opened the system interface and took stock of the rewards.
Keep up with hot topics, what manuscripts should you save
(End of chapter)