Wang Yan has a big picture, but there is only one B Wang.
Wang Yunxi embodies more of the caution of a veteran at the bottom of society.
Wang Yunxi was very excited at first, but when the excitement subsided a little, he hesitated.
"But if we do this, we will offend a lot of people, right?"
"really."
Wang Yan nodded and looked at the executives in the video: "Are you afraid of offending others?"
Tan Song hurriedly replied: "We are not afraid, we just think, is it necessary to make such a fierce decision at the beginning?"
This statement immediately received many echoes.
"Mr. Wang, your countermeasures are very good. We have no objections, but in the specific process of doing things, can we be more flexible and gentle?"
"Yes, perhaps using a more tactful approach can eliminate a lot of hostility?"
"Yes, how about taking a batch and making a batch?"
"If you shoot the first bird, if you rush too hard, will it be counterproductive?"
"If we do this, our profit margins may drop significantly, which may not be a good thing for listing."
The attitude of the executives was very good and could even be described as cautious.
Moreover, their opinions came from public motives and were not intended to resist Wang Yan.
People outside don’t understand what this contract means, and they think it’s just that. How could the elites in the industry not understand
This thing is a nuclear bomb.
It bombed all brokerage companies except Wangting Entertainment, including the eight largest ones owned by Yu Platform, including Wang Siming’s Banana Entertainment, and many self-operated brokerage departments of many platforms.
To really throw this nuclear bomb out would be equivalent to...
Use your own power to make the whole world your enemy.
All brokerage companies in the industry squeeze newcomers, or at least set up a lot of traps in their contracts.
If you can't broadcast it, naturally no one will care about you.
Once you become popular, that contract is a cornucopia of money.
And Wang Yan wants to dig out the roots of unequal contracts, which is simply killing the brokerage company.
In addition, the original non-compete agreement was basically a clause that was tacitly approved by each platform. The platforms also wanted to protect their anchors from being poached, so they secretly set up obstacles.
Now, Wang Yan wants to erase all the protection with just one sentence. How can he really think that those platforms have no temper
"Once the platform is angered and the major platforms unite to restrict our traffic, I'm afraid... "
"And we also have to consider the parent companies of each major platform..."
"Painxun, Ahli, 360, Baidu... which one is not a gangster?"
Everyone's considerations were reasonable, so Wang Yan did not want to forcefully convince them, but was prepared to explain the reasons to them.
“Let me ask you a few questions and ask you to think about it carefully.
First, the state’s supervision of online live broadcasts will be strengthened sooner or later, and will become more stringent over time. Do you agree? "
"agree."
Without any doubt, the executives nodded.
Wang Yan smiled and continued.
“The Internet is not a place outside the law, but because the Internet is developing so fast, there is a serious lag in legislation and supervision.
Hysteresis means—
A problem has been discovered, but due to manpower, material resources, legal basis and other reasons, it is too late to deal with it, so it can only be put on the agenda and focus on it.
Lagging does not mean ignoring.
On the contrary, some problems are dealt with more strictly.
Why
It is precisely because they were unable to control it for a while that a considerable number of practitioners misjudged the above attitude, developed a mentality of "doing whatever is not prohibited by law", and became more and more wanton, eventually leading to worse consequences.
For an individual, losing awe is a scary thing.
And when an industry as a whole has lost its respect for supervision, the results will only be more terrifying.
Can you understand my logic? "
"Well… "
The executives were either speechless, looking at each other, or frowning in silence. In short, their emotions were extremely complicated.
It’s not that they can’t understand it, it’s that they can’t accept it.
So Wang Yan nodded at them again.
“If we just want to go public and make money, then we just need to rush forward.
However, if you want to achieve a career and realize your own value to the greatest extent, you must look far ahead, be prepared for danger in times of peace, and hold yourself to higher standards.
Do you always think that Wangting Entertainment can only be a short-lived company used to make money at best? "
The last sentence was like a needle pricking the executives.
"Of course not! How could it be?"
They hurriedly denied it and tried their best to express their determination, for fear that Mr. Wang would have opinions about them.
"It's okay, take your time."
Wang Yan waved his hand without delving into it, appearing very generous and confident.
In fact, before the birthday party, Mr. Wang himself thought the same thing.
The former Wangting Entertainment was just a lifeline for money laundering to former Young Master Wang. It was important, but it could not carry a career.
However, plans never change as quickly as they do.
After the birthday party brought out 6 billion in cash, and a large amount of clean money was laundered through blank documents, Wang Ting Entertainment suddenly had some other possibilities.
That possibility was completely confirmed on April 1, the day Taobao Live became a huge success.
E-commerce live broadcast + entertainment live broadcast + internet celebrity incubation =? ?
It is still unclear what the three major sectors combined equal to.
However, the space for imagination is already huge and the prospects are extremely broad.
Wangting Entertainment, which is no longer a small pond, is now qualified to stand on a higher position and guide the country.
Otherwise, how could Wang Yan easily shout the slogan "clean up the industry and create a great enterprise"
Although this slogan has half the goal of attracting people's attention and attracting attention to the war, it is still half true. Wang Yan truly believes that Wang Ting Entertainment has a chance to exceed the market value of 100 billion.
The breakthrough point lies in the short video software that is about to be developed.
Destiny + Royal Court are definitely not 1+1, but a match made in heaven, which can create a new nation.
Now, it's normal for company executives not to be confident.
They couldn't see the future and didn't know the cards Wang Yan held, so they were cautious, which is completely understandable.
What Wang Yan has to do is to give them confidence and let them see part of the future.
"OK, it seems we have reached a consensus on the first point.
National supervision will become stricter, and we must be based on the future and strive to become the leader of the entire industry.
Our goal is to maintain the healthy development of the industry in a self-disciplined manner as much as possible, and not to give the country the opportunity to fall under the guillotine.
In this way, the industry will have greater room for development, and we will get the biggest piece of the cake in the process, and will be highly recognized by the superior leadership department.
So the second question is: Is it possible for us to achieve this strategic goal? "
Wang Yan's analysis and questions caused the executives to think deeply.
The boss has a big structure, a high level, clear goals, and strict logic.
If there is no problem with the major premise, then only the actual operation remains.
“It’s possible that this contract will do what you want it to do, but, can we afford that backlash?”
"So, Mr. Wang, your question can be rephrased - what should we do to achieve that strategic goal without too much loss?"
"Making the best of the situation, right?"
"Yes, it might be better to proactively cooperate with the superior leadership department and respond proactively."
"No matter how you cooperate, you will be hated by others. Now we should consider how to deal with the backlash from all aspects!"
"There are at least thousands of small guilds in the country. If they collectively smear us, it will definitely create a storm of public opinion!"
"What about the platform? Isn't the suppression by the platform more serious?!"
…
The executives' speeches suddenly became very positive, so positive that they almost started to quarrel.
Wang Yan was a little surprised.
"Okay, it seems that you all think that Wangting Entertainment can achieve its strategic goals."
As soon as he finished speaking, someone immediately flattered him: "Of course you can. Mr. Wang, you started with the basic online contract signing, which is a stroke of genius!"
There's nothing wrong with this flattery.
If that contract is done perfectly, and Wang Yan's influence drives it, it is a foreseeable result that it will sweep the industry.
Everyone now knows how things will develop.
The first step is to accept an interview with the superior department and express your position to the other party.
In the second step, the official blog made a public statement, calling for industry self-discipline and announcing the new contract.
The third step is for Wang Fugui to come forward to cause trouble and spread his influence.
Next, the entire Internet was buzzing with heated discussions that no one could suppress, and then online visa applications overwhelmed Wang Ting Entertainment’s customer service department.
At the current stage, 80% of newcomers who are interested in the live broadcast industry will be signed by Wangting Entertainment.
Then comes the counterattack stage of the small guild, which is expected to be spontaneous slander and abuse, and a more violent reaction cannot be ruled out.
At the same time, each platform will have urgent consultations with Wangting Entertainment.
It is impossible for Wang Yan to back down, and the possibility of failure to reach an agreement is higher, and major platforms have also been dragged into the melee.
The major platforms should have a tacit understanding of banning and limiting the flow of company anchors, and the parent companies behind them may also exert their respective influence.
At this stage, the outcome is uncertain.
If Wang Ting Entertainment wins, most of the small guilds will die, and the rest will have to hold their noses to keep up. The new contract will completely become a standard contract.
If Wangting Entertainment loses, the company will most likely collapse. Key terms of the new contract will be secretly tampered with by the platform and small guilds, and the anchors will be divided up and eaten.
…
After listening to them arguing for a while, Wang Yan made a conclusion.
"So now there are two key points -
First, how do we resist the smear campaign by small guilds and how do we deal with the traffic restrictions of major platforms
Second, consider defeat before calculating victory. If we cannot win, or cannot win completely, where will our retreat be
Do you all agree? "
The senior executives nodded: "No problem, Mr. Wang, you summed it up very well."
Wang Yan turned around and smiled at Wang Yunxi.
"Then let's talk about the first half of the first point first, how to resist the slander of small guilds.
At the same time, I would also like to respond to General Manager Wang’s question: Why am I not afraid of offending so many people
Data shows that there are currently almost 7,500 registered small guilds in China, which may double by the end of this year.
Let's roughly calculate that there are 10,000 small bosses and 100,000 employees who make a living, for a total of 110,000 staunch opponents.
Please think carefully about the next few questions and give me the answers.
First, how many family fans does Wangting Entertainment have
Second, how many active fans do all Wangting Entertainment’s anchors have in total
Third, what is my personal Weibo following
Fourth, the sum of the three items, do our supporters have the ability to control the direction of public opinion
Fifth, is what we are doing correct? Can it win broad support from neutrals
Sixth, what will be the attitude of the superior regulatory authorities
Seventh, if the quarrel continues and becomes more serious, will it be beneficial to Wangting Entertainment
Eighth, signing a large number of offline anchors requires us to expand the customer service team, purchase equipment, and improve operational capabilities. What level of additional costs will this increase? 5 million per month? 10 million per month? Can we afford the loss
Ninth, you have lost money but gained word of mouth. Do you have the ability to monetize word of mouth
Tenth, assuming an extreme situation occurs, such as many small guild family heads joining forces to cause trouble, or playing dirty tricks, will they be able to break through the interception of my good friends
If you all have clear answers to the above questions, then you should now understand why I am not afraid of offending so many people at once. "
Executives were stunned by ten questions.
There are only four words in my heart: breathtaking.
What shocked them was not Wang Yan's thinking and structure, but his sorting ability.
After thinking about ten simple questions one after another, the situation suddenly became clear.
It is impossible for a small guild like a pile of scattered sand to pose any effective threat to Wangting Entertainment. No matter how noisy or noisy it is, it is just the wail of a defeated dog.
Everyone knows that it is impossible for a child from a family like Liu Chang's to join a brokerage guild and make a lot of money.
Even if there were a few exceptions, would you fight Wang Yan over such a trivial matter
It's like nonsense.
Wang Yan waited for everyone to calm down and continued with a smile.
“Then let’s discuss the second half of the first point, how to deal with the platform’s suppression.
Lao Liu, how many self-owned platforms do we have now? How many technical staff are retained? "
Vice President Liu cautiously replied: "We hold 9 small platforms and hold shares in 17 small platforms. The newly established platform technology department has a total of 88 employees, which is enough to complete the task of merging platforms or developing new platforms."
Wang Yan asked again: "If we allocate our anchors, how many platforms can we support to join the top 7?"
Vice President Liu thought for a while and replied conservatively: "At least the two platforms can surpass Zhanqi TV and reach the level of Panda TV."
Actually more than that.
Dozens of big internet celebrities, more than a hundred well-known anchors, more than a thousand mature mid-level anchors, and tens of thousands of newcomers signing online...
If they are all mobilized, it will not be a problem to create two families.
Wang Yan turned to ask the legal affairs officer: "Lao Wang, in the contracts signed with the major platforms, do they include any agreement on the court to respond?"
The legal officer shook his head decisively: "There is no clear agreement, and we attach great importance to this."
"So, if the other party wants to sue us, they can only come to the Pudong New District People's Court?"
The legal officer's response was more rigorous than that of Liu: "This depends on the cause of the prosecution and is judged according to the general jurisdiction principle. As the defendant, there is a high probability that we will respond to the lawsuit in the New District Court."
“You’ve all heard of Nanshan Pizza Hut, right?”
Wang Shaoyun smiled lightly and said leisurely: "In the future, our company will also have such a resounding nickname... Pudong Pizza Hut, does it sound good?"
That sounds like shit!
How much does such a nickname ruin your reputation
Of course, everyone can fully understand what Wang Yan means. In the case of breaking out, winning lawsuits continuously is the foundation of self-protection.
It's just... Where does Mr. Wang get his confidence
The executives don't know the specific reasons, but thinking about the boss's speed alliance, they think it's understandable.
Who is Wang Yan
The flag-carrying leader in the second-generation circle of Magic City!
Although there is no way to be sure whether those second generations are really so influential, since Wang Yan is confident, it's probably no different.
As a result, everyone burst into laughter and the atmosphere was extremely cheerful.
“Then, the first problem is completely solved.
Small guilds can't hurt Wangting Entertainment. If the big platform goes too far, we have the confidence and ability to break up.
Although starting a new business is the worst option, as long as the platform parties see our ability and determination, I believe they will weigh the pros and cons.
Therefore, Lao Chen and Lao Liu, I want you to proactively integrate your own platforms from now on and get your work ahead.
9 holding platforms are too many, let’s consolidate them into 3, make them medium-sized, and mix them into less than 20.
As for those platforms that participate in equity, continue to promote the formation of platform alliances as a backup.
The great man said: Seek peace through struggle, and peace will survive; seek peace through compromise, and peace will perish.
We just need to show a combative attitude and determination to fight at all costs, so as to frighten some major platforms from the beginning and not give them a chance to unite.
Differentiation and co-optation are the best ways to deal with current restrictions.
In addition, I will pursue the Series B financing of Panda TV in my personal capacity, and Wang Siming will be on our side, no doubt. "
The mood of the executives suddenly cheered up, and they no longer felt that the situation they were about to face would be a desperate situation.
Wang Siming’s name is still very useful today.
After all, the gap between the richest man's dad and the coal boss' dad is a bit big...
At this point, there is basically only one question left.
"What if we still lose? Do we have another way out? Of course there is."
Wang Yan made everyone's thoughts high and suddenly made a U-turn.
"But what it is specifically, I can't say for the time being. You all know that I registered another technology company, right? The answer is there."
So what is it? !
The executives were so excited that they looked at Mr. Wang eagerly, but no one dared to ask.
Wang Yan pretended not to notice, smiled, clapped his hands, and announced the meeting was adjourned.
"Okay, let's go to work!
The Ministry of Justice took the time to draft the contract, which must be fair, equal in power and responsibility, and must stand the test of the world.
Well, you must be on guard against others, and you still need to take self-protection measures. Just specify that the respondent court is the Pudong Intermediate People's Court. Otherwise, don't treat newcomers harshly.
The Propaganda Department can prepare copywriting, but you don’t need me to teach you how to maintain a righteous perspective, right
The president's office should take the initiative and ask the superior department when they will come down for an interview.
Tell leaders I will be there in person.
Lao Tan, hurry up and calculate the manpower gap, seize the time to recruit people, reserve enough space, don't wait for the online visa army to come to your door, only to find that you can't accept it.
It’s business as usual in the e-commerce department, and we must pay attention to the quality of our products. Now is the time for us to build reputation, so don’t let the small lose the big.
Platform Technology Department, this is your first task since its formation. I am waiting to see the results.
Are the heads of each branch here
This matter has nothing to do with you, but your task is more important.
The Imperial City Branch has already taken the lead. The idea of a live broadcast base and a value fortress is a good one. If you continue to mess around, you will only be pushed further and further away from the Imperial City Branch. Won’t your face get burned
Okay, is there anything else? If not, the meeting will be dismissed! "
With Wang Yan's quick and easy arrangement, everyone seemed to have been wound up and started to act in a hurry.
This incident was a sudden test.
So far, the performance of the fish platform has been mediocre.
Relatively speaking, Wangting Entertainment's performance is more decisive, sharper, and more adventurous.
No one except Wang Yan has confidence in whether they can achieve the final victory.
This leads to a question - what is the key point of so-called crisis public relations
Danger, opportunity, or public relations
Young Master Wang showed with practical actions that in his eyes, there is only opportunity.
A life of cheating is meant to be wasted.
As long as it is the right thing, let alone overturning an industry, even if it means breaking the bank, Brother Gou is not afraid.
Now it's just a live broadcast brokerage industry. When Brother Gou has accumulated enough capital in the future, he will take off your pants if he doesn't like real estate, foreign dogs, financial scammers, and compradors who push the wall. .
Many capitalists will turn from brave men into dragons, but Wang Yan will never.
He will only transform from a dragon-slaying warrior to a dragon-riding warrior.
Never change your original intention and be a brave young man.
(End of chapter)