After getting rid of the trouble, and chatting one-on-one with the other anchors for a while, Wang Yan's plan to win people's hearts was successfully completed.
Around 8:30, the party ended and everyone went back to work.
Live streaming is an underworld industry that is most profitable at night. If you want to make money, you have to stay up the hardest nights and sleep on the most expensive beds.
On the way back, Wang Yunxi, Zhu Jike and Wang Yan were in the same car, and Wang Yunxi's assistant Xiao Kai drove the car.
They were all high-level people, so Wang Yan casually asked a question that was relatively easy to 404.
"Are there many female anchors in the company who have sex with their eldest brother?"
Zhu Jike and Wang Yunxi looked at each other, a little unsure of Wang Yan's attitude.
Finally, Wang Yunxi reported cautiously: "As far as I know, it should be less than 50%..."
Wang Yan frowned slightly: "The ratio is so high?"
Wang Yunxi hurriedly replied: “The main reason is that online anchors are difficult to control effectively.
Similar situations mostly occur among online anchors.
Since a certain city started to crack down on Huang, a large number of professional players have flooded into the industry, and the atmosphere has collapsed instantly.
However, only less than 15% of the offline anchors we have signed contracts with us, so the problem is not that serious. "
Zhu Jike nodded like a chicken pecking at rice and spoke in agreement.
“Yes, and the styles of each platform are different and very different.
Momo is the worst-hit area for sleeping with your elder brother for money, Yudai is the hardest-hit area for selling private photos, and Waiwai is the hardest-hit area for falling in love... All have historical factors, and they didn’t change overnight. "
"So our own platform must have a clear positioning. The current public opinion is not friendly to the live broadcast industry. If something like that happens again, it will only become more and more harsh in the future. There are some issues that you must be ahead of."
Wang Yan nodded without delving into it.
As a leader, Wang Yan doesn't care which anchor sleeps with his eldest brother or not. The issues he considers are more macro and distant.
For example, the overall reputation of the industry.
And, the foothold of Wangting Entertainment’s own platform.
…
There is a voice in society now that believes that female anchors are for sale, and as long as you pay enough money, you can get on.
The word "enough" is very metaphysical, and it sounds full of temptation and imagination.
It cannot be said that there is no such thing, but those who have really studied the industry in depth must understand that straightforward transactions are only a minority.
The main reason is that there are some prostitutes who can't afford to spend money and can't win the card, and they feel sour. Whenever they see a big brother who has paid money, they will assume that they are sleeping with the anchor.
When people swiped it a lot, they immediately said with certainty that the anchor had been slept with by the big brother and spread false news everywhere.
The reason is: Why should I spend so much money on you if I don’t let you sleep
Actually this is very funny.
Only when you have real contact with those top brothers will you understand that the first driving force for them to spend money on the platform is always vanity.
Indeed, there are many small rich and nouveau riche who spend their money just for women.
But this group of people are not the main consumers, and they are often harvested.
Trying to spend tens of thousands of dollars to settle the behavior of a beautiful anchor, Chun Chun's brain is flawed, and he cannot understand the laws of the market.
If someone can really get it easily, believe me, if you change his target to a flight attendant, a flower girl, a female white-collar worker, or something else, he can still get it.
That's not a matter of how much money was spent, but a technical issue.
Back to topic.
In fact, the purpose of most of the big brothers who have reached the million level is not to sleep with the anchor.
Because the price/performance ratio is too low.
Among the group of rich people who are really powerful and not misappropriating public funds, which one is not a veteran driver with many battles
People can have anything they want in life, including pedicures, bathing, clubs, business KTVs, nightclubs, various public relations, various sales, and even go directly to schools to assist female college students...
There are so many things to play offline, and many rich people have even begun to cultivate their minds, drink wolfberry tea, and refuse the temptation of women.
My waist can't hold it!
This kind of person can top up millions by playing Blue Moon Legend, so who is he sleeping with
In the first quarter of this year, the total recharge amount of various shoddy Legend series web games exceeded the 1 billion yuan mark. How to explain it
Therefore, the surname trading market dreamed up by gangsters has never been mainstream.
The real situation is that the platform's annual turnover is about 15% of transactions, 35% of loose tickets, and 70% of big brother consumption.
Why 20% more
Because quite a few of them are paid by guild officials, or as people often joke about "repaying the rich money in full".
That part of the turnover will go around the guild's account and eventually flow back to the platform, so there will be an extra 20%.
After deducting 20% to 30% of the annual recharge of each platform, we will get the true consumption figures of all players, anchors, and guilds.
Do you see it
Those pseudo-rich people who come here just to sleep with the anchor can’t even beat the loose votes.
Continuing to dig through big data, a more interesting conclusion emerged—
Are there many anchors who are in love with their eldest brother
When they first hear the question, many people’s first reaction is: There are so many! There are so many!
But in fact, the overall proportion is less than 5%.
Less than 0.05% of romantic relationships last more than six months.
The entire network cannot count 20 couples who finally entered the marriage hall.
The real situation is so counter-intuitive and counter-experience.
"So what is the nature of the live broadcast industry? From which point should we enter as the foundation of our own platform? You must think clearly about this issue."
As soon as Wang Yan's conclusion came out, Wang Yunxi and Zhu Jike grimaced, feeling a little hopeless.
"Mr. Wang, I am your gun. Wherever you point, I will shoot. You are making things difficult for me, Lao Zhu, by asking me to think about this kind of question!"
After Zhu Jike complained, Wang Yunxi immediately followed.
"That's right, Yanzi, you'll take care of the strategic issues. I'll be the first to attack tactically. Didn't we already discuss this?"
Two pieces of useless wood!
Young Master Wang was a little depressed. He felt like he was both a father and a mother at the same time. He felt tired.
But we can't really ignore it or do it all. If they don't grow up, how many nails can Wang Yan make by himself
So, the hater reminded me: "You have discovered that the styles of each platform are different, so just pick them out individually for analysis and review!
For example, momo, why is it the one with the most transactions
What is the meaning of its existence
What strategic vision and expectations does the head office have for momo live broadcast? !
After analyzing everything one by one, and starting from our own needs, won’t we have a prototype? "
After being scolded by Wang Yan, Wang Yunxi finally started to use his brain.
“Momo started out as a social networker. Its initial goal was to enter the market segment left behind by WeChat, focusing on making friends in the same city, so the entry point was to make dates...
The style has continued, making momo's live broadcast also have a strong dating attribute, thus attracting a large number of players with clear goals and retired former professional technicians.
So there, you can spend tens of thousands of dollars to invite the anchors to meet offline.
This can also correspond to momo’s market share.
In first- and second-tier cities, the development and profitability of momo live broadcast are quite good, but in fourth- and fifth-tier cities, it has been defeated by various small platforms.
Because there are few anchors in fourth- and fifth-tier cities who can make appointments with money, players’ entertainment needs are more easily met by Sansu’s small platforms.
And because the market for dating in the same city is not big enough, the development of momo’s main software is also very weak, so there is a huge space left for Kuaishou short videos, which also have social attributes, to take advantage of it.
So can we start from here
Based on the fourth and fifth tier cities, with rural areas surrounding the cities, and focusing on the entertainment sector
Kuaishou just launched its live streaming platform in April, and now we are not far behind. If we just catch up and get up front, we may not lose! "
"Pah, pah, pah!"
Wang Yan applauded gently and praised Wang Yunxi: "Not a small improvement!"
From being a small loan salesman to being the current general manager of Wangting Entertainment, Wang Yunxi's journey has been bumpy, but he has basically kept up with Wang Yan's pace.
From this analysis, we can see that Brother Xizi can at least be called "qualified".
Don't think this is easy. Graduates from prestigious universities may not be able to do it. And how low is Wang Yunxi's starting point
Therefore, Wang Yan felt particularly pleased.
When Zhu Jike saw Wang Yan's joy, he couldn't sit still either.
The second leader performed well and it’s my turn. I can’t be a fool, right
After carefully considering his words, he spoke.
"Mr. Wang, you have summarized all consumer behaviors in the live broadcast industry. In fact, we already have a general direction for the work we have to do next.
For example, big data technology can be used to make more accurate labels as much as possible and put them on the head of each player or tourist.
Then use this to adjust various details of our platform to meet their needs in a targeted manner.
What tourists need is entertainment, so we will work hard to improve the initiative and enthusiasm of anchors and create a high-quality content ecosystem.
The driving force for wealthy players to spend money is vanity, so we can put more effort into the cards.
Nowadays, all the major platforms give too little space to big brothers Shenhao.
Especially Panda, the level setting is terrible!
I heard that Yu Platform is considering upgrading the title system, but the progress is very slow. We can definitely be ahead of the curve.
My initial idea is to create a unique set of noble title levels and hire the best artists to create the coolest effects.
One million people can be called kings, ten million people can be called emperors, 20 million people can be promoted to gods, and 50 million people can be super gods!
The name should be cool, and the exclusive brand should be even more cool.
The title is proof of long-term consumption. In addition to the title, short-term consumption behavior should also be rewarded.
For example, if you spend more than 1,000 in a day, you will add a star to the title card; if you spend more than 10,000, you will get a streamer; if you spend more than 100,000, you will add special effects such as dazzling fire.
The wealthy person who spends the most on the site that day will be given a whole day of super special effects!
It will be clear who is the most powerful and awesome in the near future.
In short, we always use vanity and comparison as our guiding thoughts to provide the richest people with the most unique and noble experience.
We ensure that our internal services are in place, and you can also appropriately invite top players to participate in Speed League activities and give them cards from another level.
In this case, are you still worried that they will not have a pleasant time on the platform
Finally, there is guild-type investment or official brushing.
What they want is traffic tilt and official resources, so let’s make platform activities bigger, more exciting, and more popular.
For example, in a musical betting competition, if you could find a way to invite Lin Xifang Wenshan to write lyrics and a well-known master in the industry to compose music, and use the song as a reward for the first place in the competition, would they go crazy
Your resources in the entertainment industry will definitely play a big role when the time comes!
There’s no need for you to ask for favors, you just help to set up a connection, and the company will pay for it... "
Zhu Jike talked endlessly, and what he said was actually very special.
rare!
Wang Yan once again realized that Lao Zhu's talents would not stop at the position of branch manager.
This guy really didn’t watch the live broadcast for so many years in vain, he really spent all his efforts in prostitution...
“What a great idea!”
Wang Yan did not hesitate to encourage him and offered another piece of pie: "Next time the company holds a discussion meeting, you can bring out a PPT and speak on stage."
Zhu Jike was overjoyed: "Okay! Mr. Wang, I will definitely pay attention!"
After chatting here, seeing that Xiang Ji was about to arrive, Wang Yan kept his story short and summarized today's chat.
“You must remember that Wangting Entertainment’s own platform must not be too vulgar or overly entertaining.
In particular, it should not be tainted with the reputation of 'you can sleep with money' or 'sell with a clear price tag'.
The tactics can be dirty, but our intentions must be high and we must be determined to be a real content output platform.
Take the time to figure out why, and then move forward with your work!
That's it, I'll withdraw first. "
Zhu Jike and Wang Yunxi nodded and got out of the car first, waiting by the car in advance to watch Wang Yan return to the hotel.
In fact, the two of them understood the "why" Wang Yan asked without thinking about it carefully.
Wangting Entertainment's reputation and reputation are tied to Wang Yan's own reputation.
Although the degree of binding is not particularly deep, once a particularly negative incident occurs in Wangting Entertainment, it will still affect Wang Yan.
This requires Wang Yan to "do something and not do something."
Momo can make casual appointments, Yu Platform can relax the temptation standards, Taobao can tolerate fake and defective goods, but Wangting Entertainment cannot.
So strictly speaking, Wang Ting Entertainment has to compete with all its opponents in chains.
But this is a price that must be paid, because Wang Yan's ambition is to become a universal male god.
This is also a delicate job that truly tests your skills.
If the relationship cannot be handled well, as a brokerage company that mainly focuses on incubating Internet celebrities, what qualifications does Wangting Entertainment have to foresee the height of a billion-dollar empire
If you don't understand Wang Yan's ambition, you are not qualified to be an executive of Wangting Entertainment.
Nor is he qualified to share the glory and wealth of the billion-dollar empire.
Zhu Jike and Wang Yunxi looked at each other and saw the strong fighting spirit in each other's eyes.
"Let's go, Mr. Zhu."
"Okay, get back to work!"
…
Wang Yan returned to the hotel lobby and asked Youcai casually: "Have they finished eating? Where are they now?"
Youcai answered immediately: "Teacher Liu and the others are singing at COCO, do you want to come over?"
"Sing..."
Wang Yan had a headache and didn't really want to go.
On the day of the birthday party, He Meng stabbed Wang Yan in the back with the song "Exaggerated", leaving him with lingering fear.
If you try to get involved in karaoke now, you will most likely be held back by them and you will be blamed for it.
The kind that will punish them if they don't sing to their satisfaction.
But the problem is... I can only sing that song "Exaggerated"!
"Forget it, I..."
Just as Wang Yan was about to refuse, the phone suddenly rang.
The exclusive ringtone will make you feel like an immortal once you hear it.
After picking up, Thirty Thousand's brisk voice immediately came through the microphone: "Woof, woof, when are you going to finish? Everyone is having a great time, clamoring for you to come... I miss you too."
If the only reason was "everyone is having fun", Brother Gou could have the heart to refuse.
But coupled with the phrase "I miss you so much", Brother Gou was completely at his wits end.
Sighing silently, Wang Yan replied happily: "Really? What a coincidence, I miss you too, so I've already returned to the hotel!"
"ha!"
Thirty Wan was extremely happy, and his voice had an obvious upward pitch.
"Come on then! We are in Room 404 of COCO! Let me spoil the news in advance: there is a surprise!"
Um? !
Brother Dog's ears suddenly became twitchy.
404, surprise...
If you want to mention this, will I take it seriously
After hanging up the phone, Brother Gou swept away his dejection and walked towards the karaoke practice room with high spirits.
*****
Just reveal a few easter eggs.
First, Nao Nao is a real person, but he is not Sun Yining. He has a very good appearance and figure, and an extremely bad personality.
Second, Liu Li, Pingzhi, Wang Yan, and Chu Xin all have prototypes.
Third, lulu is a practical tutorial on black industry.
The rest will be revealed later.
(End of chapter)