After the initial publicity was rolled out, the word of mouth of "We Go North" began to brew on the Internet.
Li Yunsheng's popularity played a big role. In the past six months, apart from Li Yunsheng, no particularly bright male newcomer has come out. Among the popular male idols, two fell in love, and they lost a lot of popularity.
Therefore, Li Yunsheng has a good time, and the momentum has been very good recently.
Of course, Li Yunsheng is not the only selling point for promoting and marketing films.
Director Zhou Ze is a highly anticipated rookie director, and all the short films he has directed before have been forwarded online.
And Su Pei. He just released his new novel "The Unfinished Day" last year, and broadcasted the TV series "Rongcheng Confidential", and he even had an affair with Fang Ziling.
However, Fang Ziling has not been doing well recently, and the publicity company does not want to obscure the point. Their promotion of Su Pei was to highlight talent, so they found several reviews, all of which praised Su Pei very much, including Ji Chenran's book review.
In Ji Chenran's book review, Su Pei was praised as heaven and earth, and he clearly stated that he is the most underrated writer today and the best among his peers.
This publicity is to tell the audience that "We Go North" is a sincere work by a group of very reliable people, and can be an excellent representative of domestic films.
This publicity, coupled with the early word of mouth, really worked.
The number of people who want to watch "We Go North" on the ticket purchase a is increasing every day, especially the pre-sale trend is not worse than the summer blockbuster. This is rare among low-budget domestic films, and the industry has raised its box-office forecast for "Northward".
There are many fans who are looking forward to this movie, and of course some people are gnashing their teeth at the good momentum of "Northward".
Zhang Meng is one of them. He wrote and invested, and "Seven Stars Pendant" starring Qiu Ruoyang was released three weeks later than "Northward". Although it is not a sparring match at the same time, the time is very close, so it will inevitably be mentioned together.
Zhang Meng has full confidence in "Seven Stars Pendant". He thought that as soon as "Seven Stars Pendant" was released, it would definitely cut "Northward" in half at the box office. Because "Northward" starring newcomers, the cost is not high, and "Seven Stars Pendant" has the base of the original work, has large scenes and large productions, and is a standard commercial blockbuster. There's definitely no problem with box office crushing.
Zhang Meng was unhappy that Su Pei had been silent for all these years, but he was actually blown up again.
What he wants is that "Seven Stars Pendant" not only has to be crushed at the box office, but also that his reputation as a screenwriter should overwhelm Su Pei. That is the real beauty.
Now that "To the North" has not been released yet, Su Pei's momentum has risen again.
This made Zhang Meng very unhappy.
Within two days, Su Pei and Zhang Meng met at a screenwriting pen meeting.
Su Pei has never been to this pen meeting before, but he has a lot of works from last year to this year. The movie "To the North" is coming soon, and the industry is warmly invited. He thinks that he should come, and he can also add material for the new novel.
It was just a small accident to meet Zhang Meng.
Zhang Meng smirked warmly and chatted with Su Pei for a while.
"Where did you dig Li Yunsheng? What a talent."
Su Pei said, "For Zhou Ze's credit, he had to meet hundreds of actors before he settled on Li Yunsheng. Li Yunsheng should have talked about the audition many times on TV."
Zhang Meng smiled and said, "It's not bad, it's a good material. I also thought that there was a fake character of the male protagonist in the second part of "Seven Star Pendant". I originally wanted Qiu Ruoyang to play the two roles. Now let's see how good it is to play Li Yunsheng!"
His words clearly said that Li Yunsheng was Qiu Ruoyang's fake.
Su Pei only said, "Is there still a second film of "Seven Stars Pendant"?"
Zhang Meng couldn't hold back the smile on his face. He patted Su Pei's arm and said, "We are a big production! Of course there will be a second part!"
Su Pei smiled and said nothing.
Some people may just be incompatible and not be friends. He didn't take Zhang Meng's provocation to heart.
But after Zhang Meng went back, he looked at the photos in the pen meeting, and every one of them was more handsome than Su Pei. The more he thought about it, the more angry he became. He thought about it and contacted the marketing company he often cooperates with.
The week before "We're Going North" was the busiest time for the campaign.
Li Yunsheng and Director Zhou Ze started one city-by-city promotion. As a screenwriter, Su Pei does not need to attend these events, he just sends some news in the circle of friends.
But this day, a lot of "black material" about Li Yunsheng and Su Pei suddenly appeared on the Internet.
It wasn't long before Li Yunsheng debuted, and he couldn't find anything in the "black material", but there was a lot of talk on the Internet, and some "TV staff" personally broke the news, saying that Li Yunsheng had an arrogant attitude, and he was playing a big name when he first became popular.
"The eyes are particularly fierce. The attitude is not good! I once saw with my own eyes that the half-sugar milk tea he asked for, his assistant may be too busy to get the full sugar, and he drank it and threw it on the assistant. Super unqualified. "
"I heard that he came out as a scoundrel after graduating from high school? Sure enough, he was a scoundrel."
"His family was supposed to be quite poor, so he forgot about it when he had some money."
The "black material" on Su Pei's side is more specific. After all, the Internet has memory, and everything can be found.
"Writing unfinished dramas. I'm not responsible. Rongcheng Confidential was written by this screenwriter."
"I remember the reversal. The culprit of "Rongcheng Confidential" should be Fang Ziling's, right? She insisted on changing the screenwriter temporarily, but what the two screenwriters wrote didn't match up."
"Reversal of reversal! The screenwriter left the group early because he was in a hurry to write '80 New Career'. As a result, he didn't explain the follow-up well, and he threw the blame on Fang Ziling."
"Has he also had an affair with Fang Ziling? He even denied it in a hurry. Fang Ziling didn't deny it, so what did he deny? It's obvious that Fang Ziling is at a disadvantage when he has an affair with Fang Ziling."
The gossip about "Rongcheng Confidential" and Fang Ziling doesn't count. The most excessive one of these "black materials" is that Su Pei bought a navy to brag about himself.
"The book reviews posted by the marketing account were actually bought by him with his own money."
"That's right, I heard that it was all for the promotion of "To the North", so I tried my best to brag about him. In fact, I bought all the book reviews. Hahahahahahahahahahahahahaha for five hundred yuan a piece, it's ridiculous."
Su Pei had insomnia the night before, and it was difficult to fall asleep. He took some sleep aids and slept until almost nine o'clock before waking up. When I woke up, I was still a little dazed, only to hear the sound of the phone vibrating and not listening.
He turned on the phone and gradually woke up. It turned out that so many things happened last night.
Li Yunsheng left a message for him.
"Mr. Su, leave the movie promotion to me. You don't have to worry about anything. Our movie will be a success!"
The propaganda company also left a message for him, saying that he should not worry, let alone respond to netizens with extreme language.
Su Pei threw his phone away so that he would not quarrel with the air.
If a person confronts him face to face, he is still interested in arguing.
He Yiming saw those "black materials" on the Internet earlier than Su Pei. He immediately contacted his public relations and asked them to deal with it. He wants to suppress the heat of these "black materials" within half a day.
He Yiming is very skilled at doing this, and he doesn't need to tell Su Pei.
If it was before, he would call Su Pei to tell Su Pei not to worry, or tell Su Pei to deal with it. Now he doesn't want to say anything to Su Pei.
His previous approach was superfluous. If he never expected Su Pei to be with him, why should he behave in front of Su Pei? Show he's capable? Su Pei always knew that he was capable. Hope Su Pei is grateful to him? It doesn't have to be.
He only left a message for Su Pei, "Are we going to have dinner together tonight? We haven't eaten in a while, I invite you. Bring your new novel."
Su Pei replied to him, "The novel still needs to be revised, and it is temporarily shameful. Are you still willing to invite me to dinner?"
He Yiming replied in seconds, "As long as you come, you can eat Hokkien."
He Yiming was in a better mood after making an appointment with Su Pei for dinner.
In the afternoon, He Yiming was thinking that he could get off work earlier today, when his mobile phone suddenly rang. He Yiming turned on his mobile phone and saw the new progress of Su Pei's "black material" incident today.
At a glance, he saw that Su Pei's popularity was coming up again, and the keyword also contained "book review".
He Yiming immediately called Yu Qingquan.
"What's the matter? Isn't it easy for you to settle such a trivial matter and suppress it in half a day?"
Yu Qingquan said with a smile, "Mr. He, there are always surprises in this line. But this time it's a good surprise. The heat has come up again, but the wind has reversed. Take a closer look."
He Yiming clicked into the details.
I saw that the top Weibo had almost 20,000 retweets.
It was Ji Chenran's Weibo, the one who wrote the perfect book review for Su Pei.
"Someone said that I charged 500 yuan to write this book review. Is this price too outrageous? I hereby declare that I sincerely appreciate Mr. Su Pei, and every word of my comment comes from the bottom of my heart. I don't even bother to write a single word for 500,000."
As soon as this Weibo was posted, there was another uproar among the melon eaters.
It was Ji Chenran's student who started the frenzy at first - "Oh my god, I want to buy Professor Ji's book review for 500 yuan, does Heizi still have any common sense!"
Ji Chenran is now doing academic exchanges in Edinburgh, and his family is wealthy, so it is absolutely impossible for him to write book reviews because of money. Heizi didn't do his homework well, and he made a mess of black things, which finally caused a backlash from public opinion.
He Yiming didn't have to worry about it when he saw how things were going.
During dinner in the evening, He Yiming took Su Pei to a private club. He Yiming is the owner and shareholder of this club. Only regular guests are received here, and the environment is very elegant.
He Yiming and Su Pei sat down in a box. The box has a glass wall on one side, facing the garden pool on the high-rise building.
Su Pei just sat down and took a look at the scenery outside the window in this environment, and felt extremely comfortable.
There is no fixed menu here, all dishes are made with the freshest ingredients of the day.
Su Pei suddenly thought of the internet celebrity restaurant and bar that Li Yunsheng had invited him to before. He didn't know why he thought of this, but he couldn't help but want to laugh.
Compared with He Yiming, Li Yunsheng was still too immature.
"What's wrong? Is it bad here?" He Yiming asked, wiping his hands.
Su Pei said, "Of course not. It's very good here. It's so good that I think it should be about something serious."
He Yiming said with a smile, "How do you know that I have nothing serious to talk to you about?"
Su Pei emphasized again, "I really didn't bring the novel today - I'll show it to you when it's almost corrected."
He Yiming heard him mention the novel and asked, "Did you see the book review Ji Chenran wrote for you?"
Su Pei said, "I sent an email to Professor Ji, and I am very grateful for his voice."
He Yiming nodded, "That's good."
He didn't mention his use of public relations to pressure the heat.
He originally thought that Ji Chenran wrote Su Pei's book review very well. It's just that Ji Chenran expressed his appreciation for Su Pei so calmly on the Internet today, and he felt a little uncomfortable. But he had no reason to stop Su Pei from contacting Ji Chenran.
As soon as they fell silent, Su Pei felt a little uncomfortable - this environment was too quiet, only the sound of gurgling water, under this kind of quiet and ambiguous light, once the silence was a gap for ambiguous breeding.
He could only keep chatting with He Yiming. Fortunately, he and He Yiming didn't need to find a topic to chat with, and the two of them could chat for two hours without being cold.
After the dishes were served, He Yiming raised his glass and said, "Su Pei, I want to celebrate with you in advance."
Su Pei was a little confused, "What to celebrate?"
Today is not any special day. He Yiming's birthday is two weeks away.
He Yiming looked at him and said, "Your success."
Su Pei laughed, as if He Yiming was doing a very funny thing with a serious face.
"Are you so confident in the movie "To the North"?" Su Pei asked.
He Yiming said, "It's not just because of the movie "To the North" - this movie will be successful. But more importantly, the critics, don't you feel the feedback from readers on your novel? The praise for you is coming back already."
Su Pei didn't want to say spoilers at this time. There are beautiful views and delicacies tonight, and they are in a good mood. He could see that He Yiming was really happy for him.
It's just that he has been frustrated for so long that he can't remember the face of success. What counts as success? Now these positive reviews, the praise from readers, and the one-sided support of public opinion, he actually experienced it more than ten years ago, but like a beautiful big bubble, it will be broken when it is broken.
I don't know if he has regained success now, but at least his financial pressure is much lighter.
If the film is successful, he also has a handsome bonus.
This is already good.
Su Pei looked at He Yiming very tenderly, and he said, "Yiming, thank you."
He Yiming said, "Don't thank me."
Su Pei said, "To remove the popularity from the Internet today, did you help me?"
He Yiming glanced at him and did not deny it. It turned out that he didn't need to say something, Su Pei could already guess it.
Sometimes he really hoped that he had no other superfluous feelings for Su Pei. In this way, they will be a perfect pair of friends, and he can proudly say that he and Su Pei are sincere.
He said, "It's nothing. 'To the North' is my first film since I bought Mimi, and I'm ready to have a celebration dinner for the film."