Zhang Rong is a small clerk under a public relations company. His job title is Operations, but he knows that people in this position have a large number of social accounts, which are specially used to attack or tout those designated above.
That is, in the popular sense of the "water army", "fifty cents party".
The order he received recently caused an uproar on the Internet. He is just one of many people who have fallen into trouble. It stands to reason that he should not feel guilty again after dealing with many such incidents, but this time...
Cao Qiyue's ethereal and tactful voice came from his earphones. In a slow rock song, it was so fiery and indifferent, immortal and full of human fireworks. Contradiction but harmony is the reason why everyone is obsessed with Cao Qiyue, and he is no exception. He just listened to it once, and he was deeply intoxicated by a poison called "Liuhuo", but who would have thought that such a good The Divine Comedy is actually plagiarized...
Zhang Rong sighed deeply. For five days, Cao Qiyue and Hei Huang did not make any statement.
This kind of silent response not only did not make the heat go down, but it seemed that people caught the handle of "being guilty of being a thief". The keyboard warriors were more righteous and more mad to attack a stranger they didn't know. Suspected homosexuality, low emotional intelligence... All rumors that are not good for Cao Qiyue have sprung up like mushrooms after the rain. Even people who didn't know Cao Qiyue before will be deeply impressed by him under such rounds of bombardment, yes, yes The kind of bad impression that can't be washed away.
It is conceivable that if this continues, Cao Qiyue, the miraculously rising star of tomorrow, will probably fall from now on.
Zhang Rong shook his head, he skillfully opened the hot search on Weibo, and was surprised to find that at the end of the overwhelming hot search, a hot search for "Cao Qiyue Zhou Yuhe" suddenly appeared, and this hot search also Jumping upwards at a speed visible to the naked eye.
Who is this, how dare to rub against any heat! Do not die!
Zhang Rong scoffed at this, but curiosity prompted him to click on this hot search.
The first article under the hot search is Zhou Yuhe's long Weibo - "The Real Situation of Cao Qiyue's Plagiarism". The number of comments, reposts and likes below all exceeded the 200,000 mark. Zhang Rong, like every netizen, habitually opened the comments before reading the text, but was so frightened that he almost fell off his chair because of the uniform painting style underneath.
"If this is crisis public relations, I'm really convinced. I hope everyone's efforts will not be stigmatized."
"Thank you for being willing to stand up and speak for Qiqi at this time. Fans firmly believe in Cao Qiyue's character and every decision she makes."
"She is just a little girl in her early twenties, why should she encounter such a terrible shady scene and suppression, and resolutely resist the inaction of the black emperor!!!"
"Key points: 1. Cao Qiyue and I have been friends for many years, and we have a deep relationship. This time, I did not stand up for the heat or the dog. 2. No plagiarism 3. There is a formal receipt for copyright purchases 4. The company does not speak out because Uneven distribution of benefits Are you really not going to hold a language tutoring class?"
"Like upstairs, please keep your eyes open for all PR teams! Let's see what a god-level PR is! Boss, please accept my knees [doge] [doge]"
…
What the hell!
This is what happened! ! !
Zhang Rong looked at the black comments on one side in disbelief, and then looked at the negative comments on this Weibo, calmed down his complicated mood, and then opened this long Weibo with great anticipation. .
In fact, apart from some obvious sensational statements, the content of this Weibo is very simple.
Simple, but not "easy".
Because every paragraph hits the spot!
1. Explain clearly the reason for his voice, and narrate Cao Qiyue's efforts for this album from the perspective of a bystander.
2. Make it clear that there is absolutely no plagiarism, but sampling, and attach the creation manuscript and the circled sampling part in Figure 1 and Figure 2.
3. Emphasize that the copyright has been purchased through formal channels, and the receipt of the copyright is in the hands of the company, and the picture can be uploaded after the application is approved.
Fourth, the explanation was not clarified in time because the Weibo account was managed by the company, and Cao Qiyue had no way to make any meager excuses for himself. Then it was revealed that because of the differences in personality and thinking, there has always been a conflict of interest distribution between Cao Qiyue and Hei Huang. The three-year contract is about to expire, and Cao Qiyue has no plans to renew it, so Hei Huang wanted to take this opportunity. Be a stinky Cao Qiyue, so as not to make wedding dresses for others, so no statement has been made so far.
5. Avoiding Valentine's Day and posting on Weibo on weekends, because I don't want everyone to work overtime because of this, and angrily brush up on the goodwill of media workers.
The sixth paragraph, the last paragraph.
The opening sentence "Efforts have no results but no suffocation, and efforts have not only failed, but also suffered inexplicable slander and suppression before suffocating" touched the hearts of countless netizens.
This whole paragraph about hard work is really piercing, and every sentence is heart-wrenching, even passers-by who only watched a good show before, at this moment, they all remembered that they had been wronged before, and finally all their efforts were abandoned. The public opinion turned in an instant!
The hot search of "Cao Qiyue Zhou Yuhe" jumped higher and higher, and it firmly occupied the first position in the hot search in less than half an hour, followed by "Cao Qiyue Black Emperor" and "Black Emperor Suppresses Artists" Related hot searches have also appeared in the top ten hot searches.
This long Weibo not only responded positively to all doubts, but also turned a good eye.
In particular, the large-scale description in the fourth paragraph just shifts the focus from "plagiarism" to "a little girl who pursues her dreams and fights against the shady and the company's suppression".
People always sympathize with the weak.
And when the target of the torment has changed from the plagiarized person to a big company or a behemoth, the cannon fire of public opinion will naturally hit the evil force that seems to be invincible.
Totally, out of control...
Zhang Rong was chilled as if he had fallen into an ice cave.
A long Weibo, destroying all the efforts of so many of them over the past five days
He stared blankly at the mobile phone on the desk frantically ringing various WeChat messages, text messages, and the ringing of the phone.
Not only him, but the entire PR department was drowned out by various cellphone ringtones and explanations.
It's not just them. That night, almost all the PR teams didn't sleep well, and almost everyone ran around in private to ask:
Zhou Yuhe... Who the hell is this? !