"What does it mean?"
Claire didn't understand. Did you mean drinking another bottle after finishing the drink
"If you buy a Coke and open the bottle cap and find this sentence, you can find the merchant to get another bottle of Coke for free. It's just like a lottery. It's that simple. Of course, the cost of this free bottle of Coke will be borne by us."
Reiner explained that this method can be said to be the most original case of viral marketing. He still remembers his envy when he saw others opening another bottle when he was a child, and the surprise of getting another bottle. He believes that this method is very effective in this era. The same goes for the world.
Word of mouth from the masses is the best advertisement. This novel marketing method is unprecedented in the world. At least in the early stages of sales, Reiner can rely on this for good publicity.
Hearing Reiner's words, Antoine was stunned for a moment, and then fell into deep shock.
In this era, let alone subsidized promotion, manufacturers simply don’t give away any profits and will never give profits to dealers or consumers. Lennar’s plan completely breaks the rules.
"Not all Cokes will get the chance to have another bottle. Only about 5% to 10% of Cokes will have this sentence printed on them. In other words, our profits are estimated to be reduced by 10%. , still at an acceptable level.”
The production cost of Coke is very low. According to the regular selling price, even if 50% of the profit is excluded, it is more than enough. Especially for a small alchemy workshop like Antoine, the cost of the bottle is probably higher than that of Coke. itself.
Reiner continued to explain to reassure Antoine.
"The text on the bottle cap can support the verification of anti-counterfeiting magic. The cost of this magic applied to personal signatures is very cheap. As for those who have not won the prize, a sentence like 'Thank you for your patronage' will be written on the bottle cap. We sell Coke, recycling caps and bottles can minimize costs.”
His proposal was undoubtedly very tempting, but Antoine still hesitated.
At this moment, there was a knock on the door of the alchemy workshop.
The knock on the door was rough and urgent, making people feel bored. In just a moment, the expression on Antoine's face changed, turning into the cold and stern look at the beginning.
"Just a moment."
Antoine said, picked up a stick in the corner, and then slowly opened the door.
"Antoine, let me reiterate, Lord Piram set this price because he is your classmate. Don't be too proud."
Looking over Antoine's shoulder, Reiner saw that the other person was a tall, thin man, wearing the kind of flamboyant dress that the upper class disdained, with a single-sided spectacles and a top hat. He was speaking to Antoine in an aggressive manner. .
Behind the man were several burly men who looked like thugs, and they seemed to have malicious intentions.
"Then I will say it again, I will not sell this alchemy workshop."
Antoine fired back, raising the stick in his hand, making the man take half a step back. The bodyguard behind him hesitated for a moment, then moved forward slightly, preparing to protect the man.
"If you think about it carefully, this street has long been in decline. Even if you stay here, you won't be able to make much money. It's better to join Lord Piram's staff. With your skills, you can probably get a good position. "
The man rubbed his hands to persuade him. He seemed to be a bitch as well.
"This man's name is Sanderson. He used to be a gangster in the town. Later, he was recruited by Piram and became one of his subordinates. As for Piram, I vaguely remember that he seemed to be the boss of a large chamber of commerce nearby. He seemed to be the boss of a large chamber of commerce nearby. I wanted to take over Crescent College, but I was robbed by someone."
Claire explained to Reiner in a low voice. Of course, she did not forget to bury the principal at the end.
"It seems like you hate that side more."
Reiner teased, causing Claire to glare at him.
Instead of continuing to tease Claire, Reiner walked towards the door and said aloud.
"Please wait a moment, friend. Mr. Antoine is now discussing cooperation with us. I think you should come back at another time."
Reiner's unexpected move brings the conversation to an abrupt end and draws Sanderson's attention to him and Claire.
"Uh, maid?"
When Sanderson saw Claire dressed up, he didn't recognize her for a moment. Instead, he thought that Reiner was from a noble family and would bring such a traditional maid.
"I am the principal of Crescent College, Rainer Ingle. Mr. Antoine is our partner. Please don't embarrass him anymore."
Reiner said, his righteous words made Sanderson retreat a little, and when he heard Reiner's name, the little gangster became even more panicked.
Looking across the continent, no one knows the name of the Iain Gray family. This business empire that monopolizes many industries has become a symbol of this glorious era to some extent.
And Sanderson had indeed heard that the third son of the Iain Gray family came to Crescent College. The man in front of him had a unique temperament and did not look like a fake.
But thinking about it this way, what did Antoine rely on to hook up with the Iain Gray family
Sanderson's many years of experience as a gangster made his head spin rapidly. He quickly recovered from the shock, turned into dog-leg mode, and spoke.
"It turns out you are an adult from the Iain Gray family. Lord Piram has always been taken care of by the Iain Gray family. After hearing that you came to Crescent College, I hope to invite you as a guest."
Reiner thought for a while, and it seemed that such a thing was indeed the case, but Reiner was so arrogant at the time that he didn't bother to make friends with such a country bumpkin, and let the other person's hot face but cold butt.
"We will talk about this later. I have decided to invest in Antoine's alchemy workshop, so if there are any acquisition plans, I suggest you hire someone else."
Hearing Reiner's words, Sanderson was stunned and spoke slightly doubtfully.
"I'm not questioning your decision, but I think our Piram Alchemy Workshop can provide better services. Why would you want to find such a person?"
Sanderson's words silenced Antoine, and made Claire look at Reiner with some worry. After all, from a businessman's point of view, Piram Alchemy Workshop is far stronger than Antoine in terms of equipment and channels. Based on the thinking, it is more reasonable to choose the strong to cooperate.
It's hard to say whether Reiner will suddenly change his mind and reach a cooperation with Piram Alchemy Workshop.
"No, Antoine's Alchemy Workshop is very good. I think it is no less than Piram's Alchemy Workshop. In fact, I chose this one after inspecting seven alchemy workshops within a hundred miles."
Reiner's words surprised the three of them.
Antoine looked at the young principal, wondering how much he trusted him.
Claire's eyes widened slightly. Reiner's behavior was really unexpected. She felt that she couldn't understand what was going on in this man's mind.
Sanderson had an awkward smile on his face. He knew that Reiner looked down on Piram Alchemy Workshop, but such straightforward words made Sanderson not know how to answer, so he could only smile coquettishly.
"Haha, Lord Iggy said that, so we won't bother you."