"... Therefore, I think Coke, a brand-new drink, has great promotional value, and I am willing to use the headline of "Daily Prest" to publish an advertisement about Coke."
The more Oriana talked, the more excited she became. She was completely impressed by the charm of Coke. At that time, she and Baron Goode immediately spent money and bought five bottles each to take home. At the same time, Warren also immediately decided to increase the order from Antoine. , Coke, this magical drink, quickly captured their hearts.
"Wait a minute, Ms. Oriana, why are you doing this?"
Reiner interrupted Oriana. He knew that there was no free lunch in the world. The other party provided publicity for him, and of course he needed a certain amount of profit, so he asked.
"... Actually it's like this... "
Oriana's face became ugly, and she told Reiner the truth about the situation her newspaper was in, concisely and concisely, quite like a news briefing.
"... I think people will be interested in something new like Coke and the journey behind it, which will boost newspaper sales."
Her idea is normal. Coke is bound to become popular, and when the time comes, people will be interested in the producer of Coke. This has been the case with several new product promotions in the past, and the results were pretty good.
"Yeah, that makes sense."
Claire nodded. Judging from Oriana's reaction, Coke is indeed a pleasant drink. So as long as there are proper means of promotion, it will not be a problem to sell it. And even if "Daily Prest" is favored by emerging The impact of newspapers also has a large number of loyal readers, which can play a good publicity role.
Reiner also fell into thinking. Oriana was the publicity tool that came to his door at this time, but could simple interviews and biographies really promote Coke
"With all due respect, Ms. Oriana, I think we can definitely cooperate, but I want to hear specific details, such as how you plan to promote Coke."
"Oh, this is easy to talk about. How about we draw an advertising poster, showing a handsome young man drinking Coke, and add it with big characters?"
Oriana said enthusiastically, which made Claire marvel and couldn't help but want to applaud.
But Reiner's face darkened.
This advertisement is a bit too harsh, he complained in his heart. If ordinary readers saw an advertisement for such a new thing that they had not been exposed to before, they would probably cancel their subscription to the newspaper immediately.
"Ms. Oriana, is this plan what you just thought of?"
Reiner asked, but Oriana shook her head.
"I've been planning this plan for a long time. Isn't it great?"
"It's so great, Ms. Oriana, it makes you want to try it!"
cried Claire, as if victory was at hand.
"Please wait a moment, you two. I'm sorry to disturb your communication, but I think this plan is completely unfeasible."
Reiner's words were like a bucket of cold water poured on Oriana's head. No one in the publishing house dared to question this strong woman's opinion, but the principal almost made her explode with just one sentence. However, due to her situation, she suppressed the idea of questioning and asked in as soft a tone as possible.
"Principal Ian Gray, I wonder what you think is the problem with this plan?"
"Well, this advertisement is very conspicuous, but it is also too obvious. It will give people the overall impression of your newspaper. People will always tend to avoid the content that businesses want customers to see. Simply put, when they think When this is advertising, the effectiveness of publicity will be much reduced.”
Reiner explained the previous life's simple and easy-to-understand marketing concepts. At first, Oriana was a little confused, but as the conversation continued, she seemed to vaguely understand something.
"If this model is adopted, Coca-Cola may of course get publicity, but the reputation of the Daily Press will be ruined. People will think that this is a newspaper that can make headlines for anything as long as it is paid. thereby losing confidence in it.”
Hearing this, Oriana was completely speechless.
Because Reiner not only considered the promotion of Coke, but also took into account the crisis of "Daily Press". This kind of meticulous and thoughtful thinking made even the editor himself feel inferior.
"How is it possible to achieve the purpose of publicity without making people think it is an advertisement?"
Claire looked at Reiner with question marks on her face.
"Of course there are ways. If you want readers to feel that what they are seeing is not an advertisement, then first of all, it cannot be in the form of an advertisement. You need to use other carriers to play the role of publicity."
Reiner shrugged. He already had several classic marketing plans on Earth in his mind, but when applied in this world, some magical modifications were needed, so he asked.
"For example, um, Ms. Oriana, in the story you just told, Baron Goode was a gourmet?"
"Well, yes, Baron Goode traveled across the continent when he was young and tasted delicacies from many places. His cooking skills are also quite good and he is very famous in Prest."
Oriana answered according to her memory, wondering what the meaning of Reiner's questions was.
"So, can we find a writer to write a food-related novel series with Baron Goode as the protagonist?"
Reiner's words aroused questions from the two ladies. They couldn't keep up with Reiner's thinking circuit and didn't know why.
Serialization of novels is not uncommon in this world. In fact, "Daily Prest" has an old-fashioned adventure story published every Thursday, while its competitors prefer to serialize some erotic stories to attract attention. .
"What do you mean, let Baron Goode evaluate Coke?"
Oriana guessed that she was still asking Baron Goode to write a food review with a Coke, but she saw Reiner shaking his head.
"Imagine that Baron Goode is wearing a formal dress and wandering alone in the streets of Prest, looking for unknown delicacies hidden in them. The only thing that accompanies this lonely gourmet is the feeling after each delicious meal. With a bottle of refreshing Coke, he gained a moment of peace in the noisy night scene. Would such a story be attractive?"
Reiner's description made Claire fall into imagination. A middle-aged man was walking among the crowds, but he only focused on looking for delicious food. After enjoying all kinds of delicacies, he drank a cold bottle of Coke, this is simply enjoyable!
Oriana was also in a daze. She was born and raised in Prest, so she naturally knew the many small restaurants hidden in the streets and alleys in this city. These restaurants all have their own unique stories and special delicacies that are fascinating and popular. Will definitely like this series!
Almost as Reiner was narrating, she already had several ideas, and inspiration came out like water. Oriana could not wait to find a piece of paper and start writing immediately.
"Wait a minute, what should I call this series?"
She suddenly thought and looked at Reiner.
The principal smiled slightly and said.
"How about we just call it "The Lonely Gourmet"?"