In the days before the Mid-Autumn Festival, in addition to being busy with mooncake gift boxes, preparing peripheral benefits, and preparing for the release of the new film, Lu Yao also spent tens of thousands of popularity points to upgrade the counter of the convenience store.
The canteen used to have the same marble countertop as the ticket area, but now the stone countertop has been upgraded to a transparent freezer, which is similar to the bar counter in the cafe on the second floor of the snack bar.
The freezer has four layers in total and sliding glass doors, which are used to store and display mooncakes.
The popcorn machine, sausage machine and beverage machine were moved to the left, and two refrigerators were added against the wall of the aisle to temporarily store some fruits and bottled soda water, which are used as inventory when selling mooncake gift boxes.
The store also hired four new staff members, including two cleaners, a man and a woman, all of whom were introduced by Aunt Zhu.
When she heard Zhu Zhu say that Lu Yao was hiring again, she immediately introduced Aunt Wu who lived on the same street.
Aunt Wu is a widow with a son and a daughter.
In the past, she raised her two children by helping the neighbors wash clothes. Now, her son is away from home doing business all year round, her daughter is married, and Aunt Wu still lives in the old house with her daughter-in-law.
Aunt Wu couldn't help her daughter-in-law who was taking care of her grandson at home, but she couldn't sit still, so she wanted to find a job to supplement the family income.
After searching for a long time, I still hadn't found a suitable one. I was planning to follow Aunt Zhu's example and set up a stall on the street to sell food, but then I learned that the cinema was recruiting people. The job wasn't much, just some cleaning chores, and the monthly salary was very high.
Aunt Wu didn't believe it at first, but it was not until Aunt Zhu sent her to the cinema that she believed it.
Lu Yao interviewed the woman in person. Aunt Wu was not talkative, but she was very efficient and good at her job.
After the deal is reached, there will still be a seven-day probation period, and if suitable, the employee will be converted to a permanent employee.
The uncle in charge of cleaning the men's restroom is named Liu. He has a mute son who works as a laborer at the dock and is over 20 years old and has not yet married.
The old woman was a sickly woman, and the three of them lived in a shabby house at the end of the alley, leading a poor life.
Aunt Zhu had lived on that street for more than ten years and knew the man well. She told Lu Yao that the man was an honest person and would definitely be able to sweep the floor and clean up the mess, and he would not be as sneaky and cunning as the previous few people.
Lu Yao gave the same treatment and a seven-day trial period.
In addition, two ticket inspectors were recruited, one of whom was Ye Xiao and Ku Ba’s friend Die Qi.
When the girl learned that the cinema was hiring, she found Lu Yao the next day and said she wanted to work in the store.
Lu Yao pondered over the three names "Xiao Jiu", "Ku Ba" and "Die Qi", and always felt that there were six, five, four, three, two and one behind them.
However, their small digital business capabilities are quite good. Ye Xiao and Ku Ba are not to be mentioned. Die Qi has shown strong working ability within two days of entering the probation period.
She can read, do arithmetic, and keep accounts. She has strong adaptability. After learning how to check tickets, sometimes when she sees Gou Zi is too busy, she goes to help sell things.
The little beauty is graceful and quick in settling accounts, and is very popular with guests.
The other newcomer was a young man with an effeminate face named Changming. He was also quiet but efficient.
The four newly recruited people adapted well for the time being and no major frictions occurred. The operation of the cinema gradually became orderly, which alleviated half of Lu Yao's worries.
-
On August 14, the festive atmosphere on Song'an Street was already very strong.
The cinema was originally going to update the fifth show of "The Little Chef of Shengjing" on that day, but tomorrow is the Mid-Autumn Festival, and two new films will be released in succession, and there is also promotion for mooncake gift boxes, so "The Little Chef of Shengjing" announced that it would stop updating.
Lu Yao checked the complete advertisement for the Mid-Autumn Festival mooncake gift box, confirmed that there was no problem, and put it into the playlist together with the trailers of two new films, "The Sea Train Serial Murder Case" and "Seeking the Immortal".
In order to expand the publicity efforts, all other trailers and advertisements released during the same period were temporarily removed from the shelves, and two advertising screens played mooncake advertisements and two new film trailers in a loop.
The two screens play in different orders and do not play the same content at the same time, which is perfect for spreading messages to the greatest extent possible.
Lu Yao came out from the backstage and Gou Zi had already arrived.
Although he had a formal name, Lu Yao and the shop assistants were still used to calling him by his nickname.
Gou Zi himself was more accustomed to the nickname. He had just arrived, and less than half a cup of tea later, Die Qi also came.
This Mid-Autumn Festival, mooncake gift boxes are a big selling point in the cinema, so the canteen might be very busy, so Lu Yao called Die Qi to help.
The promotion has been a bit delayed, and today we will put the five mooncake gift boxes on the display cabinet.
Lu Yao gave the design drawings to the two and asked them to put the mooncakes on the shelves according to the arrangement in the picture.
She then took out a complete version of the ultra-luxurious birdcage snack stand and placed it in the most conspicuous position on the right side of the display cabinet.
When guests come in through the door, they will see it when they look up.
The golden bird cage is decorated with colorful flowers, and each layer is covered with sparkling gems and mermaid pearls. Five mooncake gift boxes are placed in layers with the lids opened and placed aside, with mooncakes of different styles competing for beauty.
Die Qi was so excited when she saw the shopkeeper suddenly take out such a gorgeous clip, "Shopkeeper, are the gems and mermaid pearls in this cage real?"
Lu Yao glanced sideways: "Can you tell?"
Die Qi chuckled: "I can see that. Shopkeeper, are you selling this cage?"
Lu Yao nodded: "If anyone asks, you can make a reservation."
Die Qi became interested: "How much is this cage and the mooncake together?"
Lu Yao touched his chin and asked uncertainly, "How about twenty taels of silver?"
Die Qi's expression was subtle, "This is simply free and even paying for it, are we really making any money?"
Not to mention the exquisite snacks, the craftsmanship of the cage and the red jade gems on each layer are all top-grade, and I don’t know how much they are worth in total.
The young shopkeeper usually looks smart, how come he suddenly has so no common sense
Lu Yao scratched his head, "Then in your opinion, what is the appropriate amount?"
Die Qi asked Gou Zi to hand over the abacus, and then asked Lu Yao, "Shopkeeper, do you know how much this bird cage cost? Are the gems used in each cage the same?"
Lu Yao took out a blueprint and gave it to her, saying vaguely, "It's about the same."
Die Qi took it and looked at it. The more she read, the more outrageous it seemed to her.
The design of the bird cage frame was drawn on the paper, and the specifications were carefully marked. The amount of materials needed was recorded next to it: the bird cage box required one pound of high-quality ore, three pounds of leftover gemstones for the base, one pound of pearls, and two pounds of everlasting flowers...
Die Qi looked up at Lu Yao, wanting to say something but stopping herself.
She had been in charge of the internal affairs of Lingxiao Pavilion for many years, and had handled countless gold, stone, pearls and jades, but she had never seen such an arrogant behavior.
Is there a home in this mine
Die Qi: "... Shopkeeper, how many bird cages of this kind do we have?"
Lu Yao: "We still have some materials, so we can make quite a few. There are still a few left from the last time we made them."
Die Qi swallowed her saliva, handed the design back to Lu Yao, and fiddled with the abacus with her head down. "In my opinion, we should price this cage at 100 gold coins each, and sell it in limited quantities of three. What do you think?"
Lu Yao mentally calculated how much RMB one hundred taels of gold was worth, "... Isn't that too much of a steal?"
Die Qi thought for a while in embarrassment and suggested that if they only wanted to sell it for twenty taels of silver, then they shouldn't put gems and pearls in the cage.
This kind of selling method of giving away products for free or even giving them a discount will whet some people's appetites.
After considering it, Lu Yao adopted this suggestion.
The birdcage gift box is also divided into regular and deluxe versions. The regular version does not come with gems and pearls, and only has a snack stand, five boxes of moon cakes, and a small amount of fresh flowers. The selling price of the gift box is 20 taels of silver. The super deluxe version gift box with gems and pearls is priced at Butterfly Seven, one hundred gold each, and only three are sold.
Die Qi put away the abacus and immediately hugged Lu Yao's arm, "Boss, I want to order a deluxe bird cage gift box first. I don't have that much money with me. Can I take the deposit at noon and give it to you?"
Lu Yao glanced at her meaningfully and nodded in agreement.
The little beauty is not only capable, but also rich.
Could it be that all the people she recruited into her shop were spies
Five boxes of mooncakes, forty-six pieces in total.
Different styles of mooncakes are arranged on the three layers of the display cabinet, and each one is so beautiful that you can't take your eyes off it.
The bottom layer displays a whole box of mooncakes.
Following Lu Yao's instructions, Dieqi and Gouzi took out the samples, cut them into small pieces, inserted skewers into them, put them into small trays, and placed them above the corresponding styles for customers to choose from.
Die Qi had never heard of this way of selling, and the way she looked at Lu Yao became more and more like the stupid son of a landlord.
In another quarter of an hour, it would be the usual opening time for the cinema, and the rest of the staff also arrived one after another.
The new display cabinet in the canteen was particularly eye-catching. Not to mention Ku Ba, Zhu Zhu and a few other guys who loved to join in the fun, even Aunt Wu and Chang Ming stopped in front of the cabinet for a long time when they came in.
-
The people at Yuguizhai knew that on the 14th, an advertisement for a mooncake gift box jointly produced by the two stores would be shown on the cinema’s advertising screen.
Yu Jixiang and Yu Zhinian, father and son, did not sleep well at night, so they got up early, went out together, slowly walked around the intersection and went to Song'an Street.
They met Feng Yong on the way. The three of them looked at each other and couldn't help laughing. Then they walked to the entrance of the cinema together.
They thought they had arrived a little early, as there was already a crowd of people gathered at the door, talking among them.
The three of them squeezed to the front with difficulty, and an advertisement for mooncake gift boxes was playing on the large glass screen attached to the window.
This advertisement is very different from the previous popcorn advertisement. It should be said that the content of the entire advertisement is very jumpy, but also very interesting and overwhelming.
At dawn, I picked a basket of flowers and trimmed them into branches.
As time goes by, the fresh flowers are dried and used to decorate the crystal-like mooncakes, and then carefully packed into boxes.
Take a bunch of wind and moon and seal it into the years.
This is the "Feng Yue Mooncake" from the snack bar.
.
The little black dragon was looking for friends and found a little golden dragon and then a little fire dragon.
The three-headed dragon loved to fight. One day, he accidentally crashed into the human’s house, so the three-headed dragon had to help the human repair the house.
When the house was halfway built, the sticky little monster stuck to the kind-hearted humans and refused to leave.
Later, the skull, the little bat, the twin goblins, and the big monster all stuck to that human.
The houses became bigger and bigger, and more and more people moved in.
On the day the new house was completed, the human race brought out a large plate of beautiful snacks that looked like colored glass.
Ten creatures of different species and appearances each took a piece, and there was no more quarreling or fighting.
This is the "illustration mooncake" from the nail salon.
.
The mountains and rivers are broken, and all things wither.
This is an impermanent world dictated by doomsday.
One day, a magical shop appeared in the center of the world.
Soon, the glaciers melted, rivers converged, grass and trees revived, and the broken earth was pieced together again, taking on the shape of a compass.
This is the "Compass Mooncake" from the blind box shop.
.
Deep in the sea, a woman in a diving suit is looking for food with two white baby seals.
They picked up sea urchins in the sea urchin fields, caught jellyfish in the jellyfish fields, caught sea hares in the coral fields, and used seaweed nets to catch shrimps.
A huge shadow suddenly passed overhead, and the woman and the seal looked up.
A huge sperm whale hovered above, seemingly gazing at them.
The man and two leopards fled quickly and finally got ashore.
The little seal took off the backpack containing the food and poured it out with a loud "clang, clang, clang". The fresh food inside disappeared and what poured out were cakes and pastries of various shapes.
The little seal patted its flippers, picked up a piece and bit it open. Its already dark and moist eyes instantly became rounder and smoother, with a look of satisfaction on its face.
This is the "Seafood Mooncake" from Maorongrong Shop.
At the end of the picture, the woman in the diving suit takes off her mask, revealing a beautiful and fair face.
This frame flashed by, but someone still recognized that this was the owner of the movie theater
.
A sign with black letters on a red background was revealed. Yu Jixiang held his sleeves tightly with both hands, trying hard to suppress his excitement. It was their turn!
The three words "Yuguizhai" were clearly written on the sign, followed by several frames of the busy scene in Yuguizhai's kitchen.
The literate guests couldn't be more surprised to see this. They never expected that a scene familiar to them would appear on the big screen.
The illiterate people quickly locked onto the location where the picture was taken by looking at the street scenes that flashed by. Wasn’t it Yuguizhai, which was just across the street
In the picture, the chef of Yuguizhai selects materials, cleans them, and cooks them. After several delicate processes, he kneads out round and plump mooncakes, but this is not the last step.
A mooncake was placed on the chopping board, and an old hand stretched out from the side, holding a fine brush and drawing it stroke by stroke.
Soon, the image of Ye Qingzhou in "The World's Number One" appeared on mooncakes.
The audience at the entrance of the cinema were stunned. Is there such a thing
The screen flashed, and the CP of Ye Qingzhou, Ningshuang, and Senior Sister Ningshuang in "The Best in the World", Yu Zhengzheng and Jinghao in "The Little Chef of Shengjing", Shen Xiangjun and Hua Shi in "Meeting You Again in Falling Flowers", and even the little white boat in "Searching for Deep-Sea Behemoths". Mooncakes with various patterns were neatly placed on the long table.
A voice-over appears: Lu Yao’s Trans-Time and Space Cinema x the century-old shop Yuguizhai’s joint mooncake gift box is now on sale!
If you are interested, please go to the cinema or Yuguizhai main store to purchase it.
The audience was confused. What does it mean
Movie theaters and Yuguizhai are selling mooncakes together? Or is it an unprecedented joint mooncake with movie characters
How much does this cost
Also, is there any place to buy those novelty cakes that appear on the front of the co-branded mooncake gift boxes
Yu Jixiang's eyes were filled with tears and he was so excited that he couldn't speak.
He had imagined the scene of Yuguizhai appearing on the cinema screen, but it still exceeded his expectations.
This short clip, less than a minute long, is a microcosm of the four generations of their family's perseverance for a hundred years.
Feng Yong lowered his head and rubbed his eyes hard with his hands, which were as black and rough as old tree bark.
It's strange. It's obviously not a big deal, but I can't help but feel my nose getting sore and tears coming out.
It's so embarrassing at your age.
Yu Zhinian stared at the screen and stomped his feet so hard that the corners of his mouth were almost cracked to the back of his ears.
In the whole of Liangjing, their old shop was the first to appear on the glass screen of a movie theater. No matter who else seeks cooperation with a movie theater in the future, they will not be able to surpass their first place.
The advertisement does not end here. The "Feng Yue Mooncakes", "Illustrated Mooncakes", "Compass Mooncakes", "Seafood Mooncakes" and "Peripheral Mooncakes" are carefully packed into gift boxes of different styles and placed one by one on the exquisite and luxurious birdcage snack rack.
The last full-screen image: The super deluxe version of the mooncake gift box jointly launched by five stores in the shopping street and Dawu Chao Yuguizhai is now on pre-sale!
The props used for commercials would only be more refined and luxurious than usual ones. Fu Chi personally supervised the production and shot many of the scenes by himself. The exquisiteness and magnificence were so great that it was hard for anyone to refuse.
The remaining footage shot by Lu Yao and Harold was also edited by him to look like an exquisite blockbuster.
Passersby stared at it with wide eyes, "Who would be willing to eat such a beautiful mooncake?"
A scholar next to him shook his head: "Is it a question of whether I am willing to eat it or not? I am only worried that I can't afford it."
"It's beautiful, but I don't think it tastes good. Except for the first one and the one from Yuguizhai, the other three boxes look weird and I don't think they will taste good."
"Especially the fourth one. The clip is quite interesting, but when I think about using fish from the sea to make mooncakes... Ouch, my mouth starts to sour. It must be fishy and smelly."
At this time, someone ran from the cinema lobby to the door, his cheeks puffed up, and shouted vaguely: "There are moon cakes in the cinema, it's free to taste, it's so delicious!"
!!!
There was a large crowd gathered at the door, including regulars of the cinema and many passers-by attracted by the advertisement. When they heard the shout, they didn't react at first, but then they swarmed into the cinema.
The gate was only so wide, and everyone was rushing in for fear of missing out on food, and a stampede almost occurred.
Ye Xiao stood by the door and stretched out his long legs to block the entrance. No matter how many people there were, they could not come in. In the end, they had to line up one by one and file in.
The most amazing thing that morning was that the number of people queuing up in the cinema to try the mooncakes was greater than the number of people buying tickets to watch the movie.
There are too many mooncake flavors and many people queuing up to try them. We cannot allow everyone to try unlimited flavors, so a small loudspeaker is placed on the counter of the convenience store to remind customers to queue up in an orderly manner to try the mooncakes, and each person can choose up to three flavors.
Those who have finished the tasting will have a red stamp on the back of their hands to distinguish them.
This red seal is a weakened version of a magic seal. Once stamped, it cannot be washed off with water and will automatically disappear after three days.
Someone saw the birdcage dessert stand placed in the corner of the counter and was dazzled by the gems inside. He wanted to take advantage of it and run away.
As a senior "salesman" who owns five stores in another world, Lu Yao has seen all kinds of customers and has predicted all possible situations.
There is a special magic circle engraved on the bottom of the birdcage to protect it from being stolen.
The Dawu Dynasty was a low-magic world, and Lu Yao filled dozens of magic stones before he could activate this magic circle.
After the magic circle is activated, people without magic power will see hallucinations when touching the birdcage.
The thief mistakenly thought he had stolen gems, but when he walked out of the theater, he saw his hands full of poisonous snakes and ran away in panic.
The advertisement and tasting activities of mooncake gift boxes unexpectedly ignited the Mid-Autumn Festival of the Dawu Dynasty that year. Just after noon, all the mooncakes prepared in advance by the cinema and Yuguizhai were sold out, and there was a thick pile of pre-ordered orders, all of which would be picked up the next day.
There were also many people who failed to buy the co-branded mooncakes, nor the other styles of mooncakes sold in the cinema, and they frantically ran to other pastry shops to make reservations.
The mooncake craze was like a hurricane, sweeping across all the markets in Liangjing.
Wan Baozhu received a secret letter from Hongyu and hurried out of the palace. She didn't even have time to change her clothes and went straight into the cinema in her palace dress.
Before she had time to ask about the mooncake gift box, the novel scene on the screen in the rest area instantly caught her attention.
In the dim and hazy night, a strange long object whizzed past her eyes with a rumbling sound.
The red paint suddenly peeled off in the lower right corner, revealing a line of words - "The Sea Train Serial Murder Case".