Xiao Tao got off the car, and the servant from Baixiangyuan next door also got off the car. The two of them greeted each other, nodded to each other, and turned around and walked towards the entrance of the cinema together.
Unfortunately, there were too many people at the door, and the number was increasing. The two of them finally squeezed to the front, and the advertisement started playing again.
Xiao Tao and Xiao Shi were present throughout the filming of the commercial.
When Lu Yao was replaying the clips to check the shooting results, the two of them would often watch from behind. Logically, they should be somewhat immune to this advertisement.
Seeing Chen Lianlian appear, Xiaotao clasped her hands tightly in front of her chest, unwilling to move her eyes away.
It’s so beautiful, so beautiful.
Chen Lianlian in the advertisement is like a pink flower branch with dew condensed on the petals in the morning light, fresh and beautiful, with an indescribable agility.
The editing, special effects and background music bring out the texture.
Xiaotao felt that Chen Lianlian on the screen was even more beautiful than when she first became the oiran during the Mid-Autumn Festival last year.
The servant next to them was also staring in amazement. Xuanli and Wangsheng's performance was also amazing.
Their manners and behavior are like those of real celebrities and gentlemen. After the images are edited, the sense of elegance and transcendence is even stronger than when they were filmed.
"This musician plays the piano so well and looks great too. He is truly a perfect match!"
"I think that young master from Jiangnan is not bad either. When he played chess with that girl, he was full of vigor, gentle and elegant!"
"If you ask me, Chen Lianlian in plain clothes and light makeup is the most beautiful!"
"Where is the makeup? She is wearing such plain clothes, how can she look so clear and transparent after putting on makeup?"
"Her cheeks are slightly red and her lips are moist, so she must be wearing makeup. But it's very light. Maybe the hairdresser is skilled enough to make her look so beautiful."
"Which hairdresser is so good?"
In the crowd, a woman in a dark red dress looked at the screen, her eyes fixed on Chen Lianlian, looking her up and down, with a tiny light in her eyes.
This makeup is really good, clear and natural.
"This scene and this person are really great. I suddenly want to go to Chunxi Tower for a visit. Even if I can't meet a confidant like them, it would be nice to go upstairs and drink a pot of tea to relax."
"Wait a minute, brother. I also plan to go to Chunxi Tower, one by one!"
"I've been used to listening to books and drinking tea at Sixi Tower lately. Let's go to Chunxi Tower today to change the taste!"
…
Many people in the crowd who had just watched the advertisement were shouting and walking towards Chunxi Tower in groups, still talking about the advertisement.
Lu Yao came out of the lounge and saw the carriage parked at the corner of the street through the glass. He guessed that it was Chen Lianlian and Baixiangyuan's people, but because there were too many people at the door, it was difficult for them to come over.
She went back to the lounge to get the tablet, squeezed out of the door, and met Xiao Tao and the servant, who had just finished watching the advertisement, stood in the crowd to listen to the comments for a while, and were finally ready to go back to report. They walked towards the carriage together with someone else.
When Xiaotao and Xiaosi saw Lu Yao again, the expressions on their faces were even brighter than the two days when they were filming the commercial.
The experience of being on the set was already novel enough to make one curious, and now seeing the finished film like that, one feels indescribable respect for the existence of the cinema and its owner.
Xiao Tao couldn't help but say, "Little Shopkeeper, that advertisement is amazing!"
The servant nodded beside him.
Chen Lianlian heard Xiaotao's voice and lifted the car curtain.
Lu Yao waved at her and raised the tablet in his hand: "I forgot that I haven't shown you the finished commercial yet. Is it convenient for you to come out?"
Xuanli and Wangsheng in the carriage in Baixiang Garden also heard Lu Yao's voice.
After a while, three people got out of the car one after another, saluted Lu Yao, and then came closer.
Lu Yao opened the tablet, found the sample video that he had saved in advance, and clicked it.
Chen Lianlian and the other two saw the young shopkeeper lightly tap an object that looked like a book, and the picture began to change.
To them, this was like magic and was completely incomprehensible.
But because of the commercial shoot, they did not show any particularly exaggerated expressions, but were just curious about the new object in Lu Yao's hand.
Afterwards, they watched the entire Chunxilou advertisement on this small screen.
As participants, they look at this advertisement somewhat differently from others.
Seeing themselves appear on the screen, they were undoubtedly excited, and soon discovered that the edited images, content and music were far beyond their imagination.
The content that they were most worried about was also handled in a subtle and touching way through metaphors.
Chen Lianlian and Wang Sheng finally let go of their worries.
Xuan Li looked towards the cinema from afar. The crowd at the door had not yet dispersed.
He and Wangsheng were on the big screen at this moment, just like what they had just seen on the small screen, but also completely different from their usual stage performances.
At first, they were not happy about cooperating with the cinema, and even had some resistance in their hearts. Soon after the cinema opened, the business of Baixiangyuan began to decline.
Lu Yao took the initiative to come to the owner. The owner asked him to be the only one to obey his orders. In addition, the price was negotiated appropriately. The money they would receive for a trip was three times more than what they usually earned from performing on stage. He almost reluctantly accepted the job.
Looking back now, I feel a little ashamed, but also a little fortunate.
Shooting commercials is really fun.
Chen Lianlian on the side was the opposite of the other person. Lu Yao went to Jinghong Pavilion to look for someone and fell in love with Chen Lianlian at first sight. The old procuress was not willing for Chen Lianlian to take this job, but Chen Lianlian took the initiative to accept it after listening to Lu Yao's explanation.
After watching it once, Chen Lianlian couldn't help but ask Lu Yao to play it again. After watching it, her cheeks flushed and her eyes were full of light. She whispered, "I like shooting commercials."
Lu Yao glanced at her, then glanced at Xuan Li and Wang Sheng one by one, "The effect of this cooperation is very good, you have to be prepared."
Chen Lianlian and the others looked puzzled. Lu Yao did not continue to explain. He put away the tablet and turned around, "The store is about to open."
After walking a few steps, she turned back and said, "It seems like you haven't seen the movie yet? For future reference, you can come and experience it when you have time."
What reference
After a day or two, the three of them vaguely understood the meaning of Lu Yao's words.
The advertisement shot by the cinema for Chunxilou was indeed a hit. Not only did it make Chunxilou popular, but the three actors who participated in the advertisement also received extraordinary attention.
Le Han was too excited at night and didn't fall asleep until dawn.
When I woke up, I found that both the upper and lower floors of the teahouse were full, and there were many people waiting at the door. Business was much more prosperous than usual.
There were also many guests who came specifically to make reservations for the private rooms where the commercials had been filmed. The people of the Dawu Dynasty did not yet know the term "pilgrimage", but they instinctively wanted to experience the atmosphere in the commercials.
On the day the commercial was shot, Le Han thought about changing back to the original layout. Lu Yao reminded him not to change the layout and furnishings, but to maintain the style of the shoot.
He didn't understand at that time, but now he realized that the young shopkeeper had probably anticipated this situation a long time ago.
Le Han had been dealing with the teahouse's affairs the entire morning as business was so good.
At noon, he strolled slowly to the cinema next door, stood in front of the big screen at the door, and watched the entire film for the first time.
The feeling of the big screen is different from the small box-like screen in the cinema lounge. It is more shocking and the details are clearer.
Le Han stood at the door for a long time before he walked into the cinema. He immediately saw several familiar faces appear in the lounge area, including Yang from Sixi Building, Chen from Lixiangfang, Qian from Jinyu Building...
At this time, the door of the lounge opened from the inside, and Rong Shenghua walked out with a happy face.
Le Han stepped forward to greet him, "Shopkeeper Rong, there is good news!"
Rong Shenghua laughed and replied, "No match for Boss Le. Today, all the guests in Liangjing are flocking to Chunxi Tower. It's so lively that I'm almost jealous."
Le Han's face was broken with laughter, "No, no."
Hongyu came out to pass on the message, and Le Han stopped her, "I have something to ask Shopkeeper Lu."
Lu Yao asked the shopkeepers who were still waiting and Le Han to go in together.
The people waiting were dissatisfied, but there was nothing they could do.
Chunxilou had cooperated with the cinema for a long time, so naturally it has more say than them.
These people had been envious of the cooperation between Yuguizhai and the cinema during the Mid-Autumn Festival, and now seeing the advertisement of Chunxilou, their doubts were dispelled. They wanted to ask the cinema to shoot advertisements for their own shops as well.
However, the production and delivery cycle of advertisements is relatively long, and the current delivery areas are limited, so Lu Yao does not intend to take over all these projects.
The production and release time of each advertisement is at least 20 days apart. Moreover, for unfamiliar shops, the cinema will conduct background checks privately before accepting the advertisement, and will only accept it after confirming that there are no problems.
Lu Yao will discuss the matter in detail only with shopkeepers who are interested in cooperating and can accept this cooperation cycle and method.
After hearing this, several shop owners still wanted to cooperate with the cinema and were very eager to do so.
Lu Yao had no choice but to accept the business cards from each shop, arrange the order and time, and discuss the details later.
After seeing off a few shopkeepers, it was Le Han's turn.
Seeing that these people wanted to cooperate but had to wait for time, Le Han felt the urgency again. The original plan to run the advertisement for three months was directly extended to half a year.
Lu Yao poked the notebook with the tip of his pen and reminded, "Currently, the only areas where the ad is being advertised are the large advertising screens and screening rooms in cinemas. The locations remain unchanged, and the effectiveness of the ad will decrease over time. Six months is really too long. I think three months is just right. If you still want to cooperate by then, you might as well prepare a new ad."
Le Han took some time to understand Lu Yao's meaning, and after thinking it through, he also felt that this proposal was better.
Three months later, when the New Year was almost around the corner, we shot another advertisement to perfectly match the new year and the new atmosphere.
"Shopkeeper Lu's idea is more appropriate. Then it will be three months. Please leave the time after three months to Chunxi Tower." Le Han said -
Two days later, Jinghong Pavilion.
Chen Lianlian got up in the morning and was dressing up. Xiaotao told her that Madam Xu from Yanzhi Tower wanted to see her.
Yanzhilou is one of the best rouge and powder shops in the capital city of Liang. The shopkeeper, Madam Xu, is always creative. The rouge and powder she makes are fine in texture, easy to show color, and have good makeup effects. She is very famous among the girls.
Chen Lianlian liked to buy rouge, lip balm and hair cream from Yanzhilou. Occasionally, when she attended a banquet, she would ask Xu Niangzi to help her with her makeup, and the two of them were quite familiar with each other.
Madam Xu came in and looked at Chen Lianlian first.
Chen Lianlian was halfway through dressing up and applying rouge on her face when she met Xu's eyes in the bronze mirror and asked, "What brings you here today, Xu?"
Madam Xu did not shy away and said frankly, "Since the advertisement at the cinema came out, the Oiran has been very popular recently, especially the Dawn Makeup. Many girls asked me to do their hair and specifically asked for the Dawn Makeup. But the makeup looks so light and pure, and I have tried it many times at home, but I can't get such a clear and delicate color, so I came here to learn from the Oiran."
Chen Lianlian's outfit and makeup in the advertisement became popular in Liangjing at an unimaginable speed. Recently, there are many young girls in white clothes and pink skirts on the streets. Her makeup that day was also called "dawn makeup", and girls are secretly imitating it.
The fact is just as what Xu Niang said, many people have tried to do dawn makeup, but so far no one has been able to replicate the natural and clear makeup like Chen Lianlian in the advertisement.
Madam Xu also thought that most people didn't have as good a foundation as Chen Lianlian, so the effect of makeup would be different, but it wouldn't be that obvious.
After trying many times, she could only think of the difference in skills of the makeup artists and the difference in the cosmetics they used.
No matter what the problem is, you can only consult the person involved, Chen Lianlian.
Chen Lianlian stopped what she was doing, frowned slightly, and looked a little annoyed. "The clothes and makeup that day were all designed by the cinema's owner Lu. The rouge and powder she used were also different from what I usually see. Madam Xu, I'm sorry, I can't help you with this matter."
In the past few days, not to mention the outside world, the girls in Jinghong Pavilion have asked her countless times, and even the guests have asked about the dawn makeup.
Chen Lianlian tried it herself on the day she returned to Jinghong Pavilion after filming the movie, but she was helpless as she couldn't create the same makeup with the rouge and powder on her hands.
Madam Xu didn't expect it to be Lu Yao, and was stunned for a moment, "Madam Hua Kui, can you describe the rouge and powder that Shopkeeper Lu used?"
Chen Lianlian shook her head: "It's hard to describe. Anyway, it's different from all the rouge and powder shops in Liangjing. It's light and comfortable on the face, and the smell is fragrant but not strong. I like it too. It would be great if there was a rouge shop in Liangjing that could make that kind of rouge."
Madam Xu thought that she should go to the cinema to ask, but if she rashly went there to ask about such things, would Manager Lu really tell her
Chen Lianlian was very smart and could see that Xu Niang was worried. In fact, she also wanted to master the trick of dawn makeup. She was thinking of going to the cinema to watch a movie in a few days to see if she could find a chance to ask Lu Yao about it. So she mentioned it and asked Xu Niang if she wanted to go to the movie with her.
When Madam Xu heard this, she thought, isn't this an introduction
It was much better than her just showing up at his house rashly, so she immediately nodded and agreed.
It is not convenient for a woman like Chen Lianlian to show up in public, so she plans to ask Xiaotao to book a private room in advance.
When the other girls in Jinghong Pavilion heard about it, they all wanted to go, and my mother rarely stopped them.
The time was set for two days later. Chen Lianlian, Xu Niangzi and the girls from Jinghong Pavilion planned to go to the cinema together.
Along with the "dawn makeup", the clothes worn by Xuanli and Wangsheng in the advertisements have also become popular. Recently, many clothing stores have been rushing to sell wide-sleeved long robes, and there are more men wearing blue and white clothes on the streets.
Meanwhile, many customers at Baixiang Garden specifically requested Xuanli and Wangsheng to take the stage, and business gradually recovered.
The heat of the advertisement has not yet faded, and the youth film that Lu Yao and Chen Yutong had agreed to shoot is about to be released.
The post-production team that Ji Zhixin originally found no longer accepted private work, so Chen Yutong introduced another post-production team, a small private team with only four people in total.
After completing the purchase contract process, Lu Yao contacted them.
After the first collaboration, Lu Yao got the trailer first. After checking it, he felt that the quality and efficiency of the work were not inferior to the previous one.
After the entire film was re-optimized and re-edited, Lu Yao released the trailer in the cinema.
This is a modern youth-themed movie. The story takes place around the time when Lu Yao was in high school. The film is two hours and thirty minutes long.
The title of the film is "Want to See You".