In collaboration with the cinema, the tones of the four lipsticks correspond to the four characters in the four films, and the advertising naturally has to play up this feature.
Fu Chi and Lu Yao discussed and decided to create two sets of looks in the advertisement. The first set would recreate the makeup of the four female characters in the film to connect with the theme of "movie"; the second set would create makeup suitable for the four female actors, highlighting the performance of the four lipsticks in daily makeup.
The first peach blossom with dewdrops corresponds to Yu Zhengzheng, the heroine of "The Little Chef of Shengjing".
Yu Xiaochu Niang is a mischievous and energetic girl. In the early part of the play, she has two buns on her head, her eyes are lively, and her lip makeup is a thin pink, just like pink peach blossoms with morning dew in the early morning.
On the big screen, Chao Yan dressed up like Yu Zhengzheng in the play, with a bun and a goose yellow long skirt.
Unfortunately, it looks amazing at first glance, but upon closer inspection, I find that it is similar in appearance but not in spirit.
At this time, Chao Yan took out a white porcelain tube lipstick with peach blossom glaze, pulled open the lid, and gently unscrewed it.
Passersby who were looking up on the roadside realized that the strange-shaped object was actually lip balm.
They had never seen this style of lip balm before. It was a finger-sized stick that could be twisted out or retracted. It was novel and interesting.
The small branch of tender pink peach blossoms on the white porcelain tube exudes a unique delicacy.
And when Asagao, with pale lips, applies "Dew Drop Peach Blossom", the lips are close-up here. The lips with lipstick are plump and pink, just like peach blossoms dripping with dew.
Then the shot zooms out, and the character that was dull and dazed just now suddenly becomes lively, and looks about 50% like the little cook in the movie.
The next second, "Yu Zhengzheng" walked out of the kitchen and changed back to Chaoyan's usual makeup and hairstyle. The woman in a silver-pink dress sat by the window, with a snake bun and a pearl hairpin with small tassels in her hair. There was a hint of sadness in her eyes.
The maid brought the lipstick that had just been applied to Rouge Tower - Dew Drop Peach Blossom. Chao Yan tried the color on her arm first and only applied it on her lips when she was satisfied.
Apply it on the lower lips first, then purse them open, and then use your fingers to gently spread it on the upper lips. Zoom in again here and you can see that this lipstick has a low-key matte texture, but it is matte but not dry, and it is very smooth when spread on with your fingers.
Asagao, with her lip makeup on, still has a look of sadness between her brows, and for some reason, she looks a little more pitiful.
When the men on the roadside saw this, they all had pity in their eyes.
Most of the women have already caught the key word - the new lipsticks in Yanzhilou, and turned around to go to Yanzhilou to take a look.
But the advertisement had not ended yet, there were different colors, and the woman who turned around to leave stopped.
The first one is the sugar-dyed autumn maple, which corresponds to Miss Anne, the heroine of "The Sea Train Serial Murder Case".
Under Lu Yao's persuasion, Qin Xiang, who was born as a musician, put on a dress with complicated lotus leaf sleeves, a thick and complicated puffy skirt, wavy curls, a big red bow behind her head, and a pair of exquisite black leather shoes on her feet.
Qinxiang sat in a corner of the carriage, supporting her chin with one hand, holding a white porcelain pipe in her hand, which was placed horizontally on the table. A bit of deep red glaze appeared between her fingers, which were the two overlapping maple leaves on the pipe.
The woman in the car slowly turned her head.
The spectators on the street were dazzled by the outfit, which did not look out of place on her at all.
With the appearance of an oriental classical beauty and the help of makeup, she managed to wear this western retro outfit in her own style.
Her facial features are three-dimensional, her eyebrows and eyes are deep, and she wears colored contact lenses to change her eye color. The most eye-catching thing is undoubtedly the maple orange lip makeup, which sets off Qinxiang's fair skin. With the cool makeup, she really looks like the calm and intelligent Miss Anne.
When the train arrived, "Miss Annie" stood up, lifted her skirt slightly, and walked elegantly towards the door. When she got off the train, a gust of wind blew by, and "Miss Annie" turned back into Qinxiang herself.
Qinxiang is a musician who is good at playing the flute.
The day before yesterday, Qinxiang fell seriously ill due to a cold. Her complexion had not recovered after she recovered, but she had to perform on stage on that day.
Qinxiang reluctantly put on the white dress with red patterns. She held the flute in her hand but was filled with anxiety.
She always felt that her makeup was not right and that it made her look sick.
At this time, the head of the music hall handed her a new lipstick from Yanzhilou - Sugar-dyed Qiufeng.
Qinxiang tried it on her lips and her eyes showed surprise.
Once this lipstick is applied, the complexion is instantly restored and the skin looks whiter, but not pale to the point of being sickly.
One woman couldn't help whispering to her companion: "This color is so beautiful."
The companion nodded repeatedly: "As soon as she applied it, the disease disappeared. It's the same style as Miss Annie. I really want to buy it!"
The woman added: "The last one was also very pretty in peach color, what should I do if I want it!!!"
However, before the commercial ended, my companion couldn't help but wail: "There won't be more, will there?"
The first branch, Snow-fried Cold Apricots, corresponds to the makeup of Hua Shi when she was a mistress in the countryside in the last scene of "Meeting You Again in the Time of Falling Flowers".
At that time, Hua Shi was no longer young. She was wearing dark cloth clothes, and even her hair was tied up with a cloth strip. She held a book in her hand, and her eyes showed vicissitudes of life.
The actress who played Hua Shi was also a musician named Leng Gu, who was the real head of the music troupe.
At that time, Lu Yao went to Baixiang Pavilion to look for someone, and Leng Gu was not among the candidates.
She stood outside the queue, calm and composed.
Lu Yao was attracted by her temperament at first sight and asked her if she wanted to try acting in a commercial.
Leng Gu didn't expect to be chosen and thought the owner was joking with her.
Snow-fried Cold Apricot is a low-saturation red-brown lipstick with a very high-end tone and low-key temperament.
When Leng Gu's version of "Flower Time" came out, passers-by were startled, as if they were back to the scene of the year when apricot blossoms were blooming and the rain was drizzling, and Shen Xiang and Hua Shi were looking at each other through the door, but their good years had long passed.
The strange thing is that time takes away youth. "Hua Shi"'s face is full of traces left by the years, but it is hard to say that she is not beautiful.
Whether it is the "Flower Time" in the movie or the "Flower Time" on the screen at this moment, they all carry the beauty accumulated over the years and are still eye-catching.
"Hua Shi" put down the book, walked to the door, passed through the apricot tree, and turned back into Leng Gu's usual appearance.
Leng Gu was good at playing the pipa. After finishing her lessons, she would return home and practice alone, and she did so for many years.
Leng Gu woke up from a nap, washed up, and took out the lipstick she had just bought from Yanzhilou from the dressing table - Snow-fried Leng Xing.
white.
Once possessed by the devil, she held the magic sword and became immune to all poisons.
Chen Lianlian’s portrayal of “Bai Jiao” is no worse than the original actor’s. Lu Yao privately feels that the courtesan’s manners and emotional expression are more appealing.
Passersby were stunned. The bone-chilling madness and determination turned into a bright color, embellishing "Bai Jiao"'s lips.
With a turn, the Lord of the Demon Realm who had cut off all emotions and love turned into an Oiran in the human world, enchanting and alluring.
She was wearing a gorgeous bright red dress, a hairpin on her head, a graceful figure, and the red color on her lips was like the winter plum blossoms outside the window.
Beautiful and cold.
Dangerous and fascinating.
It was a cold moonlit night, and the courtesan slowly put the white porcelain lipstick tube into the dressing table.
Under the flickering candlelight, the rose wrapped in thorns on the lipstick tube looks like a stubborn and solitary beauty.
In other words, Director Fu has some aesthetic qualities.
The women in his photos are beautiful in their own ways, and each of them has their own appeal.
When Lu Yao watched the sample film, he felt that it might explode.
Not only are lipsticks going to explode, but movie theaters’ advertising dollars are also likely to rise to a new level.
Lipsticks are available in both Rouge Building and the cinema, but most of the goods are in Rouge Building.
There are four color numbers in full size and mini size. The cinema kept ten of each color to put on the shelves in the canteen, which is a disguised way of attracting customers.
Another batch of trial packs were urgently replenished for customers to try colors and for promotion, and were put aside.
The regular pack is priced at 110 wen each, and the mini trial pack is priced at 100 wen each. When you buy a regular pack, you will get a mini trial pack for free.
The price of lipstick can be considered sky-high in Liang Jing’s rouge shop, but whether it is the technology, raw materials, or the feeling of use, it is also unique to Liang Jing.
Su Su didn't know that there was an ingredient in the lipstick formula that was the essence extracted by Lu Yao from the herbs in the magical world. It can effectively smooth lip lines, eliminate lip inflammation, speed up film formation, and keep the lips moisturized.
It was a very inconspicuous herb. Lu Yao accompanied Harold to the lake to take a bath.
Harold said that if you rub the scales with that kind of grass, they will be very clean.
Lu Yao became interested, so he picked some and took them back to the laboratory for research, where he discovered this magical ingredient.
This time when making lipstick, she tried adding a little bit, and the effect was amazing.
A perfect lipstick that doesn’t stick to cups but also doesn’t dry out the lips or show lip lines was born.
What’s rare is that even with this ingredient, it is not difficult to remove makeup. Just apply a hot towel to it for a few minutes and then wash it off with warm water.
Rouge Building.
Madam Xu and Su Su were so busy that the dressing table was surrounded by young ladies and some middle-aged ladies.
Originally, the price of cosmetics in Yanzhilou was not cheap, and most of the customers who patronized her were girls and young ladies in the building.
But the advertisement in the cinema was so powerful that it almost attracted women of all ages.
What these customers don’t know is that her prices have also been upgraded, and a big upgrade.
An old lady carrying a vegetable basket tried the snow-fried cold apricots under the guidance of Madam Xu. She smiled like a flower and said, "This color is really beautiful. How much is it?"
Madam Xu felt a little guilty and whispered the price.
The noisy Yanzhi Building suddenly became quiet. The girls, young ladies, and old ladies all stopped trying on their makeup, stared at him blankly, and asked in disbelief, "How much did you say?"
Madam Xu clenched her hands tightly in front of her, thinking of what Shopkeeper Lu had said when they were discussing the price two days ago. She looked up at the customer but was speechless.
The guest felt something was wrong when he saw Ms. Xu's demeanor, and he became agitated. It seemed that the situation was about to get out of control.
Su Su was anxious, and stood up and said, "Young ladies and aunties have all tried this lipstick from my store. We don't need to tell you how effective it is. Think carefully, is it very different from the lipsticks you used before? The colors are beautiful, and each one has a different scent. It makes your lips moisturized when you apply it on them, and it doesn't fade easily when you drink tea or eat."
A girl heard that the color would not fade, so she raised the back of her hand and touched it, and it really did not fade.
Others also tried it and found that it did not stick to the cup and it did not feel dry either.
Su Su smiled and said, "This lipstick is a formula we developed together with the owner of the cinema. It is unique in Liangjing and even in the whole Dawu Dynasty. You can buy it and use it. I guarantee that you will never want to use other lipsticks again."
One girl was smart and asked how to remove the lipstick.
Su Su explained it once according to what Lu Yao taught her, and then demonstrated it herself.
She applied Dew Drop Peach Blossom paint today and asked Madam Xu to fetch some hot water. She applied the hot handkerchief to her lips and then washed it off.
Not only does it remove lip color cleanly, but it also leaves lips soft and tender, as if they had drunk enough water.
When the young lady saw Su Su removing her lip makeup, she turned around and took out her purse: "Boss, I want to buy a dew-drop peach blossom, a small one is fine."
Oh my god, I heard that Mrs. Xu’s daughter looked more delicate today than usual, it turns out she put on lip balm.
She removed the paint on her lips, and her whole person instantly became dull.
This lip balm is a bit expensive, but the effect is really good.
"Ms. Xu, please bring me a small stick of sugar-dyed autumn maple. I don't know if it's an illusion, but my face turned pale after applying this color." Another customer said.
Madam Xu immediately went over to greet him: "This autumn maple color is perfect for making your skin look whiter. In this season, it will look best with dark-colored clothes."
Su Su took the opportunity to shout: "New products are on sale, limited time discount. Buy a full-size bottle and get a mini trial bottle for free, in any color you want."
Formal wear is too expensive.
Most of the guests glanced at the lipstick stand next to them, reluctantly looked away, and turned to ask Madam Xu to get the trial packs.
At this time, Jiang Yudie and her group of four women walked into Yanzhi Tower accompanied by maids.