In addition to shelves, Anderson also purchased shopping carts. Lao Wang didn’t quite understand this and asked, “Man, you don’t need a shopping cart now, right? We are just a convenience store, not a supermarket, and people don’t have that big of a demand. "
Anderson smiled and said: "Of course it is necessary. These shopping carts are prepared for convenience stores. When we expand into supermarkets in the future, we will use large shopping carts."
Seeing Lao Wang's expression of confusion, Anderson explained: "Boss, you know that human nature is uncomfortable with empty space and always wants to fill it up, so letting customers use the shopping cart will Let them buy more stuff.”
"I once read a survey report that the shopping carts in New Zealand are now about twice as big as they were 20 years ago and three times as big as 40 years ago, but consumer demand has not actually grown at the same rate."
After talking with Anderson, Wang Bo was even more relieved. He believed that the convenience store would make great achievements in the hands of Anderson.
In terms of decoration, the biggest change was to remove the wall where the door belonged, and Anderson replaced all of them with tempered glass doors, a total of four doors.
The reason for doing this is to prepare for the future expansion of convenience stores into supermarkets. More doors can accommodate more people, and can also give customers a psychological hint: this is a large supermarket.
Now that it is a convenience store, of course, all four doors do not need to be open. Anderson opened the middle door and set up a cashier and monitoring computer at the door.
The next step is to purchase the goods. Wang Bo doesn't have to worry about this. Anderson has many purchase channels. He doesn't even need to pay in advance. He can just pay the deposit and settle the bill at the end of the month.
Anderson told Wang Bodao: "Now we are too small and too far away from the sales points of various manufacturers, so we can only accept supplies from city sales points, which are slightly more expensive. In the future, when we become bigger, we will directly supply the products to the manufacturers. Delivery can reduce costs even more.”
Seeing the shelves being completed one after another, Lao Wang felt more and more satisfied.
As Anderson said earlier, people are uncomfortable with empty space and want to fill it.
Opening a convenience store is a complicated job, especially in the early stages when it comes to placing and coding products.
Wang Bo came with a group of men to help, and even Hani and his son were mobilized.
However, the most active ones are the young men and the military commanders, especially the military commanders, because most of the items in convenience stores are light in weight and their little claws can easily pick up these small items.
So, I saw the little parrot flying around like a helicopter, constantly delivering goods to Wang Bo's hands.
Anderson was in charge of directing. He asked everyone to put expensive products in front, saying: "This will give consumers the illusion that other similar products appear to be cheaper. For example, consumers first see a box of cheese. If it’s worth 15 yuan, and then they see cheese at the back for 10 yuan or even 8 yuan, then they will think it’s cheap and more willing to buy a piece of cheese.”
There is a row of freezers and refrigerators on the northern wall of the convenience store, which contain cold drinks, ice cream, meat and other items. Anderson arranged for the cowboy to post a purchase limit list on it, with a purchase limit of two pounds for mutton and four pounds for beef at a time. .
"Why are there purchase restrictions? Are you worried that someone will buy in large quantities and then sell them at a high price?" The cowboy shook his head in confusion.
Anderson laughed and said: "No, I am telling everyone that good things will disappear if you don't pay for them quickly. This will prompt customers to make hasty purchasing decisions, making it easier for them to buy products they don't need or over-buy. "
The cowboy said: "Isn't it necessary? The beef and mutton produced in our ranch are the best. Even if there is no purchase limit, everyone will rush to buy it."
"You are right, but the purchase limit order is not only posted here, but will be found in several areas. In fact, our high-quality beef and mutton are used to set an example. When everyone buys beef and mutton, they find that If these meats are really good and are subject to purchase restrictions, then they will feel that other items on the restriction list are also very good and they must rush to buy them.”
Wang Bo nodded. In the future, beef and mutton from the ranch will no longer be sold in bulk. If you want to buy it, you have to go through a convenience store. This will drive business in the convenience store.
After listening to Anderson's introduction, the group expressed great admiration. Charlie shook hands with him and said: "There is a Chinese saying that all knowledge in the world requires knowledge. Man, you taught me a vivid lesson!"
Anderson shrugged and said: "Actually, these are just some unfashionable tricks, and there is more experience. For example, with the Internet in the future, we can set up a free wireless Internet service and can play music in the store Put on soft music, open a café, or provide free baby diapers in the toilets.”
"Of course, this will have to wait until the scale of the convenience store expands. When it expands to a certain scale, the more humanized services we provide, the more time we can extend customers' stay. The longer they stay in the store, the more opportunities they have to spend. The bigger.”
Wang Bo applauded and praised: "Man, you are such a profiteer!"
Anderson laughed happily: "I think after a while, you will call me a black-hearted businessman."
After two days of tidying up, the products in the convenience store were finally arranged neatly.
Looking at these foods, supplies, gifts, etc., Wang Bo was very happy. He said: "You may not believe it, but actually I wanted to own a store when I was a child, and then I could eat and drink at will."
So, he did the same thing. Sitting on the counter, Wang Bo took a bottle of Budweiser beer, opened the lid and took a few sips, burping with satisfaction.
While drinking, he waved his hand and said, "You can eat and drink whatever you want. This is our own store, so order whatever you want."
Anderson smiled and shook his head, but didn't say anything. He didn't stop others from taking things, but everything had to be scanned first to make sure the accounts were clear.
The accounts of the convenience store are handled by a handsome guy from Mexico who is an expert in this field.
Wang Bo was right, the opening of convenience stores was necessary.
They had just packed up their things and gathered together to drink and chat when a Toyota drove over. Four young men and women walked into the convenience store, scanned a cart full of goods, and left.
"Wow, a good start." Lao Wang said with a smile, "Quick, Juan, go figure out how much money we made this time."
The Mexican handsome boy looked at the bill and said immediately: "Twenty-five yuan, boss, they bought two hundred and twenty yuan of things, and the cost price is one hundred and ninety-five yuan."
Lao Wang began to calculate in anticipation: "In the future, as the traffic volume and residents increase, it will be okay to sell something worth 20,000 yuan a day, right? Such a day's profit will be - more than 2,000 yuan, Xuette, that's a lot!"
"Ah, Snow! Ah, Snow!" the commander immediately shouted in cooperation.
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