Hardcore Chef Dad

Chapter 502: Come up with ideas to attract customers (first update)

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After cleaning up the stall, Feng Yifan asked Zhao Daxia to go back with him to Su Ji to rest for a while and then come back to set up the stall again after four or five in the afternoon.

Zhao Daxia asked with some concern: "Boss, if we all leave like this, what will happen to the things here?"

Feng Yifan smiled and said, "It's okay. Aren't there people in the small market who can help watch over it?"

Zhao Daxia looked at the small market and found that not only some snack stall owners had not left, but almost all the owners of the snack stalls near the intersection had not left. Some of them had even just arrived and set up their stalls.

There are actually many more bosses in the small market at this time than in the morning and at noon.

Feng Yifan saw Zhao Daxia looking around and said with a smile: "Look, there are so many people here, are you afraid that someone will push our stall away? Besides, we will take all the cash with us. The remaining kitchen utensils here are actually not valuable. If we lose them, we can buy another set."

Zhao Daxia said seriously, "Boss, why bother? Why don't you go back? You still need to prepare things for the evening business. I'll stay here. I don't need to take a nap anyway."

Feng Yifan smiled and said, "Isn't this bad? It's very tiring for you, and there aren't many people here at this time. I feel bad for you to stay here alone, sister."

Zhao Daxia waved her hand and said, "Boss, you are too polite. It's not like you didn't pay me. I got your salary just for this job. Besides, it's not tiring to run the stall. It's getting hotter outside, so it's cool to sit here."

Seeing Zhao Daxia's insistence, Feng Yifan had no choice but to nod and say, "Okay, thank you, big sister."

Zhao Daxia smiled and waved her hand: "Boss, you're welcome. Go ahead."

Feng Yifan cleaned up some final things, cleared the charcoal fire in the hanging stove, opened the lid of the stove to cool it down, and then left the market leisurely.

After walking out of the small market, Feng Yifan stood at the intersection outside and looked back carefully.

I found that although the temporary small market was right next to the intersection, it looked very simple facing the intersection because the owners did not do any publicity and did not even hang up a simple sign.

It even looks less lively than the front areas of some nearby shops.

Feng Yifan felt that even if it was him, seeing such an ordinary scene in front of the entrance of the small market, he would not have the desire to go in for a look.

Thinking of this, Feng Yifan did not leave immediately, but returned to the stall facing the intersection.

Looking at the bosses who were setting up stalls here, Feng Yifan said directly: "Bosses, don't you think that setting up stalls like this is too monotonous? Why don't you put up some light signs and use some racks to hang up your things?"

The stall owners were all stunned when they heard this, it seemed that they had never thought about these ideas.

Feng Yifan looked at everyone who was a little confused, and continued, "What if that doesn't work? Why don't you just get a loud speaker? We are setting up a stall? We are not on the ancient street. We can use a loud speaker to promote the business and attract some customers."

The stall owners facing the intersection? They looked at Feng Yifan with some surprise.

A group of bosses really never thought of doing that.

In the past, on the ancient street, the shop owners would stay in their shops and wait for people who came to play on the ancient street to pass by their shops and go in to buy things from their shops.

Now they come here to set up stalls, still using the same attitude as before.

Obviously, such a posture can't bring them any benefits.

Moreover, without the geographical advantages of the ancient street as a tourist destination, setting up stalls in this small market? It really made these bosses realize what bleak life is.

Here, some bosses sell traditional handicrafts, some sell practical items, and some sell daily necessities.

But no matter what they are selling, it seems that these bosses, including those selling snacks, are accustomed to the mode of quietly waiting for customers to come on the ancient street. No one has thought about changing, and the stalls here don't look like stalls at all.

Now Feng Yifan was blunt and directly pointed out the problems of these bosses.

The bosses were also dumbfounded, but they still seemed unaware of the problem.

Feng Yifan continued helplessly: "Think about it, everyone, we set up stalls here together to support each other's business, not to rely solely on Su Ji to drive business. The people attracted by Su Ji may really just be a group of foodies, and they won't be that much help to your business.

So you all need to promote it, don’t just put things here, you need to display them so that others can see them at a glance when they pass by.”

After Feng Yifan's teachings, the bosses seemed to understand a little.

Seeing the shop owners on the old street thoughtful, Feng Yifan finally said: "We need to support each other, let our foodies buy some of your goods, and then you can bring some new customers in to buy our food. Only by helping each other can we attract more people to this small market and do better business."

Feng Yifan's words deeply touched the bosses present.

One of the owners, who specialized in firing pottery and porcelain, immediately said, "Yifan is right. We should do more publicity and can't just rely on Yifan to drive our business."

Lin Zekang, the owner of the woodcarving shop, who may be the oldest among the vendors, smiled and said, "Yifan is really busy today. Not only does he have to run his own business, but he also has to take care of the garbage business. Now he has to teach us old stubborn people a lesson."

Feng Yifan smiled and said, "Uncle Lin, you are not stubborn. In fact, everyone is just used to the old mode of the ancient street and has not changed their mindset."

Tang Zhuochen asked with a smile: "Then Yifan, tell me, how should we change?"

Seeing that everyone was asking, Feng Yifan thought for a moment and said, "I think we can do some publicity, such as recording the things in our small market, and making a video to introduce what we sell to people, promote our small market, and promote ourselves."

A group of bosses listened to what Feng Yifan said and felt that it made sense. Consulting is changing very fast nowadays, so it is inevitable that good wine will be rejected if it is not well-known. Publicity is indeed a necessary measure.

Lin Zekang thought for a moment and said, "How about we ask Li Fei'er to come again and film a show for us?"

Some bosses nodded and thought it made sense, but they didn’t know how to invite Li Feier

When everyone looked at Feng Yifan, he quickly said, "Everyone has misunderstood. In fact, I didn't say that we should let Li Fei'er shoot the video. I said that everyone should shoot the video themselves, or simply do a live broadcast and then promote their own things online."

This made the bosses present a little confused, because none of them had ever tried this kind of format.

Feng Yifan saw that everyone was a little confused, and continued: "In fact, online live streaming is also a trend now. We don't learn those live streaming to sell goods. We just live stream our hard work process, such as Uncle Lin's wood carving skills, Uncle Tang's craftsmanship, and the firing process of these pottery and porcelain.

These things are not accessible to ordinary people, but they will be curious and may come to buy them after seeing them.”

After Feng Yifan said this, everyone understood and thought that this way of promotion was a good idea.

However, Lin Zekang added: "But we don't know anything about live streaming, and we don't know how to use those things. We need someone to teach us."

Feng Yifan smiled and said, "Don't worry, I'll make the contact and find professionals to teach you."

After listening to Feng Yifan's words, Tang Zhuochen suddenly said, "Yifan, you told us so much, is this to make us all promote ourselves and bring you more business?"

Seeing the smile on Tang Zhuochen's face, he knew the old man was joking.

Feng Yifan said, "That's true. I can't ask my customers to come here just for a meal. But if you promote it, those who come here to buy your products can also come to our house for a meal."

Hearing such blunt words, the bosses were stunned at first, and then everyone started laughing.

The bosses understand that this is what Feng Yifan means by mutual promotion.

Feng Yifan felt that he had said everything he needed to say, so he waved his hand and said, "Okay, everyone, think about it. I will contact a professional later to come and teach you how to use the live broadcast equipment, and then we can buy a batch together and start doing it."

After saying this, Feng Yifan turned around and left with a swagger.

Looking at Feng Yifan's departing back, the stall owners couldn't help but sigh.

"Feng Yifan is really dedicated and wants to help us increase our business and make our ancient street better."

"Indeed, he has thought very comprehensively. The business of the ancient street really needs everyone to support each other."

"Yes, we should all get through this together."

Lin Zekang smiled and said, "We really can't just rely on Su Ji to drive the business of our entire street. We still need to have our own characteristics to attract some customers and promote each other's business."

Tang Zhuochen also said: "That's right. Relying solely on Su Ji is still a bit too dependent on Su Ji."

After another discussion together, the bosses also began to think about changes.

Some bosses also hang up the items on their stalls or tilt them toward the intersection so that people can see the items at a glance.

These are also some of the changes brought about by Feng Yifan.

At this time, Feng Yifan crossed the road and quickly returned to the ancient street.

When passing by a shop opposite Liu Wanhua, Feng Yifan looked inside and saw Lin Ruifeng and Shen Qingluo.

The two people seemed to be discussing how to decorate the shop that Shen Qingluo rented.

Seeing that the two people were discussing seriously, Feng Yifan did not go in to disturb them.

Continuing to walk eastward, we arrived at the rice wine shop owned by Fan Chaodong and Wang Cuifeng. At this time, someone was moving goods out of the shop.

Feng Yifan came to the front of the shop, looked at the couple busy in the shop, smiled and said.

"Not bad. It seems that the closure of our ancient street will have the least impact on Brother Fan and Sister Wang. No wonder you don't have to set up stalls there."

Hearing Feng Yifan's voice, the couple looked out from the shop.

Wang Cuifeng immediately rushed out and said rudely, "How dare you come here? Let me ask you, did you forget to bring us lunch today? You said you would bring us lunch, but where did you send it to? Are you going to starve us to death?"

When Feng Yifan heard this, he slapped his forehead and quickly apologized to Wang Cuifeng.

"I'm sorry, I'm sorry, Sister Wang, this is my negligence. I really forgot about it when I was busy."

Wang Cuifeng said bluntly: "Don't come on, you are doing this on purpose, blaming us for not setting up a stall with you and not coming to support you, right?"

Feng Yifan quickly said, "No, it's really not. Sister, please don't misunderstand me. I was really busy and forgot."

Feng Yifan then said, "How about this, I will definitely send you dinner for my sister and brother-in-law. I will make it for you first. If I don't send you dinner, I won't do business tonight."

Fan Chaodong came out of the shop, smiled and said, "Okay, don't scare Yifan here. He is very busy setting up a stall to do business. It's not easy. Don't be picky."

At this point, Fan Chaodong said to Feng Yifan, "Actually, we went over there to eat at noon, and you were busy while waiting in line, so we didn't call you."

Feng Yifan quickly said, "I was negligent. Thank you, sister and brother-in-law, for coming to support me."

Wang Cuifeng waved her hand and said, "Come on, stop bragging and go home to have some rest. I think you have things to do tonight. You may not know this, but the photos and videos of you setting up the stall have been circulated all over your circle of friends. There will definitely be more people coming to visit you tonight."

Fan Chaodong also said: "Yes, you must be well prepared at night, don't be too panicked when the time comes."

Wang Cuifeng then gave another reminder: "Remember to ask Ruoxi to look after the child at night. The small market over there is a little small. If there are a lot of people at night, it might be crowded. You must look after the child and don't let the child get bumped or hurt."

Hearing their reminder, Feng Yifan thanked them earnestly: "Thank you, sister and brother-in-law. I will ask Ruoxi and the others to look after the children tonight and prevent them from getting hurt."

Fan Chaodong smiled and said, "Okay, go back and have a rest."

Then Fan Chaodong continued to work in the shop, and Wang Cuifeng turned around and went back to the shop to help.

Seeing the couple busy, Feng Yifan turned and walked towards Su Ji.

When Feng Yifan returned to Su Ji and entered the door, he was surprised to find that the three little girls had already gotten up and were lying on the square table in the restaurant, learning to paint from Grandma Feifei.

It can be seen that the three little girls are very serious. They hold the paintbrushes in their little hands and paint carefully on the drawing paper.

Even the grandparents chatting next to them did not disturb the three little girls at all.

The most mischievous one among them was Feng Ruoruo, who actually stood on a chair, stuck her little butt out and drew on the table. While drawing, she would twist her little butt from time to time, which looked naughty and very interesting.

After seeing this scene in the restaurant, Feng Yifan felt really comfortable. All the fatigue from the whole afternoon was dispelled by everything in front of him.