Everyone looked at each other in shock.
Aaliyah has a huge sum of 20 million yuan, but she has not even done any planning. She is just planning to advertise and let more people know about the existence of Paradise Island.
Not to mention the huge cost, the effect is minimal.
If you throw 20 million in, it will make a small splash at most, and it won't take long for calm to return. Commercial promotion is more than just advertising. The best way is to hype. The effect of a successful hype is probably ten times stronger than product placement. Zhang Mu began to realize that the world was too chaotic and most people did not have a good sense of hype.
Aria's approach is understandable, because most people do it. After the island construction is completed, they throw away a lot of money to clear up relationships in various places, then establish branches of Paradise Island everywhere, and then develop other products. The island does not have them, or they are very rare, but the things that Paradise Island does have are used for advertising and promotion, so many caravans will come here.
Zhang Mu and the people next to him looked at each other, and then said to Aaliya: "Holy Sword Lord generously donated 10% of the land of Paradise Island to the human race. Regarding the construction and development of the island, we should contribute. This The cost is not small, and we may be able to come up with the best plan to achieve the best promotion effect."
Aaliya felt strange, "What better way do you have?"
Zhang Mu thought for a while and said: "We feel that during the publicity process, we may be able to add some things, such as the specialties of Paradise Island. Of course, it would be great if we could announce some sensational news for hype."
"Specialize...? How to speculate?"
"For example, it was announced that Paradise Island would be exempt from commercial taxes and rents, and at the same time, huge financial rewards would be given to the caravans with the best sales, etc."
"How can this be done? My father gave me the island to make money!" Aaliya obviously did not understand what Zhang Mu meant. "It is outrageous to exempt commercial taxes. The rent must also be exempted? In the end, I gave the money to Businessmen? How can there be such a good thing!"
"That's right!" Zhang Mu said quickly: "There is no such good thing in the world, but Paradise Island has it. How will those businessmen react?"
Aaliya seemed to have an idea, "These guys who love to take advantage will definitely choose to trade on Paradise Island! And they will compete hard, do the best, and win bonuses!"
Zhang Mu nodded and said, "That's right. Not only will they go to Paradise Island to trade, but in order to win rewards, they will also compete to make it bigger and bigger. Free is just a way to attract popularity. Everyone likes to take advantage. We can't It has always been free. The popularity of Paradise Island has been about the same in three or two years, so we will implement a charging system... "
"this… "
Aaliya was not stupid, her eyes became brighter and brighter, and she suddenly felt that what Zhang Mu said was very reasonable. This method may really work. Even if you charge now, how much money can you make throughout the year? It's better to give up this small amount of money and profit, first do it for free to attract traffic, and then charge for profit.
As the saying goes, sharpening the knife does not waste time chopping wood. Doing this will make it easier to achieve results!
Zhang Mu continued to say to Aaliya: "This is just the most basic plan. If you want to make Paradise Island bigger and better, there are actually many ways. If you can trust us, let the human race handle the planning of this promotion plan. !”
Aaliya had great trust in Zhang Mu. After all, Zhang Mu was Aaliya's savior. Whether from a human perspective or from the actual situation, she had no reason to refuse. She immediately gave a high-five and said, "Okay, 20 million." It’s not much. My father will give me money in a year. It’s not a bad idea to use this money to test the waters! Just go ahead and do it. If you can achieve results, everyone can make a lot of money!”
This 20 million is not a big sum for the Holy Sword Master. Even if it is wasted, it will probably only cause a slight pain for a while, but it is definitely not a major loss. Aaliya was very interested in Zhang Mu's idea, so she simply called out the money and let the humans plan and use it, while the Holy Sword Master would play a supervisory role.
Aaliya trusted herself so much that she had no worries immediately.
Zhang Mu bid farewell to Aria and returned to the human territory. He immediately summoned all the humans on Paradise Island to hold a meeting to study the planning and publicity work of Paradise Island. As the saying goes, there is strength in numbers, and it didn't take long for a preliminary plan to be drafted.
There are generally two types of commercial islands in the virtual world, one is for products and the other is for platforms.
Crystal Island is a commercial island that focuses on platform services. Although it is directly controlled by the demon clan, more than 95% of the resources and space on the island are used as a platform to provide services to various powers in the six realms. The demon clan itself will not participate in it, but will only collect rent and business taxes generated from transactions between all parties.
Yinxian Island is a commercial island that focuses on products and services. There are basically no foreign caravans stationed on Yinxian Island. It is mainly dominated by the branches of the five major cave heaven powers and some famous sects, and does not accept foreign caravans. These extremely powerful and famous sects have deep foundations and serve targeted monks in the Xuan Realm. Because the Xuan Gong, spells, various magic weapons, and various talismans are of high quality and famous, they can be promoted to the Xuan Realm by issuing Immortal Orders. Thousands of sects use it as a means of publicity to attract countless monks to come and make money through direct sales.
The former is very difficult to develop in the early stage. Once its popularity accumulates, its development will become faster and faster, and it will never stop.
The latter requires a small initial investment and is much easier to develop, but when it develops to a certain level, if the product does not improve significantly, it will be at a stable level and there will be no significant improvement.
The Lord of the Holy Sword obviously cannot provide enough content, and only hopes to make Paradise Island a platform.
After research, everyone finally confirmed the development strategy of Paradise Island.
Zhang Mu submitted the plan to Aaliya, "We only provide opinions. As for the specific implementation, it depends on you. Because I don't know the market and situation of the virtual world, I can't guarantee how good the results will be, but at least It’s better than blind propaganda!”
Aaliya read the content carefully and clapped her hands: "Okay! Great! Very few people in the virtual world have done this. If we are the first to do it, we will definitely achieve great results!"
The Terrans provide Arya with many ideas.
Free is one of them.
In about three years, Paradise Island has provided its platform for free, without charging any commercial taxes, and even rent is exempted. At the same time, it has prepared millions of world coins, selected 50 outstanding merchants to rank, and jointly enjoy huge bonuses. In addition, Paradise Island Offer a host of special benefits or services.
For example, Paradise Island has prepared a large number of sacred artifacts, high-end puppets, high-end products, high-end mysterious arts, fairy grass, spiritual beasts, large amounts of world coins, etc. as prizes. As long as the caravans come to Paradise Island for a certain period of time, or if they gain popularity for Paradise Island and reach the specified number, they will immediately have the opportunity to win a lottery opportunity. If you are lucky enough, you can draw more than ten or twenty cloned scorpions endowed with thinking ability in one breath. This is a Holy Spirit-level puppet. It is very popular in the virtual world and the price is very expensive!
In addition, Paradise Island regularly holds cooking competitions, forging competitions, and weapon refining competitions, and also provides extremely generous rewards...
I believe that as long as you add some keywords "Islands under the protection of the Void Kingdom, not only are all commercial taxes and rents exempted, but tens of millions of grand prizes and benefits are given out for free...", all are added to the advertisement, and the most popular islands are selected. Hype. Zhang Muzai listed some of the outstanding prizes, such as hundreds of cloned scorpions, such as the super feast of fairy beasts, such as the 8-star sacred weapon seized from the warden, such as the mysterious world that has never appeared However, the technique that is formed by the fusion of four or five advanced mysterious techniques... is as exaggerated as possible!
It's bound to be a blast in the end!
Aaliya sorted out dozens of plans and ideas!
"That's great. Why didn't I think of such a simple thing?" Aaliya was very satisfied with the hype. She read it carefully several times and became extremely excited. "Okay, this is a great idea! I have to tell you in advance. Father can predict the cost more, invest more money, increase the intensity, and establish the reputation of Paradise Island in the virtual world in one fell swoop!"
Zhang Mu nodded: "Although our human race is not strong, we can often provide some special products. Of course, we are not rich. These things..."
Aaliya didn't know where Zhang Mu got so many advanced skills of the Xuan clan, but she didn't want to ask more. Which civilization didn't have its own secrets and channels? She waved her hand: "Don't worry, the human race contributed it to promote the island." I will buy the goods according to the price!"
Zhang Mu breathed a sigh of relief, "There is no need to buy it at the price, we can just provide it at the cost price for publicity. After all, we are on the same island, and our interests are tied together. The human race is poor and cannot take out big money like the Lord of the Holy Sword." Spend money on the islands, but where we can, we should contribute a little bit."
Aaliya has already made preliminary plans: "Okay, let's carry out a hundred-day publicity first. After one hundred days, we will hold this or something on Paradise Island..."
"Investment Conference!"
"Yes!" Aaliya nodded, "We will take the initiative to send invitations to some famous caravans, and at the same time, we will vigorously attract ordinary caravans and civilizations, hold an investment conference, and carry out some activities at the investment conference to strive for one-time retention. A large number of merchants live there!”
Zhang Mugong raised his hand and said, "The little princess is really smart!"
Aaliya smiled and said, "If we can really do it well, you will be a great contributor, and the benefits will be yours!"
At this time Lei Ming asked: "Is 100 days too short? The virtual world is too big. Is this time enough?"
"Time has indeed been interrupted a bit, but there is nothing we can do about it." Aaliya frowned and said, "Because there will be a more sensational news that will spread throughout the virtual world and even all walks of life in about half a year. If we are there at that time The hype will definitely be overshadowed by this big news.”
Everyone was a little surprised, "What's the news?"
Aria hesitated for a moment and then said: "Originally, I couldn't tell you in advance, but since I'm not an outsider, I'll tell you, but please don't spread it outside... this matter is about the Titan King's tomb!"