Obviously, it was because of the presence of four Chinese models on the Victoria's Secret T stage, coupled with the Chinese song "Those Flowers", that this was the first time that this restrictive fashion show was regarded as a TV-14 level overseas. Log in to mainland China TV stations.
There is no doubt that the biggest beneficiaries will be the four Chinese girls.
Furthermore, as the tide goes, the Victoria's Secret brand will also open its own flagship store in China. The first batch is expected to be two, as usual, one in Beijing and one in Shanghai. Before this, Victoria's Secret was of course available in China, but only at the counter level.
While a large amount of news about the Victoria's Secret show continued to spread with the TV broadcast of the rebooted version of "Welcoming the Millennium", on December 8, another major event happened again in the North American Film Market. Countless book fans have been paying attention to it for a long time. The Lord of the Rings: The Fellowship of the Ring, the first installment of The Lord of the Rings, which has seen hundreds of related websites appear in recent years, officially held its grand premiere in Los Angeles.
The media is paying close attention, online discussions have erupted again, and other Hollywood studios are facing serious enemies.
After all, the popularity of the "Lord of the Rings" series of novels in the West is similar to the Chinese "Journey to the West". You can imagine how popular it is.
In short, with Daenerys Entertainment investing huge amounts of money, as long as the quality of this super blockbuster series is not too bad, the box office will be good. And once the film's reputation explodes, the most direct thing is that other films in the same period will inevitably suffer impact.
The result did not disappoint everyone who was looking forward to this film.
The premiere was held on December 8, and on December 9, the film was released and received widespread praise.
Among them, a very emotional review by a film critic in The New Yorker expressed the sentiments of most viewers: "In the first half of the year, I saw "Star Wars: Episode I," and in the second half of the year, I saw "The Lord of the Rings," two epics. This life worthwhile."
The other party is obviously a die-hard fan of the "Star Wars" series, so he probably ignored the collapse of the first half of the prequel's reputation.
However, comparing "The Lord of the Rings: The Fellowship of the Ring" to one of the icons of American culture, the "Star Wars" series, is undoubtedly a very high praise.
The final comprehensive media score of the film was 9.6, which also reached a classic level that can be ranked at the forefront of film history.
With such public feedback, even if the 179-minute duration makes the promotion team a little regretful that the number of daily screenings of the film will be limited, which may affect the box office, Daenerys Entertainment no longer has too many worries about the commercial prospects of the film.
Not only that, with the rapid popularity of DVD in the West, Simon also specifically mentioned the future release plan of the director's cut. This is something.
On December 10, "The Lord of the Rings: The Fellowship of the Ring" officially opened on a large scale on 3,359 screens in North America.
This time, we didn’t spread too much at once. This was also due to the length of the film, combined with word-of-mouth, and we hope to have a more stable long-term, rather than fast in and out like other popcorn movies.
On the same day, in addition to "The Lord of the Rings: The Fellowship of the Ring", there was another "Almost Famous" film released in North American theaters with a production cost of US$30 million and invested by Warner. It was the original time and space Tom Clark that Simon had paid attention to. Ruth stars in a rock-themed musical from "Sweetie" director Cameron Crowe.
Warner has adopted a commercial film distribution method and released it to 1,738 screens in the first week, but it also hopes that the film will have an impact on next year's Oscars based on word-of-mouth.
Unfortunately, it backfired.
This movie premiered on the same day as "The Lord of the Rings: The Fellowship of the Ring". After that, there was basically nothing. Then, the comprehensive media score was only 7.3 points. If it is a commercial film, this score is not too bad, but if you want It is definitely not enough to hit the awards season.
In addition, the heroine of the film, Kate Hudson, has appeared in a large number of "Lord of the Rings: The Fellowship of the Ring" news, and her acting skills were specially praised by some film critics.
It's obviously the kind of public relations operation.
After all, Kate Hudson had a great mother, Goldie Hawn, one of America’s early sweet sisters.
Kate Hudson once won an Oscar nomination for Best Supporting Actress with this movie. In order to increase the chance of nomination, the protagonist signed up for a supporting role, but then, it still didn't happen. Then, this Hollywood resource is more powerful than Gwennie The second generation of stars, who were much more powerful than Silk Paltrow, subsequently had no notable works in Hollywood.
In short, I was originally a companion, but with the unsatisfactory reputation, I became a real companion.
The attention of the film market has basically fallen on "The Lord of the Rings: The Fellowship of the Ring." Everyone is paying attention to whether the movie can achieve over 100 million in its first week. After all, with the popularity of the Lord of the Rings series of novels, it is still very difficult to break 100 million. There is hope.
Daenerys, of course, is looking forward to it, but at the same time, she has to face reality.
The reality is that the film's nearly three-hour length greatly limits the film's schedule. Even if the average ticket price will increase to a certain extent due to the length, it is unlikely to increase too much.
With such expectations, the three-day first weekend from December 10th to December 12th came to an end quickly.
The weekend box office results were announced. The box office of "The Lord of the Rings: The Fellowship of the Ring" in its first three days was US$63.65 million. This is an expected result. It is expected that the box office in the first week will be around US$90 million, which is also within expectations. .
As for breaking 100 million in the first week, again, there are restrictions on film schedule.
In addition, the box office of "Almost Famous", which is completely accompanying it, was not worth mentioning at the opening. It only brought in a measly US$3.63 million in three days. It is expected to make about 5 million in a full week. It is the kind of person who will quit in two weeks. As for the subsequent awards Ji, don't think too much.
Immediately afterwards, the box office week from December 10th to December 16th came to an end quickly.
In the first seven days of the complete first week, the opening box office of "The Lord of the Rings: The Fellowship of the Ring" finally reached 91.37 million US dollars. At this end of the year, it is second only to "Cyborg 2". Even if it is placed in the whole year, it will only add another second place. "Godzilla" ranked third.
Therefore, although it is a little regrettable that it did not directly break 100 million in the first week, this result is still very satisfying.
After all, compared to a super blockbuster like "Cyborg 2" with a total investment of US$240 million, after the Australian government provided a subsidy of US$50 million, the budget of US$270 million for the continuous shooting of the Lord of the Rings trilogy was directly reduced to 2.2 billion, with an average cost of just over 70 million per film. The publicity budget given by Daenerys Entertainment this time is only 40 million, which is equivalent to the production and publicity of the first "Lord of the Rings: The Fellowship of the Ring" The total investment was only about US$110 million, less than half of "Cyborg 2" and lower than "Godzilla".
Then, in fact, it is the very critical next week. The box office trend will be directly related to the overall local box office of "The Lord of the Rings: The Fellowship of the Ring."
December 17th, next week is Christmas. Compared to December 10th, which is slightly earlier, this week is a well-deserved start to the Christmas season, so there are a total of three new movies starting.
The first is a key cooperation project between Warner Bros. and Daenerys, "Game of the Brave 2".
After the success of the first part, "Game of the Brave 2" still adopts the game mode of joint monster fighting. Having said that, Daenerys also launched a stand-alone game in this series last year, and it sold very well.
This time, Warner and Daenerys once again invested a huge production budget of US$100 million. Warner, which is responsible for distribution, also spent US$35 million on publicity and distribution. A very clear figure, mainly related to subsequent shares. Warner But I want to increase the publicity expenditure to 50 million. Everyone is in the circle and no one knows what the gameplay is. Of course, this side will not agree.
Regardless, the total project cost came to $135 million.
Moreover, to a certain extent, the film is released immediately after last week's "The Lord of the Rings: The Fellowship of the Ring", and it still has the meaning of beating itself. The number of opening screens is 3,766.
Then came MGM’s “Alien 3,” which, because it was a collaborative project, also had some participation from Daenerys.
Obviously, it’s better to fight yourself.
After the two consecutive "Alien" movies were successful, especially after the peripheral video tape market became more popular, the production of "Alien 3" was also very smooth. Not only that, this time the MGM team, of course, is now considered a subsidiary of 20th Century Fox. The team just released it under the MGM label, and specially secured a prime time slot at the end of the year for "Alien 3".
The protagonist of the third part is replaced by a second-generation alien girl. Megan Gale, a hot Australian model that Simon personally selected, almost starred in Wonder Woman in George Miller's version of "Justice League" of that.
In addition, because the popularity of the first-generation mutant girl Natasha Henstridge was so high, even though the protagonist was changed to Megan Gale, Henstridge still made a guest appearance this time.
The production cost of the film is still well controlled at 45 million U.S. dollars, and the publicity and distribution expenditure is 15 million, with a total investment of 60 million. It cannot be compared with other super blockbusters, but it still reaches the high-budget level.
MGM does not have high expectations for the film's box office prospects in theater distribution, and is more focused on subsequent distribution through home entertainment channels.
However, the number of screens opened this time also reached 2,945.
Finally, there is a fantasy comedy produced by Disney that fits the Christmas atmosphere very well. "Elf" tells the story of Jackie, an elf who accidentally came to human society from the elf kingdom, and Gabby, a little boy, who jointly went on an adventure and defeated the coveted Jack. The story of a strange evil witch.
It’s not a novel setting, but the key is to fit in with the festive atmosphere.
However, the production cost of the film is not low because it uses a lot of CG special effects and the budget reaches 70 million U.S. dollars. French Vivendi, who still hopes to open up in Hollywood, has also approved a 30 million U.S. dollar announcement for the Disney team this time. Development expenses, the total investment reached 100 million US dollars, and the number of screens opened was 3,356.
Under the attack of three films, the pressure on "The Lord of the Rings: The Fellowship of the Ring" can be imagined.