When countless people are looking forward to welcoming the new millennium, the last full box office week of 1999 has passed in a blink of an eye. From December 24th to December 30th, the North American film market has a single week because the opening Friday is Christmas Eve, a time for family reunions in the West. The box office volume has shrunk to a certain extent, but it still exceeds US$200 million.
The first is "Game of the Brave 2", which successfully won the title again.
In the week after its release, due to the lack of fierce competition this week, "Game of the Brave 2" maintained a good decline of 36%, collecting another US$52.26 million, and the cumulative box office reached US$133.92 million.
Judging from this trend, it is not a problem for the film to reach the local box office of 200 million, which is close to the first film, but it has not made a breakthrough.
However, neither Warner nor Daenerys is dissatisfied. After all, the sales of peripherals of the "Game of the Brave" series are far less than those of other super popular IPs, but they are still very impressive.
Second place goes to the surprising and not-so-surprising "Chicago."
After winning 7 nominations for the Golden Globe Awards last week, it also received an excellent comprehensive media score of 8.6 points. Coupled with Daenerys Entertainment's sparing no effort in publicity, all parties predict that the film's box office will be very good in the first week. Daenerys Entertainment did not even conduct small-scale screenings, but directly rolled it out on a large scale on 2,739 screens. It is obvious that it is full of confidence in the film.
The movie lived up to expectations, earning $49.76 million at the box office in its first seven days.
So that's to be expected.
Unexpectedly, no one expected that the public's enthusiasm for this old-school Broadway-style musical would be so high. You must know that the US$49.76 million in the first seven days was equivalent to a super blockbuster average of US$18,100. It's really too high.
With such a start, and considering that the film is clearly aiming for the long-term trend during the awards season, it is not impossible for the local box office to hit US$200 million.
Immediately afterwards, "The Lord of the Rings: The Fellowship of the Ring", which is still very popular, ranked third.
In the third week of its release, the box office decline of "The Lord of the Rings: The Fellowship of the Ring" was still well maintained at 31%, which can be considered a range of about 30%. It collected another US$46.67 million, and the cumulative box office officially exceeded 200 million, reaching 205.69 million. Dollar.
The box office exceeded 200 million in three weeks. Obviously, it is no problem for the first "Lord of the Rings" to break 300 million domestically. Unfortunately, like "Cyborg 2", there is little hope for a higher 400 million.
Further behind, in fourth place is Disney's "Tricks of the Rings."
The week after its release, "Elf" fell only 21% in a single week because it was very suitable for the Christmas atmosphere. It collected another US$30.94 million, and the cumulative box office reached US$70.11 million. It unexpectedly showed the hope of breaking 100 million US dollars, but it gave An unexpected Christmas surprise from Vivendi.
Also surprising is "Alien 3" in fifth place.
After grossing US$46.39 million in its first week, which was much higher than "P2P", this B-level alien science fiction film dropped 51% in the second week, and the box office fell directly to US$22.73 million, with a total box office of US$69.12 million.
Although it is similar to "Elf", with this trend, it is a bit doubtful whether it can earn another 30 million in the future.
It's a pity, but because the team didn't have high expectations for the theatrical performance of "Alien 3" from the beginning, even if it can't break 100 million, it will definitely still have no problem with the local box office exceeding 90 million, which is already very satisfactory.
The fifth place is "Cyborg 2".
The most blockbuster DC movie universe blockbuster at the end of the year, the decline was controlled at 31% in the week from December 24 to December 30, and it collected another 11.9 million US dollars. The cumulative box office successfully exceeded the 300 million threshold, reaching 306.91 million US dollars.
Considering that next week it will fall into the tens of millions range, with a market potential of up to twenty to thirty million US dollars, the final local box office volume of "Cyborg 2" is expected to be around US$330 million.
The total cost of production and promotion is US$240 million, and the local box office is US$330 million. According to the higher share ratio of about 60% that the DC movie universe project can obtain from theaters, it is expected that the local country can recover about US$200 million, including the recent advance. Breaking through the overseas market with a box office of 300 million, the film has begun to make profits.
The failure to break through 400 million in China is still a pity for Warner. After all, it cannot compete with several super projects led by Daenerys.
However, in the final analysis, it is not that "Cyborg 2" does not have the potential to hit 400 million, or that the market is too crowded.
Outside the top five, Cars follows, ranking sixth.
Entering its 7th week of release, "Cars" unexpectedly experienced a small 3% drop due to Christmas, taking in another US$10.23 million, bringing the cumulative box office to US$178.32 million, a shortfall of just over 20 million US dollars. Threshold, the next step is very easy.
In addition, Paramount and DreamWorks co-produced the science fiction film "Galaxy Quest", which was released at the same time as "Chicago" last week. It cost the same US$45 million as "Chicago", and the box office in its first week was only a pitiful US$6.71 million. "Chicago" failed miserably with less than a cent.
As for the others, they are already within the range of tens of millions of dollars, so there is no need to go into details.
December 31st, New Year's Day is approaching, and we are about to enter the week of 2000. Except for a few small films that tried to hit the awards season but did not even make waves, the North American film market is still full of old films competing with each other.
However, outside of North America, there are four movies in China and South Korea that could fall into Simon's sights.
Over in China, on the same day, two small films were released simultaneously, one was "Tongtianpu" produced by Jinshu, a Mongolian director's debut film, a low-cost martial arts film worth 5 million yuan, and the other was produced by Ren Jingxi Huanzhu Film and Television The company produced "Wormhole", which Simon specially watched last time he went to China. It cost a lower 2 million and was released by the Guajin Book label.
Because the two films received very good reviews from internal and media screenings, and they were produced by two new directors who had gone to Hollywood to study and exchange with Cao Jingchu, who had made a name for himself in the summer with "To Youth". In the end, Jinshu and Huan Zhu Film and Television launched the two films together, and even invited Cao Jingchu to promote them together, and launched an ambitious promotional slogan of "New Millennium, New Generation". The general idea is that we hope that everyone will work together to jointly promote the development of Chinese films. revival.
Of course, film and television companies are working hard to make movies, and the direction of the public's efforts is naturally to buy tickets and come to the theater to support them.
Or at the instigation of a certain unscrupulous big boss, Jinshu and Huanzhu Film and Television also spent a lot of money this time, investing a full 20 million in publicity expenditures for two small films, which is close to the production costs of the two films combined. triple level.
When Ren Jingxi first came up with this plan, even within Jinshu, some senior executives felt that it was too exaggerated.
In the end, apparently some girl pulled the tiger's skin and passed anyway.
However, this matter is no longer suitable for publicity. Unlike later, the film and television company was eager to spend a dime to boast a million dollars. After all, you only invested a total of 7 million in two films, and you spent 2,000 on publicity. Wan, what's the matter? Putting the cart before the horse
In short, the public has only seen the overwhelming propaganda campaign of "New Millennium, New Generation".
In addition to the two films, Cao Jingchu, who became famous with "To Youth", and another director Xu, who has completed the seven-episode documentary series "The Lost Martial Arts" and is preparing to edit it into a 120-minute film version, will be promoted to Hollywood to try the waters. Pulled in together.
By the way, it can be regarded as another large-scale brand promotion for Jinshu and Huanzhu Film and Television.
Not only that, this time as long as the market performance of the two films meets the standard, even if they are not big hits, they will definitely not lose money.
Because Simon has revealed that he hopes that the two newcomers who directed "Tongtianpu" and "Wormhole" will each be responsible for a next blockbuster. The former's "Painted Skin" directed by a Mongolian has been confirmed in advance, and the latter's "Wormhole" "Director Jing Zong, Simon also had the idea last time. Based on the funny style of "Wormhole", he hoped that the other party could be responsible for "Detective Chinatown".
Therefore, no matter what, the 20 million yuan in publicity expenses this time will not be wasted.
Then there is the Korean side. The American version of the first "Ghost Story of a High School Girl" will be released on the same day as South Korea's "Ghost Story of a High School Girl 2".
Because of the popularity of the American version of "The Story of a High School Girl" in North America, and the deliberately created atmosphere of a head-on confrontation between the two films, it has become the two most watched movies in South Korea's New Year's Day schedule.