The clouds cleared and the rain stopped in the afternoon, and Simon set off back to Los Angeles.
In the study room in the front cabin of the Boeing 767, I made an appointment to have a video call with Chen Qing to discuss some recent trivial matters. The topic unknowingly turned to the YiFubao online payment tool that has been booming in recent years.
"Remember the thing we talked about last time about getting foreign currency deposits at high interest rates? Yifubao wants to open up new business. This is actually an inspiration."
"Boss, this is not inspiration, this is illegal solicitation." On the computer screen, Chen Qing, who had obviously prepared carefully, was wearing a pair of black-rimmed glasses without lenses, which gave her a more intellectual charm but a serious expression. : "This is a very serious matter in China, and you will be jailed."
"Don't forget who is the major shareholder of Yifubao. If you get what needs to be done, it won't be illegal." Simon leaned on the leather chair and shook his head: "China has not yet emerged from the deflation cycle. There is a shortage of money everywhere. The problem is , but there are more than 6 trillion residents’ savings sitting there that cannot be revitalized, and this is the opportunity for Yifubao.”
Chen Qing's head was spinning. Although it was not easy, it was not impossible if she really had to do it. She asked, "How to do it specifically?"
"I just said it," Simon said, "high interest rate deposit."
Chen Qing winced: "It's still illegal to collect deposits."
Simon looked at Nizi's appearance across from him and said with a smile: "Aren't you usually very courageous? Why are you suddenly so hesitant?"
"Because there is a serious mismatch between risks and returns, boss," Chen Qing said: "We are not short of money now, so we don't need to resort to such small tricks. Moreover, Yifubao itself is developing very well, so there is no need to wander around the edges."
Simon understood that Nizi clearly did not expect the commercial potential of his proposal. Once a certain business was launched, a huge amount of money poured in, causing the entire Chinese banking industry to panic, and finally had to find parents again.
After thinking about it, Simon said: "To be precise, this should be a small-amount financial product for the public, allowing them to enjoy the relatively high interest rates on treasury bonds and corporate bonds that only professional funds can invest in."
"Boss, ordinary people can also invest in this project you mentioned, but it's just a little more troublesome," Chen Qing, who was on the other side, said again: "Although Yifubao now has a certain foundation, how can it gain public attention and attract them to buy this project?" As for the product, if no one buys it after it is launched, how embarrassing will it be?"
"That's the key," Simon said, "It's actually easy to solve, just think about it."
Chen Qing pretended to be coquettish and shook her head: "Boss, I can't believe that."
Simon asked: "For ordinary people, what is the most obvious shortcoming of financial products?"
Chen Qing thought for a moment: "The cycle is long and the risk is high?"
"Yes, the cycle is long and the risks are high. Since you can think of it so easily, then if you solve them, the threshold will be gone." Simon said, and simply gave the answer: "You can consider being unfriendly to ordinary people The threshold of financial management has been compressed to the extreme. Ordinary people dislike long cycles, so they can settle the income on a daily basis. If they are worried about investment risks, then they have a fixed rate of return. In addition, the investment amount just mentioned, the threshold has also been completely removed, as long as 100 yuan, 100 Yuan will start to settle their accounts. If you do all this, I believe there will be a massive influx of funds far beyond your imagination."
Chen Qing blinked, then blinked again, her eyes gradually brightened.
This is really
Simple, crude and easy to use.
There is no need for any psychological analysis, just what I see and hear in daily life is that most people are impatient. For a financial product, the income will be settled once a year, or the income will be settled every day. More than 90% of people will choose the latter. Moreover, because the daily profits are visible, people who are not originally interested in financial management will inevitably invest some money to try it.
The simplest example is to deposit 10,000 into the account, get 5% annual interest, and earn more than one yuan a day. After one month, the Internet fee will be enough, why not
Chen Qing hesitated just now, just because according to her inertial thinking, she didn't think there was any room for maneuver in this matter.
Now, the more I think about it, the more clues I get.
Immediately more details began to be discussed, including names.
Since it is essentially a fund product, of course it must be related to 'gay'. Simon suggested the name 'Good Gay Friend' in a very naughty way. He even thought about the future product advertisements: Good gay friends, for life. .
It's a pity that a certain girl has been with her boss for a long time and has learned bad things. She can see through it at a glance.
But he didn't object.
No matter what the bad taste is, it is the most loving thing.
In the end, it was finalized and the first small-amount financial management product under Yifubao was named 'Haojiyou'.
After chatting about various things, more than an hour passed in the blink of an eye, and the Boeing 767 had unknowingly arrived in the sky over Greater Los Angeles.
Simon hung up the video call with Chen Qing, and just picked up the Three-Body script to read it when the intercom rang. Soon, Carmen Keith came over with the three sisters Cathy Hilton.
Three petite and beautiful women entered the door and looked at a certain man with complicated eyes.
last night
Anyway, Cathy Hilton doesn't know how to deal with her relationship with her two girls in the future. Paris and Nikki just talked back to her.
Simon did not put down the script in his hand. He still leaned on the leather chair, motioned for the three women to sit down on the sofa next to him, and asked, "What's the matter?"
Kyle Richards and Kim Richards both wanted to speak, but neither opened their mouths and looked at their eldest sister together. Cathy Hilton leaned slightly toward the man and said, "Simon, regarding our reality show, you may know that a new agreement is being discussed recently."
Simon nodded.
It was Simon himself who proposed it, and the similarly evil "Keeping Up with the Hiltons" was launched in the summer of 1998. The results were very good. In the third season, which started at the beginning of this month, the ratings data not only did not fall, but increased again.
Traditionally, for a reality show, the television department usually signs a three-season agreement with the creator.
The third season has already started airing, and the results are so good, it will definitely continue.
Thinking like this, Simon roughly understood and said, "You guys talk to the TV department first, and I will help say hello."
The three women who were born as child stars and knew this industry quite well had their expressions stunned when the man said this.
So abominable.
It's an obvious old trick. Let them talk to the TV department. Who knows whether he will actually say hello as scheduled, or what kind of hello? In the end, nothing was given, and there was nothing they could do.
The three women cursed in their hearts, but they didn't dare to show it.
After all, even if Simon Westeros really didn't give him anything, there was nothing they could do.
Making trouble
The result is more likely to destroy everything you already have that is great.
To put it bluntly, last night was not a bargaining chip for the super tycoon. If it's such a hassle, they will be the only ones who are disgraced.
Cathy Hilton knew that the plane was about to land. She didn't have much time and stopped talking nonsense. She said, "Simon, this is it. I hope our reality show can be transferred to the fall schedule. You know, Walking with the Hilton Family has this completely Qualification, isn’t it?”
The woman made a direct request, and after Simon thought for a moment, he understood. It's definitely related to another recent reality show, Project Runway .
The latest season of Keeping Up with the Hiltons aired on the previous Wednesday, June 7. At the same time, that day also served as a precursor to another fashion design reality show that was also inspired by Simon himself, Project Runway, This Is Simon Another Woman Jerry Hall is producing and supermodel Claudia Schiffer is hosting what was once a new type of reality show.
Speaking of fashion design, to ordinary people, it is either high-end luxury or bizarre.
Therefore, even if Simon personally proposed it, many people did not feel that this reality show could attract too much attention at first. After all, it seemed a bit far away from the general public.
Of course the result was a slap in the face.
Also the premiere episode, the first episode of the third season of Keeping Up with the Hiltons garnered an average of 7.3 million viewers, a steady increase.
Following Project Runway, USA TV's original expectation was that the average audience would reach 3 million. Even if it passed, a sequel could be made. Unexpectedly, with the lead of "Walking with the Hiltons", the number of viewers at the launch was 4.6 million, and then not only did it not fall, but it continued to rise.
In the end, the first episode of the first season of Project Runway surpassed many people's expectations and achieved an average viewership of 5.1 million.
Then it got out of hand.
Starting from the second episode, Project Runway moved to the prime eight o'clock slot on Tuesday. By the third episode this week, the average number of viewers had reached 7.1 million, easily catching up with the Hiltons.
If this trend continues, it is not impossible for Project Runway to reach an average of 8 million viewers in the 13th episode of the first season. In comparison, the average viewership of the third season of "With the Hiltons" is expected to be around 7 million, which is obviously a big drop.
Problems arise.
The summer schedule is a traditional pilot schedule. Once a program performs well, it stands to reason that the sequel should shift to the more popular spring and autumn schedules in order to achieve greater commercial benefits. It's like a movie. The same movie will have absolutely different box office performance when it's released in the cemetery in January and February, and in the popular summer season of June and July.
Speaking of which, after the first season of Keeping Up with the Hiltons, this reality show was eligible to be transferred. However, considering that there was no shortage of programs in USA's popular schedule at that time, although the summer season was marginal, the popularity of this reality show could be considered a development. A new period of time opened up, so I stayed.
Due to the contract, the Hilton family could only accept it.
Now that the first batch of three-season contracts have been completed, they certainly don't want to maintain the status quo. This matter was originally a sure thing, but unexpectedly, Project Runway suddenly appeared.
If they were just talking about business, the Hilton family wouldn't be too worried.
The problem is, even if they have some personal relationship with a certain man, this relationship is still close or close. It was obvious that Jerry Hall, who remained single and occasionally almost openly invited Westeros to host his own parties as the man of the house, must be closer to a man than they were.
On the other hand, according to USA's operating strategy, the summer program has been developed and must not be abandoned, so a popular program must be retained as ratings support.
As a result, both programs wanted to switch. Project Runway's ratings were even better, and it was clear who had the advantage due to the closeness of the relationship.
Simon kept turning the pages of the script in his hand, but he quickly sorted it out. He felt that the woman opposite was still staring at him expectantly. After all, he couldn't be too ruthless. After thinking about it for a while, he nodded and said: "Okay. , I will greet USA personally."
Of the two shows, it really doesn’t matter which one turns into a popular schedule. It can all depend on Simon’s preference. Since there are three little women stuck here, of course we can only choose first-come, first-served.
Seeing Simon agree, Cathy Hilton's expression paused again.
I really want to push myself further.
However, after a little hesitation, he stopped.
Thinking about last night, this man was obviously not the kind of person who could make them push forward.
So we casually chatted about some innocuous topics. The sound of the plane's imminent landing came from the loudspeaker, and the three women who had planned to leave sat down again.
The Boeing 767 quickly landed on the private runway of the Los Angeles International Airport’s exclusive Westeros system.
A group of women flew to San Lucas together last night. Only the Hilton family, who had to record some shows over the weekend, returned. The others stayed there and planned to play for a few more days. They got off the plane and said goodbye to each other. Five women, big and small, rushed Going to his family's residence in Los Angeles, Simon took a car back to Dume Point Manor.
When I got home, it was already past five o'clock in the afternoon.
It was lively inside the Shell Villa.
Anthony Johnston's eldest daughter, newlywed Sylvia Johnston, was on a round-the-world honeymoon trip with her husband, Steve Elwards, when they stopped by. Speaking of which, Simon happened to attend Sylvia's wedding when he traveled around the world to Australia some time ago.
Not only that, Sylvia also brought her little sister Rebecca.
It was summer vacation, and as the old man's appointed child bride in Melbourne, a little girl who was very devoted to her identity and very possessive did not miss the opportunity to get along with her cousin.
In addition, Nancy Brill also happened to bring her Alex Westeros to Dume Point Manor and made an appointment to have dinner together on Saturday night.
Simon entered the villa and came to the glass curtain wall facing the sea. There was a lively scene of chatting here.
When passing by, Simon hugged Alex, who was about to be one year old. Simon came to sit next to Janet, put the child on his lap and asked, "What are you talking about?"
Sylvia, who happened to be sitting on the sofa opposite Simon, glanced at a little person on her uncle's lap, then turned away as if nothing had happened, and said with an unchanging smile: "Three-body, everyone is discussing it. When you mentioned it, What exactly does this story want to express?”