Universal Studios in Burbank.
Tomorrow is Halloween, and there will be a week of Halloween activities held in the movie theater. Therefore, even though it is daytime on Monday, this 200-hectare comprehensive film and television entertainment base is still very lively.
In an office building in the northern administrative area of the studio, Lou Vassalman, chairman of Universal parent company MCA, and company CEO Sid Sheinberg were sitting together by the window in the fifth-floor office.
Lou Vassalman is 75 years old this year, with a thin face and a pair of large-framed brown reading glasses. This old man, who was ridiculed by the media as the prototype of ET in the past few years, has been in charge of MCA for thirty years. Time, and gradually developed and expanded the original talent agency into the current comprehensive media group. Sid Sheinberg was only in his early fifties. It was he who discovered Spielberg, and he also belongs to the evergreen Hollywood family that has been in power at MCA for more than ten years.
Occasionally looking at the shadowy crowds in the tourist area, the topic the two Hollywood tycoons were talking about was "Scream" being released by Daenerys Entertainment.
Sid Sheinberg handed a document that he had read carefully several times to Lou Vassalman and said: "This is the report just made by the marketing department this morning. Daenerys Entertainment this time targets " The operation of "Scream" can be used as a textbook distribution case. Accurate market positioning for the youth group, precise advertising placement on public television network youth TV programs, MTV cable TV stations, youth magazines and other platforms, the two groups of people are everywhere Front-end carpet marketing in first- and second-tier cities across the country. The most important thing is the efficient execution of Daenerys Entertainment's distribution team, which all contributed to the box office success of "Scream."
Lou Vassalman picked up the file, opened it, and asked, "Can this be done in John Carpenter's "Extreme Space"?"
"Extreme Space" is a science fiction thriller to be released by Universal this Friday. It is directed by the horror film master John Carpenter who created the "Moonlight" series.
Sid Sheinberg shook his head regretfully and said: "The quality of Carpenter's new film is very mediocre, and the production cost is only US$4 million. It is not worthy of large-scale promotion."
Lou Vassalman glanced at Sid Sheinberg and said: "The production cost of "Scream" doesn't seem to be too high?"
Sid Sheinberg could only laugh.
According to the report in Vassalman's hand, the distribution budget invested by Daenerys Entertainment for "Scream" only costs 1.3 million U.S. dollars for the copying of 1,755 screens. In addition, there are a large number of advertising on various platforms, and the main creative The team’s road show investment, etc., is conservatively estimated to be over US$7 million.
With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase its promotional budget in the future, and may even exceed the film's production cost of US$10 million.
How dare Universal do this
Maybe dare.
But first there has to be a movie of comparable quality to "Scream."
Take the road show as an example. The handsome male and female leading actors of "Scream" can naturally mingle with young audiences, but John Carpenter's "Extreme Space" is a buddy movie with black and white protagonists. Both protagonists are three-dimensional. He is more than ten years old and not well-known. It is okay to watch on the big screen, but the interaction in person will not attract much interest from the audience at all.
Seeing that Vassalman remained calm, Sid Sheinberg was silent for a moment, and then asked: "Lou, why was there no result from the MPAA last time?"
Lou Vassalman paused when he wanted to turn the page, but briefly recounted what MPAA Chairman Jack Valenti told him that day, and finally shook his head and added: "That's a crazy guy at heart. A young man who is willing to abide by the rules, but disdains them, knows how to exercise restraint, but is also very skillful. More importantly, he is only 20 years old this year, which is an advantage that none of us have. West Germany, if next If I can sell the MCA in a few years, I will probably retire, and I don’t want to get into such trouble that I won’t be able to spend my old age peacefully.”
Sid Sheinberg was still somewhat unwilling to accept it, and said: "Lou, are we just going to let Daenerys Entertainment continue to develop and grow?"
Lou Vassalman looked at Sid Sheinberg shrewdly and said noncommittally, "If you want to do something, you can give it a try."
Sid Sheinberg looked a little hesitant and said: "Gene from the distribution department told me something this morning. Ron MacMillan, the producer of "Scream", he and the actors in the film There was some tangle going on with an actress, and Macmillan promised her a big role and failed to deliver."
Lifting your pants and refusing to admit it is not a big deal in Hollywood.
Lou Vassalman frowned slightly and said, "Sid, how old is that girl?"
Sid Sheinberg was not sure: "Should he be in his twenties?"
"A young person in her twenties, if you can't provide her with a generous enough bargaining chip, do you think she would be willing to ruin her career and fight against Daenerys Entertainment?" Lou Vassalman looked at Sid. Sheinberg continued to ask: "Or, once Daenerys Entertainment discovers that you are instigating it, do you think they will not be able to find the same reason to attack Universal?"
…
…
Universal Studios in Burbank.
Tomorrow is Halloween, and there will be a week of Halloween activities held in the movie theater. Therefore, even though it is daytime on Monday, this 200-hectare comprehensive film and television entertainment base is still very lively.
In an office building in the northern administrative area of the studio, Lou Vassalman, chairman of Universal parent company MCA, and company CEO Sid Sheinberg were sitting together by the window in the fifth-floor office.
Lou Vassalman is 75 years old this year, with a thin face and a pair of large-framed brown reading glasses. This old man, who was ridiculed by the media as the prototype of ET in the past few years, has been in charge of MCA for thirty years. Time, and gradually developed and expanded the original talent agency into the current comprehensive media group. Sid Sheinberg was only in his early fifties. It was he who discovered Spielberg, and he also belongs to the evergreen Hollywood family that has been in power at MCA for more than ten years.
Occasionally looking at the shadowy crowds in the tourist area, the topic the two Hollywood tycoons were talking about was "Scream" being released by Daenerys Entertainment.
Sid Sheinberg handed a document that he had read carefully several times to Lou Vassalman and said: "This is the report just made by the marketing department this morning. Daenerys Entertainment this time targets " The operation of "Scream" can be used as a textbook distribution case. Accurate market positioning for the youth group, precise advertising placement on public television network youth TV programs, MTV cable TV stations, youth magazines and other platforms, the two groups of people are everywhere Front-end carpet marketing in first- and second-tier cities across the country. The most important thing is the efficient execution of Daenerys Entertainment's distribution team, which all contributed to the box office success of "Scream."
Lou Vassalman picked up the file, opened it, and asked, "Can this be done in John Carpenter's "Extreme Space"?"
"Extreme Space" is a science fiction thriller to be released by Universal this Friday. It is directed by the horror film master John Carpenter who created the "Moonlight" series.
Sid Sheinberg shook his head regretfully and said: "The quality of Carpenter's new film is very mediocre, and the production cost is only US$4 million. It is not worthy of large-scale promotion."
Lou Vassalman glanced at Sid Sheinberg and said: "The production cost of "Scream" doesn't seem to be too high?"
Sid Sheinberg could only laugh.
According to the report in Vassalman's hand, the distribution budget invested by Daenerys Entertainment for "Scream" only costs 1.3 million U.S. dollars for the copying of 1,755 screens. In addition, there are a large number of advertising on various platforms, and the main creative The team’s road show investment, etc., is conservatively estimated to be over US$7 million.
With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase its promotional budget in the future, and may even exceed the film's production cost of US$10 million.
How dare Universal do this
Maybe dare.
But first there has to be a movie of comparable quality to "Scream."
Take the road show as an example. The handsome male and female leading actors of "Scream" can naturally mingle with young audiences, but John Carpenter's "Extreme Space" is a buddy movie with black and white protagonists. Both protagonists are three-dimensional. He is more than ten years old and not well-known. It is okay to watch on the big screen, but the interaction in person will not attract much interest from the audience at all.
Seeing that Vassalman remained calm, Sid Sheinberg was silent for a moment, and then asked: "Lou, why was there no result from the MPAA last time?"
Lou Vassalman paused when he wanted to turn the page, but briefly recounted what MPAA Chairman Jack Valenti told him that day, and finally shook his head and added: "That's a crazy guy at heart. A young man who is willing to abide by the rules, but disdains them, knows how to exercise restraint, but is also very skillful. More importantly, he is only 20 years old this year, which is an advantage that none of us have. West Germany, if next If I can sell the MCA in a few years, I will probably retire, and I don’t want to get into such trouble that I won’t be able to spend my old age peacefully.”
Sid Sheinberg was still somewhat unwilling to accept it, and said: "Lou, are we just going to let Daenerys Entertainment continue to develop and grow?"
Lou Vassalman looked at Sid Sheinberg shrewdly and said noncommittally, "If you want to do something, you can give it a try."
Sid Sheinberg looked a little hesitant and said: "Gene from the distribution department told me something this morning. Ron MacMillan, the producer of "Scream", he and the actors in the film There was some tangle going on with an actress, and Macmillan promised her a big role and failed to deliver."
Lifting your pants and refusing to admit it is not a big deal in Hollywood.
Lou Vassalman frowned slightly and said, "Sid, how old is that girl?"
Sid Sheinberg was not sure: "Should he be in his twenties?"
"A young person in her twenties, if you can't provide her with a generous enough bargaining chip, do you think she would be willing to ruin her career and fight against Daenerys Entertainment?" Lou Vassalman looked at Sid. Sheinberg continued to ask: "Or, once Daenerys Entertainment discovers that you are instigating it, do you think they will not be able to find the same reason to attack Universal?"
Universal Studios in Burbank.
Tomorrow is Halloween, and there will be a week of Halloween activities held in the movie theater. Therefore, even though it is daytime on Monday, this 200-hectare comprehensive film and television entertainment base is still very lively.
In an office building in the northern administrative area of the studio, Lou Vassalman, chairman of Universal parent company MCA, and company CEO Sid Sheinberg were sitting together by the window in the fifth-floor office.
Lou Vassalman is 75 years old this year, with a thin face and a pair of large-framed brown reading glasses. This old man, who was ridiculed by the media as the prototype of ET in the past few years, has been in charge of MCA for thirty years. Time, and gradually developed and expanded the original talent agency into the current comprehensive media group. Sid Sheinberg was only in his early fifties. It was he who discovered Spielberg, and he also belongs to the evergreen Hollywood family that has been in power at MCA for more than ten years.
Occasionally looking at the shadowy crowds in the tourist area, the topic the two Hollywood tycoons were talking about was "Scream" being released by Daenerys Entertainment.
Sid Sheinberg handed a document that he had read carefully several times to Lou Vassalman and said: "This is the report just made by the marketing department this morning. Daenerys Entertainment this time targets " The operation of "Scream" can be used as a textbook distribution case. Accurate market positioning for the youth group, precise advertising placement on public television network youth TV programs, MTV cable TV stations, youth magazines and other platforms, the two groups of people are everywhere Front-end carpet marketing in first- and second-tier cities across the country. The most important thing is the efficient execution of Daenerys Entertainment's distribution team, which all contributed to the box office success of "Scream."
Lou Vassalman picked up the file, opened it, and asked, "Can this be done in John Carpenter's "Extreme Space"?"
"Extreme Space" is a science fiction thriller to be released by Universal this Friday. It is directed by the horror film master John Carpenter who created the "Moonlight" series.
Sid Sheinberg shook his head regretfully and said: "The quality of Carpenter's new film is very mediocre, and the production cost is only US$4 million. It is not worthy of large-scale promotion."
Lou Vassalman glanced at Sid Sheinberg and said: "The production cost of "Scream" doesn't seem to be too high?"
Sid Sheinberg could only laugh.
According to the report in Vassalman's hand, the distribution budget invested by Daenerys Entertainment for "Scream" only costs 1.3 million U.S. dollars for the copying of 1,755 screens. In addition, there are a large number of advertising on various platforms, and the main creative The team’s road show investment, etc., is conservatively estimated to be over US$7 million.
With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase its promotional budget in the future, and may even exceed the film's production cost of US$10 million.
How dare Universal do this
Maybe dare.
But first there has to be a movie of comparable quality to "Scream."