Nancy Brill rolled her eyes at Simon as Ahrendts chuckled again, and the three of them went to a conference room next door.
Everyone sat down, Nancy flipped the document just now to the end, showed it to Simon and said: "According to this statistical result of the analysis team, among the video rental sales revenue of the Blockbuster chain store, the North American box office list has been on the shelves in the past year. Sales of the top 100 films account for only 37% of total revenue, because film studios have to take a higher share of popular new films, and the share of gross profit brought by this part of content is even lower, only 29%."
Simon looked at the documents in front of him and noticed that Angela Ahrendts was also approaching. He moved the folder towards her and asked Nancy, "What do you want to express?"
Nancy stretched out a slender index finger and scratched the key data, and said: "These data show that the 28/20 rule that 20% of popular films in the theater market account for 80% of the box office share is invalid in the video tape market. Even, With the further expansion of Blockbuster and the continuous enrichment of content, the corresponding data will be reversed. The 20% of films that can provide 80% of the box office revenue for theaters will still bring 20% of the revenue to the video tape industry."
Simon recalled it carefully, and there were indeed some similar vague memories in his mind, so he looked up at Nancy and waited for her to continue.
Nancy continued: "The proportion of North American households owning video recorders was only 2% in 1980, and now it is close to 70%. The industry predicts that more than 80% of North American households will own video recorders in the next few years. In addition, the output value of the North American video tape industry has also increased. is growing rapidly. It just surpassed the local box office three years ago. Last year, the revenue scale reached 8.3 billion US dollars, almost twice the box office revenue. Although the North American video market will reach saturation in the next few years, its total revenue The scale will be at least 2.5 times that of the local box office, and the global video tape market potential should be comparable to that of North America."
After hearing what Nancy said, Simon nodded and asked, "So?"
"So, I suggest that the company enriches Daenerys Entertainment's film library resources through acquisitions. Because the video tape industry has risen so rapidly, the home entertainment distribution of many classic films is still full of commercial potential. Just like Universal's "Alien" "ET", this movie was released in 1982 and was only released on video tape in October last year. In just six months, global sales have exceeded 11 million boxes. I think Orion Pictures is a very suitable acquisition target. It We have the copyrights of hundreds of film and television works, and the content quality is very high. By accumulating a number of excellent film and television resources, combined with Blockbuster's retail channels, we can regularly proactively promote these contents by planning marketing activities just like Disney continues to re-release classic animations. Push.”
Although the sales of "Run Lola Run" and "Pulp Fiction" still failed to stop Orion Pictures' decline, as Nancy said, the quality of the film and television copyrights held by this company is indeed very high.
In the more than ten years since its establishment, Orion has not only released a large number of box office and award-winning movies such as "Mozart" and "Platoon", but also has hit movies such as "Terminator", "RoboCop" and "First Blood". Commercial film rights, Woody Allen has also been cooperating with Orion on several recent films.
This supposedly vibrant film company is in trouble, and the reasons are complicated.
The company was too eager to compete with traditional Hollywood studios and blindly expanded its scale. The increase in the number of films released by the company led to unstable box office performance. The senior management was proficient in film production but not good at business management. The company's financial system was chaotic and production costs were unorganized. Following this, there is even the overall deterioration of the entertainment industry environment, etc.
Orion's lessons are right in front of us. If it weren't for last year's multiple blockbuster movies and the stable income brought by reality TV shows, Simon would definitely strictly limit the pace of expansion of Daenerys Entertainment.
Moreover, Simon's strict control over Daenerys Entertainment's financial aspects, emphasis on marketing, and management of company culture are all attempts to avoid repeating the mistakes of companies such as Orion as much as possible.
In the conference room.
Simon also very much agrees with Nancy's suggestion to expand the resources of Daenerys Entertainment's film library.
In the early 1980s, Hollywood studios did not pay much attention to film library resources. When Michael Eisner first joined the company in 1984, the valuation of Disney's film library was only US$200 million.
However, with the rapid rise of the video tape industry, the sales of more than 7 million boxes of the 1950 classic animation "Cinderella" released just a few years ago brought Disney more than 200 million US dollars in revenue, and the value of Disney's film library also increased. So it skyrocketed tenfold.
In the original time and space, due to the success of "Sleepless in Seattle", a 1950s romance film "The Union", which was repeatedly mentioned in the film, also unexpectedly benefited from the success, and unexpectedly sold 2 million video tapes. For film producers, it was a huge windfall.
Moreover, not just video tapes, the films in these libraries can continue to earn huge returns through re-releases, remakes, cable TV broadcasts and other channels.
It can be said that the film libraries held by major Hollywood studios are actually precious gold mines.
Closing the document in front of him, Simon said: "I will consider this matter seriously, Nancy. In the future, some important data reports from the analysis company can be sent to my office. Now, take me to see the movie you are preparing. Information database."
Nancy did not pursue Simon to promote this matter this time. She also knew the current financial situation of Daenerys Entertainment.
Although the company's cash flow is very abundant, it is not enough to acquire Orion. The reason for making this suggestion is that she is convinced that Simon is continuing to make large profits in the Japanese financial market, and that money should be enough by then. .
After talking about this matter, the three of them came to the third floor together.
This is where the Film Data Database team is based.
The film information database planned by Nancy is of course not a traditional paper database, but a computer electronic archive.
"I assigned the statistical work of film materials to some efficient students in Los Angeles to complete part-time. This can save a lot of costs." Nancy led the two of them through the office area and also visited the SUN workstation in the computer room on the third floor. From the computer room After coming out, Nancy couldn't help complaining to Simon: "As you requested, we used Oracle's database software, and the result was really bad. That Larry Ellison is simply a big liar. Not only does the software always When a bug occurs, every time the technician calls to ask for a solution, he always quibbles that the problem has been discovered and is being improved. I think if we hadn't put forward our opinions, he would not have known how poor the quality of his software was. That guy I also want to get some orders for Blockbuster database software, but they have been calling me lately to harass me.”
Simon didn't expect that his female executive could see through the 'essence' of Larry Ellison so easily. She nodded with relief and said, "However, sometimes liars are more likely to succeed than ordinary people."
Nancy walked side by side with Simon. When she heard this, she raised her little face slightly and glanced at him with disdain, as if she was classifying her boss.
Angela Ahrendts was walking on the other side and noticed this subtle little interaction between the two, which was very interesting.
Although she only had lunch with Simon, Angela Ahrendts could still feel the indifference and alienation of her young boss towards others, but towards Nancy, he showed an obvious connivance.
Just like what happened at Blockbuster.
Angela felt that without acquiescence or authorization, she would not dare to interfere in the management of a subsidiary company without authorization. She believed that Simon was definitely not the kind of person who liked the behavior of her executives. But when Nancy quietly 'appointed' herself as Blockbuster's senior operations consultant, Simon just laughed it off.
The three of them entered an office, and Nancy called an employee on weekend duty to demonstrate the details of the database.
Simon had previously provided Nancy with a memorandum based on the IMDB website model. However, the movie information database in front of her was very different from the IMDB in her memory.
This database was created for one purpose only - practicality.
Therefore, there are no features, comments, message boards and other functions that Simon mentioned in the memo. The film information only lists the story outline, film type, core creators, box office data, media ratings, etc., which can be provided to Daenerys Analysis Company. Help related data.
In addition, although the database interactive window has a graphical interface similar to the web browser in memory, the movie information is in full text mode without a single picture.
In addition to basic movie data, the technical team responsible for database creation also plans to develop a comprehensive analysis software based on feedback information regularly submitted by Blockbuster's terminal data management system.
All in all, Nancy Brill has no intention of copying an IMDB that can serve the public. Her purpose is very clear, which is to combine this series of resources to achieve the ultimate goal of improving Blockbuster's operating efficiency, reducing operating costs, and strengthening corporate competitiveness as stated in her original report.
Compared with the convenience of websites in the big data era, which can directly access data and analyze user behavior through the backend, the method currently used by Daenerys Analytics is still very primitive in Simon's opinion. However, this concept is far beyond its contemporary competitors.
Simon listened to Nancy explain about the increase in sales of Stephen King horror films last month due to the release of "Pet Sematary" and a small case of Blockbuster's timely response layout based on terminal feedback data, and he couldn't help but think of the movie "The Alliance" again.
One of the biggest roles of Daenerys Analytics is that it can promote more refined allocation of film and television resources, and it can achieve this at a much faster response speed than its peers.
It is conceivable that if "Sleepless in Seattle" is released as scheduled in the next few years, it will boost the sales of the "Golden Alliance" video tape.
When competitors in the same industry had not yet reacted, Blockbuster was able to quickly complete the purchase and distribution of the "Golden Alliance" video tape through user demand feedback given by Daenerys Analysis Company.
By then, Blockbuster will definitely be able to seize the largest portion of the pie by relying on its first-mover advantage among the potential demand for 2 million boxes of "The Golden Alliance" video tapes stimulated by "Sleepless in Seattle."
Not only that, when consumers gradually discover that Blockbuster can always provide the content resources they want at the first time, this company will definitely gradually become the first choice for users when they want to buy and rent video tapes. Blockbuster's competitiveness will also be improved in this subtle way.
In the final analysis, the saying that details determine success or failure also applies to business operations.
Simon spent an afternoon at the headquarters of Daenerys Analysis Company. In addition to the results of the analysis company's work, which made him confirm that the money he invested would be worth it, Simon also realized that, inspired by the film database, now It is time to lay out the Internet in advance.
Speaking of which, Simon's layout in this regard should have already begun.
Most of the technology companies held by Westeros Corporation are closely related to the coming Internet era.
Moreover, in addition to listed companies such as Microsoft, James Raybould has previously completed an investment in Cisco, with a shareholding ratio of 15%. Recently, it has also successfully promoted Quantum-Link, the predecessor of America Online, which holds 25% of the shares, to officially change its name to American-Online.
Cisco and AOL are network equipment providers and network service providers, which can provide basic technical support for the rise of the Internet.
What is missing now are online content providers and the concept of a global Internet that unifies the three.
If I remember correctly, Tim Berners-Lee, the founder of the Internet concept, will formally propose the World-Wide-Web (WWW) concept this year.
Then, the electronic computer network, which has been brewing since the 1960s, will officially take off.
After the weekend, on his first day at work, Simon asked Jennifer to help him collect various information related to computer networks.
Now that network equipment providers and network service providers have emerged, what Simon needs to do next is to take the lead in network content.
…
Burbank.
As Rene Russo drove away from Universal Studios, she couldn't help but feel sick as she thought about the hints that the nearly seventy-year-old director who had just auditioned had made to her.
Although he clearly has no decision-making power, he still wants to freeload.
It's so easy to lie to me.
Don't even look at yourself for being stupid.
Today is May 12th, another Friday.
A week had passed before she knew it, and many details of that night became clearer in her mind.
and.
Touching the Gucci Floral scarf that was still tied around her neck, I felt a strong resentment inexplicably.
I originally thought that my experience that night would improve my situation in Hollywood, but I didn't expect that everything would remain the same.
Damn little man.
Scum!
jerk!
douchebag!
The heroine Demi Moore is pursuing for the film "The End of the World" is still undecided. Obviously, she doesn't have any extravagant expectations.
It's really just a dream.
I drove at a slower speed for a while, and the more I thought about it, the angrier I became, so I took off the silk scarf around my neck, stopped the car when I passed a trash can, rolled down the window, and wanted to throw it out. After hesitating for a moment, he noticed that the owner of the newsstand on the roadside was staring at him, and he reluctantly found a reasonable reason to take the scarf back again.
Pointing to a copy of the Los Angeles Times, he took out his change and handed it over.
I seemed to have seen the words Daenerys Entertainment in the newspaper, and I was curious.
I can't help but pay attention to this company's affairs lately.
After taking the newspaper, he drove to a nearby outdoor cafe and stopped.
I got out of the car, found a seat, ordered a cup of coffee, and opened it casually.
It turned out to be news about a new contract between Daenerys Entertainment and ABC Television Network for the second season of "Who Will Be a Millionaire"? Does a TV show need to make headlines
but.
After reading the subtitle, I found that Daenerys Entertainment lost a total of US$80 million in signing this new contract.
Tsk.
My mood immediately improved.
So I called the waiter and ordered another dessert.
Figure aside.
Let’s celebrate this time first.
While drinking coffee, I read the article in the newspaper carefully.
Then I couldn't help but gasp.
Oh my god.
A simple quiz show can actually earn $250 million. Is it a money grab
There was a concession of 80 million in the contract for the new season, but that guy still seems to be earning more than ABC.
Um.
$170 million.
I couldn't help but start to fantasize.
If you have 170 million, how should you spend it
Give up rationally as soon as your thoughts turn around. There is probably no hope for you in this life.
She has always been a sensible person.
She was raised by her mother and rarely had any unrealistic fantasies. He dropped out of school at the age of 16 and started working to support his family. Later, he accidentally became a model and gained a good reputation. However, he was always haunted by the pressure of life that had accumulated since he was a child. At the age of thirty, he found that his modeling career was completely unsustainable, so he hurriedly tried to transform into an actor.
I started in a small community theater and enrolled in acting classes, but it was not until two years ago that I got a small role in a TV series.
Finally there is some improvement.
I still understand that age is my biggest disadvantage.
Last month, her first movie was finally released, a baseball story called "Major League." She played a woman who was abandoned by a playboy several times but still returned to him. She felt so stupid. When she met such a guy in real life, she would never give him a second chance. If he dared to pester her, she would beat him up first. Pause, call the police again.
Um.
It seems that one has been encountered.
This doesn't count.
"Major League" is doing pretty well at the box office, with box office sales exceeding US$30 million within one month of its release.
I also successfully got a new audition opportunity.
But he was disgusted.
Having experienced the world, I am very aware of the dark sides in these circles, but I would not have reacted this way originally. Probably, it was because of the experience last Friday night.
well.
Damn little man.
I was thinking about all kinds of things, drank the coffee, and read the entire newspaper. I could only bear to take a few bites of the dessert.
As dusk fell and she was about to leave after paying, the pager in her bag rang.
She took it out and took a look. Her agent asked her to call back. She was in a hurry, so she walked to a coin-operated phone booth.
Some kind of expectation arose inexplicably.
The call was connected, and it was relayed that Simon Westeros asked her to rush to an address in Beverly Hills at 8 o'clock in the evening.
The agent sounded excited.
She herself may be a little excited and a little resistant.
I am not the kind of woman who comes when called upon.
However, for the sake of him still remembering himself, just go and take a look. However, he will definitely not be able to succeed tonight. Men always do not cherish things that are obtained too easily.
I hung up the phone and looked at the time. It was already six-fifty.
He quickly walked to his car.
I still have to go back to my residence to dress up first. This is, well, just to be polite. After all, I am wearing clothes prepared for the audition role in the afternoon, and it does not look good.