Simon's departure did not have much impact on the highly competitive Thanksgiving schedule.
After the premiere on November 16, reviews of "One Flew Over the Child" began to appear in major North American media.
However, this family comedy with the baby talking as a gimmick did not arouse praise from the media. With the joint public relations between Warner Bros. and Daenerys' family, the media film score was only 6.2 points, barely reaching a passing grade. "Variety", "The New York Times", "The Washington Post" and many other mainstream newspapers have given negative reviews.
"Variety" commented that "baby imitating adult thoughts and words is not cool at all, but makes people anxious", and the New York Times also pointedly commented that "Billy Crystal's chattering voiceover is full of despair."
Although there are still many newspapers giving positive reviews such as 'very interesting', 'the idea of baby openings is surprising', 'an enjoyable film', etc., both Warner Bros. and Daenerys know how much is involved. There is a public relations component, so it is inevitable to be worried about the prospects of this movie.
From November 17th to November 19th, this movie starring Mel Gibson and Billy Crystal (dubbing) earned US$20.46 million at the box office in the first three days of the weekend, easily winning the weekend box office list.
It earned US$20.46 million in three days. Compared with the production cost of US$15 million, this result is of course very good, but it is difficult for Daenerys to relax in terms of entertainment.
Everyone knows that this beautiful opening at the box office is the result of sparing no effort in publicity in the early stage. The final determination of the total box office potential of "One Flew Over the Child" still depends on the box office situation in the next week.
Because of the media's disapproval, Amy and others were worried that the movie's box office curve would plummet.
In this regard, "Scream 2", which has dropped more than 30% for two consecutive weeks, can be regarded as a reference.
After its release on October 27, "Scream 2" grossed US$31.77 million at the box office in its first week, a 33% drop in the second week, and revenue of US$21.29 million.
As usual, if a movie falls too deeply in the second week, the decline will definitely narrow in the third week. However, the third week decline of "Scream 2" further expanded to 35%, from November 10 to November 16. It only collected US$13.73 million in seven days.
"Scream 2" has a total box office of $66.79 in three weeks, and Daenerys Entertainment is still making a lot of money. However, based on the box office curve shown by this movie, this sequel may have no problem breaking over 100 million US dollars, but it will definitely not reach the total box office data of the first domestic movie, which was as high as 132 million US dollars.
"One Flew Over the Wings" does not have the popularity advantage of its sequel, and the film critical reputation is not good enough. The box office in the first week can be supported by early publicity and cast, but with "Back to the Future 2" being so aggressive the next week, if the next week's drop exceeds 30% % or even 40%, there may be no hope of exceeding 100 million locally.
It exceeded US$20 million in its first weekend, and it is easy for "One Flew Over the Child" to have a total domestic box office of more than US$60 million. This is destined to be a profitable project.
However, due to the original contract, if "One Flew Over the Child" fails to exceed 100 million, Daenerys Entertainment must continue to cooperate with Warner Bros. on other projects until it reaches 100 million.
Therefore, compared to the worries of Daenerys Entertainment, Warner is relatively relaxed.
In this era, a movie with a local box office of more than $60 million is considered a hit.
Regardless, Warner Bros. is destined to make a fortune from this project. If you make less money this time, it will bring opportunities for cooperation next time.
Amid all the different thoughts, on November 22nd, Universal Pictures' blockbuster "Back to the Future Part 2" was released.
This sequel, which fans have been waiting for for 4 years, did not live up to expectations. It only took in 15.18 million US dollars in the first two days of opening on Wednesday and Thursday, easily taking the third place at the box office for the week from November 17th to November 23rd.
At the same time, "One Flew Over the Child" easily topped the weekly box office list with a first-week box office of US$29.23 million.
Paramount Pictures' "Harlem" starring Eddie Murphy ranked second, with a box office of $23.72 million in its first week.
The decline of "Scream 2" finally began to narrow this week, with the box office falling 23% compared to last week, and it collected another US$10.56 million, lagging behind "Back to the Future 2" and ranking fourth on the list. The film's cumulative box office total is US$77.35 million.
Among the six new films this week, Disney's animated film "The Little Mermaid", which quietly opened with only 994 screens, ranked fifth, with a box office of US$8.44 million in its first week.
Later, Orion Pictures announced the same high-quality film as "One Flew Over the Boat" and "Harlem Nightclub" but failed to arouse the audience's response.
With a large-scale opening of 1,713 screens, "Sea of Children" only brought $4.1 million in box office to Orion in the first seven days, ranking seventh on the weekly box office list.
The story of a girl and a moose, which Orion Pictures had high hopes for with an investment of US$15 million, failed again, further impacting this top second-tier film company whose financial situation continues to deteriorate.
Canada's Seagram Group, which recently contacted Orion Pictures with the intention of testing the waters of Hollywood, saw this situation. Although it did not back down, it proposed more stringent capital injection conditions to Orion's major shareholder John Krueger.
In addition, "My Left Foot" released by Daenerys Entertainment's High Gate Pictures opened on November 10, with a box office of US$1.83 million in its first week, and continued to earn US$1.52 million in the second week.
In two weeks, this low-cost biographical film quietly earned a total of 3.35 million US dollars on 112 screens.
The film also received unanimous praise from the media as expected, and Ella Deutschman has begun applying for various awards for the film.
This year Thanksgiving is November 23rd.
Starting from Thanksgiving on Thursday, the North American public usually has a four-day holiday.
Therefore, November 24th to November 30th is also the golden week of the Thanksgiving holiday, and a large number of audiences flock to theaters during the Thanksgiving holiday. A sudden and significant increase in the number of moviegoers usually brings about a sharp decline in the box office of many films during this week.
The first film, the annual box office champion, has accumulated a lot of popularity, and it has grossed 15.18 million US dollars in its first two days. Although the reputation of "Back to the Future Part 2" is just like that of "One Flew Over Time", most of the media's attention is still focused on it. A 'blockbuster'.
While other film companies are adjusting their film schedules to avoid the impact of "Back to the Future 2", Daenerys Entertainment is bucking the trend. The Gucci fashion documentary "The Gucci Mark" produced by High Gate Pictures will be released on November 24th. The scale of 532 screens was officially opened.
The fundamental purpose of Daenerys Entertainment's production of "The Gucci Mark" is to promote the Gucci brand and does not expect it to bring much commercial benefit. The scale of the opening of 532 screens may not seem large, but they are all concentrated in core urban areas in North America where potential consumers of the Gucci brand gather, such as New York, Chicago, and Los Angeles.
Moreover, due to the demands of Sophia and others for excellence, the final production cost of the documentary with an original budget of US$3 million inevitably exceeded US$5 million. After Gucci took the initiative to prepay the publicity and distribution expenses, Gaomen Pictures invested another US$5 million in publicity and distribution budget.
With a total investment of US$10 million, and the gimmick of being the first fashion documentary to be released in theaters, as well as the vigorous promotion of celebrities, supermodels and fashionistas, "Imprint of Gucci" has attracted a lot of attention before it was released.
At the same time, the film also took advantage of its schedule.
Various studios have avoided the impact of "Back to the Future 2". If you don't count "Back to the Future 2" which opened two days in advance, there will be only one new film in North American theaters on December 24th: "The Gucci Imprint" Released.
The mediocre reputation of "Back to the Future 2" has consumed the media's interest in the first two days, and then the market turned cold in the next two weeks in early December and there were no new films worthy of attention. As a result, a lot of media attention turned to this gimmicky fashion documentary.
The overrun budget of $5 million will naturally not be wasted.
Simon repeatedly emphasized during the project preparation stage that in order for the documentary to interest the audience, it must tell a complete and interesting story.
The creative team did a great job executing the concepts he laid out.
The documentary features Tom Ford as the protagonist. It begins with the young designer who became Gucci's creative director amid controversy at the age of 28 and joined the job under pressure. It focuses on the preparations for Fashion Week in September. During this period, he experienced conflicts with the Gucci management team. After running in, going through the confusion of brand design, and the ups and downs of fashion week preparations, I finally successfully completed the Gucci 1990 spring and summer women's wear show at Milan Fashion Week on September 22 with praise.
In addition to the complete story, the documentary also perfectly intersperses a large number of classic Gucci products that can make fashionable women scream, as well as a lot of gossip in the industry. The appearance of many celebrities and supermodels also provides a more detailed perspective for this documentary. Sell more points.
Because a very small premiere was held in advance, most mainstream media in North America published reviews of the documentary on the day "The Gucci Mark" was released on November 24.
Compared with the tepid reviews of last week's series of films, "Imprint of Gucci" unexpectedly received a lot of praise.
"Variety" magazine, which has continuously given negative reviews to "Scream 2" and "Up and Over", praised "The Gucci Imprint" without hesitation for creating a beautiful fashion dream. "The Hollywood Reporter" also praised the documentary's "carefully crafted narrative structure that most Hollywood movies cannot match."
According to statistics, the comprehensive media score of "The Gucci Mark" has also reached an excellent level of 8.3 points, which is the highest score among all eight new films in the past two weeks.
On the other hand, "Back to the Future 2", which is almost destined to be a hit in the eyes of most people, did not perform well at the box office in its first weekend after its opening.
On Friday, November 24, compared with Thursday, the single-day box office of "Back to the Future 2" was US$11.19 million, a single-day increase of 41%, which is still expected.
However, entering Saturday, the box office performance of "Back to the Future 2" surprised many people.
Anyone who pays attention to the movie box office knows that under normal circumstances, a movie’s box office performance over the three weekends will basically be a lower-opening parabola that is low on Friday, rises sharply on Saturday, and falls back on Sunday.
However, "Back to the Future 2" grossed US$11.19 million on Friday. When many people thought that the film's box office would exceed the US$40 million mark in its first full week, the film's Saturday box office was unexpectedly higher than Friday's. It fell 7%, with the single-day box office slipping to $10.4 million.
If "Back to the Future 2"'s box office drop on Saturday can be explained by the excuse that a large number of fans of the previous movie came to watch the movie at the first time on Friday, then on the following Sunday, "Back to the Future 2" had a lower box office than Saturday. The huge drop of up to 40% in a single day is doomed that this movie will not be able to continue the glory of its predecessor.
You know, generally the decline of blockbuster movies on Sunday during the same period will not exceed 20% compared to Saturday.
The summer release of "Raiders of the Lost Ark", which has a similar opening pattern to "Back to the Future Part 2," saw a single-day decline of only 9% on its first Sunday compared to Saturday. "The Sixth Sense" currently ranks first in this year's box office list. 》It even fell all the way in the first weekend.
Compared with the decline that "Back to the Future 2" quickly showed on its first weekend of release, the box office performance of "One Flew Over" also exceeded many people's expectations.
However, unlike the weak box office of "Back to the Future Part 2", "One Flew Over Time" took advantage of the Thanksgiving Week holiday to unexpectedly reverse the decline.
To be precise, because the box office performance of "Back to the Future Part 2" was not as good as expected, the virtually freed up market share caused many movies to reverse decline during the same period.
In the three days from November 24th to November 26th, "Back to the Future 2" only won the weekend three-day box office championship with a very slim advantage. Then, this sci-fi comedy that most movies of the same period actively avoided was overtaken by "One Flew Over the Child" on weekdays.
In the end, from November 24th to November 30th, for a complete week, "One Flew Over the Child" once again won the first place in the single-week box office list with a box office of 33.38 million U.S. dollars. The film's box office dropped by 14% compared with last week.
In just two weeks since its release, the total North American box office of "One Flew Over the Child" has quickly accumulated to 62.61 million US dollars.
Daenerys Entertainment’s worries were completely wiped out after the film’s first week in theaters.
With a box office of more than US$60 million in two weeks, no one would doubt that "One Flew Over the Child"'s total North American box office has the potential to exceed US$100 million. Moreover, according to this box office trend, the total North American box office of "One Flew Over the Child" will far exceed the US$100 million figure.
Immediately afterwards, "Back to the Future 2" ranked second with a box office of US$32.71 million. This 'blockbuster' film, which Universal Pictures has high hopes for, lost its single-week chart top spot in its first full week, and may not be able to win another weekly box office top spot throughout its entire release cycle.
In addition to the two heavyweight films, Eddie Murphy's "Harlem" failed to achieve the same box office growth as "One Flew Over the Child" this week. Instead, it fell 42%, ranking third on the list. 13.61 million U.S. dollars, with a total box office of 37.32 million U.S. dollars in two weeks.
The estimated total North American box office of "Harlem Nightclub" is about US$60 million, which is considered to be quite satisfactory.
Disney's animated film "The Little Mermaid" also achieved a 13% box office decline, collecting another 9.63 million US dollars.
Subsequently, "The Gucci Imprint", which unexpectedly kicked "Scream" out of the top five on this week's list, is undoubtedly the biggest highlight on this week's list.
Because of its excellent quality, various topical gimmicks and sufficient publicity investment, "The Gucci Imprint" opened on 532 screens and earned US$9.55 million in the first seven days, only trailing behind by less than US$100,000. "The Little Mermaid".
Moreover, this fashion documentary’s single-week box office average of nearly US$18,000 exceeds all other movies on this week’s list.