After a brief bargaining session, Simon and Leslie Wexner agreed that the copyright for the Victoria's Secret show would be jointly held by Daenerys Entertainment and LTD. The two parties would share the budget investment for the show, and Daenerys Entertainment would invest in the show in the future. You can also get routine distribution fees for Daxiu film and television promotion.
In addition, Simon also agreed to personally serve as the producer of the Victoria's Secret Fashion Show.
The riots in Los Angeles lasted for four days. It was not until thousands of officers and soldiers of the National Guard and Marine Corps entered the City of Angels that the chaos was suppressed.
After spending the first weekend in early May in Columbus, Simon returned to Los Angeles on May 4.
Unlike the chaos in the south-central part of the city, the Santa Monica Mountains in Los Angeles were largely unaffected.
The incident subsided, and Hollywood quickly returned to its former glory.
"Teenage Mutant Ninja Turtles 2", which was released during the Thanksgiving holiday on April 17, has been in theaters for two and a half weeks.
In the week after its release, the box office of "Teenage Mutant Ninja Turtles 2" fell by 41% as expected, collecting another US$22.31 million.
During the third weekend of release from May 1st to May 3rd, the film's decline narrowed to 27%, and it continued to earn US$11.39 million in three days, with the cumulative box office reaching US$71.08 million.
In two and a half weeks, the cumulative box office was US$71.08 million, and the single-week box office remained above US$10 million, which means that the total North American box office of "Teenage Mutant Ninja Turtles 2" is expected to hit a high of US$110 million to US$120 million.
Although it was still slightly lower than the first part, it also exceeded Simon's original expectations.
"Teenage Mutant Ninja Turtles 3" was therefore successfully put on the production schedule.
In order to avoid being too fast-paced, the third part is still scheduled two years later, in 1994.
However, what interests Simon the most these days is no longer "Teenage Mutant Ninja Turtles 2", but the Marvel 2D animated film "Spider-Man", which was also released directly through video channels during Easter.
"Spider-Man" was officially released on April 10, a week before Easter.
With a total production and distribution budget of US$15 million, this 2D animated film needs to sell 1 million boxes to basically break even.
Daenerys Entertainment's distribution arm expects "Spider-Man" video sales to be between 2 million and 3 million boxes.
Reaching this digital range, Marvel's animation department can continue to produce 2D animated movies of other superheroes. If the sales bottom line of 2 million boxes is not reached, even if it still makes a pretty good profit, Simon does not intend to make 2D animation movies anymore. Movies drain the popularity of Marvel superheroes.
However, with limited production and promotion resources, the first batch of 300,000 video tapes of "Spider-Man" was quickly sold out in just three days after it was released.
Daenerys Home Entertainment, a subsidiary of Daenerys Entertainment that is mainly responsible for the distribution of video tapes and TV channels, quickly replenished the stock while investigating the cause of the incident. And it was quickly discovered that it turned out that a group of Marvel fans had started a campaign on an online forum that had just emerged in the past two years to support the "Spider-Man" animation and promote Daenerys Entertainment to produce a live-action movie.
Spider-Man, who was born thirty years ago, is as popular as DC's Batman and Superman and other superheroes, so he has a very broad fan base.
The activity in the online forum was just the beginning, and it was initially modest.
However, due to word-of-mouth spread among comic book fans, this event had already spread offline before the release of "Spider-Man", which ultimately resulted in the animated film's first batch of 300,000 video tapes being quickly sold out.
The team at Daenerys Home Entertainment did not initially anticipate the impact of the event.
However, the distribution team then made good use of this opportunity and promoted it through media platforms to promote how difficult it was for the Marvel team to produce this 2D animated film in the shadow of the DC Cinematic Universe. Daenerys Entertainment In order to protect the interests of the DC movie universe, the top management deliberately suppressed Marvel, and even did not allow the production of a 3D version of "Spider-Man" while trying to control the budget, and other half-truths and half-false stories, and an incident soon occurred. effect.
Although it only has a budget of US$12 million, the Marvel team has been working hard to produce it. The reputation of the 2D animated film "Spider-Man" has indeed been widely recognized by the media, with a comprehensive film review score of 8.3 points. It has also become the most solid foundation for the success of this 2D animated film.
Driven by various factors, the final first-week sales of the 2D animated film "Spider-Man" reached 1.09 million boxes. During Easter week, video sales increased again, reaching 1.23 million boxes.
In just two weeks, the total sales of 2.32 million boxes have already reached Daenerys Entertainment’s initial sales expectations for this 2D animated film.
Moreover, 2.32 million boxes were sold within two weeks of its release, and the final overall sales of "Spider-Man" are expected to exceed 10 million boxes.
According to the average selling price of video tapes of about US$30, 10 million boxes means sales of US$300 million.
And that's just in North America.
Although the DC movie universe has been successfully promoted overseas, as an American superhero, Spider-Man's 2D animated film has no plans for theatrical release, so Daenerys Entertainment does not have high expectations for overseas.
However, that's all. The expected returns that this 2D animated version of "Spider-Man" will bring to Daenerys Entertainment will far exceed the initial expectations.
The retail price of a video tape is US$30, and the usual factory wholesale price of a studio is about US$15. After excluding the cost of material transportation of the video tape, the gross profit margin is more than 40%.
Therefore, based on total sales of 10 million boxes in North America, this 2D animated film can bring at least US$100 million in net profit to Daenerys Entertainment. Even if the revenue from the film's subsequent overseas distribution and TV platforms is not large, it will definitely be very considerable given the popularity driven by the hot sales of the video tape.
The final net income is expected to be at least 10 times the initial budget of $15 million.
Hollywood's omni-channel platform can bring a net profit of US$150 million to studios every year. It can often be counted on one hand. Therefore, it can be seen that the "Spider-Man" 2D animated movie is definitely another one that will let other producers A super dark horse that is the envy of the factory.
Even if there are some accidental factors in the success of this project, Simon has to pay more attention to the profit here.
The first is to put out the fire through public opinion.
In order to promote the sales of "Spider-Man", the distribution team created a lot of "black material" that was very unfavorable to Daenerys Entertainment's senior management.
Taking advantage of every possible advantage to release a film has been Simon's philosophy since the beginning of Daenerys. "Spider-Man" is so successful, and the distribution team's previous operations have certainly been positively recognized.
However, Daenerys Entertainment cannot be allowed to spread the public opinion trend of suppressing Marvel for DC.
Anyone with a little more sense should easily understand that even if they have the copyright of the DC Big Three, DC superheroes cannot be Daenerys Entertainment's 'biological sons' after all. They are completely controlled by Daenerys Entertainment. Marvel is the one that holds shares.
Even from a purely profit perspective, Daenerys and Time Warner jointly created the DC movie universe. After careful calculation, in the entire movie universe, Warner can not only share the profits of the three giants, but also independently hold superheroes such as The Flash and Cyborg. The copyright, therefore, Warner’s overall income should be more generous.
If Daenerys develops the Marvel Cinematic Universe, the interests will be entirely her own.
So there's absolutely no reason for Daenerys Entertainment to deliberately snub Marvel as long as it works.
Since there is no live-action movie project for Marvel superheroes, Daenerys Entertainment executives must have their own considerations.
Later, as the CEO of Daenerys Entertainment, Amy Pascal personally explained in an interview with The Hollywood Reporter the reason why Daenerys Entertainment will not develop live-action Marvel superhero movies for the time being.
Compared with DC, Marvel's superhero movies often require more complex special effects technology support. The current special effects technology is not yet satisfactory. For example, Spider-Man wants to realize Peter Parker's shuttle in the urban forest of New York. It is very difficult to communicate.
This is why Daenerys Entertainment has suspended the development of Marvel superheroes.
Choosing to cooperate with DC Comics, a subsidiary of Time Warner, is also to lay the foundation in advance for the future Marvel superhero movie universe.
Amy Pascal's explanation was affirmed by most fans. Coupled with other private operations of Daenerys's public relations department, the public opinion noise previously created by the "Spider-Man" distribution team quickly disappeared.
Although, there are some not so good results.
Because of Amy Pascal's "revelation", the current DC movie universe projects are entirely to prepare for Daenerys Entertainment's future development of Marvel, which has cast a slight haze on the prospects of the DC movie universe. .
In the future, perhaps one day, in order to launch the 'biological' Marvel Cinematic Universe, Daenerys Entertainment, which holds the copyrights of the three DC giants, will deliberately suppress Refrigeration, a direct competitor.
The emergence of similar concerns in the media directly caused the stock price of Time Warner to fall for several days.
Therefore, it is inevitable that there will be another round of confusion.
After completing the fire extinguishing of public opinion, the next step is the follow-up animated film development plan.
Although the Marvel Cinematic Universe will not be launched for some years, Simon actually has a rough plan for it because of the memories of his past life.
With the sales of the Spider-Man video being so good, it is certain that the animated film will continue to be produced, and will also be made into a long-term crossover series. However, Simon couldn't let animated movies influence live-action movies. To put it simply, there should not be too much plot overlap between the animated movie universe and the planned live-action movie universe.
Otherwise, the audience will take a trip to the Marvel Cinematic Universe in an animated movie. If the story line of the live-action movie universe is similar to that of the animated movie, even if they still look forward to it, more people will probably not want to see a simple plot copy.
Fortunately, as a comic company that has been established for more than half a century, Marvel has accumulated enough material that can be mined over the years.
In the roughly agreed-upon plan, the animated film universe will draw as much as possible from the story accumulation of Marvel comics before 1990.
At the same time, in order to pave the way for the future live-action Marvel Cinematic Universe, Marvel will restart a series of major event plans this year. These major events basically revolve around the main lines of the Marvel Cinematic Universe in Simon's memory, including the superhero civil war, the Krewe invasion, etc. Some superheroes will also be restarted.
Speaking of which, the comic industry in North America has become increasingly depressed in recent years. As people engage in more and more entertainment activities, comic sales continue to decline.
The recession is almost irreversible. Both Marvel and DC have been resting on their laurels in the past two years in their basic comic business, increasing revenue by hyping comic collections and releasing classic reissues.
Simon also hopes that this large-scale reboot of Marvel superheroes will give a little boost to the declining comic book sales.
Time has entered May, and the 1992 summer season in North America is approaching.
The most important movie project this summer will undoubtedly be "Wonder Woman" which will be released on June 5.
In recent months, thanks to Daenerys Entertainment's sparing promotion, "Wonder Woman" has become the most anticipated movie of this summer.
With only one month left before its release, the creators of "Wonder Woman" have begun a non-stop promotional schedule, and Daenerys Entertainment has also put out promotional materials more intensively on various media platforms.
In order to avoid the sharp edge of "Wonder Woman", many studios have advanced this summer's key projects to May.
Mel Gibson's new film "Lethal Weapon 3" has been scheduled for May 15th.
Columbia Pictures is producing "The Big Brother" starring Tom Cruise, and it is also scheduled to be released on May 29, one week before "Wonder Woman."
There is also Disney's "Sisters" starring Whoopi Goldberg, scheduled to be released on May 22.
As a black comedy, "Sisters Are Crazy" cost $31 million, far exceeding Disney's original expectations of $20 million.
None of Disney's senior executives had the advantage of a prophet like Simon. It was impossible to know that "Sisters" would become a dark horse at the box office, so they were quite worried about the film's box office prospects. It is said that Michael Eisner and Jeffrey Carson Berg also got into a big fight and tried to pass the blame on each other.
As Disney continues to recover, the rift between the two Disney executives who worked well together has become increasingly apparent.
Of course, the secrets in this circle will definitely not be known to outsiders.
Among the three movies, "Wonder Woman" completely occupied the week starting from June 5. Even in the following week of June 12, no heavyweight movie was released.
With the summer movie promotion in full swing, after Cersei Capital finalized the acquisition of LTD, another news quickly spread in the circle.
Daenerys Entertainment will cooperate with LTD Company to create a large-scale lingerie fashion show.
It is said that Simon Westeros will personally serve as a producer, and the fashion show will also be broadcast on the TV network.
Subsequently, various news were confirmed one by one.
The thing is true.
Obviously, in order to promote LTD's Victoria's Secret underwear brand, Simon Westero plans to go into battle personally.
It is obviously impossible for people of this era to imagine what the Victoria’s Secret show in Simon’s memory looks like.
Most of the public has a fixed impression of a group of models walking around on the catwalk. How impressive can this be
However, due to the confirmation of the news, more media began to pay attention to Cersei Capital’s just-completed LTD acquisition, and the Victoria’s Secret brand also became famous because it was mentioned many times.
Leslie Wexner was a businessman who was very good at marketing. He took advantage of this opportunity to quickly launch a new round of brand promotion.
As for Hollywood and the fashion industry, even if they still wonder what kind of tricks a fashion show can pull off, it does not prevent major modeling agencies from contacting Daenerys Entertainment in an attempt to get their models to match Simon West Luo this towering tree.