Money is always the element that most stimulates the senses of ordinary people.
Compared with movie reviews, which are both professional and personal, ordinary people often judge the quality of a movie based on its box office numbers, and people are more likely to be attracted by the box office numbers of a movie.
"Run Lola Run" created a small box office miracle with 207 screens in the first weekend. Naturally, it was quickly promoted to the newspaper pages by major print media who are very good at guessing readers' minds. Moreover, the news of "Run Lola Run" has generally left the entertainment section this time and entered the current affairs section that attracts more attention.
Due to life and reading habits, the development of the Los Angeles Evening News has been slow.
In order to win the attention of the audience, the Hearst Group's evening newspaper "Los Angeles Herald", which has been declining in recent years, directly put the box office information of "Lola Run" on the front page of that afternoon, and also attracted a heavyweight backer.
"With an average museum price of 26,000 US dollars, 'Run Lola Run' beats Stallone's new film!" 》.
"Last Friday, the film "Run Lola Run" directed by newcomer director Simon Westeros opened on a small scale in the West Coast states and New York. Prior to this, Simon Westeros, a rising star in Hollywood who was only 18 years old, attracted a lot of attention. resulting in widespread controversy and discussion in the media.”
"'Run Lola Run' lived up to expectations and received rave reviews from film critics upon its release. As the box office data for the four-day President's Day weekend was released, 'Run Lola Run' even beat Sylvie with a first-weekend box office figure of US$5.51 million. Stallone's new film "Over the Top" ranked fourth at the box office in its seventh weekend in 1987."
"However, the comparison of various data between "Lola Run" and "To the Top" is even more surprising."
"The production cost of "La Lola Run" was US$650,000. "Over the Top" was jointly produced by Warner Bros. and Canon Pictures. The production cost was as high as US$25 million, which is equivalent to 38 times the budget of "Lola Run". "Lola Run" "Run" was released on 207 screens, and "To the Top" opened on 1,758 screens, which is equivalent to 8.5 times the size of "Run Lola Run"."
"With such a disparity in comparison, "Run Lola Run" easily defeated "Over the Top" with a box office of US$5.51 million, and the average per theater reached an astonishing US$26,600, far exceeding all films in the same period."
"It is foreseeable that with the excellent reputation and high topicality, as Orion Pictures will promote "Lola Run" to the broader Central and Eastern markets and Canada, the box office miracle of "Lola Run" has just begun. This is a mini, ultra-low-cost independent film, and within the next six months, it is likely to become the first film in 1987 with a box office of over 100 million."
"At the same time, in the face of the collapse of both reputation and box office of "Over the Top", Hollywood may once again reflect on the ever-increasing cost of film production."
The content of this report by the "Los Angeles Herald" was almost the universal focus of the West Coast media that afternoon and even in the following days.
With the one-sided discussion and even ridicule in the media, Stallone, who had an inspiring experience in becoming famous, even became a tragic example of "die on the beach".
It was the most lively party period during the awards season before the Oscars. Naturally, media reporters and tabloid paparazzi would not miss this great opportunity. Since Simon Westeros, the other central figure in the incident, could not be found for a while, they all paid attention to it. Focus on chasing and intercepting Stallone.
Stallone's current status is obviously not something that can be shaken by the failure of one movie. Facing the pursuit and inquiries from the media, Stallone tried his best to maintain his grace and generally dealt with it appropriately.
However, the clay figure was also very angry and was chased by a group of people for several days. Before a party in Beverly Hills, Hollywood on Thursday evening, Stallone was so angry because of a paparazzi's harsh question that he simply refused to do it. Pay attention to the other person. The paparazzi refused to let him go and stopped him in front of Stallone to forcefully question him.
Unable to bear it, Stallone raised his hand to push the other person away.
Then, it was obvious that Rocky was possessed. With a slight push from Stallone, the paparazzi fell to the ground and became unconscious.
Although many people can see that this is an obvious conflict, such hot news is all about sales. Who cares what the facts are.
So, the next day, there was a lot of news in the media like "Stallone got angry and knocked out the paparazzi". The cause of the whole incident is very clear, so "Run Lola Run" still remains a hot topic, as if it has been poured with a bucket of gasoline again.
Time is quickly entering the second week of the release of "Run Lola Run".
Although the distribution operation was accelerated as much as possible, the number of screening screens for "Run Lola Run" only increased to 265 in the second week. This was mainly due to the addition of screening rooms by the theater chains that originally signed the screening contract.
The contracts signed between Orion Pictures and these theaters can only get 43% of the box office share, Simon can get 15%, and Orion Pictures can get 28%.
Now, "Run Lola Run" is so popular that Orion Pictures is naturally not willing to take this share ratio anymore, so it is still negotiating with other theaters. Of course, since it is a fixed sharing contract, even if Orion's share of the share from theaters increases in the future, this will not have much to do with Simon.
However, Simon is very satisfied with the current situation. After all, if he cooperates with the Big Seven, even if he can talk about sharing, Simon will probably only get about 10%.
What's more, Simon now retains the distribution rights for "Run Lola Run" through all channels other than North American theaters. With the film's success at the theater box office, subsequent copyright sales will naturally lead to more generous returns.
On the other hand, the first-week box office of "Run Lola Run" was also released in this hot season. The final figure was fixed at 6.97 million US dollars, which still tightly suppressed Stallone's "Over the Top". Compared with the figures for the four days of the weekend, It is also closer to the third-placed "Arrogant".
Many media have begun to speculate on the specific box office prospects of "Lola Run".
Based on the current reputation and popularity of "Run Lola Run", combined with the operating model of long-term distribution and multiple rounds of screening in this era, the survival cycle of the film in North American theaters is likely to be about half a year.
Six months, about 26 weeks.
"Run Lola Run" can reach US$6.97 million in the first week with 207 screens. Combining the film's reputation and popularity and other information, as well as the box office curves of some popular Hollywood films, the media generally predicts that the final success of "Lola Run" will be The North American box office is likely to reach an astonishing US$150 million to US$200 million.