It has been several months since Zhou Qingfeng returned to the 1990s, but he rarely dealt with enterprises and institutions because he did not adapt at all. 'The door is difficult to enter, the face is ugly, and things are difficult to handle', which all describe the hardship faced by the bureaucrats of the people in those days.
The literati these days are very valuable and have arrogance. Facing Ma Jing, the editor-in-chief of the newspaper had a sense of superiority overlooking the grassroots. But the supreme superiority was used to deal with Zhou Qingfeng, and Zhou Qingfeng almost went away.
Ma Jing reconciled it, and Zhou Qingfeng endured it. He has to spend thousands of dollars to advertise, and the time is one month. Not "Tianyang Daily", but "Tianyang TV Weekly." The latter is viewed by ordinary families, and the circulation is relatively large, but the compulsion is not high.
Don't think about the words '500 yuan monthly salary'. The editor of the newspaper wants to use the paragraph of'Shengguang Machinery Factory High Salary Recruitment...' to get a piece of tofu in the newspaper. These words are unremarkable, and the effect is definitely poor.
Zhou Qingfeng repeatedly emphasized that he had paid the salary, but he came back with a single sentence-exaggerating publicity is not good for society, and it is not appropriate to use advertising slogans that can easily cause misunderstanding by the masses.
But the advertisement should be simple and clear, and go straight to the topic. In the end, the two parties compromised with each other and set an advertisement headline of "200 yuan monthly salary", followed by the name of "Shengguang Machinery" and specific recruitment matters.
Leaving a contact address and phone number belongs to the Nantou Township Government, which can be regarded as an increase in credibility. Paying the money and paying, it took Zhou Qingfeng a day to stamp the advertisement everywhere. It was not that tired to fight in another world.
This is regarded as an express rush. It is the result of Ma Jing's special report that has been taken seriously by the leadership, and there are so three points as a guarantee, skipping a lot of approval links, and helping from it. Otherwise, if you don't toss for half a month, this advertisement won't work.
After coming out of the newspaper, Zhou Qingfeng smiled bitterly, and for the first time tasted the necessity of social reform. He bought two cans of "Jianlibao" from a small shop on the roadside, sighed and said, "This is the best time and the worst time."
"Charles Dickens, "A Tale of Two Cities"." Ma Jing smiled and said the source of this sentence, thinking that Zhou Qingfeng would like to art with herself.
Uncle Zhou's heart is going to burst with bitterness, and after a sip of the sweet soda, there is a smile on his face, "Ma Jing, find a way to transfer yourself to the city. Especially if you show your face this time, you must have a chance. "
The female teacher was taken aback, and then said: "I'm just a technical secondary school degree, how can I come to the city?"
"Then go for an academic qualification test and get a further study indicator." Zhou Qingfeng drank his drink in one sip and shouted: "If you want to change the times and society, you should start with changing yourself. Look at me, I endured my temper and didn't kill anyone today."
This was a laugh haha, Ma Jing punched the man hard.
The motorcycle suddenly pulled the two back to the hometown. The female teacher hugged Zhou Qingfeng in the back seat and asked, "Bad boy, why do you have to advertise? There are ways to recruit people. Advertising can cost you thousands of dollars."
Thinking of the thousands of dollars counted, Ma Jing felt distressed for Zhou Qingfeng. She felt that she might not be able to save so much money by the time she retire. But Zhou Qingfeng said nonchalantly: "In this era, traditional media is still very influential.
What I do is not only advertising, but popularity. I am not recruiting a few technicians and designers with high salaries, but I am making a name for "Shengguang Machinery".
I also know that I can go directly to the city to find a machinery factory and block the door to recruit people. It won’t cost much money, but how many people can believe me, a small factory nestled in a poor township? But advertising in newspapers is different... ”
Ma Jing immediately shouted happily: "People who are interested in finding a job will definitely feel that this factory should have some strength and it is a serious job. They will call, write letters and even take a look in person. Two hundred yuan a month's salary Hey, I must be tempted to change it."
The female teacher happily followed Zhou Qingfeng home like a bird. And just a few days after they left the city, the "Tianyang TV Weekly" advertised the '200 yuan monthly salary'.
In these years, people rely on reading books, newspapers, and radio and television to obtain information. A place in the newspaper is a symbol of strength. Many companies made unimaginable profits in that era because of their good advertising.
"Tianyang TV Weekly" is distributed to the 14 counties in a city of Tianyang. This is a weekly magazine, only four issues a month. Except for few people in the village, there are huge markets in towns and villages. A regional tabloid can easily issue tens of thousands of copies.
Zhou Qingfeng complained that he made a page the size of dried tofu, but in fact most of the ads are only two fingers wide and the fonts are very small. At any rate, his advertisement has a big tofu, and the layout is also the best. The black and bold '200 yuan monthly salary' is extremely eye-catching.
People in Tianyang City receive the newspaper, and when they open it, they will be attracted by the headline of the advertisement. Now the entire social economy is not good. Two hundred yuan a month is an unimaginable income for 99.9% of people.
On the day of the advertisement, the newspaper editor who had received Zhou Qingfeng returned home. His lover took the newspaper and asked in a novel way: "Is this advertisement published by your newspaper true or not?"
The editor-in-chief of the newspaper saw the line in bold and shook his head and said, "I don't know if it is true or not."
The editor-in-chief's lover didn't believe it at all, "Two hundred yuan a month, which is higher than the salary of your country's cadres. Did your newspaper not investigate the old bottom of this'Shengguang Machinery'?"
The reason why Zhou Qingfeng refused to sign the report with Ma Jing was because he didn't like being investigated. But if he wants to develop, he can't remain silent. Advertising to companies is already the most balanced path he can think of. But he still underestimated the investigative capabilities of traditional news media.
"On the day I received this advertisement, I called and asked the cultural and publicity officer in Nantou Township. This'Shengguang Machinery' is a small private factory that suddenly popped up in their township. The man who opened this factory was a young guy. Smuggling made some money and inflated."
smuggling
The editor-in-chief is interested in it.
Nowadays, those who have smuggling avenues are not only not despised by society, but are a symbol of ability. People in the system like the editor-in-chief of newspapers who have few imported goods will be despised.
"Smuggling is good, what does the young man smuggle?" The editor-in-chief was happy.
The editor-in-chief of the newspaper also laughed, "I heard that the kid is capable of smuggling everything. From imported bicycles to imported home appliances, and even some popular clothes in Hong Kong and Taiwan. He made this advertisement."
The news media have the most sensitive sense of smell, and the editor of the newspaper has long known that someone in Nantou Township is selling imported large color TVs in private. People in the system are wondering whether they can get in touch, and at best they wonder how this source of goods can appear in a poor country.
Final summary...
"Many people in the newspaper know about this. If the kid comes to advertise, let's take a look at the situation first. If he is really capable, just ask him to buy some imported goods."