Beginning in the 1990s, the state gradually liberalized commodity price controls while increasing the wages of employees in enterprises and institutions. This resulted in substantial currency depreciation and price increases, as well as a strong consumption wave among citizens who have always emphasized savings.
Because the money is getting less and less valuable, the more you lose if you don't spend it, it's better to exchange for some real things to keep the value.
But...
I have to say another but.
The growing consumer demand of the people and the generally backward social productivity were the biggest contradiction at that time. To put it simply, ordinary people want a large 21-inch color TV, but the domestic production of color TV is insufficient, and there is a surplus of 14-inch black-and-white TV sets.
Who wants that shit
**In the ten's, the domestic Huaju Huihui introduced an excess of color TV production lines. As a result..., due to management and technical backwardness, coupled with the lack of a complete supply chain, there is no production line.
For example, color picture tubes, the core component of color TVs, cannot be produced, and only a shell can be built in China. They have to spend foreign exchange to import them from abroad, and the fat is cut one after another. But where does the country have so much foreign exchange
Young people in the new century will not know that there was really no core technology in China back then. Color tubes cannot be produced, compressors for air-conditioning refrigerators cannot be produced, and almost nothing can be produced in computers, which are basically imported and assembled.
Thirty years later, there will be a'trade war', the well-known big Vs like'Dai Dajin' jump up and down, and the'pill pill' all day long-ordinary people are not fish with only seven seconds of memory. It was so bad in the 1990s, and it hasn't survived.
In the 1990s, urban families belonged to families with savings, but their income was limited, and their daily consumption was very economical, but they did not hesitate to deal with major issues. For example, many parents save their lives for their children to get married.
The income of many employees is only a hundred yuan, and the household appliances are tens of thousands. Everyone wants to buy but can't afford it, so they can only wait for the opportunity.
Now the opportunity is here.
"Harmony Super Commercial", this name is actually quite weird to the common people nowadays. But the name does not matter.
On the first day of opening, the vegetables and fruits at the door of the store were completely ignored, and customers all squeezed into the store to look at home appliances. It has been clearly stated in the store-they are all second-hand, but the warranty is returned and replaced.
The price of second-hand goods is generally one-third to one-fifth of the original price according to the degree of newness and oldness.
"10% off for singles, as long as two people buy together, they are all 10% off." There are too many people in the store. The clerk had to stand on the counter and shout to remind customers that there are discounts.
Now it is a society of human relations. Without the Internet, telephones are not universal. The reason for the'spelling of orders' is entirely for the purpose of attracting people and expanding their influence.
It’s cheap, it’s a discount, it’s a discount, and it’s to squeeze out all the people’s deposits. Squeeze it out and then reinvest it.
Customers who have just entered the store just don’t want to sell it. After all, hundreds of thousands of expenses are second-hand. They must choose carefully and will not make a decision lightly. But once the favorite product was selected, someone immediately shouted: "I want this color TV, I want it."
In front of the counter is a 24-inch color TV with the brand "Changhong". No one understands that a'Changhong' was mixed into Mao's'imported second-hand goods', but this color TV is broadcasting news.
The plane is right-angled, the screen is flawless, the picture is beautiful, and the sound is full. Except for the shell is a bit broken, this color TV can be considered 90% new. Such a second-hand product only costs two thousand four hundred yuan. It is definitely the most cost-effective one in the store.
New goods cost six to seven thousand!
A middle-aged man hugged the color TV directly, shouting loudly for fear that someone would snatch it. In fact, his embrace has stimulated the curiosity and desire of shoppers in the store. Many people squeezed in, wanting to see how this color TV is
The middle-aged man was even more anxious and shouted at an acquaintance at the door: "Auntie, auntie, go talk to my wife and ask her to go to the bank and get 2,400 yuan. This color TV is bought at our house."
Nowadays, it is difficult to find large-scale shops in the city. Harmony Supermarket can only lease one or two hundred square meters of facades as sales venues. Use the internal space as much as possible. This is not like a supermarket, but like a convenience store.
The clerk didn't expect so many people to swarm in when it opened, and it was useless to shout hoarsely. The shop was really noisy. Moreover, when a crowd gathers, the people who join in the excitement are coming all the time. This ghost is crying and howling, and the store is about to burst.
Magnolia drove a car to patrol the newly opened stores in the city. She wanted to be a small supermarket model exactly as Zhou Qingfeng requested, but she didn't expect that the common people would look at discounted second-hand home appliances when they entered the store.
Too many people.
Too many to scare individuals.
If things go on like this, something will happen. Yulan hasn't encountered such a situation, so she quickly called Zhou Qingfeng for help. Without saying anything, Zhou Qingfeng asked Lin Wan to contact the Municipal Public Security Bureau and ask the street police station to send a person to help maintain order.
'Shengguang Machinery' donated ten'Changan Stars' to the city bureau by the way-it is necessary to have a good relationship with the police uncle. The "van" may not be loved by the big leaders, but the grassroots police station must be happy.
If you want to solve a problem, it is common to find the temple door with a pig's head, so it is very important to find the key person.
Ten "Changan Stars" were donated in a generous amount.
The Municipal Bureau was very happy to help with this. With just one phone call, the police came at the door of the seven or eight "harmonious supermarkets" in the city. As long as there was a thunderous shout, the people were all startled, and the panicked people fled.
The order at the entrance of the store was quickly restored, and the sweating clerk also breathed a sigh of relief. When the early spring was still cold, they were all sweating.
Knowing that the police are only here to maintain order, not to close the shop, the surrounding people breathed a sigh of relief. The fanatical curiosity and buying enthusiasm cooled down, and everyone began to shop in an orderly manner.
The middle-aged man holding the big color TV had not let go of the'CCB Store' of the trading company, and the police came without fear. His wife rushed to her in a panic, thinking that something serious had happened to her man.
"Twenty-four-inch large color TV only needs two thousand and four. Look at this style. The picture quality. I've been watching it for almost an hour. It has no problems except for the shell is a bit broken."
The middle-aged man urged his wife to withdraw money quickly. Although it is second-hand, the quality and price are really nothing to say. Even the policemen present were greatly tempted. The man's wife was also overjoyed, and turned around to go to the bank.
The clerk behind the counter quickly reminded: "You can get a 10% discount on the order. If you bring someone to buy it, you can get another two hundred and forty yuan cheaper."
Can it be cheaper
Two hundred and forty yuan is a lot.
The man’s wife said to her husband promptly: "You watch, I'll find someone right away."
There is no need to look for it. Someone in the store shouted, "I want this large double-door refrigerator. I want to make an order with this brother, and I will also get a 10% discount."
So the two families who didn't know each other quickly put together the bills, but the last one shouted anxiously but couldn't get the money right away. So the customer who liked the same refrigerator jumped out and shouted: "He can't pay, I got the money. Let me fight for this order."
The two families refused to give up to each other, and they had to quarrel again. Until the clerk shouted: "Don't grab, don't grab, this store has ample supply, we can't buy it today, and there will be tomorrow. Everyone don't grab it."